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At a Glance: Lead Generation

Seeking out new potential clients for your business is an important part of marketing. Not everyone is ready to commit to a purchase on the spot, but if they know they have a problem or need for information, they might be willing to hear you out—and then all you need to do is guide them through the sales funnel. Technology makes it easier than ever to generate quality leads for your business, from cold calling and pay-per-click ads to content marketing and email lists. Finding the right people—people who have creative ideas and solid strategies for lead generation—can help your business gain rapid momentum.

Lead generation is all about enticing new consumers into exploring what your company has to offer. Top lead-generating experts on Upwork are often adept at online marketing, brand building, and content marketing, among other skill sets. They can help you identify the strengths and key selling points of your business and spin those into powerful lead magnets with special offers and ads. With their support, you can grow your client base and increase your visibility.

For Clients

Writing a Job Description to Find a Great HTML5 Developer

So you want to hire an HTML5 developer—how can you craft a job description that will help you find the right developer for your needs? Here are a few tips to get you started.

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February 21, 2017

For Clients

4 Reasons Designers Should Write

In today’s crowded market, every professional skill you add to your arsenal can help set you apart. And writing may be the single most powerful skill to hone. Here’s why.

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February 20, 2017

For Clients

Essential Visual Design Principles For Web Designers

Every design seeks to either create a sense of unity among disparate elements, or creatively break that unity to encourage a particular action. The principles covered here will help you do both.

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February 20, 2017

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