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At a Glance: Logo Design

A logo is an important tool in communicating what your business does and who you are. Logo design is a critical step in developing your corporate identity package and establishing your brand. Whether you’re launching a new business or looking to update the look of an existing one, you’ll want to engage a logo designer to create a professional and polished logo that reflects your brand and your line of business. A good logo will help people remember your company and enhance your brand’s credibility. It can also help you stand out in a crowded marketplace.

A logo designer will work with you to understand your business, its personality and function, and create a polished logo you can use on your marketing materials, website, business cards, stationery, and more. Using software like Adobe Photoshop and Illustrator, designers on Upwork have the design expertise to help you take your business to the next level with an attractive and memorable logo design.

Design

What Are Web Fonts and Why Are They Important?

Web fonts were developed to allow designers to use custom fonts that aren’t available on computers while still ensuring their design (and overall branding) remains consistent no matter who’s viewing it, or where. Learn more about web fonts, things to consider when using a web font, and how to optimize web fonts for your site or app.

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March 24, 2017

Customer Support

What is Interactive Voice Response (IVR)?

Interactive voice response (IVR) is an automated telephone system that interacts with callers and gathers information about the purpose of the call to route callers to the appropriate individual or department.

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March 24, 2017

Customer Support

Customer Experience Trends to Look for in 2017

Customer experience (CX) refers to the interactions between a customer and an organization that occur for the duration of the business relationship. In recent years, customer experience has grown in value to supersede product quality, value, and customer service.

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March 23, 2017

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