Hire the best Logo designers

Check out Logo designers with the skills you need for your next job.
Clients rate Logo designers
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based on 61,564 client reviews
  • $45 hourly
    I'm a skilled, experienced illustrator and graphic designer with +10 years in freelance illustration and graphic design, and hold a master degree in Fine Arts, from the Fine Arts University of Lisbon. My strongest skills rely on intricate, bold and figurative illustration work and on cleaner, minimal layouts as well. Over the years I've been producing extensive work for a variety of outputs. My main areas of expertise: - Digital Illustration - Poster design - T-shirt /apparel design /merch design - Logo design & branding - editorial (books and magazines) illustration - music album artwork - label/packaging design
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    Adobe Premiere Pro
    Label & Packaging Design
    Poster Design
    T-Shirt Design
    Flyer Design
    Photo Editing
    Banner Ad Design
    Album Cover Design
    Illustration
    Vector Art
    Digital Art
    Adobe Illustrator
    Adobe Photoshop
    Adobe InDesign
  • $15 hourly
    More than 15 years of experience designing all kinds of banners, logos, ads, etc... Mostly with watch sellers, sport jersey´s companies and skateoarding brands...
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    Music of Latin America
    Photography
    Photo Editing
    Data Entry
    Vector Tracing
    Graphic Design
    Layout Design
    Vector Art
    Flyer Design
    Adobe Illustrator
    Adobe Photoshop
    Banner Ad Design
  • $25 hourly
    Hi my name is James and I am a Graphic & Motion Designer based out of Blacksburg, Virginia. I have been freelancing for over 8 years now and in that time I have had the privilege of working on a diverse range of design projects, from creating graphics and illustrations for social media campaigns to producing captivating motion graphics for promotional videos. My work combines artistic flair with a strong design foundation while staying up-to-date with the latest industry trends and technologies. If you're searching for a creative partner who can bring your ideas to life and make your brand stand out, I'd love to collaborate with you. Feel free to reach out with any questions or collaboration ideas.
    vsuc_fltilesrefresh_TrophyIcon Logo Design
    Typography
    Data Visualization
    Poster Design
    UI/UX Prototyping
    Explainer Video
    2D Animation
    Motion Graphics
    Social Media Imagery
    Web Design
    WordPress
    Adobe After Effects
    Brand Identity & Guidelines
    Adobe Illustrator
    Adobe Photoshop
    Illustration
  • $85 hourly
    Hello there! I have over 9 years of remote design experience and in that time I have had the opportunity to work on a variety of different projects for some exceptional companies like New Era Cap, Heinz, ADT Security, and Microsoft, and even some big TikTok and Youtube influencers! I am excellent at communicating throughout the scope of projects and I always put forth my best work. I want you to be more than satisfied with the end product! You can view my full portfolio here: behance.net/amandalimardi I look forward to working with you!
    vsuc_fltilesrefresh_TrophyIcon Logo Design
    Vector Tracing
    Adobe Creative Suite
    Mobile UI Design
    Branding
    Social Media Design
    Illustration
    Adobe Photoshop
    Graphic Design
    Adobe Illustrator
  • $35 hourly
    🟢 My job is to develop your ideas into visuals. 🟢 As a professional with over 10 years of experience in graphic and visual arts, I’ve helped hundreds of clients develop their ideas and businesses with high-end services and fast work pace. 🟢 My do’s : Logo and Brand Identity Illustration Digital Art Infographics Icon Design Web and Print Publications
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    NFT Art
    NFT Graphic
    Corporate Branding
    Arabic
    Adobe InDesign
    Children's Book Illustration
    Infographic
    Illustration
    Layout Design
    Brand Identity & Guidelines
    Digital Art
    Graphic Design
    Adobe Illustrator
    Adobe Photoshop
  • $30 hourly
    Brand Identity • Logo Design • Packaging Design • Print Layout Design • Editorial Design I'm a graphic designer who specializes in progressive brand development that helps companies and entrepreneurs achieve their business goals. I've been professionally designing logos, print materials, packaging, and branding projects for around seven years now. My logo collection has recently received the Behance Award and is now featured in the Behance Best Logo Gallery.
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    Amazon Listing
    Cryptocurrency
    Branding
    Adobe Creative Suite
    Corporate Brand Identity
    Art Direction
    Art & Design
    Icon Design
    Graphic Design
    Brand Identity Design
    Layout Design
    Brand Identity & Guidelines
    Packaging Design
    Editorial Design
  • $45 hourly
    After working as a teacher in math, science and fine arts for nearly a decade, I decided to go back to school and get a degree in graphic design. My design job in a local print shop has been an invaluable education, as I understand both the art of design and the technicalities of printing. Having a full understanding of prepress means I often fix the mistakes that other designers make when submitting jobs to be printed. I am a dependable, detail-oriented, and quality-driven graphic designer. I am a good communicator, easy to work with, and I am punctual with my deadlines.
    vsuc_fltilesrefresh_TrophyIcon Logo Design
    Copy Editing
    Vector Graphic
    Graphic Design
    Layout Design
    Prepress
    Stationery Design
    Flyer Design
    Business Card
    Brochure
    Adobe Illustrator
    Print Design
    Adobe Photoshop
    Adobe InDesign
  • $25 hourly
    I'm Andrea, a 30-year-old graphic designer from Belgrade, Serbia. My fields of interest are also architecture, interior design, and photography. I'm used to working in a lot of programs until I get to the results of my work, and also I'm fast at learning new stuff. In my architectural practice, post-production and graphic design are important, so I focus on that aspect of the work. While I was working in an architectural studio in Madrid, I was in the competition team and our team won 1st prize in the competition for the Ecological Residential building in Madrid organized by Acciona company. If you would like to see my work, please check out my portfolio. Feel free to contact me for any kind of work in the field of design and architecture.
    vsuc_fltilesrefresh_TrophyIcon Logo Design
    Mobile UI Design
    Social Media Design
    Web Design
    Brochure Design
    Adobe Illustrator
    Adobe Photoshop
    Adobe InDesign
    Magazine
    Editorial Design
  • $85 hourly
    Hello! I am a seasoned branding expert with a decade of experience, known for crafting captivating brand identities that leave a lasting impression. With a relentless commitment to excellence, I can seamlessly blend artistry and strategy to deliver bespoke branding solutions that resonate with you and your target audiences. As a highly skilled researcher, I am passionate about understanding the ever-changing landscape of today's markets. Armed with this knowledge, I will help you craft comprehensive branding packages that embody your vision and values. From ideation to implementation, every step is executed with meticulous attention to detail, culminating in visually arresting brand identities. With a holistic approach that embodies a deep understanding of clients' needs, I take pride in delivering results that exceed expectations. The ability to weave creativity and functionality into a seamless tapestry is my hallmark, ensuring that every brand identity is a true reflection of the client's vision. If you're in search of a branding expert who will elevate your brand to new heights, look no further. I am here to bring your vision to life, delivering complete branding solutions that captivate and inspire. Contact me today to discover the power of great branding.
    vsuc_fltilesrefresh_TrophyIcon Logo Design
    Maxon Cinema 4D
    Graphic Design
    Motion Graphics
    Brand Identity Design
    Brand Identity
    Corporate Branding
    Branding
    Animation
    Art Direction
    Adobe Illustrator
    Autodesk 3ds Max
    Adobe Photoshop
    3D Rendering
  • $71 hourly
    As an experienced art director and award-winning senior designer with over 20 years of expertise in graphic design and visual communication, I am excited that you are considering me for your design needs. I take pride in providing exceptional quality and fast turnaround times to all my clients. My vast areas of expertise include a broad range of design services, such as logo design, packaging, presentation design, magazine layout, catalog design, cover design, advertising design, sales support material design, brochures, business cards, flyers, trade show graphics, label design, websites, and much more. I am passionate about creating innovative and sophisticated designs that help my clients stand out from the competition. My education includes a BA and MA from the prestigious Italian design university, Politecnico, as well as an additional MA in UI design. I have also received continuous training and past employment as a Branding Manager for a national design team, where I developed a sharp eye for organizing moving parts. With a long history of assisting clients in the creation and design process from concept to completion, I am confident in my ability to help you achieve your branding and marketing goals. As the owner of Logografica, I have worked on a diverse range of projects and am grateful for the opportunities I've had on Upwork, where I've developed lasting relationships with customers. I am confident that my designs are a step above the rest, and I invite you to browse my extensive portfolio filled with logos, corporate identities, packagings, and more to see for yourself. I offer an approach that is more interesting for potential clients, with personalized attention and a commitment to delivering results that exceed expectations. Contact me today for a quote. I am available for all of your graphic design needs and would love to discuss further how I can help you achieve your goals. Let's work together and create something amazing! What I can create: - Packaging design - Label design - Brand image design - Mock-ups - Photo editing - Product catalog design - Illustration - Brochure design - Poster design - PowerPoint presentation design - Keynote presentation design - Infographic design - Website design - Social media graphic design - Email newsletter design - Banner design - UI design ...And more! Don't settle for average designs. Reach out to me today, and together we'll elevate your brand image to new heights. I am confident that you will be thrilled with the results.
    vsuc_fltilesrefresh_TrophyIcon Logo Design
    Sales Presentation
    PowerPoint Presentation
    Business Presentation
    Visual Presentation Design
    UI Graphics
    Adobe Lightroom
    Adobe Illustrator
    Brand Identity Design
    Packaging Design
    Adobe InDesign
    Graphic Design
    Adobe Photoshop
    Presentation Design
    Microsoft PowerPoint
  • $30 hourly
    I am a designer and I like it. --------------------------------- I have 5 years experience in graphic design. My attitude to projects is serious and responsible. About me - I am a very creative, hardworking and comprehensively developed person, so I like to perform different types of work, I always adhere to the deadline. ---------------------------------------------------------------------------------- I work with the following programs: - Adobe Photoshop, - Adobe Illustrator, - Adobe Indesign, - Corel Draw etc... ------ By my works I strive to show individuality and originality. And also to contribute to the world of design.
    vsuc_fltilesrefresh_TrophyIcon Logo Design
    Branding
    Logotype
    CorelDRAW
    Figma
    Business Card Design
    Adobe Illustrator
    T-Shirt Design
    Brochure Design
    Adobe Photoshop
    Banner Ad Design
    Adobe InDesign
    Web Design
    Print Design
  • $25 hourly
    I am a responsible and creative web and graphic design expert with about 4 years of experience. I offer the production of different print, marketing, and web materials. My goals are equal to my client`s ones – to work on fascinating projects and help clients to achieve their interests. If you want a professional looking design to be done in a short period of time then you are in the right place. The creation of website mockups, logos, web banners, printing and package design, corporate identity and frameworks are what I am good at. If you are still reading this overview then you should definitely hire me!
    vsuc_fltilesrefresh_TrophyIcon Logo Design
    Mobile UI Design
    App Design
    User Interface Design
    UI/UX Prototyping
    UX & UI
    Corporate Brand Identity
    Print Design
    Web Design
    Adobe Photoshop
    Adobe XD
    Landing Page
    Adobe Illustrator
    Figma
  • $15 hourly
    Graphic Designer - Packaging Designer | Product label designer | Branding Identity | Logo design With over 7 years of experience, I specialize in crafting distinctive brand identities for businesses. As a Certified Brand Specialist, my portfolio includes impactful work in logo design, branding, and packaging design for a range of clients, from startups to large corporates. 𝐖𝐡𝐲 𝐌𝐞? 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 𝐢𝐧 𝐋𝐨𝐠𝐨 𝐃𝐞𝐬𝐢𝐠𝐧 & 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠: From conceptual sketches to polished vector logos, I deliver designs that encapsulate your brand's essence. 𝐌𝐚𝐬𝐭𝐞𝐫𝐲 𝐢𝐧 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐃𝐞𝐬𝐢𝐠𝐧: My package designs are not only visually appealing but also resonate with your target audience, enhancing your product's market appeal. 𝐂𝐥𝐢𝐞𝐧𝐭-𝐂𝐞𝐧𝐭𝐫𝐢𝐜 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡: Your business story and goals are at the heart of my creative process. I ensure your brand identity aligns with your vision and mission. 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 & 𝐒𝐜𝐚𝐥𝐚𝐛𝐥𝐞 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: Utilizing Adobe Illustrator and Photoshop, I create scalable, high-quality designs, ensuring your logo and packaging look great at any size. 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐎𝐟𝐟𝐞𝐫𝐞𝐝: • Logo Design (Minimalist logo design, Iconic logo, Wordmark, Combination Mark, Lettermark, Emblem, Abstract logo, Mascot, Typographic Logo, 3D Logo) • Brand Style Guides • Packaging & Label Design • Business Cards & Stationery • Image Editing, Presentation & Infographic Design • Social Media, Email, Web Banners, and Signage Design • Print Materials (Flyers, Brochures, Posters, Catalogs, Menus, Invitations) 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 𝐒𝐞𝐫𝐯𝐞𝐝: 𝐓𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐋𝐨𝐠𝐨 𝐚𝐧𝐝 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐃𝐞𝐬𝐢𝐠𝐧 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 • Construction and Real Estate logo • Food and Beverage logo & packaging design • Retail and E-commerce logo & website design • Healthcare and Wellness logo & brand design • Technology and Startups logo and infographic design • Fashion and Beauty logo and branding • Entertainment and Media logo • Automotive and Transportation logo, wraps and packaging design • Environmental and Green Businesses packaging design Join the ranks of satisfied clients including Nestle, Lucid Moods, and Bradley. Let's create a timeless, engaging, and effective brand identity for your business! Exclusive offers: ✅Product Packaging,✅ Label Design,✅ Amazon Box packaging,✅ Supplement label and Packaging,✅ Cosmetic Label,✅ Food label ✅ Stand-up Pouch Designs.
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    Corporate Brand Identity
    Adobe Illustrator
    Brand Identity Design
    Logo
    Brand Design
    Label & Packaging Design
    Graphic Design
    Label Design
    Covers & Packaging
    Bag Packaging
    Food Packaging
    Package Graphics
    Branding
    Packaging Design
  • $55 hourly
    Passionate about creating unique graphic designs and illustrations, I've been honing my skills as a professional freelance artist for 6 years. With a background in tattoo artistry, specializing in American traditional work, I bring a distinct and edgy style to my designs. My true calling lies in apparel design, especially graphic tees that showcase my love for skate culture, grunge, goth, and the alternative aesthetic. Let's connect and create something unique!
    vsuc_fltilesrefresh_TrophyIcon Logo Design
    Drawing
    Acrylic Painting
    Digital Painting
    Digital Art
    Retro & Vintage Style
    Streetwear
    Illustration
    Adobe Illustrator
    Merchandise Graphic Design
    Procreate
    Tattoo Design
    Graphic Design
    T-Shirt Design
    Vector Graphic
  • $110 hourly
    Hello! I'm Bethany Guier, a freelance art director. I have 17 years of experience working for agencies and clients to create smart designs which solve problems and exceed client expectations. I have worked in a variety of media including print, digital, packaging, point-of-purchase, outdoor and television. I have travelled nationally and internationally art directing photo shoots for food, fashion and consumer goods.  My successful performance over the years is driven by a strong work ethic, excellent communication skills and the ability to work well independently as well as collaborate with others.
    vsuc_fltilesrefresh_TrophyIcon Logo Design
    Corporate Brand Identity
    Creative Direction
    Print Advertising
    Adobe Creative Suite
    Social Media Design
    Graphic Design
    Art Direction
    Brand Identity & Guidelines
    Print Design
    Packaging Design
    Digital Design
  • $60 hourly
    CUSTOM ILLUSTRATION | LOGOS | BRANDING | PACKAGING | APPAREL | LAYOUT I am a versatile professional artist with 11 years experience with graphic design and 18 years experience with fine art in both design and illustration. My time with well established companies such as Nike and VF Corporation, while also helping small startup companies grow, have given me the ability to know what is really enticing on the digital and tangible side of a business. - Proficient at Adobe Illustrator, Photoshop, InDesign, Procreate and Adobe Draw. - I have a passion for taking a challenging creative idea and making it come to life through hand-drawn illustration then crafting it digitally with industry standard applications. - 11 years of freelance graphic design experience, 5 years of graphic design experience in-house and 18 years of experience with hand-drawn illustration/painting. - I meet every timely deadline. - I perceive feedback as an opportunity to learn and grow. - My oral and interpersonal communication skills are excellent and I love to collaborate ideas in a team-oriented environment. I would love to make something amazing together!
    vsuc_fltilesrefresh_TrophyIcon Logo Design
    Sketching
    Brand Identity
    Digital Illustration
    Adobe Creative Suite
    Print Production
    Illustration
    Digital Art
    Vector Art
    Poster Design
    Layout Design
    Clothing
    Procreate
    Packaging Design
  • $25 hourly
    Hi There, I am a professional Graphics Designer with more than 5 years of experience In Photoshop and Illustrator. I design logos, banners, brochures, flyers, YouTube thumbnails, social media designs, product packaging designs, business cards, letterhead designs, etc. Quality of work and high-level client’s satisfaction is my top priority. If you are looking for a dedicated and professional to hire for your project, then I could be the perfect choice to go! With my expertise, I am always prepared to help you. If you have any questions, please feel free to contact me. Important Notes: *** I don't accept payment outside Upwork*** *** Don't ask for a phone, email, or other direct contact information, like Skype, Whatsapp IDs., etc. [ Those are the violation of terms ]
    vsuc_fltilesrefresh_TrophyIcon Logo Design
    Social Media Design
    Thumbnail
    Adobe Illustrator
    Graphic Design
    Banner Ad Design
    Adobe Photoshop
    Poster
    Brochure
    Poster Design
    Corporate Brand Identity
    Photo Editing
    Photo Retouching
    YouTube
  • $150 hourly
    Need help cultivating the vision for your new business? Have a vision for your brand and need a pro to bring it to life? Got a logo or brand guidelines handy, and the next step is creating the marketing collateral and design assets? Need supporting materials for a well-established brand? I’ve got you. Let’s chat business and design today. ABOUT: I am passionate about launching and bolstering your brand. Branding sets the tone of your entire business. Having an expert in your corner makes tremendous impact on how consumers see what you offer (or if you’re seen in the first place for that matter). Understanding the value of strong branding from a business and creative standpoint has undoubtedly enhanced how I approach my work. My design experience spans a wide variety of industries ranging from technology, healthcare, nonprofit, music, recruiting, market research, food and beverage, and the list goes on. I love learning with new clients and meeting their business needs right where they are. CAPABILITIES: Identity Development - Logo Design - Company & Product Naming - Tag-lines & Positioning Statements - Visual Identity Systems - Brand Guide Development - Brand Assets Development Design & Presentation - Print & Digital Collateral - Sales and Business Development Collateral (Brochures, E-books, Thought Papers, Direct Mail & Email Marketing) - Presentation/Proposal Development - Annual Reports - Packaging/Labeling - Infographics - Digital Product Mock ups - Signage/Environmental Design - Trade Show Graphics - Print and Advertising - Vehicle Graphics - Web Design Strategy - Brand Assessment - Naming - Creative Direction - Brand Consulting
    vsuc_fltilesrefresh_TrophyIcon Logo Design
    Digital Design
    Brand Identity
    Newsletter
    Branding
    Advertising Design
    Web Design
    Graphic Design
    Invitation Design
    Presentation Design
    Brochure
    Business Card
    Adobe Illustrator
    Adobe Photoshop
    Poster
    Adobe InDesign
  • $60 hourly
    I’m a Graphic Designer (specialising in Brand Identity Design) who loves to create. I’m also a big fan of people, so I like to work with them. After graduating from UAL (LCC), I’ve been lucky enough to create things for great companies and meet fantastic people along the way. I approach each project with creativity and a desire to wow. Top that off with an attentiveness for the work at hand and nothing but respect for my client’s wishes, creating an unparalleled brand experience. "Liam’s creativity & willingness to deliver is exactly what I was looking for (which was quite vague to start with), and the elegance of his mind blew me away. He is not only a talented Graphic Designer but an intellectual who is capable of fusing his work with colour, playfulness and emotions.. (exactly what we were looking for)" - Lalin Anik.
    vsuc_fltilesrefresh_TrophyIcon Logo Design
    Brand Design
    Colorful Style
    Minimalist
    Contemporary Style
    Playful Tone
    Branding
    Strategy
    Brand Guidelines
    Typography
    Branding Template
    Graphic Design
    Brand Positioning
    Brand Identity Design
    Brand Identity & Guidelines
  • $30 hourly
    ⭐⭐⭐⭐⭐ "Amazing response and great outcome! Sidra is super-smart... took a very crude hand-drawing and turned it into a piece of art! She quickly figured out what we were trying to achieve, asked very intelligent questions, and correctly figured a lot of stuff on her own! Great to work with in general." Dina Ghobrial, Halo Ai Welcome to my profile and let's get acquainted! As an innovative and professional visual and graphic designer, I have worked dedicatedly on a wide range of digital and print projects in multifarious sectors. Some of the clients I have worked with include Halo AI, Matada Research, VSRF, Xcelerate (AT&T), Harry and David, Nebulai Corp, Artennua, Cycore Security, and FLCCC Alliance. 🏆 Ranked as a "Top Rated" freelancer on Upwork 🏆 Acquired the "100% job success" badge. Services Included: 🎯 Marketing & Advertising : Flyers | Banners & Posters | Business Reports & Documents Brochures (print & Digital) | Social Media ads | Retargeting ads Video ads | Business Cards | Email Marketing | Presentations --------------------------------------- 🎯 User Interface: Website Design | Web/Mobile App | Landing Pages --------------------------------------- 🎯 Publication: Annual Reports | Magazines | Ebooks | Product Catalog ----------------------------------------- 🎯 Motion Graphics: GIFs | Animated Logos | Explainer Videos | Promotional Videos ---------------------------------------- 🎯 Infographic & Illustration ----------------------------------------- 🎯 Vectorization 👉Other Expertise: - HTML/CSS/JS - Web Server Management - Content management system - WordPress - Search Engine Optimization (SEO) 👉Tools/Platforms: Adobe Creative Suite (Illustrator, Photoshop, Fireworks, Indesign, XD, After Effects) Animaker | Movavi | Invision | Asana | Google Web Designer | Zapier | Instabot | Pipedrive | Salesforce Email Studio | Mailchimp | Active Campaign | Sendgrid | Unbounce | WordPress ❓ Ready to begin? 💬 Reach out to me via Upwork message or send an invitation to your job post! I'm eager to accept your request and schedule an introductory call to discuss your ideas, requirements, and expectations in detail. Thanks!
    vsuc_fltilesrefresh_TrophyIcon Logo Design
    UI/UX Prototyping
    Mobile App Design
    Website Prototyping
    Print Design
    WordPress Development
    Social Media Design
    Email Marketing
    Visual Presentation Design
    2D Animation
  • $50 hourly
    I am an experienced graphic designer with over 5 years of experience. I specialize in logos and corporate identity and have more than 30 successfully completed projects and satisfied clients. I have worked with clients from the UK, the USA, the United Arab Emirates, and other countries. I will create unique, memorable 100% custom logos that will make your business stand out from the competitors. I avoid template solutions and approach each project individually. I will turn all your ideas into reality and make your brand recognizable. My goal is to package your business professionally and take it to the next level. I have designed logos for clothing, lingerie, jewelry, interior design, and many other brands. I work in different styles but prefer sophisticated and elegant designs. It is also important for me to create not just a pretty picture, but to communicate the meaning and intention of the brand through the logo. At the same time, I do not forget about the technical aspects and readability of the logo, its adaptability, and ease in reproduction in print and other supports. Some of my most significant projects are: ❖ СREATIVE & HOUSE (Interior design agency from Dubai) I designed an elegant and expensive-looking logo and corporate identity that fully reflected the level and style of the agency. 🏆Result: The agency got more profitable clients due to my design. ❖ MEDICAL FOUNDATION OF MOLDOVA I rebranded and updated the logo, which was made back in 1994. In the course of the project, I designed a logo, brand book, business card, brochure, PPT template, corporate pattern. 🏆Result: After the rebranding, the company's image became more modern and stylish and attracted a younger audience. 💬 “I had a good experience with Kate. She had a great attitude from day one till the end of the contract and was happy to make adjustments and listen to comments and new ideas. She understood what I wanted and worked hard to make it come to life. I would recommend her for a similar job for sure.” (Sam Abdul | Founder | Interior design agency “СREATIVE & HOUSE”) 💬 "Ecaterina was a pleasure to work with. She took the brief and delivered a perfectly on-brand logo, which met all our expectations. Her communication was quick and clear, and work was delivered on time - and the first version was perfect so no editing needed." (Melanie Clarihew | Founder| Store of luxury accessories “MACKENZIE & GEORGE” ) 💬 "Ecaterina is very professional and helped us with the job at the top level. She provided several options that we could compare and choose from and every time we had some comments, she made the needed changes. I definitely recommend Ecaterina as an expert that is going the extra mile for the client." (Victor Ghereg | Founder | “Medical Foundation of Moldova”) ❓Why should you choose me? 💎 I have sufficient knowledge and experience to create a unique logo and strong identity. 💎 I adore my work and put my heart and soul into each of my projects. 💎 I always follow trends and improve my skills. 💎 My design helps clients stand out from the competitors and attract a lot of customers. 💎 I have an optimized and established workflow that leads to effective results. 💎 I am always in touch and meet deadlines I will be glad to provide the following services (including, but not limited to): 🔸 Logo design (logotype / logo mark) 🔸 Brand Identity (selection of corporate fonts, color palette, development of corporate pattern) 🔸 Corporate style design (the official graphical design of the logo and name of a company or institution used on letterheads, envelopes, forms, folders, brochures, etc.) 🔸 Brand guidelines (an instruction manual and rule book on how to communicate your brand) 🔸 Packaging design (selection of material and form as well as graphics, colors, and fonts that are used for wrapping, a box, a can, a bottle or any kind of container) 🔸 Business card (selection of material, method of printing, icons, fonts, composition) 🔸 Brochure (effective design and structuring information about your business) 🔸 Print design (designing and preparing various carriers for printing, such as menus, billboards, flyers, etc.) 🔸 Banner design (for Facebook, websites, Instagram, Google) Feel free to get in touch with me and I will find the best way to help you drive your project forward! I will be happy to work with you and develop a unique and memorable logo and identity for your business! Best regards, Ekaterina
    vsuc_fltilesrefresh_TrophyIcon Logo Design
    Print Marketing Materials
    Branding
    Brand Guidelines
    Brand Identity
    Graphic Design
    Web Design
    Brand Identity Design
    Business Card
    Adobe Illustrator
    Brand Identity & Guidelines
    Print Design
    Brochure
    Packaging Design
  • $85 hourly
    I have 10 years of experience as a graphic designer and 8 years in the soft goods industry. My experience spans Cut and Sew Apparel, Tees, Headwear, Socks (graphic knit structure expert), and Bags. I specialize in sock graphic design, repeat patterns (aop's) and hand rendered illustrations. I have an in-depth knowledge of graphic application on softgood trims including but not limited to woven labels to silicone trims and 2D graphic application including screenprint, flocking and foil to name a few. My experience spans a variety of textiles including knits. My expertise within knit socks includes printed and knit-in utilizing the body yarn, plaiting and laid-in.
    vsuc_fltilesrefresh_TrophyIcon Logo Design
    Product Development
    Branding
    Illustration
    Graphic Design
    T-Shirt Design
    Layout Design
    Clothing & Merchandise Design
    Clothing
    Adobe Photoshop
    Adobe InDesign
    Adobe Illustrator
  • $110 hourly
    I'm a seasoned creative director with experience in branding, marketing and publishing. I've led complete rebrands, magazine redesigns, and website build-outs and overhauls. I have produced many publications from start to finish, including hiring freelancers for photography and art, as well as designing, shooting and illustrating myself. I've won multiple awards for my editorial work over the years. In 2019, I was a finalist in the Folio Ozzie Awards for Art Director of the year for my work with Virginia Magazine, University of Virginia's quarterly, distributed to 225,000 alumni. Please feel free to reach out to see how we can partner together to create solid creative to fit your needs.
    vsuc_fltilesrefresh_TrophyIcon Logo Design
    Magazine Layout
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    Typography
    Layout Design
    Microsoft PowerPoint
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    Adobe InDesign
    Adobe Illustrator
    Adobe Photoshop
  • $50 hourly
    𝟭𝟬𝟬% 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗥𝗲𝘃𝗶𝗲𝘄𝘀 📚 𝗢𝘃𝗲𝗿 𝟭𝟬𝟬 𝗕𝗼𝗼𝗸 𝗗𝗲𝘀𝗶𝗴𝗻𝘀 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 📚 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗚𝘂𝗮𝗿𝗮𝗻𝘁𝗲𝗲𝗱 With 9+ years of industry experience, my expertise in editorial design is unparalleled. Positive client feedback speaks to my exceptional service, remarkable talent, and guaranteed project success. 𝗘𝘅𝗽𝗲𝗿𝘁 𝗶𝗻: 🖥️ InDesign 📐 QuarkXpress 🎨 Illustrator 📷 Photoshop 📄 Acrobat 🎨 Canva 🔮 Figma 𝗣𝗿𝗼𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀, 𝗯𝘂𝘁 𝗻𝗼𝘁 𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝘁𝗼: 📚 Amazon KDP (Kindle Direct Publishing) 🚀 PublishDrive 📖 Barnes & Noble Press 🏢 IngramSpark ✍️ Kobo Writing Life 📕 Lulu 🔒 VitalSource Store Leveraging my expertise in these platforms, I effectively utilize their features to unlock your book's maximum potential. Trust me with your publishing project for outstanding results and optimal outcomes. 𝗠𝘆 𝗢𝗳𝗳𝗲𝗿𝗲𝗱 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀, 𝗯𝘂𝘁 𝗻𝗼𝘁 𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝘁𝗼: 💡 Logo design 🎨 Branding and identity design 📜 Print design (brochures, flyers, posters) 📦 Packaging design 🌐 Website and app design 📱 Social media graphics 🖌️ Illustration 📊 Infographic design 🔤 Typography and layout design 📷 Photo editing and retouching 🎥 Motion graphics and animation 🖼️ Visual content for presentations 📑 Design consultation and strategy These are just some of the exceptional services I provide to help you achieve your design goals. Positive client feedback speaks to my exceptional service, remarkable talent, and guaranteed project success. ⬇️⬇️⬇️
    vsuc_fltilesrefresh_TrophyIcon Logo Design
    Publishing
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    EPUB
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    Kindle Direct Publishing
    Quark Xpress
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    Adobe Illustrator
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    Typesetting
    Adobe InDesign
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  • $28 hourly
    STOP, let me guess ... You need a good designer who can easily delve into the task and complete it 200% without a thousand extra words and for a reasonable fee, don't you? Then you came exactly there. I'm a pro in UI/UX, 3d and Graphic Design. I will help you solve any problem to increase the results of your business. Need a stylish design for your sales landing page that grabs attention from the first seconds? Or maybe a powerful design for your company's business card site to emphasize the status and increase the loyalty of potential customers and partners? I will be happy to help you bring all your ideas to life. √ 50+ unique designs of landing pages and business card websites; √ 200+ rendered pages of complex Internet products: from online stores to unique platforms; √ 150+ created layouts of advertising banners, billboards, x-stands, flyers; √ 80+ designed identity elements: business cards, outdoor signs, presentations ... And this is just the beginning. I came to design only 4 years ago, I still have room to grow, but the current level of my professionalism allows me to implement a project of any complexity for a moderate fee. I have honed my skills so much that I will develop and draw a unique landing page design for 7-8 screens in 16 hours without any problems, adapt it for mobile and prepare a layout for further development. And don't worry, we will agree on the price ;) HOW we will work TOGETHER: → After deciding on a product concept, I will analyze the market, gather product references and understand how your product can win the competition; → Provide you with the mood board with preferable colours and visual elements; → I will prepare the scope of work, dividing it into milestones, where you will see each and every stage of the process; → Starting the design development (wireframes, design mockups, UI kit, etc). → If you want, I'll do a clickable prototype - so you can be sure that everything is in order before the product will be developed front-end and back-end. → End of our cooperation is a preparation guide for developers for better understanding of the concept and animation of future already ready products. The tools I am using are: ▀ Adobe Photoshop; ▀ Adobe Illustrator; ▀ Adobe After Effects; ▀ Figma; ▀ Blender; ▀ Tilda. To summarize - why should you absolutely contact me?▼▼▼ I will do the work with heart, on time and efficiently. I love every project like my own child. I can listen and hear attentively. I am not afraid of difficult tasks, I can easily find non-standard solutions and their correct application. So... what do you need??? P.S. Please use these Keywords to find me: Designer, UI, UX, Web-design, User Interface, User Experience, Design, 3d Design, 3d Modeling, 3d Animation, Mobile Design, Mock-up, Design Expert, Adobe, Photoshop, Illustrator, Graphics, App Design, Application design, platform design, Material Design, Guidelines, Android, iOS, Graphic Design, Visual Design, Creative, Desktop, iPhone, Application, Logotype, Responsive, Adaptive, Usability, Website, Logo, Website Prototyping, Wireframe, Effective, Productive, Experienced, Update, Solutions, Long term, Job, SAAS, Hire, Testing, Identity, Identity, Design Thinking, Advertising, Branding, Agency, Management, Art Director, Landing, Promo, Redesign, Developing, Head of Design, Search, Digital, IT, Tech, Technology, Creation, Page, Corporate.
    vsuc_fltilesrefresh_TrophyIcon Logo Design
    UI Graphics
    Landing Page
    User Flow
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    Presentation Design
    Graphic Design
    Game Design
    3D Modeling
    Interactive Prototype
    Mobile UI Design
    Mobile App Design
    Figma
    3D Animation
  • $15 hourly
    Hey, what's up? Ladilon here, and thanks for stopping by. I firmly believe that your design is the ambassador of your brand, and it reflects and represents you. It helps you visualize your market. My top skills include illustration, logo design, format/layout (brochures, business cards, tarpaulins, poster, signage, press releases, print mediums, etc.), infographics, packaging, newsletters, and web design, website asset, banners, landing page, and eBook. I am highly proficient in the Adobe Creative Cloud, especially Illustrator and Photoshop. I love Figma as well. I am offering you these Graphic Design Services: ● Advertising Design ● Brand Identity Design ● Clothing & Merchandise Design ● Cover Art Design ● Editorial Design ● Large Format Design ● Marketing Collaterals ● Packaging Design ● Print Design ● Website Design My interests take the form of all things drawing: such as anime characters, cartoons, abstract, hand lettering, and illustration. I have a wide breadth of skills that allow me to conquer a large spectrum of graphic design. My more than ten years of experience in logo design and branding for new business startups and large established companies is my edge. I entered the Web Development field as a Web Designer and transitioned into more of a Front End Web Developer I was primarily responsible for customizing WordPress themes for client websites, taking PSD layouts and Sketch files to production. I designed a fair amount of websites and also worked with our graphic designers to translate their work to the Frontend of our landing page application. I made sure to cover responsive and cross-browser design and implementation in my QA process. I am a team player. These are some of my best practices when developing a website functionality: I – Website Speed / Load Times • Website site speed is a measure of how quickly your pages for a visitor coming to the website. • The more functions you ask the website to perform (play videos, pop-ups, multiple images, files, keep navigation open, etc.) can affect the website's speed. • Google offers a free developer tool that scans the website and provides insights for improving speeds for the developers. II – Website Responsiveness over Multiple Device screen sizes. Developing a responsive website that works on mobile and smaller screens is pretty much SOP these days. Still, it is also a good idea for the developers to review the responsiveness on multiple devices and screens. III – Checking the website functionality on multiple browsers. Sometimes, the look and functionality of websites are not consistent over various browsers (Chrome, Firefox, Explorer). Sometimes when a browser updates, it goes out of sync with certain websites. This rarely happens, but when it does cause a website to break, it can be an annoyance. IV– Be Careful Not to Hack Child Themes • Child themes are specific areas of the website, and developers will often hack into a child theme to add functionality to the website. For example, you want music to play along with the image slider, but this functionality is not built into the theme itself, so the developer must do some custom coding. The problem is that it is not a best practice to hack a theme, and when the theme updates from time to time, it will break the functionality until that custom code is re-installed. And if the original developer is not around at the time of the update, then a new developer must scramble to figure out what the custom coding was. • If any coding is done, the developers should make notes, and these notes be accessible for the owners for future reference. V – ADA (Americans with Disabilities Act) / 508 Compliance • Certain websites are required to conform to ADA standards for individuals with vision issues who use tools like readers to browse the internet. • It is not only descriptive alt tags and media descriptions but also the website structure itself. Specific color combinations, Flash features, etc., make it difficult for the readers. • It is better to use best practices while building the website because there is a cottage industry of litigators that scour the web and threaten legal action for noncompliance. IV – Human Check and Limit Personal Contact information • Make sure the website forms have some time off “Human Check” to reduce the Spam on the website. • It is also a good idea to limit personal contact information available on public sections of websites. You don’t want crawlers to get your personal contact information which could lead to large amounts of spam being sent to your accounts. I am excited every day to wake up and do what I love! Creativity and design are my passion in life. I look forward to working with you! I am at your service.
    vsuc_fltilesrefresh_TrophyIcon Logo Design
    Figma
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    Landing Page
    Presentation Design
    Front-End Development
    WooCommerce
    UI/UX Prototyping
    Illusions Online Illusions
    Video Editing
    3D Animation
    WordPress
  • $50 hourly
    Hey there! I'm Kati, a professional freelance Illustrator from New York. I have spent the past 10+ years building my skills and reputation with my client base and am always looking to develop new work relationships! I value strong communication skills, swift, professional work, and overall client satisfaction. My work is 100% my own, and I do not support using stolen work/AI generated images. Please value and respect my time - my rate is clearly stated and non-negotiable. If your project needs to be rushed, additional fees will apply. I have worked with a multitude of commissioned work not limited to, but including: TCG Illustration Character Sheets/Concept Work Graphic Novels and Comics Key Art/Promotional Posters Storyboards Children's Books Officially Licensed Anime Work Patents Image Manipulation Informational Imagery Logos Business Cards Editorial flyers Book Covers/Full wraps Graphic Design/Editing Magazine Covers Beer/Wine/Liquor Labels General one-off commissions, especially focused on fantasy genre Strengths include: Photoshop Illustrator InDesign *Please note - 1.) I do not offer free samples of any kind. We may initiate a sample phase for a fee based on the level of detail you're interested in. 2.) Flat rate commissions do - not - include unlimited revisions. 3.) When sending out proposals - please include details! Timeline, desired style, things of this nature. It's alright if some things can't be shared until the artist is chosen, but general information is a MUST. I typically automatically decline if there is little to no information pertaining to the project. 4.) REPEAT: My current hourly rate is clearly stated and non-negotiable. If your project needs to be rushed, additional fees will apply. REGARDING GENERAL ILLUSTRATION SAMPLES: A full illustration from sketch, to color rendering + editing is NOT a sample. That is a fully finished piece, and will be treated as such for payment. I offer paid test runs of varying degrees, depending on the project/what needs to be demonstrated. Please feel free to inquire.
    vsuc_fltilesrefresh_TrophyIcon Logo Design
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    Adobe Illustrator
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How to Hire Top Logo Designers

How to hire logo designers

With so many talented logo designers around, how do you find the perfect one to design the logo of your dreams?

Having a logo designed isn’t too different from other custom work: Building a home, designing a wedding dress, or commissioning a family portrait. You have a vision, but ultimately whom you choose brings his or her own touch. If you can find someone who has the essence you’re looking for, that’s your sweet spot.

Of course, it’s important to find the right fit when engaging any talent for your business: Someone who communicates well, is easy to work with, and is good at what they do. But for projects as tactile as logo designs, there are other things to consider. A logo designer who’s a dream to work with will be able not only be able to interpret your ideas and your feedback, she’ll incorporate her own aesthetic to deliver exactly what you’re looking for.

We always emphasize laying the groundwork with a thorough job post, but for projects like logo design, what else can you do to find the best for you? Here are a few tips to zero in on the right talent for you.

Defining your logo design needs

Whether you want your existing logo tweaked for a fresh look or need a new logo from scratch, the key to a successful design project is a clear, thorough creative brief. Take a look at these 10 questions for successful logo design to give you an idea of what to mention in your design conversations.

The brief should also outline all of the goals for the logo you’re creating, including scope, timeline, and budget. Your logo design project will likely lead to a number of other design projects and changes, so factor that into your project roadmap as well.

Consider including any of the following logo logistics:

  1. Background information. What is your company or business? What products or services do you provide?
  2. Business goals and scope of the project. Explain the purpose of the logo and the logic behind your brand that should inspire it.
  3. Explain how the logo will be used. Will it be on letterhead, on a T-shirt, in a newspaper ad, or on the side of a building? This will dictate production of the logo, which can effect how it’s built. Will you need black-and-white versions, inverted designs, or simplified versions that can be used for multiple applications?
  4. Include your timeline and deliverables. Be sure to build in time for feedback and rounds of revision. Be specific about what file format you want the logo delivered in and any additional versions of it (e.g., RGB, CMYK, one-color, two-color, EPS files). Maybe you even want a kit like the example below that shows versions and where they can be used, with your color palette and any other guidelines.

Decide on your logo design style

Once you have the logistics of your logo out of the way, it’s time to nail down the style you’re looking for. Whether you or your designer creates a digital mood board or provides a handful of examples as a jumping-off point, it’s important to get visual. Familiarize yourself with the differences between emblem, lettermark, or wordmark logos so that you get what you’re envisioning.

Trying to describe your brand’s “style” if you’re starting from scratch can be overwhelming, so be sure to find someone with some branding expertise. Include a few of the following in your mood board:

  • Photos that depict your style
  • Colors
  • Textures
  • Fonts
  • Shapes, borders, and shadows
  • Other designs you like

How to shortlist logo designers

As you’re browsing available logo design consultants, it can be helpful to develop a shortlist of the contractors you may want to interview. You can screen profiles on criteria such as:

  • Industry fit. You want a logo designer who understands your industry so they can design a logo that resonates with your target market.
  • Portfolio. The best way to screen logo designers is to see examples of their past logo designs.
  • Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular logo designer.

How to write an effective logo design job post

Now that you’ve clearly defined your project deliverables, it’s time to write your project description. Be clear and succinct in your title and include any related expertise the designer should have, whether it’s knowledge of a software interface language or an understanding of technical jargon for your industry.

Below is a sample of how a project description may look. Keep in mind that many people use the term “job description,” but a full job description is needed only for employees. When engaging a freelancer as an independent contractor, you typically need just a statement of work, a job post, or any other document that describes the work.

Sample Project Description

Title: Logo Designer/Rebranding Pro to Create Logo for Relaunch of Renovated, Rebranded Seafood Restaurant

Description:

One of Anytown’s oldest surf-and-turf restaurants is known for its classic menu and old-school charm, but we’ve recently gutted and renovated the space and hired a new chef to modernize our menu and attract a younger crowd

New: Craft cocktails, local produce, refined sushi and ceviche dishes

Our current logo is an outdated typographic logo with a three-color shrimp graphic. We’re not wedded to the shrimp, and we’d like a fresh font and a new, lively color palette.

See attached a Pinterest board we’ve assembled with some inspiration, logos we love, and photos of our new space—think stainless steel, subway tile, and reclaimed pine.

Project Scope & Deliverables:

Logo will be used on menus, our website, and business cards, and we’ll need icons and versions for our social sites and Yelp page.

We’ll start with the logo kit and usage guidelines.

Rebrand needs: If all goes well, we’d love help redesigning other assets with the rebranded font/style guidelines

About Us:

We’re Anytown Restaurant Partners and owners of four restaurants and one food truck in Anytown, US.

LOGO DESIGNER FAQ

What does a logo designer do?

Logo designers are graphic designers who specialize in branding services. From color schemes to typography, a logo designer can bring your brand messaging to life in a visual medium. They can create a logo that will fit on business cards, websites, brochures, and other marketing collateral.

Here’s a quick overview of the skills you should look for in logo design professionals:

  • Graphic design tools such as Adobe Photoshop
  • Graphic design skills such as color selection, typography, and layout design
  • Branding and marketing basics
  • Communication
  • Creativity

Logo design consultants help businesses craft the face of their brand.

Why hire logo designers?

The trick to finding top logo designers is to identify your needs. You know you want a logo, but have you considered where you plan to display it? At a minimum, you’ll want to request the appropriate file formats for mobile apps, websites, and print media such as brochures. The cost of your logo design project will depend largely on your scope of work and the specific skills needed to bring your project to life.

How much does it cost to hire a logo designer?

Rates can vary due to many factors, including expertise and experience, location, and market conditions.

  • An experienced logo designer may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
  • A contractor who is still in the process of building a client base may price their logo design services more competitively.

Which one is right for you will depend on the specifics of your project.

How to budget for your logo design project

Set Rates: Many logo designers will offer a set rate for a logo design. If your logo design is part of a larger scope of work, it’s more likely you’ll be engaging a designer on an hourly basis.

On Upwork, the rates top logo designers charge can range from as low as $25 dollars an hour to as high as $75 an hour, though most fall in the $35-50 range. Rates can vary due to many factors, including:

  • expertise and experience
  • scope of work
  • location
  • market conditions

If your project has a short, non-negotiable deadline, know you may have to pay a premium to get the content you need delivered on time.

Common logo design mistakes

You know a good logo when you see one, but it’s also easy to spot a poorly designed logo or one that’s been distorted or improperly used. Avoid falling into the bad logo camp by avoiding these common logo design mistakes.

1. Designing a logo that isn’t easy to resize. 

If you only view and approve your future logo blown up on a high-resolution screen, you might be setting yourself up for disappointment. Scale it up and down to make sure it’s easy to see regardless of its size, or have your designer create an alternate, simplified version for smaller applications. A logo should be scalable, versatile, and easy to discern from far away.

Be careful about including too much detail for it to be clear and distinct when it’s scaled down or viewed from a distance. Also, consider the size and orientation of the logo in various applications. For example, a narrow vertical logo that looks great on business cards, signage, and letterhead can be difficult to incorporate into the header of a website without shrinking it down to fit the height of the content block.

Bottom line: Crisp, clear, and easy to see in various aspect ratios is better than overly intricate and hard to read.

2. Designing a logo that works well only in full color, not grayscale or black and white.

Set your logo up for success by keeping its colors simple, distinct, and crisp. For example, a logo that relies on seven shades of pink to visually make sense might lose its intent in grayscale or black and white. Moreover, those shades might not hold up in every application or on every device.

3. Choosing a logo that’s too trendy to be timeless.

You want your logo design to be fresh and modern, but following a trend that’s likely to be outdated in a few years isn’t the way to go. You want your logo to be timeless, not a flash in the pan.

Trends in fonts do come and go, so you can be faulted for riding the tide of certain designs. Err on the side of classic and you’ll be less likely to have to overhaul a tired design far sooner than you’d like.

4. Ignoring personality, readability, and mood of a typeface.

To the non-designer, it might seem that all fonts are alike. The reality is that nuances in the shapes of the words we read can affect our feelings toward and perception of what we’re reading. In some cases, fonts can make certain words sound different in our head as we read them. Put simply, fonts can make or break a logo.

Some typefaces are designed to make a bold impact and grab your attention, while others lend sophistication and elegance. Even differences as subtle as serif or sans serif fonts (those with or without curly ends on the letters) can impact readability. It’s crucial to choose a font that conveys your brand’s personality and also complements the logo icon as opposed to clashing or competing with it.

For example, if a French restaurant uses a fleur-de-lis in its logo and a curly cursive font, it might feel dated and overdone. Pair that classic icon with a simpler font, and the logo has a much more modern appeal.

Tip: Stick to a maximum of two typefaces in a single logo.

5. Resembling other logos too closely or lacking distinction.

The fleur-de-lis example above is a good one, because while classic, the symbol can be overused. Try not to rely on symbols and icons that can feel stale amid a sea of other logos unless your designer illustrates it to be distinctive enough.

Also, try to avoid using any stock art in your logo, and stick to original icons created by a designer. Otherwise you might run into problems with copyrights and exclusive licensing.

6. Creating raster-based files when you need vector files.

Design aside, how a logo is built is one of the most important things to consider. It can be drawn with pixels (a raster file) or with points and lines that are mathematically designed to look the same as the file expands and retracts (vector files).

Zoomed out, raster logos and vector logos might not look that different. But zoom in on a raster file or blow it up beyond its original aspect ratio, and you’ll see a heavily pixelated, blurry mess. If you have your logo delivered in a raster-based file (e.g., JPG, GIF, or PNG), you’re automatically limiting what you’re able to do with it. Note that while you can create large raster-based logo files in Photoshop, vector files are the smart way to go—both for scalability and for ease of editing down the road.

7. Using the same logo file across multiple applications without making appropriate adjustments.

Different file formats are required for different applications—period. The logo you’d use on your business cards will not be the same file you’d upload to your business’s Facebook page. Specify what you’re using your logo for and where, and your designer can deliver a package of files that have the aspect ratios you need.

Tip: Don’t try to resize a logo on your own unless you have the right software, such as Adobe Illustrator, and know what you’re doing. A distorted, warped logo is the quickest way to make your and your business look unprofessional.

8. Expecting design miracles on a budget.

Whether you’re designing a logo yourself, holding a design contest online, or using a site that offers cheap logo packages, don’t risk your entire professional identity just to save a couple of bucks. Chances are you’ll end up with a logo that looks as cheap as it was.

Logos might be small in stature, but they’re big in importance. Budget for them accordingly.

9. Hiring someone to design your logo and nothing else.

This is a good one to close out with, because it should help to set the tone of your search for the perfect logo designer. Logo creation is only part of a cohesive branding system, and your logo should complement and be tightly integrated with your other assets.

While a logo is certainly important, it’s wise not to focus on it as a standalone piece.

Tips and tricks to knock your logo design out of the park

Logos are one of the trickiest projects to get right. They have to be memorable, original, and able to convey a lot of information in one small graphic. A good logo can set you apart from the competition, make a great first impression with customers, and single-handedly convey who you are and what you do. Here we’ll dig into a few logo design and execution tips to consider as you embark on your logo project.

1. Make your logo easy to resize

This is an important logo tip for clients and designers alike. For clients, you should keep a “less is more” mentality as you review drafts. Before you get your heart set on an intricate design, make sure it looks as good shrunk down as it does blown up on a high-resolution screen.

For designers, be careful about how much detail you include. It’s helpful to scale a logo up and down to make sure it’s clear and distinct regardless of its size. A logo should be scalable, versatile, and easy to discern from far away.

2. Create alternate, simplified logo versions for responsive browsing

If resizing your logo isn’t an option, have your designer create alternate, simplified versions. These might be text-only or icon-only logos (glyphs). This way, when a user is browsing on a responsive site and shrinks the window down, your logo automatically converts to its simplified version at certain breakpoints.

You might also create design elements derived from your logo that can be used on their own to indicate menus, navigation, or buttons for a cohesive experience.

Also consider how your logo will look in various applications. Chances are as you review versions you’ll be seeing a standalone logo file. It’s important to see how the logo plays in different scenarios: print, mobile, business cards, and website headers. A narrow vertical logo might look great left-aligned on a business card, but when it comes time to flow your new logo into your website, that vertical design might limit what you’re able to do with your layout.

3. Create vector-based logo graphics—not raster files.

If you’re not creating responsive logo versions, you want your logo to maintain the same clarity and quality when it is sized up and down. Vector drawings are made up of lines and shapes that mathematically scale, which makes them much more scalable and resolution-independent than a pixel-based raster file that can get blurry or distorted.

4. Let your typeface do (at least half of) the heavy lifting

Imagine some of the world’s most popular logo designs, then substitute their custom font for Times New Roman or, even worse, Comic Sans. A designer can put a lot of effort into a beautiful, custom-illustrated logo and quickly take that design down a notch with a poor choice of typeface. Typeface and graphics are equally important to a logo; avoid taking shortcuts and diminishing your hard work.

A custom font can be a lot of work, but it will make your logo unique (and difficult to plagiarize). If you’re designing a text-only logo, have a little fun with letters—there are lots of ways to get creative with white space, including hiding messaging and symbols within it. Just be sure that your custom typeface is still legible when it’s small.

5. Stay focused on who you are and what you do

With all the trends in logo design, it’s easy to get caught up in what looks cool and lose sight of your logo’s core intent. For example, a pharmaceutical company’s logo is going to have a very different goal than a couture fashion logo. If you’ve given your designer plenty of context and a thorough brief, he or she should be able to choose the font and style that suit your brand.

Don’t sacrifice the opportunity to tell a customer exactly what you’re about at a glance for a trend or an out-of-character font. Focusing on the “why” of a logo design is the most effective way to ensure it’s doing its job.

6. Be clever!

Logos that make someone do a double take can be very memorable—and that’s what you want from a logo. Try a visual double entendre that uses an icon or graphic in addition to your name to create a play on words. Or add visual elements to text-only logos that make them pop.

7. If you’ve seen a logo trend done a few times, it’s probably past its prime

Fads come and go, but if you’ve seen one style of logo repeated over and over—like the “hipster cross” logo—steer clear. Customers are savvy and will likely notice a design they think is played out or ripped off. Of course it can be impossible to reinvent the wheel in some respects, and there’s always a chance your logo will be similar to someone else’s, but avoiding a logo trend that’s made the rounds can prevent a redesign a few years down the road.

8. Use color and gradients to give letters and illustrations more depth and meaning

Colors can have a lot of impact on how people perceive and react to your logo. There’s a whole psychology to colors and the way they make us feel.

Artistically speaking, playing around with colors can transform simple shapes and designs into more-complex visuals. If you do use colors to elevate your logo, make sure the design holds up when the logo is converted to gray scale.

9. Make subtle updates over time to keep your logo fresh

Keep an eye on how your logo is aging. You can make subtle tweaks and updates without changing your logo’s core design—much like how Twitter updated its bluebird logo with a more mature design after six years. You might not be able to fully drop your name from your logo as Twitter did, but updating the typeface or changing elements of your icon can signify growth and change.

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