With 15 years of experience in market research for top global agencies, including blue-chip clients like Microsoft and Johnson & Johnson Healthcare, I offer expert guidance for your marketing needs.
Holding a master’s in business psychology and an MBA with a focus on marketing, I provide insights grounded in solid theory.
On Upwork since 2019, I’ve consistently received 5-star feedback and built long-term relationships with clients. Here’s what I bring to your project:
Quantitative Research: Expert in survey design, analysis, and reporting, with a track record of actionable insights leading to measurable improvements.
Qualitative Research: Skilled in conducting depth interviews, focus groups, and analyzing transcripts, providing deep understanding and strategic recommendations.
Market Expertise: Extensive experience in market sizing, segmentation, market entry strategies, and product ideation. Successfully led projects that resulted in significant business outcomes.
AI Tools: Proficient in leveraging the latest AI tools for advanced market research and analysis, ensuring cutting-edge insights.
Tools Expertise: Proficient in Qualtrics, SurveyMonkey, and UX research platforms like inVision.
UX Research: Certified by Webcredible with extensive experience in UX/UI research.
Recent Projects:
Designed customer satisfaction surveys for industrial and outdoor equipment sectors, resulting in actionable insights that improved client satisfaction.
Analyzed the impact of corporate actions on financial services, leading to strategic adjustments that enhanced client outcomes.
Created internal personas for a healthcare client, enhancing team understanding and efficiency.
Developed B2B marketing personas for senior roles in the Oil & Gas industry, driving targeted and effective marketing strategies.
Mapped market trends in higher education, supporting a successful repositioning strategy for a professional services provider.
Analyzed lottery and casino player behavior across multiple markets, informing effective market strategies.
Conducted market segmentation for online gambling and studied gamification effects, optimizing marketing efforts.
Evaluated writing styles to improve copy and market performance, enhancing campaign effectiveness.
Performed UX/UI research in the casino sector, contributing to improved user experiences.
I also regularly write content for Dovetail, providing insights on market research trends and methodologies.
I am available to discuss your specific needs and look forward to delivering focused and professional solutions. Let’s connect and explore how I can help you achieve your research goals.