A passionate social media marketing manager, with extensive research & analysis based experience in Facebook, Instagram, Twitter, LinkedIn, Pinterest marketing & Advertising.
I believe in research, analysis, and implementation based ROI centric approach and already optimized and promoted 25+ local & eCommerce websites with high impression, millions of traffic, likes, followers & on-going business lead improvements.
Social media marketing is not only my work, it’s my passion. I love to promote the websites & iOS/Android in the social media sites with brand prospective viral marketing approach so that I can keep them in the visitors mind and spread-out the services, products and offers information with their friends and colleagues in an on-going craze.
My Research-Based Social Media Marketing Process:
In-depth research and analysis are the most important for any social media campaign. The best strategies involve understanding your customers, how to develop content to create meaningful conversations with them, and what platforms allow conversions to flow effortlessly.
✅ Research & Analysis: We set goals that address the biggest challenges and analyze the business of the client. Further, we analyze and choose the audience and dig into what your competitors are doing.
✅ Conversion Rate Optimization: Conversion is all for any business. If your website gets millions of traffic, but if visitors don’t use your services or buy your products, then the result is ZERO.
So, we develop a detailed CRO recommendation report and optimize the websites based on the user needs with a proper call to actions & keep watch on the client behaviours to increase the conversion on-going basis.
✅ Social Media Strategy Develop: We develop a detailed & well-defined social media marketing strategy based on our in-depth research and analysis to connect with the potential customers, increase awareness about the brand, and boost the leads and sales.
We choose the most important channels and strategize our social media marketing techniques.
✅ Social Media Calendar: Social media calendar is the most important part of any social media marketing project.
We develop a detailed social media calendar to channelize our social media strategy on what content needs to be published, what’s coming next, and the strategy behind why content is being published at a certain date and time.
We also keep up a consistent posting schedule strategic way to make sure you never have to scramble and figure out what to post next.
✅ Strategy Implementation: Based on our social media strategy, we develop & optimize the social media profiles and research popular relevant hashtag to target the most conversion prospective users.
We write engagement-based social media captions and design creative images to attract potential customers focus.
We choose industry standard Ad types and create eye-catching ad copies that users are looking. We rotate the ad copies, and ad variants with on-going A/B split testing to increase the focus on the right ads and, Assess what’s working, what isn’t and how we can improve.
There are four main different post types that we generally publish on social:
✅ Images: This could include single images or gallery posts.
✅ Videos: This could include live video streaming (ex: Facebook Live) or natively uploaded video content.
✅ Text: Sometimes catchy copy is all you need.
✅ Links: Links to external content (owned or curated) would fall under this category.
Social Media Channels:
Based on the business needs, we as a team, work on various kinds of social media channels. Some of them are:
⦿ Facebook & Instagram ⦿ LinkedIn ⦿ Twitter
⦿ YouTube ⦿ Pinterest ⦿ Snapchat
⦿ Reddit ⦿ Telegram ⦿ Meetup
Types of Social Media Marketing:
According to business goals, we strategize and implement various kinds of social media marketing from time to time. Some of them are:
✅ Social Media Branding
✅ Community Management
✅ Influencer Marketing
✅ Viral Marketing
✅ Pre-launch Campaign
✅ Marketing Buzz
✅ Survey Promotion
✅ Event Marketing
✅ Video Marketing
How do we communicate and report?
We always prefer to keep our work transparent, and for this reason, we like to be in touch with our valued clients on a daily, weekly & monthly basis.
We share all the reports and make a note on the client’s feedback to ensure that the value is being maximized throughout the promotional event.
According to the requirement, we use many types of project management tools apart from Upwork message board:
✅ Microsoft TFS
Social Media Marketing Tools Expertise:
To ensure maximum productivity, we use digital marketing tools to optimize the websites/applications in an optimum way:
✅ Hootsuite & AdEspresso
✅ Google Analytics & Data Studio
✅ Google Trends & Alerts
✅ Google Structured Data Testing Tool
And, many more
Social Media Content
Social Media Content Creation
Social Media Management
Facebook Ads Manager
Social Media Marketing Strategy
Social Media Marketing