Hire the best Integrated Marketing Strategists in Massachusetts
Check out Integrated Marketing Strategists in Massachusetts with the skills you need for your next job.
- $100 hourly
- 5.0/5
- (3 jobs)
🥇Expert-Vetted Top 1% of Upwork Talent. Brand Strategist, Marketing Leader, Growth Strategist, Technical Expert, and Fractional CMO at your service. My background is in brand identities, performance media, digital transformations, GTM advisory & analytics development, and creative direction. 👉 Past Clients: Petco, Apple, MARS, FTD, Staples, L.L.Bean, SCJohnson, Personal Creations, ProFlowers, Shari’s Berries, BKV Energy, Malbon, Sabah, Hobo Bags, Droplette, KJUS, PetPlate, Diggs, Feed Projects, Oars & Alps, Maxbone and dozens more. ADVISORY & MANAGEMENT SERVICES: 👉 Marketing Leadership, Strategy & Operations Define your ideal marketing & business strategy (product, price, promotion, place). I can become an integrated member of your team and workflows. 👉 Growth Audits: Website/Product/Company/Accounts/Audience Optimize your online presence, performance, brand cohesiveness, and market environment. Identify your most valuable target audiences. Plug the leaky buckets! Pour gas on the things that work! 👉 Branding & Re-Branding Workshops Identity creation, brand positioning, messaging, & creative strategy. 👉 Creative Content & Branding Strategy Enhance your branding, develop creative and content strategies, build UGC, and implement effective micro-influencer programs for greater engagement. 👉 Marketing-Financial Strategy Development & Audits Find the leaks & the opportunities. Help define goals, budgets, roadmaps & operational costs. Maximize customer lifetime value and reduce acquisition cost. 👉 Data Analysis Make sense out of internal and external data. 👉 Coaching/Advice Consultations Hire me as a marketing consultant, interim manager, CMO, Fractional CMO, or advisor. I love start-ups. 👉 Developing and monitoring OKRs Set you up with a goal-setting framework for your business and your team. TECHNICAL EXPERTISE FOR HIRE: 👉 SEM/paid ads (PPC) - search engine marketing/pay-per-click media buying services 👉 Paid Media Advertising: Facebook, Instagram, Pinterest, Programmatic, OTT, etc 👉 Website Development: E-commerce, Lead-Gen, Apps/Integrations/Design 👉 E-commerce Feed & Catalog Management (personal favorite) 👉 Copywriting/Marketing communications (value propositions, unique selling propositions, taglines, slogans, etc.) 👉 SEO Advisor 👉 Branding & Creative Design & Development 👉 Training & Support SOME SUCCESSES 🚀 Led a digital transformation for a $50M+ 1990s women's handbag brand to reach 300% revenue growth with 9x ROI by overhauling the website, implementing an email marketing program, optimizing paid media, initiating new investment strategies & transitioning creative strategies from print to digital-first content, enhancing engagement & revenue. 🚀 Led the successful $20M acquisition of a men’s deodorant company by SC Johnson through a comprehensive digital transformation. Focused on brand strategy and media buys tailored to geographical markets, including programmatic, OTT, CTV, and OOH channels, resulting in increased household penetration, brand recognition, and retail sales growth. 🚀 Boosted monthly revenue to $1.2M and achieved 1700% subscriber growth within one year of launching a women’s skincare device by implementing advanced audience targeting strategies, utilizing first-party, second-party, and third-party data, contextual targeting, as well as content creation, brand partnerships, and influencer marketing. I love blending the strategic, the out-of-the-box, the technical, the creative, and the analytical data-heavy ideas into one great dynamic strategy. Here is my portfolio: thejonathanmendez .com I am looking forward to talking with you!
Integrated Marketing
Conversion Rate OptimizationBranding & MarketingCRM DevelopmentData VisualizationSearch Engine MarketingGoogle AnalyticsFacebook AdvertisingGoogle Ads - $85 hourly
- 5.0/5
- (3 jobs)
Enthusiastic content marketing strategist, nimble b2b and b2c copywriter, entrepreneurial direct marketing and digital agency founder with 25+ years of diverse experience spearheading cross-channel acquisition, retention, branding, affinity marketing and loyalty programs for companies and non-profits. Skilled in virtually all areas of modern marketing: acquisition marketing, Account Based Marketing (ABM), digital, search, direct mail, email marketing, creative storytelling, membership marketing and fundraising, social media, Facebook, LinkedIn, Google Adwords, Instagram, and other social media platforms, content strategy, brand positioning, messaging, audience segmentation, lead generation, cross-selling, analytics. Strategic Planning & Campaign Management: Strategic planning and oversight of targeted, multi-channel marketing and advertising programs promoting a diversity of products and services, such as: * Corporate Membership Program for the American Society of Civil Engineers * Premium Content Membership Loyalty Program for the American Chemical Society * Rebranding of American Association of Physical Education, Recreation and Dance * Federal Government Media Strategy and Go-to-Market Campaign for Microsoft * New Student Email Referral program with Student Video for American Graduate University * Account Based Marketing for Matter Made/Fulcrum * Social media/email campaigns for National Academy of Engineering * Multi-year Nurse Excellence Recognition Campaign for the American Nurses Association * Website Engagement Testing Plan for TechRepublic (CNET) Content and Creative Development: Keen insight and skills creating targeted content to capture leads and support brand positioning. Guide creative development of premium content and copywriting for engaging email and digital campaigns, web site content, direct response advertising, video scripts, catalogs, presentations, case studies, white papers, social media, and more. Customer Research & Segmentation: Conduct and utilize market research, refine value propositions and refine effectiveness of market-penetration strategy. Spearhead go-to-market plans across geographic regions, channels and markets. Operations & Management: Manage all aspects of marketing planning, budgeting, metrics and reporting, vendors and freelance talent. Deep understanding of CRM, inbound marketing and B2B ABM, demand generation, inbound marketing, social media. Over 25-years' agency leadership experience with the ability to motivate and mentor. Supervised team of 15 inhouse staff and numerous independent contractors working remotely.
Integrated Marketing
Social Media Marketing StrategyDigital MarketingB2B MarketingEmail CopywritingWritingCreative StrategyCopywritingBrandingAd CopyLanding PageDirect MarketingEmail CommunicationEmail Marketing StrategyLead Generation Content Creation - $125 hourly
- 0.0/5
- (0 jobs)
● Strong digital marketer with a demonstrated track record of driving organic growth in all aspects of demand generation in tech including: SEM, SEO, affiliate marketing, retargeting, email, video, influencer marketing and referral/ loyalty programs. ● I’ve managed teams large and small and have been described as collaborative, a strong communicator, hands-on leads from the front, strong judgment and insights to grow the team to deliver strong successful programs. I set clear goals and objectives, seek diverse perspectives, don’t micromanage and help to problem solve. This has enabled me to develop high performing teams. ● Expertise in developing go-to-market strategy in support of overall business growth and revenue targets; Laser focused oversight of daily web operations and seasonal ecommerce strategies. ● I possess the unique ability to focus on the big picture, but also to drill down into the day to day details with a track record for translating strategic thinking into action plans and output. I have strong judgment and insights, but I seek diverse perspectives to inform my opinion. ● Considered an innovative, visionary analytical thinker who simplifies complexity and creates a story that resonates with the audience and delivers results that sell. An Excellent and persuasive communicator. ● As a hands-on, full-stack marketing leader, I possess the unique ability to focus on the big picture, but also to drill down into the day to day details with a track record for translating strategic thinking into action plans and output.
Integrated Marketing
Growth StrategyMarketing StrategyLeadership SkillsFreelance MarketingMedia AnalyticsLead GenerationPartnership & Collaborations OutreachAccount ManagementDemand PlanningBrand DevelopmentStrategyMarketingDigital MarketingContent Marketing - $150 hourly
- 0.0/5
- (0 jobs)
I'm a results-driven and dynamic integrated marketing leader with over a decade of experience merging strategy and execution. Adept at balancing brand-building and conversion-driving initiatives, I consistently drive growth and retention across companies ranging from early-stage ventures to billion-dollar enterprises. - Brand marketing and growth strategy - I can develop your go-to-market strategy and/or support you through execution - I specialize in optimizing the media mix across diverse platforms - I can help you build a robust and effective content strategy across all channels or dedicated channels - I am available to interface with internal and external creative and agency teams
Integrated Marketing
Partnership DevelopmentSales EnablementMedia BuyingMarketing ConsultingMarketing StrategyEmail Marketing StrategySocial Media StrategyInfluencer MarketingFreelance MarketingBrand ConsultingBrand ManagementBrand DevelopmentMarketingBranding & Marketing - $50 hourly
- 0.0/5
- (0 jobs)
With over 15 years of leadership in marketing, my work has remained centered on brand strategy and execution—ensuring every initiative reflects our core values and business objectives. Throughout my career, I’ve led teams in elevating brand awareness and engagement through innovative portfolio marketing plans and strategic digital campaigns, significantly strengthening market positioning. In parallel, as an Adjunct Professor, I am dedicated to shaping the next generation of marketing professionals by integrating technology into the classroom and providing students with hands-on, real-world learning experiences. This dual commitment—to industry and education—enables me to drive innovation and create social impact. I draw on my expertise in MarTech and brand development to fuel growth for Corporations while inspiring students at Bridgewater State University.
Integrated Marketing
Strategic PlanSocial Media Ad CampaignAdvertisingSocial Media Lead GenerationConsumer ResearchBrandingBrand IdentityBrand ConsultingLead GenerationBrand DevelopmentMarketingDigital Marketing StrategyDigital Marketing MaterialsDigital Marketing Want to browse more freelancers?
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