At a Glance: Google AdWords

Driving high-quality leads to your company’s website that convert into new clients or sales is the ultimate goal of most pay-per-click (PPC) marketing campaigns. Google AdWords, the PPC service powered by the world’s largest search engine, gives you advanced tools to find people who are already looking for the services you provide and want to buy. By placing effective advertising text and visual ads on strategically targeted websites and in Google’s search results, AdWords experts can generate valuable web traffic for a business.

Google AdWords consultants on Upwork will get to know your business and tailor your advertising campaigns for maximum impact. They can conduct keyword research to boost your search engine marketing (SEM), craft advertisements using text and images that are more likely to convert, and work with you to improve the quality of traffic you generate with your pay-per-click advertising. With the right approach guided by an expert, Google AdWords can be beneficial for everything from highly targeted projects and campaigns to more general Internet marketing.