14 Years and 7 Months of experience in Digital Marketing - Google Ads/Adwords, PPC, SEO, SMO, SMM, SEM, Online Marketing, Lead Generation, Facebook Marketing, Linkedin Marketing, Twitter marketing, Web Analytics, Google Adsense, Google Webmaster Tools/Google Search Console, Website Optimizer, Bing Webmaster Tools, Yandex, etc.
Content Writing- I also have 2 years of experience in content writing including website content, blogs; SEO content like articles, press releases, classifieds, social bookmarking, etc.
Google Adwords/Ads(PPC) – Search campaign, Display Campaigns (Standard display, Gmail, video, Youtube), Discovery Campaign; remarketing and retargeting campaigns, Video Campaigns, Shopping Campaigns, Google Merchant Center for uploading and updating Products Feeds, Creating and optimizing ads for high Quality Score, Location Targeting, ad scheduling, Analysis of keywords on the basis of search volume, bid price, traffic and competition; Setting bid type, daily budget, keywords research and analysis using exact match, phrase match, broad match and negative keywords; CTA, CTR, dynamic keyword insertion, creating text ads, Gmail ads, display ads; campaign optimization, Conversions Tracking, reducing cost per conversion, conversion rate optimization(CRO), landing page optimization and analysis etc.
Facebook Paid (Ads) Marketing – Campaigns Creation, Creating and optimizing ads for high quality and relevance score, location targeting, bid price, audiences creation and targeting by various parameters, budget management etc.
Linkedin Paid (Ads) Marketing– Creating and optimizing ads for high quality, audience selection, location targeting, bid price etc.
Keyword Research & Analysis – Researching the Keywords with the best KEI using tools like Google Keywords Planner, Google Suggestion, Google predictive search, Keyword Discovery, Uber suggest, Word Tracker etc. on the basis of Relevance, search volume and competition.
Web Analytics – Analytics code installation and verification, User Management, Generating and Analysis of traffic report using Google Analytics to understand the effectiveness of the keywords being used and to measure the usefulness of off-page optimization activities. Analysis of visits, visitors, Bounce Rate, Traffic Sources (Google, Yahoo, Bing etc.), Landing Page Optimization; creation, analysis and monitoring goals and conversions, funnels, segments and filters; content drilldown, audience tracking and analysis, demographic analysis, bench marking review, etc.
Webmaster Tools/Search Console– Google manual actions (spam and security) analysis and resolution, Website verification, URLs inspection, Structured data, Schema.org, Schema Markups and application, AMP pages, analysis of various types of links of website, toxic links, Analysis and monitoring of search queries- impression, clicks, CTR; Testing robots.txt, XML sitemap Submission, Checking Crawl Errors, soft 404 and Finding 404 Pages to fix them, HTML Suggestion (Missing, short & Duplicate Title Tags); Removing Malwares, Checking Indexing status, international targeting, URL Parameters setting, Temporary URL removal request, Core web vitals analysis(CLS, LCP), user page experience analysis, mobile usability checking etc.
On-Page Optimization – Title Tag and Meta Tags(description, keywords, etc.) creation and optimization, Proper use of H tags, Content Optimization using Keyword Density, Prominence and Proximity; Image Optimization(alt tag, title), Strategic Internal Linking and Optimization, Page Layout and URL suggestion, Robots.txt creation and optimization, XML sitemap creation and submission. Short out Canonical Issue; Implementation of 301 and 302 redirections.
Off-Page Optimization - Article Submission, Press Release Submission, Classified Posting, Social Bookmarking, Image Submission, Review Submission, Blog Commenting, Forum Posting, Directory Submission, Yahoo Answers, Link Building (one way, two ways, multi-ways etc.), InfoGraphics Submission, Guest Posting, Video Submission, Blog Creation and Posting, Slide Sharing, Documents Sharing, PDF Submission, Web 2.0 blogging and link building by using Wordpess, blogger, medium etc.
Paid Tools Experience– I have worked on Moz, Ahref, Alexa, hubspot, Semrush etc.
Social Media Marketing and Optimization – I have worked on various social media networking channels like Facebook, Twitter, Pinterest, Linkedin, Youtube etc. Create/Update and design Fan page on Facebook and Profiles on twitter, Pinterest etc. for a great user experience. Help in improving business and customer relationship using social media. Creating and running ads on Facebook, Linkedin etc.
Knowledge of Content Management System (CMS) – WordPress, Joomla, Drupal, Magento etc.
Professional Qualification
B. Tech in Computer Science and Engineering from B.I.E.T Jhansi (UP).
Google Search Console
