As an experienced digital marketer, I have a proven track record of success in social media management, paid ad campaigns, and content production. My expertise has enabled me to support various brands in increasing their online presence, resulting in a significant boost in engagement and conversion rates. My proficiency in Photoshop, META & TIKTOK Ads, and Google Analytics allows me to develop and execute effective marketing campaigns that resonate with the target audience.
I am well-versed in creating compelling visual content, writing copy that connects with customers, and leveraging data to drive strategic decision-making. Furthermore, my educational background includes a Bachelor's degree in Digital Marketing from Birmingham City University. During my studies, I gained in-depth knowledge and practical skills in various areas of digital marketing, including social media marketing, search engine optimization, and web analytics. My ability to work effectively in fast-paced environments, adapt to changing market trends, and communicate effectively with cross-functional teams makes me a valuable asset to any marketing team. I am passionate about leveraging innovative digital marketing strategies to help brands achieve their goals and drive business growth.
Work Experience
Freelance Marketer
HM Marketing
April 2022- Present
Working with market leaders to create content on TikTok; assisting brands in using their social media presence effectively; managing social media accounts for a sports team achieving an average engagement rate of 35%.Managing Digital Strategy for brands from inception to completion. Website management of all Copy Writing and Keyword Research, editing Designs for optimal customer User Experience. Ad budget handling and maintenance to increase PPC/CTR to websites and landing Pages.
Paid Search Google Adwords
● Created and managed multiple Google AdWords campaigns, set up and optimised ad groups and keywords, and
wrote and tested ad copy to improve click-through rates and conversions.
● Regularly monitored and analysed campaign performance metrics such as click-through rate, conversion rate, andcost per acquisition to identify areas for improvement and make data-driven
decisions.
● Implemented features such as negative keywords, remarketing, and A/B testing to improve campaign performance,leading to a 20% increase in website traffic and a 30% decrease in cost per acquisition.
● Utilised tools like Google Tag Manager, Google Analytics, and audience targeting to track visitor behaviour and conversions, resulting in a 40% increase in online sales.
Marketing manager
The DO TOKEN
April 2022 — October 2022
● Collaborating with other marketing areas to create written, graphic, and video content.
● Meeting targets for ROI, profitability, quality of work, and leads generated.
● Driving growth in user engagement, leads, and sales on national and dealer online
platforms/tools.
● Managing the brand's social media channels (Facebook, Twitter, Instagram, YouTube,
and LinkedIn).
● Efficiently briefing, negotiating with, and working with agencies (including digital media
agencies).
Paid Ads Manager
Neons Ltd - Birmingham
October 2021 — March 2022
Managing TikTok ad campaigns, influencer outreach, and the content production team; using Salesforce to manage CRM databases; acquiring B2B decision makers for wholesale products using LinkedIn; achieving a CTR of 1.18% and approximately 400,000 impressions in one ad set; addressing low engagement and lack of interest from male demographic and younger generation through successful ad campaigns and influencer outreach; updating customer records and evaluating retention and acquisition data in the database.
Social media Manager
Abukar Tuition - Birmingham
June 2017 — Sep 2021
Being able to start my journey working for a small virtual tuition company has been an excellent learning opportunity for me. As part of my role, I was responsible for managing the company's social media accounts, including creating and scheduling posts and responding to messages. I also gained valuable experience in running Google AdWords and Facebook ads, working closely with the directors to develop campaigns and track their performance. Through this, I have gained a deeper understanding of how digital marketing strategies can be used to grow a small business, and I feel confident in my ability to apply these skills in future roles.
Qualifications
Digital Marketing Bachelor's Degree , Birmingham City University, BIRMINGHAM September 2017 — July 2020
Graduated with Upper Second-Class Honours
A Level Physics + BTEC Engineering DIPLOMA, ASTON UNIVERSITY ENGINEERING ACADEMY,
BIRMINGHAM September 2014 — August 2016
Facebook Marketing
