I'm a marketer, public relations specialist, event planner, and business generalist who possesses a variety of skills to help better your business operations.
1) Social Media Management and Operations: I have a track record of creating written and visual content using Canva, Adobe software, Midjourney, and Meitu to create the most alluring marketing content. Additionally, I have managed over 10+ accounts using Instagram Business, Facebook Pages, WeChat Official Account, Weibo, Linkedin, and X, including accounts managed by NASDAQ-listed companies. As a plus, I have created three websites and can help your business scale online through web design and search engine optimization.
2) Public Relations and Communications: I have generated over $20,000 for a U.S. project and $50,000 for a Chinese project on their sponsorship fundraising operations. Leveraging my current network and my innate skills in cold calling (and emailing), I have helped companies, non-profit organizations, and school clubs connect with over 30+ global sponsor companies in the industries of technology, finance, real estate, dining, education, and tourism. I am able to quickly identify monetizable value in all operations to help businesses and organizations with their public image and monetize their efforts with sponsorship. With my prior involvement in creating and managing large-scale in-person and online events, my skills also include professional, academic, and presentation speech writing.
3) Market Research and Consultation: With my education background as a business student at Babson College, I have previous market research and business strategy consultation experiences. Using frameworks such as CAGE, PESTLE, VRIO, SWOT, BCG Matrix, Porter's Five Forces, the 7S Framework, and financial breakdowns, I have written extensive documents and presentations with recommendations regarding business-related questions and optimizing operations. Throughout 4-years of my academic journey, I have established case reports for Uber, Roku, and Lincoln Electric, along with a Digital Analytics Report for H&M, Zara, and Abercrombie and Fitch, and later a turn-key consolidated marketing consultative report for Babson College Health and Wellness.
4) Business Generalist and Organization: With a combination of practical experience in establishing ventures and learning about entrepreneurial strategies at Babson, I have a clear grasp of optimizing business management in small and medium-sized enterprises and start-ups. Having used Google Drive, email communication, Slack, Asana, Canva, and calendar management, I can help your business better establish communication and managerial methods to streamline your business operations. Furthermore, I have had practical experience as an in-person and virtual assistant for the CEO of Way Insight IP Services Co. Ltd., managing the CEO's calendar schedule, sorting emails, writing independent assignments, and setting up meetings.
Lastly, I would like to add that I am an enthusiastic, proficient, and professional individual. With my conscientious work ethic, I hope to join you in solving your problems big and small, easy or difficult.