How to hire Google Ads experts
Looking to drive traffic to your website? Whether you’re trying to generate leads for a product or service, a Google Ads professional can help.
So how do you find a Google Ads expert? What follows are some tips on how you can find top Google Ads experts on Upwork.
How to shortlist Google Ads experts
As you’re browsing available Google Ads consultants, it can be helpful to develop a shortlist of the freelancers you may want to interview. You can screen profiles on criteria such as:
- Industry fit. You want a Google Ads expert who understands your industry, so they can help you figure out how best to reach your target market.
- Organization. Experience monitoring and analyzing Google Ads campaigns
- Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular Google Ads expert.
Why do you want to hire Google Ads experts?
The trick to finding top Google Ads experts is to identify your needs. Do you just need help with Google Ads? Or do you also want to run a larger SEO campaign? The cost of your project will depend largely on your scope of work, and the specific skills needed to bring your project to life.
How to write an effective Google Ads job post
With a clear picture of your ideal Google Ads expert in mind, it’s time to write that job post. Although you don’t need a full job description as you would with employment, aim to provide enough detail for a freelancer to know if they’re the right fit for the project.
An effective Google Ads job post should include:
- Scope of work: From keyword research to ad copy, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience working with certain industries or analytics software, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Ready to increase your ROI on your Google Ads campaign? Log in and post your Google Ads job on Upwork today.
Google Ads FAQs
What is Google Ads?
Google Ads is one of the best ways to get a product or service advertised on the internet. Whenever anyone has a problem or is looking for something to buy, they type a search term into Google. Google Ads lets you bid to appear at the top of the Google search results page above the organically generated leads for certain keywords or phrases.
Here’s a quick overview of the skills you should look for in Google Ads freelancers:
- Google Ads
- SEO
- Ad writing
- Market research and analytics
Google Ads services help businesses maximize the effectiveness of their Google Ads campaigns.
What’s the search engine marketing process?
In search results, ad placement matters: The closer to the top your link is, the more likely people are to click on it. Experts in marketing use SEM as a key strategy to get top placement thanks to its competitive cost to attract new customers, boost search engine presence, and support other marketing campaigns.
While advertising typically lets you pay for placement (you decide where people see it), SEM is a more fluid process. It generally uses pay-per-click (PPC)—also called cost-per-click (CPC)—which is a process that uses an auction and ranking system to determine which ads appear in which order.
With PPC advertising, ad placement is determined by two things: the maximum an advertiser bids for search queries, and their Quality Score (i.e., the relevance of the ad, keywords, and landing page content).
Search engines aim to deliver exactly what a searcher is looking for. Creating such a well-targeted SEM campaign depends on:
- Understanding the specific target audience
- Setting specific goals for the campaign
- Choosing the right keywords to target
- Organizing those keywords into focused campaigns and ad groups
- Writing compelling advertisements
- Driving traffic to a landing page that delivers the right information and is optimized to convert
Managing a SEM campaign requires constant monitoring, testing, tweaking, optimization, and learning. And to tailor multiple campaigns to different target audiences, businesses often hire freelancers through sites such as Upwork to manage their workload.