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At a Glance: Google AdWords

Driving high-quality leads to your company’s website that convert into new clients or sales is the ultimate goal of most pay-per-click (PPC) marketing campaigns. Google AdWords, the PPC service powered by the world’s largest search engine, gives you advanced tools to find people who are already looking for the services you provide and want to buy. By placing effective advertising text and visual ads on strategically targeted websites and in Google’s search results, AdWords experts can generate valuable web traffic for a business.

Google AdWords consultants on Upwork will get to know your business and tailor your advertising campaigns for maximum impact. They can conduct keyword research to boost your search engine marketing (SEM), craft advertisements using text and images that are more likely to convert, and work with you to improve the quality of traffic you generate with your pay-per-click advertising. With the right approach guided by an expert, Google AdWords can be beneficial for everything from highly targeted projects and campaigns to more general Internet marketing.

For Clients

5 Digital Marketing Metrics to Master

Companies today expect marketers to give them a clear view of their ROI in order to help them make smart budgeting decisions. Keep reading to learn how good are you at measuring your key performance indicators?

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April 26, 2017

Design

The Modern Marketer’s Guide to Hiring Freelance Designers eBook

Not sure where to begin when it comes to hiring freelance designers? Check out the eBook by Upwork, “The Fast Lane to Great Design: Modern Marketer’s Guide to Hiring Freelance Designers” for a helpful hiring blueprint.

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April 26, 2017

For Clients

How to use Customer Data to Develop Marketing Insights

Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just like big businesses. Here are tips on how small businesses can gain insight into customer behavior and buying preferences which can improve marketing communication.

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April 26, 2017

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