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At a Glance: Google AdWords

Driving high-quality leads to your company’s website that convert into new clients or sales is the ultimate goal of most pay-per-click (PPC) marketing campaigns. Google AdWords, the PPC service powered by the world’s largest search engine, gives you advanced tools to find people who are already looking for the services you provide and want to buy. By placing effective advertising text and visual ads on strategically targeted websites and in Google’s search results, AdWords experts can generate valuable web traffic for a business.

Google AdWords consultants on Upwork will get to know your business and tailor your advertising campaigns for maximum impact. They can conduct keyword research to boost your search engine marketing (SEM), craft advertisements using text and images that are more likely to convert, and work with you to improve the quality of traffic you generate with your pay-per-click advertising. With the right approach guided by an expert, Google AdWords can be beneficial for everything from highly targeted projects and campaigns to more general Internet marketing.

Community

How Freelancers Can Save for Retirement

There are four main DIY options for retirement plans for the self-employed. Here’s a look at what they are and which one might be right for you.

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September 27, 2016

Enterprise Solutions

Meet the New BPO: Cloud-Sourcing

In the old days, all work had to be done onsite. Then we outsourced to cut costs and increase productivity. Later, we near-sourced for longer work days that followed the sun. And we in-sourced to optimize employee competencies. Although each of these workflow evolutions were beneficial, they still limited us. Meet the new global workflow: cloud-sourcing.

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September 27, 2016

Web Development

Intro to APIs: What Are APIs and What Do They Do?

Application programming interfaces (API) have been around since the 1960s. So if they aren’t a new concept, why are they such a hot topic lately? Without APIs, the digital experiences that we expect every day as consumers wouldn’t be possible. Here’s a brief introduction to what APIs are and what they can do from Upwork’s free ebook, The API Economy.

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September 26, 2016

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