Hi, I'm new to Upwork, but not new to business consulting. I'm here to help you take your startup or early stage business to the next level as your advisor & strategist.
About me: I am the founder of two tech companies, CampfireSocial & Pet Gotcha Day, and I've raised over $1M+ from investors. I am a 24 year award winning global business strategy & insights veteran who has worked for companies such as SC Johnson, Kraft, Nestle, Kimberly-Clark, Dude Wipes, MillerCoors, Heineken, GoMacro, the Illinois State Lottery, Story Street Labs (startup), Pharmavite, Calvono (startup), VisionTech Robotics (startup), various Private Equity firms, Freeman, GES, the American Library Association, the Audiovisual and Integrated Experience Association (AVIXA), the Radiological Society of North America (RSNA), the National Retail Federation (NRF) and more.
My experience includes ideation, brand development, market research, creating roadmaps, developing your go-to-market strategy, fixing & optimizing companies, SaaS product development, strategic planning, angel & VC funding strategies, product & packaging innovation, defining operational strategies and translating insights into action.
I am available for general C-Level consulting, serving as your fractional Chief Product Officer or fractional CEO, conducting market research & focus group moderation, & leading product development and full product lifecycle opportunities.
Please reach out. I'd love to learn more about your goals and help you bring them to fruition.
I bill at $125/hr but open to payment/equity hybrid models.
Masked case studies & references available upon request. Due to the nature of my work, I sign NDAs and keep all work output completely confidential. You’ll want your deliverables kept confidential too. Here are a few quotes from my clients:
1. Erica's ability to conduct insightful interviews with market leaders is impressive. She approached each conversation with an in depth understanding of our objectives, asked thoughtful questions, and gained valuable insights. She took the time to thoroughly understand the nuances of our industry, which allowed us to make well-informed decisions. Her contributions were invaluable in shaping our market strategy. I would highly recommend Erica to anyone seeking a skilled and reliable market researcher. I wouldn’t be able to get through this process without your help! – Tyler, VisionTech Robotics
2. Erica did an excellent job in recruiting and interviewing candidates for a market research project for our company. She was creative with our budget and always adapted to meet our needs. She is professional and timely. She was able to extract truly unique perspectives and provide tangible action steps. Her professionalism, flexibility, and quick responses made working with her a pleasure. – Gopal, Calvono
3. I've had the pleasure of partnering with Erica on several shopper insights projects over the past 3+ years. She is intelligent, dynamic and creative, not afraid to speak her mind with an assertiveness backed by a fresh perspective. She has full command of the research issues of every project, while always understanding context and keeping her eye on the ultimate marketing objectives. She thinks strategically but switches to tactical mode, when needed, on the turn of a dime (or whatever coin people pivot on these days). She brings an innovations mindset to shopper insights because she has that ideal balance of creativity and analytical skills.
She is also a lot of fun to be with. When traveling across the country, often multiple cities on consecutive days, it's a bonus to like the people you work with. Erica is kind and not only has a wonderful sense of humor, she is funny herself. She is a great verbal sparring partner and a keen observer of human behavior, whether the subject is the research or things going on in the culture or the next table over. Perhaps the biggest testament to someone's character is what they bring out in other people. Collaborating with Erica spurs me to better thinking and better results, and she helps keep me on top of my game. – Marc, ERP
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