Hi. I’m Ronn. I’m a narrative copywriter. That means I tell stories that grow businesses. Here's how:
LARGE SCALE STRATEGIES
Narrative Audits
Your company’s written online presence is its story in action. I’ll make sure your written content communicates exactly who you are and precisely what you can offer your customers.
Identity Development
Your business is the lead character in its personal story. Let’s define your business right down to the detail and shape its persona, voice, tone, and communication style to make it crystal clear to your customers who you are and why you matter.
Content Context
Your conversion rates are directly impacted by the language you use, and each marketing method has its own unique best practices for tailoring language to conversions. I’ll make sure all of your campaigns are using the best possible messaging to increase conversions.
Message Marketing
How can you tell your audience what they most need to hear in a way that galvanizes them into action? From your newsletters to your CTAs, your messaging must speak to your audiences’ unique motivators to guide them step-by-step through your sales funnel. This is precisely my specialty.
Branded Assets
The greatest stories of all time are the ones where the macro is reflected in the micro. The same is true in marketing. Each of your branded assets is an opportunity to project your cultivated brand persona. Let’s make sure your identity is powerfully reflected in every piece of content you produce, from external assets like catalogs and product descriptions to internal assets like training manuals and company SOPs.
Thought Leadership
Every company has something about it that no other company has. We’ll define and cultivate your special “something” and leverage it to grow your reputation and make you stand out from the crowd.
Websites
Strong website copy tells your company's story, expresses your values, and drives conversions by guiding visitors through your narrative funnel. I can make sure your website tells a story that instantly grabs your visitors' attention and walks them through an increasingly engaging and emotionally motivating funnel that leads them directly to your CTA fully ready to take action.
Product Names & Descriptions
Every digital product or service you have on offer is capable of selling itself as long as three conditions are satisfied: Great name, aesthetic packaging, and a description that powerfully communicates the value of that product or service. I’ll take a look at your existing catalog and tighten up any loose ends in your product messaging.
Scriptwriting & VSLs
Great writers, artists, and composers down through history have understood the power of multi-media messaging. If you combine visually alluring imagery and an irresistible script, you’ve got a regular marketing battleship! I’ll craft completely addictive scripts that will have your viewers hooked on the first line, and that’s a promise!
CONTENT TYPES
I offer a comprehensive suite of writing services, including:
Articles on any subject
Blog posts
Web copy
Ad copy
Product descriptions
Landing pages
Mailing Lists
eBooks
Sales video scripts
Anything else you can possibly think of
I have helped businesses of all sizes to tell the stories that achieve their objectives, from providing blogging services for a local, family owned construction company to writing the user manual for a complex, cloud-based software suite created by a blue chip firm in the AEC space. From 2017-2020 I contracted exclusively with digital marketing firm Seer Interactive and became one of their most frequently requested freelance writers, especially with clients in the hemp industry.
"You don't often run into writers who have the ability to grasp a complicated -- and niche -- subject with relative ease. Ronn was contracted to write an eBook for a client in the AEC software industry and his work did not disappoint. Before the work began, Ronn put together a list of well-thought questions to ask our subject matter expert. He delivered a solid final draft that replicated the client's voice and tone. More importantly, he took a complicated subject and made it easy to understand. When you have a project that requires someone willing to roll up their sleeves and develop an impressive working knowledge of an industry and distill it for copywriting purposes, I'd highly recommend Ronn!"
Lana Cooper
Director of Freelancers
Seer Interactive
You can check out my portfolio for a few examples of what I have to offer.
If you like what you see and you’re ready to start growing your audience and making more sales, hit the green button below and let’s get in touch!
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