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At a Glance: Lead Generation

Seeking out new potential clients for your business is an important part of marketing. Not everyone is ready to commit to a purchase on the spot, but if they know they have a problem or need for information, they might be willing to hear you out—and then all you need to do is guide them through the sales funnel. Technology makes it easier than ever to generate quality leads for your business, from cold calling and pay-per-click ads to content marketing and email lists. Finding the right people—people who have creative ideas and solid strategies for lead generation—can help your business gain rapid momentum.

Lead generation is all about enticing new consumers into exploring what your company has to offer. Top lead-generating experts on Upwork are often adept at online marketing, brand building, and content marketing, among other skill sets. They can help you identify the strengths and key selling points of your business and spin those into powerful lead magnets with special offers and ads. With their support, you can grow your client base and increase your visibility.

Trends

Accenture Tech Vision Report on Workforce Marketplaces: Why Enterprises Built for Change Will Dominate

Digital-born companies are disrupting the establishment with an agile and dynamic approach to doing business—and incumbent enterprises who want to stay competitive are prepared to follow suit.

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February 22, 2017

For Clients

How to Hire a Sales Representative

How do you find the right sales professional to help you boost sales, increase conversion rates, gain new leads, or meet targets? Here’s an overview of what you can do to find, hire, and work with a freelance sales representative.

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February 22, 2017

For Clients

Writing a Job Description to Find a Great HTML5 Developer

So you want to hire an HTML5 developer—how can you craft a job description that will help you find the right developer for your needs? Here are a few tips to get you started.

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February 21, 2017

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