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At a Glance: Lead Generation

Seeking out new potential clients for your business is an important part of marketing. Not everyone is ready to commit to a purchase on the spot, but if they know they have a problem or need for information, they might be willing to hear you out—and then all you need to do is guide them through the sales funnel. Technology makes it easier than ever to generate quality leads for your business, from cold calling and pay-per-click ads to content marketing and email lists. Finding the right people—people who have creative ideas and solid strategies for lead generation—can help your business gain rapid momentum.

Lead generation is all about enticing new consumers into exploring what your company has to offer. Top lead-generating experts on Upwork are often adept at online marketing, brand building, and content marketing, among other skill sets. They can help you identify the strengths and key selling points of your business and spin those into powerful lead magnets with special offers and ads. With their support, you can grow your client base and increase your visibility.

Mobile Development

Helpful Tips & Best Practices for Android Developers

Many programmers will tell you that some of the biggest mistakes they’ve made have been through trial and error. Even an experienced developer can benefit from reviewing some of the best practices that Google lays out for Android projects. To help you start your Android app project off on the right foot, here are a few tips and best practices to consider.

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October 24, 2016

Web Development

Tips and Best Practices for Working With the .NET Framework

It’s not easy getting to know .NET. Not only do you have to learn the language, which is a combination of the C# and VB.NET programming languages, you also need to understand principles of object-oriented programming (OOP). Other than differences in syntax, the concepts are the same. Here are some tips to keep in mind when working in the .NET platform.

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October 21, 2016

Web Development

Backbone.js: An MV-Style JavaScript Library

Backbone.js is a JavaScript library that was designed with specific goals: to keep client-side JavaScript code clean and organized, and to make it easy for developers to connect that code with their site’s server-side applications. Find out what makes it such an important addition to the technology landscape.

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October 20, 2016

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