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At a Glance: Google AdWords

Driving high-quality leads to your company’s website that convert into new clients or sales is the ultimate goal of most pay-per-click (PPC) marketing campaigns. Google AdWords, the PPC service powered by the world’s largest search engine, gives you advanced tools to find people who are already looking for the services you provide and want to buy. By placing effective advertising text and visual ads on strategically targeted websites and in Google’s search results, AdWords experts can generate valuable web traffic for a business.

Google AdWords consultants on Upwork will get to know your business and tailor your advertising campaigns for maximum impact. They can conduct keyword research to boost your search engine marketing (SEM), craft advertisements using text and images that are more likely to convert, and work with you to improve the quality of traffic you generate with your pay-per-click advertising. With the right approach guided by an expert, Google AdWords can be beneficial for everything from highly targeted projects and campaigns to more general Internet marketing.

Design

What Are Web Fonts and Why Are They Important?

Web fonts were developed to allow designers to use custom fonts that aren’t available on computers while still ensuring their design (and overall branding) remains consistent no matter who’s viewing it, or where. Learn more about web fonts, things to consider when using a web font, and how to optimize web fonts for your site or app.

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March 24, 2017

Customer Support

What is Interactive Voice Response (IVR)?

Interactive voice response (IVR) is an automated telephone system that interacts with callers and gathers information about the purpose of the call to route callers to the appropriate individual or department.

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March 24, 2017

Customer Support

Customer Experience Trends to Look for in 2017

Customer experience (CX) refers to the interactions between a customer and an organization that occur for the duration of the business relationship. In recent years, customer experience has grown in value to supersede product quality, value, and customer service.

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March 23, 2017

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