Hire the best Logo designers

Check out Logo designers with the skills you need for your next job.

Clients rate Logo designers
Rating is 4.9 out of 5.
4.9/5
based on 61,564 client reviews
Tom R.
$120/hr
  • Trophy Icon Logo Design
  • Adobe Photoshop
  • Adobe Illustrator
  • Digital Mapping
  • Adobe InDesign
  • Brochure Design
  • Magazine Layout
  • Microsoft PowerPoint
  • Graphic Design
  • Business Presentation

Graphic Design for Commercial Real Estate and Development Commercial Real Estate Marketing – Offering Memorandums (Setups), Pitch Decks, Leasing Brochures, and Capabilities Brochures - Property Logo Design / Real Estate Branding - Custom Map Design (Location Maps, Aerials, Amenities, etc.) - Site Plan Graphics - Infographics - Photo Retouching - Greater familiarity with the following markets: NYC, Chicago, Miami, and Southern California I help brokers and developers make their marketing packages look professionally designed, aesthetically engaging, and visually informative.

Olena S.
$35/hr
  • Trophy Icon Logo Design
  • Graphic Design
  • Web Design
  • Illustration
  • Icon Design
  • VectorWorks
  • Banner Ad Design
  • T-Shirt Design
  • 2D Design
  • Infographic

I am a professional graphic designer. I've extensive experience in web design, print design, infographics, creating illustrations in different styles. • I've got a master's degree in National Academy of graphic arts in Kiev (graphic design faculty). • 13+ years work experience in IT-companies & advertising agencies • Artistic education and great work experience as illustrator My goal #1 is to create perfect designs. I am a detail-oriented, skilled and always trying to use best working practices. I am keeping up with current design trends, and can work individually or as part of your team. ---- My skills ---- • Website design • Banner...

Richard M.
$25/hr
  • Trophy Icon Logo Design
  • Adobe Photoshop
  • Adobe Illustrator
  • Brochure Design
  • Flyer Design
  • Business Card Design
  • Magazine Layout
  • Facebook Marketing
  • Corporate Brand Identity
  • Windows 7 Administration

Congratulations, you found the designer you were looking for! I am a professional Graphic Designer with a alternate dimension within my mind. I have advanced knowledge of Adobe Illustrator and Photoshop. I have my own Design Brand in my country which is called RMD (stands for Richard Matheus Design), and I have worked with different type of clients, from events organization, a bakery company, truck parts store, even with a seaman´s provision company. Among the designs I offer are: - Logo Design - Business Card - Brochure - Flyers - T-Shirts - Banners - P.O.P Material - Corporate Identity and more... Welcome to my world, a world...

Pamela L.
$25/hr
  • Trophy Icon Logo Design
  • Animated GIF
  • Print Design
  • Web Design
  • Infographic
  • Photo Restoration
  • Landing Page
  • Layout Design
  • Banners
  • Social Media Imagery
  • Label & Package Design
  • Graphic Design
  • Photo Editing
  • Email Design

Banners...Landing Pages...Facebook Ads & Cover Images...Twitter Headers...Google Ads...Amazon Images...Photo Retouching...Brochures...Flyers...Post Cards...Logos...Illustrations...Packaging & Labels I've been a graphic designer/artist in the advertising field for over 30 years. I've worked for corporations, companies, advertising agencies, newspapers and magazines for both print and digital media. I know the value of your time and the importance of your project. Let me bring the experience, skill, and attention to detail I have to your next project.

Antonette C.
$14/hr
  • Trophy Icon Logo Design
  • Graphic Design
  • Content Writing
  • Blog Writing
  • Brochure Design
  • Flyer Design
  • Infographic
  • SEO Writing
  • Social Media Marketing
  • Layout Design
  • Advertising Design
  • Brochure

I've been working in the graphic design industry for more than a decade, currently working with international clients and providing them with design solutions that FITS. How, you might ask? I provide design solutions that are: Targeted - I create designs that connects with customers, building graphics that speak their "language". Flexible and cost-efficient - My extensive experience has taught me that abiding a solid design process helps deliver quality work that exceeds expectations. It helps me minimize wasting critical resources such as time and effort, and prepares me to tackle challenges along the way. Reliable and timely -...

Pecgi T.
$25/hr
  • Trophy Icon Logo Design
  • Adobe Illustrator
  • Infographic
  • Graphic Design
  • VectorWorks
  • Photo Editing
  • Adobe Photoshop
  • Brochure
  • Flyer Design
  • Branding
  • Informational Infographic
  • Presentation Design
  • T-Shirt Design

I'm from Indonesia (GMT+7), experience in : - Graphic design - Infographic - Vector conversion - Logo design - Seamless textile design - color separation - Magazine design & layout - eBook design many more. I can do a job like that you ask for in time to suit your needs.

David R.
$50/hr
  • Trophy Icon Logo Design
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator
  • Adobe After Effects
  • Magazine Layout
  • Social Media Marketing
  • Web Design
  • WordPress
  • Logo
  • Screen Printing
  • Graphic Design
  • Brochure
  • Print Design
  • Infographic

I love to create. It’s what excites me and gives me the drive to accomplish goals and succeed in my creative endeavors for the past 15 years. While I am most experienced in magazine and book layout, I'm well-versed in all print media. I can design all of your marketing collateral, or a new logo. I could design a T-shirt as a vector file readable by a screen printer, or design a large-format corporate banner or billboard for trade shows etc... Whatever your needs, I can design it. Attention to detail is one of my strongest assets, and I have a good eye for design. I know what it takes to meet a strict deadline and I always keep my clients'...

Alex P.
$50/hr
  • Trophy Icon Logo Design
  • Brand Strategy
  • Branding
  • Packaging Design
  • Web Design
  • Brand Identity & Guidelines
  • Minimalist
  • Food Packaging
  • Layout Design
  • Illustration
  • Graphic Design
  • 3D Rendering
  • Webflow

I help Founders define their Brands and Communicate consistently with their Audience. I create Brands that work for physical products, starting from Strategy all the way to Launch. Whether you're looking to start a new project or take your business to the next level, Branding is essential for acquiring recognition in your market or niche. Let's chat and see how I can help you achieve your goals. My top skills are: | Strategy & Consulting | Brand Identity Design | Packaging Design | Web Design About me: I have a BA in Visual Communication and Art Direction, I have worked in leading agencies all across Europe where I have worked for...

Dunja T.
$50/hr
  • Trophy Icon Logo Design
  • Web Design
  • Mobile UI Design
  • Adobe Photoshop
  • Adobe Illustrator
  • Corporate Brand Identity
  • Graphic Design
  • Figma
  • Web Application
  • App Design
  • Landing Page
  • Website Design

I am a profesional designer with 9+ years of experience in: - UI/UX Design - Web design - App design - Responsive design - Brand identity - Logo design - Illustration and graphics I am always striving for excellence with an aim to deliver the highest quality performance in every project. Through creativity and innovation, I seek to continuously improve. I love the latest technology projects as it keeps me updated about the latest trends. Recently been working with a lot of startups and companies for design projects for IoT, Fintech, real estate, and other projects. I firmly believe humans are visual creatures and I understand how...

max a.
$35/hr
  • Trophy Icon Logo Design
  • Adobe Photoshop
  • Adobe Illustrator
  • Caricature Drawing
  • Character Design
  • Children's Book Illustration
  • Illustration
  • Sculpting
  • Storyboarding
  • Black & White Style
  • Line Drawing
  • Cartoon Character
  • Digital Illustration

I'm an illustrator/Designer with over 20 years experience. I specialize in character design. I have experience in children's book illustrations, logo design, toy design, package illustration, video game development and T-shirt design. I worked as a designer in the Toy industry for a number of years where I worked on designs for various toy and candy products for Hasbro, Mattel, Playmates, FisherPrice and Mars Candy. My work involved product and character development, turn around technical illustrations for sculpting, full color product illustrations for packaging and presentation, storyboards, and some sculpting and model making. I also...

Denise K.
$60/hr
  • Trophy Icon Logo Design
  • Figma
  • WordPress
  • sketch app
  • WooCommerce
  • InVision
  • Adobe XD
  • Brand Strategy
  • Prototyping
  • UX Design
  • UX & UI
  • HTML
  • CSS
  • Elementor
  • User Interface Design

Hello! I'm a senior UI/UX Designer based in Berlin and working for more than 7 years as a freelancer for companies in the US, Europe, and Brazil. I will help your small business or startup take off and achieve the much-needed digital presence these days, building from its branding strategy to its fully responsive and SEO friendly website. I have experience with UX Research, designing prototypes and developing e-commerce, company websites, and blogs. I have deep knowledge of Shopify and Wordpress, and their plugins, WooCommerce, and page builders such as Divi and Elementor, as well as a good understanding of HTML and CSS. Please check...

Clive B.
$80/hr
  • Trophy Icon Logo Design
  • Brand Identity
  • Web Design
  • Motion Graphics
  • Banner Ads
  • UI/UX Prototyping
  • User Experience Design
  • Squarespace
  • Video Editing
  • GIF

If you are looking for an all-things-branding graphic designer, then look no further. With over four years of professional experience and a Bachelors of Arts degree in Media Studies, I am capable of bringing your brand full-circle with my verse skills ranging from photography, videography and a specialty of graphic design. My style ranges from playful to elegantly sleek, which guarantees to wow and to strengthen your brand value. Services: Brand Development UI/UX Design Websites Landing pages Logos Email designs Digital Banner Ads Motion Graphics

Arina K.
$40/hr
  • Trophy Icon Logo Design
  • Adobe Illustrator
  • Autodesk 3D Studio Max
  • Adobe Photoshop
  • 3D Design
  • Graphic Design
  • Product Design
  • 3D Rendering
  • Label & Package Design
  • Print Design

I would love to make your idea to a wonderful reality! I am a Graphic and 3D designer. I use my problem-solving skills to help businesses achieve their goals and to connect with their audience. I pride myself on building long-lasting relationships with my clients and exceeding their expectations. I could help you by creating vector-based graphics and illustrations, labels,presentations, 3D models, product design, set up your scene for render, creating templates in various formats (PPT, Illustrator, Photoshop, Word, and Excel), designing web and print materials, applying design principles and meeting brand standards. Why me? - I am in...

Brian L.
$60/hr
  • Trophy Icon Logo Design
  • Graphic Design
  • Print Design
  • Digital Design
  • Brochure Design
  • Flyer Design
  • Stationery Design
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Display Ad

Hello! My name is Brian. I'm a full-time freelance graphic designer living in Portland, Oregon specializing in Print/Digital Design, Logo Design and Brand Identity. I enjoy designing for local businesses, educational and non-profit organizations and take pride in producing high-quality work for my clients. I'm always open to taking on new and interesting projects and look forward to hearing from new clients. Feel free to review my portfolio of work and reach out if you would be interested in connecting! Below is a list of projects & services that I currently provide for my clients: Print Design: Brochures, Flyers, Postcards, Magazine...

Thang Quoc B.
$35/hr
  • Trophy Icon Logo Design
  • Illustration
  • Character Design
  • Graphic Design
  • Cartooning
  • Cartoon Art
  • Adobe Illustrator

Hi, Thanks for looking at my profile. I am an illustrator and graphic designer. I have more than ten years experience in Graphic field. Especially, drawing and creating cartoon products is my favorite. What i can do for you: -Cartoon logo design -Mascot/Character/Cartoon drawing -Toy Packages, labels, instruction book... -Postcard, greeting card... -Gif animation for web I can create the design in any style you like: solid flat color, gradient shade, with and without outliner. And the final files will be in vector (Ai, PDF...) or bitmap format (PSD, PNG, JPEG...) depending on your...

Jaime R.
$45/hr
  • Trophy Icon Logo Design
  • Illustration
  • Poster Design
  • Flyer Design
  • Banner Ad Design
  • Album Cover Design
  • T-Shirt Design
  • Photo Editing
  • Vector Art
  • Label & Package Design
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Premiere Pro
  • Digital Art

I'm a skilled, experienced illustrator and graphic designer with +10 years in freelance illustration and graphic design, and hold a master degree in Fine Arts, from the Fine Arts University of Lisbon. My strongest skills rely on intricate, bold and figurative illustration work and on cleaner, minimal layouts as well. Over the years I've been producing extensive work for a variety of outputs. My main areas of expertise: - Digital Illustration - Poster design - T-shirt /apparel design /merch design - Logo design & branding - editorial (books and magazines) illustration - music album artwork - label/packaging design

Ahmed M.
$60/hr
  • Trophy Icon Logo Design
  • Illustration
  • Brochure Design
  • Poster Design
  • Banner Ad Design
  • Animation
  • Storyboarding
  • Motion Graphics
  • Art Direction
  • Image Editing

I am a Creative designer with more than 10 years of experience in the visual communication industry. Based in Japan, I have been working remotely with various clients in the tech industry including Logitech, ServiceNow and LinkedIn. I specialize in multi-page layout design. I provide striking, visually engaging layouts with sleek imagery and illustrations for print and web based projects. I can take your idea from concept to completion at the highest level. I am also able to work within a team. I have a thirst for challenging projects. Without meaning to use words that have been overused in too many hideous advertising campaigns... "there...

Lindsey C.
$70/hr
  • Trophy Icon Logo Design
  • Graphic Design
  • Adobe InDesign
  • Adobe Photoshop
  • Brochure Design
  • Book
  • Presentation Design
  • Photo Editing
  • Adobe Illustrator
  • Layout Design
  • Magazine Layout
  • White Paper Design
  • Banner Ad Design
  • Social Media Design

I believe in keeping things simple so let's get to it, shall we? I've been a designer for 20 years; I've seen and designed it all. I understand you're in a hurry. I respond to most messages within an hour. Give me your best mess and I'll transform it into a work of art. I live for this stuff. I'm in my 40's with two teenagers, a husband, two dogs, a mortgage, and a business. I have a fantastic sense of humor and lots of patience! In the interest of respecting everyone's time and budget, I've listed the hourly commitment involved in some common projects. I typically beat my own scheduling estimates. Please check out my...

Molly W.
$40/hr
  • Trophy Icon Logo Design
  • Adobe Illustrator
  • Adobe Photoshop
  • Graphic Design
  • Adobe InDesign
  • Adobe Premiere

My name is Molly Wooten and I am a graphic designer with a Bachelors in Graphic Design from Florida Atlantic University. I have been working within Adobe's Creative Cloud since 2012 and in the career field since 2015. Why hire me? - I am overly enthusiastic about making you happy about my art - I am dedicated whenever I get a project (100% of the time I run home to get my laptop so I can start already) - Quick turn around times as I work remotely - I am friendly and hope to create exceptional relations with the people I work with - Very spontaneous = very creative ideas on the go - I am always available to talk on the phone and...

Raminta T.
$29/hr
  • Trophy Icon Logo Design
  • Photo Retouching
  • Social Media Imagery
  • Web Design
  • Illustration
  • Modern Style
  • Advertising Design

With my 15+ year experience in Graphic Design, the Master's Degree of Applied Graphics, inspiration, patience, diligence and the ability to work both rapidly and creatively, I am ready to visualize any ideas that come into your imagination and exceed your highest expectations. I have a magic touch for: • Packaging Design: Packaging Box design, Label Design • Website and UI Design • Print Design: Brochure, Flyer, Catalog, Leaflet and other Print Material • Branding and Logo Design • Wide Screen Print Design: Roller Banners, Posters, Exhibition Stands • Attractive and informative Sliders for your Web Page • Digital Illustrations | PSD...

Giovanni G.
$25/hr
  • Trophy Icon Logo Design
  • Adobe Photoshop
  • Adobe Illustrator
  • Logo
  • Print Design
  • T-Shirt Design
  • Graphic Design
  • Brand Identity

A graphic designer with over 5 years experience. Has done many projects including logo design, brand identity, business card, t-shirt, print design, ad banner, e-mail template, and website design. Fast learner and easy going person that would be very happy to work with your team.

Kerry M.
$80/hr
  • Trophy Icon Logo Design
  • Graphic Design
  • Packaging Design
  • Illustration
  • Corporate Brand Identity
  • Print Design
  • Calligraphy
  • Typography
  • Poster Design
  • Brand Identity Design

I am a full-time freelance graphic designer with seven years of industry experience specialized in brand development and execution. I also have ample experience in packaging design, illustration, and presentation design, spanning a wide range of industries such as pharmaceutical, health & beauty, law, real estate, and food & beverage. From large scale projects with clients such as Johnson & Johnson, to small business startups, I promise a transparent relationship, excellent communication, a streamlined process, and timely results. Please find my entire portfolio online at kerrymachugh.com.

Ana Belen B.
$35/hr
  • Trophy Icon Logo Design
  • Banner Ads
  • Brand Consulting
  • Adobe InDesign
  • Adobe Photoshop
  • Adobe Illustrator
  • Infographic
  • Web Design
  • Branding
  • UX & UI
  • Landing Page
  • Figma
  • Mobile App Design
  • Brand Identity & Guidelines
  • Social Media Kit

Hello! My name is Ana, I’m a Graphic Designer with over 8 years of experience. My goal is to provide efficient and creative solutions for your graphic design needs and help your brand stand out.  What I can do for you: · Branding/logo design · Flyers/Posters/Brochures · Ads & Banners  · Web & App design   · Promotional materials  · Label Design for products · Infographics · Editorial design · Lettering · Photo editing Gear & Software Experience:   Adobe Illustrator | Photoshop | Indesign | Figma | Invision | Google Slides/Powerpoint | Wordpress | Shopify You can see some of my work in my portfolio. I would love to collaborate with you on...

Ainsworth E.
$45/hr
  • Trophy Icon Logo Design
  • Graphic Design
  • Website Development
  • Magazine Layout
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Photography
  • Brand Consulting
  • UX Design
  • Web Design
  • WordPress
  • PHP
  • Web Development
  • HTML

For over 15 years I have been working as a visual designer. From web and graphic projects to photography, there is very little in the world of design that I haven't had experience with. I have the ability to bring life to any project and can offer insights that can only come with many years of experience. My primary goal is always to deliver a quality product to my client. My strengths are: - Web Design/Development - Magazine Layouts/Design/Production - Graphic Design (logos, brochures, magazine ads etc.) - Illustration - Photo retouching - Photography

Gretel G.
$50/hr
  • Trophy Icon Logo Design
  • Art Direction
  • Graphic Design
  • Print Design
  • Organic & Natural Style
  • Packaging Design
  • Label & Package Design
  • Typographic
  • Branding
  • Brochure Design
  • Social Media Design
  • Brand Identity & Guidelines
  • Brochure
  • Logo
  • Brand Naming

Hi there! My name is Gretel, I'm an Art Director and Senior Designer based in Argentina, with +10 years of experience working with a wide variety of clients all over the world. I have a degree in Graphic Design from the University of Buenos Aires (FADU-UBA) and have done several courses such as Strategic Marketing, Video Mapping, and Bookbinding, among others. I'm naturally curious and detailed oriented, that is why in the development of any project you will find me creative yet methodical and organized with workflows. My fields of expertise are Branding and Editorial Design. In the Branding area, I specialize in luxury and high-end...

sarah k.
$45/hr
  • Trophy Icon Logo Design
  • Adobe Illustrator
  • Adobe Photoshop
  • Photography
  • Adobe InDesign
  • Book Cover
  • Brochure Design
  • Business Card Design
  • Cover Design
  • Microsoft PowerPoint
  • Print Design
  • Signage
  • Interactive Design
  • Adobe PDF

With over 20 years of graphic design under my belt, I have worked in advertising in the music industry as well as banking and other corporate clients, I offer you a wide variety of creativity. I am incredibly attentive to detail and offer work in a very timely manner. I will be a valuable contributor to any design project and hope to have to the opportunity to work with you soon.

Sasa K.
$38/hr
  • Trophy Icon Logo Design
  • OpenType
  • Fontlab Studio
  • Font Development
  • FontForge
  • Typography
  • Adobe Illustrator
  • Graphic Design
  • Prepress
  • Adobe InDesign
  • Adobe Photoshop

Type designer specialized in designing Various Font Styles and Typeface development! Graphic design expert, Preflight/Pre-Press Technician! Typeface design - FontLab Studio Layout development and production design for advertisements, brochures, magazines, and corporate identity. Pixelated images to HQ vector art. Typeface design and font development!

$NaN/hr

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How to Hire Top Logo Designers

How to hire logo designers

With so many talented logo designers around, how do you find the perfect one to design the logo of your dreams?

Having a logo designed isn’t too different from other custom work: Building a home, designing a wedding dress, or commissioning a family portrait. You have a vision, but ultimately whom you choose brings his or her own touch. If you can find someone who has the essence you’re looking for, that’s your sweet spot.

Of course, it’s important to find the right fit when engaging any talent for your business: Someone who communicates well, is easy to work with, and is good at what they do. But for projects as tactile as logo designs, there are other things to consider. A logo designer who’s a dream to work with will be able not only be able to interpret your ideas and your feedback, she’ll incorporate her own aesthetic to deliver exactly what you’re looking for.

We always emphasize laying the groundwork with a thorough job post, but for projects like logo design, what else can you do to find the best for you? Here are a few tips to zero in on the right talent for you.

Defining your logo design needs

Whether you want your existing logo tweaked for a fresh look or need a new logo from scratch, the key to a successful design project is a clear, thorough creative brief. Take a look at these 10 questions for successful logo design to give you an idea of what to mention in your design conversations.

The brief should also outline all of the goals for the logo you’re creating, including scope, timeline, and budget. Your logo design project will likely lead to a number of other design projects and changes, so factor that into your project roadmap as well.

Consider including any of the following logo logistics:

  1. Background information. What is your company or business? What products or services do you provide?
  2. Business goals and scope of the project. Explain the purpose of the logo and the logic behind your brand that should inspire it.
  3. Explain how the logo will be used. Will it be on letterhead, on a T-shirt, in a newspaper ad, or on the side of a building? This will dictate production of the logo, which can effect how it’s built. Will you need black-and-white versions, inverted designs, or simplified versions that can be used for multiple applications?
  4. Include your timeline and deliverables. Be sure to build in time for feedback and rounds of revision. Be specific about what file format you want the logo delivered in and any additional versions of it (e.g., RGB, CMYK, one-color, two-color, EPS files). Maybe you even want a kit like the example below that shows versions and where they can be used, with your color palette and any other guidelines.

Decide on your logo design style

Once you have the logistics of your logo out of the way, it’s time to nail down the style you’re looking for. Whether you or your designer creates a digital mood board or provides a handful of examples as a jumping-off point, it’s important to get visual. Familiarize yourself with the differences between emblem, lettermark, or wordmark logos so that you get what you’re envisioning.

Trying to describe your brand’s “style” if you’re starting from scratch can be overwhelming, so be sure to find someone with some branding expertise. Include a few of the following in your mood board:

  • Photos that depict your style
  • Colors
  • Textures
  • Fonts
  • Shapes, borders, and shadows
  • Other designs you like

How to shortlist logo designers

As you’re browsing available logo design consultants, it can be helpful to develop a shortlist of the contractors you may want to interview. You can screen profiles on criteria such as:

  • Industry fit. You want a logo designer who understands your industry so they can design a logo that resonates with your target market.
  • Portfolio. The best way to screen logo designers is to see examples of their past logo designs.
  • Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular logo designer.

How to write an effective logo design job post

Now that you’ve clearly defined your project deliverables, it’s time to write your project description. Be clear and succinct in your title and include any related expertise the designer should have, whether it’s knowledge of a software interface language or an understanding of technical jargon for your industry.

Below is a sample of how a project description may look. Keep in mind that many people use the term “job description,” but a full job description is needed only for employees. When engaging a freelancer as an independent contractor, you typically need just a statement of work, a job post, or any other document that describes the work.

Sample Project Description

Title: Logo Designer/Rebranding Pro to Create Logo for Relaunch of Renovated, Rebranded Seafood Restaurant

Description:

One of Anytown’s oldest surf-and-turf restaurants is known for its classic menu and old-school charm, but we’ve recently gutted and renovated the space and hired a new chef to modernize our menu and attract a younger crowd

New: Craft cocktails, local produce, refined sushi and ceviche dishes

Our current logo is an outdated typographic logo with a three-color shrimp graphic. We’re not wedded to the shrimp, and we’d like a fresh font and a new, lively color palette.

See attached a Pinterest board we’ve assembled with some inspiration, logos we love, and photos of our new space—think stainless steel, subway tile, and reclaimed pine.

Project Scope & Deliverables:

Logo will be used on menus, our website, and business cards, and we’ll need icons and versions for our social sites and Yelp page.

We’ll start with the logo kit and usage guidelines.

Rebrand needs: If all goes well, we’d love help redesigning other assets with the rebranded font/style guidelines

About Us:

We’re Anytown Restaurant Partners and owners of four restaurants and one food truck in Anytown, US.

LOGO DESIGNER FAQ

What does a logo designer do?

Logo designers are graphic designers who specialize in branding services. From color schemes to typography, a logo designer can bring your brand messaging to life in a visual medium. They can create a logo that will fit on business cards, websites, brochures, and other marketing collateral.

Here’s a quick overview of the skills you should look for in logo design professionals:

  • Graphic design tools such as Adobe Photoshop
  • Graphic design skills such as color selection, typography, and layout design
  • Branding and marketing basics
  • Communication
  • Creativity

Logo design consultants help businesses craft the face of their brand.

Why hire logo designers?

The trick to finding top logo designers is to identify your needs. You know you want a logo, but have you considered where you plan to display it? At a minimum, you’ll want to request the appropriate file formats for mobile apps, websites, and print media such as brochures. The cost of your logo design project will depend largely on your scope of work and the specific skills needed to bring your project to life.

How much does it cost to hire a logo designer?

Rates can vary due to many factors, including expertise and experience, location, and market conditions.

  • An experienced logo designer may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
  • A contractor who is still in the process of building a client base may price their logo design services more competitively.

Which one is right for you will depend on the specifics of your project.

How to budget for your logo design project

Set Rates: Many logo designers will offer a set rate for a logo design. If your logo design is part of a larger scope of work, it’s more likely you’ll be engaging a designer on an hourly basis.

On Upwork, the rates top logo designers charge can range from as low as $25 dollars an hour to as high as $75 an hour, though most fall in the $35-50 range. Rates can vary due to many factors, including:

  • expertise and experience
  • scope of work
  • location
  • market conditions

If your project has a short, non-negotiable deadline, know you may have to pay a premium to get the content you need delivered on time.

Common logo design mistakes

You know a good logo when you see one, but it’s also easy to spot a poorly designed logo or one that’s been distorted or improperly used. Avoid falling into the bad logo camp by avoiding these common logo design mistakes.

1. Designing a logo that isn’t easy to resize. 

If you only view and approve your future logo blown up on a high-resolution screen, you might be setting yourself up for disappointment. Scale it up and down to make sure it’s easy to see regardless of its size, or have your designer create an alternate, simplified version for smaller applications. A logo should be scalable, versatile, and easy to discern from far away.

Be careful about including too much detail for it to be clear and distinct when it’s scaled down or viewed from a distance. Also, consider the size and orientation of the logo in various applications. For example, a narrow vertical logo that looks great on business cards, signage, and letterhead can be difficult to incorporate into the header of a website without shrinking it down to fit the height of the content block.

Bottom line: Crisp, clear, and easy to see in various aspect ratios is better than overly intricate and hard to read.

2. Designing a logo that works well only in full color, not grayscale or black and white.

Set your logo up for success by keeping its colors simple, distinct, and crisp. For example, a logo that relies on seven shades of pink to visually make sense might lose its intent in grayscale or black and white. Moreover, those shades might not hold up in every application or on every device.

3. Choosing a logo that’s too trendy to be timeless.

You want your logo design to be fresh and modern, but following a trend that’s likely to be outdated in a few years isn’t the way to go. You want your logo to be timeless, not a flash in the pan.

Trends in fonts do come and go, so you can be faulted for riding the tide of certain designs. Err on the side of classic and you’ll be less likely to have to overhaul a tired design far sooner than you’d like.

4. Ignoring personality, readability, and mood of a typeface.

To the non-designer, it might seem that all fonts are alike. The reality is that nuances in the shapes of the words we read can affect our feelings toward and perception of what we’re reading. In some cases, fonts can make certain words sound different in our head as we read them. Put simply, fonts can make or break a logo.

Some typefaces are designed to make a bold impact and grab your attention, while others lend sophistication and elegance. Even differences as subtle as serif or sans serif fonts (those with or without curly ends on the letters) can impact readability. It’s crucial to choose a font that conveys your brand’s personality and also complements the logo icon as opposed to clashing or competing with it.

For example, if a French restaurant uses a fleur-de-lis in its logo and a curly cursive font, it might feel dated and overdone. Pair that classic icon with a simpler font, and the logo has a much more modern appeal.

Tip: Stick to a maximum of two typefaces in a single logo.

5. Resembling other logos too closely or lacking distinction.

The fleur-de-lis example above is a good one, because while classic, the symbol can be overused. Try not to rely on symbols and icons that can feel stale amid a sea of other logos unless your designer illustrates it to be distinctive enough.

Also, try to avoid using any stock art in your logo, and stick to original icons created by a designer. Otherwise you might run into problems with copyrights and exclusive licensing.

6. Creating raster-based files when you need vector files.

Design aside, how a logo is built is one of the most important things to consider. It can be drawn with pixels (a raster file) or with points and lines that are mathematically designed to look the same as the file expands and retracts (vector files).

Zoomed out, raster logos and vector logos might not look that different. But zoom in on a raster file or blow it up beyond its original aspect ratio, and you’ll see a heavily pixelated, blurry mess. If you have your logo delivered in a raster-based file (e.g., JPG, GIF, or PNG), you’re automatically limiting what you’re able to do with it. Note that while you can create large raster-based logo files in Photoshop, vector files are the smart way to go—both for scalability and for ease of editing down the road.

7. Using the same logo file across multiple applications without making appropriate adjustments.

Different file formats are required for different applications—period. The logo you’d use on your business cards will not be the same file you’d upload to your business’s Facebook page. Specify what you’re using your logo for and where, and your designer can deliver a package of files that have the aspect ratios you need.

Tip: Don’t try to resize a logo on your own unless you have the right software, such as Adobe Illustrator, and know what you’re doing. A distorted, warped logo is the quickest way to make your and your business look unprofessional.

8. Expecting design miracles on a budget.

Whether you’re designing a logo yourself, holding a design contest online, or using a site that offers cheap logo packages, don’t risk your entire professional identity just to save a couple of bucks. Chances are you’ll end up with a logo that looks as cheap as it was.

Logos might be small in stature, but they’re big in importance. Budget for them accordingly.

9. Hiring someone to design your logo and nothing else.

This is a good one to close out with, because it should help to set the tone of your search for the perfect logo designer. Logo creation is only part of a cohesive branding system, and your logo should complement and be tightly integrated with your other assets.

While a logo is certainly important, it’s wise not to focus on it as a standalone piece.

Tips and tricks to knock your logo design out of the park

Logos are one of the trickiest projects to get right. They have to be memorable, original, and able to convey a lot of information in one small graphic. A good logo can set you apart from the competition, make a great first impression with customers, and single-handedly convey who you are and what you do. Here we’ll dig into a few logo design and execution tips to consider as you embark on your logo project.

1. Make your logo easy to resize

This is an important logo tip for clients and designers alike. For clients, you should keep a “less is more” mentality as you review drafts. Before you get your heart set on an intricate design, make sure it looks as good shrunk down as it does blown up on a high-resolution screen.

For designers, be careful about how much detail you include. It’s helpful to scale a logo up and down to make sure it’s clear and distinct regardless of its size. A logo should be scalable, versatile, and easy to discern from far away.

2. Create alternate, simplified logo versions for responsive browsing

If resizing your logo isn’t an option, have your designer create alternate, simplified versions. These might be text-only or icon-only logos (glyphs). This way, when a user is browsing on a responsive site and shrinks the window down, your logo automatically converts to its simplified version at certain breakpoints.

You might also create design elements derived from your logo that can be used on their own to indicate menus, navigation, or buttons for a cohesive experience.

Also consider how your logo will look in various applications. Chances are as you review versions you’ll be seeing a standalone logo file. It’s important to see how the logo plays in different scenarios: print, mobile, business cards, and website headers. A narrow vertical logo might look great left-aligned on a business card, but when it comes time to flow your new logo into your website, that vertical design might limit what you’re able to do with your layout.

3. Create vector-based logo graphics—not raster files.

If you’re not creating responsive logo versions, you want your logo to maintain the same clarity and quality when it is sized up and down. Vector drawings are made up of lines and shapes that mathematically scale, which makes them much more scalable and resolution-independent than a pixel-based raster file that can get blurry or distorted.

4. Let your typeface do (at least half of) the heavy lifting

Imagine some of the world’s most popular logo designs, then substitute their custom font for Times New Roman or, even worse, Comic Sans. A designer can put a lot of effort into a beautiful, custom-illustrated logo and quickly take that design down a notch with a poor choice of typeface. Typeface and graphics are equally important to a logo; avoid taking shortcuts and diminishing your hard work.

A custom font can be a lot of work, but it will make your logo unique (and difficult to plagiarize). If you’re designing a text-only logo, have a little fun with letters—there are lots of ways to get creative with white space, including hiding messaging and symbols within it. Just be sure that your custom typeface is still legible when it’s small.

5. Stay focused on who you are and what you do

With all the trends in logo design, it’s easy to get caught up in what looks cool and lose sight of your logo’s core intent. For example, a pharmaceutical company’s logo is going to have a very different goal than a couture fashion logo. If you’ve given your designer plenty of context and a thorough brief, he or she should be able to choose the font and style that suit your brand.

Don’t sacrifice the opportunity to tell a customer exactly what you’re about at a glance for a trend or an out-of-character font. Focusing on the “why” of a logo design is the most effective way to ensure it’s doing its job.

6. Be clever!

Logos that make someone do a double take can be very memorable—and that’s what you want from a logo. Try a visual double entendre that uses an icon or graphic in addition to your name to create a play on words. Or add visual elements to text-only logos that make them pop.

7. If you’ve seen a logo trend done a few times, it’s probably past its prime

Fads come and go, but if you’ve seen one style of logo repeated over and over—like the “hipster cross” logo—steer clear. Customers are savvy and will likely notice a design they think is played out or ripped off. Of course it can be impossible to reinvent the wheel in some respects, and there’s always a chance your logo will be similar to someone else’s, but avoiding a logo trend that’s made the rounds can prevent a redesign a few years down the road.

8. Use color and gradients to give letters and illustrations more depth and meaning

Colors can have a lot of impact on how people perceive and react to your logo. There’s a whole psychology to colors and the way they make us feel.

Artistically speaking, playing around with colors can transform simple shapes and designs into more-complex visuals. If you do use colors to elevate your logo, make sure the design holds up when the logo is converted to gray scale.

9. Make subtle updates over time to keep your logo fresh

Keep an eye on how your logo is aging. You can make subtle tweaks and updates without changing your logo’s core design—much like how Twitter updated its bluebird logo with a more mature design after six years. You might not be able to fully drop your name from your logo as Twitter did, but updating the typeface or changing elements of your icon can signify growth and change.

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