Hire the best Marketing Automation Consultants

Check out Marketing Automation Consultants with the skills you need for your next job.

Clients rate Marketing Automation Consultants
Rating is 4.7 out of 5.
4.7/5
based on 5,901 client reviews
Karina V.
$85/hr
  • Trophy Icon Marketing Automation
  • Email Design
  • Email Template Development
  • Email Marketing Strategy
  • Email Marketing
  • Campaign Management
  • Email Campaign Setup
  • Customer Retention Strategy
  • Iterable
  • HubSpot
  • Campaign Setup
  • Klaviyo
  • Mailchimp
  • Copywriting
  • Graphic Design

I have over 7 years of experience in email marketing, where i've managed promotional and automated campaigns for companies such as Allbirds, MIRROR/lululemon, KonMari/Rakuten, Build.com, Verishop, HomeLight, HOP WTR, Wescover, Bequet Confections, Fathead, and many others. In 2017, Dotmailer included one of my clients in their yearly email marketing report, ranking us #1 in the home improvement industry and #12 for all industries. This report was based on the quality of our email content and best practices. I know the ins and outs of all things email marketing and have experience working with most ESPs. As a full-service email marketer, I...

Nicole H.
$145/hr
  • Trophy Icon Marketing Automation
  • Pardot Marketing
  • Pardot Development
  • Pardot Administration
  • Salesforce CRM
  • B2B Marketing
  • Email Marketing
  • Email Campaign Setup
  • Email Design
  • Email Template Development
  • Campaign Management
  • HTML Newsletter
  • Marketing Automation Audit
  • Marketing Automation Strategy
  • Pardot

I'm a certified Salesforce Pardot Consultant (I launched the first version of the consultant exam at Salesforce!) and a certified Pardot Specialist. With 10+ years of Pardot experience(and over 15+ of email marketing), I bring my wide range of business experience with all sizes and industries of clients to ensure that you're making the most out of your marketing automation platform - just not now but also as you grow and scale. -First 20 employees at Pardot started in 2010 (stayed almost 6 years!) + over 10 years of hands-on, Pardot experience. -Holds both the Salesforce Certified Pardot Specialist and Salesforce Certified Pardot...

Margaret G.
$85/hr
  • Trophy Icon Marketing Automation
  • Virtual Assistant
  • WordPress
  • Email Marketing
  • Social Media Management
  • Photography
  • Messenger Marketing
  • 17hats
  • Process Improvement
  • Microsoft Office

Hello! Are you a Solopreneur/Small Business that is overwhelmed with the plethora of tasks that it takes to keep up with your business/passion? Let me help - I’m equal parts creative and techy. I have a honed design eye as well as a strong aptitude and appetite for learning software. I bring 20+ years experience to the table. I dual tracked as the owner of my own photography studio along side a corporate world position. In August of 2019, I left my corporate job to run both my photography and virtual assistance businesses full time. Owning my own business has given me years of experience in online innovation - to do business in the past...

Ashley D.
$120/hr
  • Trophy Icon Marketing Automation
  • Keap Marketing
  • Infusionsoft Administration
  • WordPress
  • CSS
  • Adobe Creative Suite
  • HubSpot
  • Salesforce CRM
  • Marketing Data Analytics
  • CMS Development
  • Zapier
  • API Integration
  • Campaign Management

I am a CRM and marketing automation consultant specializing in helping small business get the most value out of Hubspot. I have been working with CRM's, including Hubspot, Infusionsoft, and Salesforce for 10 years, focusing on streamlining company technology and goals through the lens of customer experience. I specialize in engaging and authentic marketing and have successfully doubled the mailing lists of companies I work for within the first months of work and eliminated 30% of manual processes through automation. I have learned how to create blend company visions and goals and establish a variety of workflows and lead scoring to...

Paul T.
$50/hr
  • Trophy Icon Marketing Automation
  • Keap Marketing
  • Gravity Forms
  • WooCommerce
  • ActiveCampaign
  • Email Marketing
  • Zapier
  • Klaviyo
  • ClickFunnels
  • GetResponse

I am a Marketing Automation expert with over 9 years experience. I can assist you with funnel strategy and creation, automated workflows,email, SMS and FB Messenger marketing + more. My expertise ranges from platforms such as GoHighLevel, Active Campaign, Klaviyo, Kajabi + more to setting up custom workflows using Zapier and other programs such as: * WooCommerce *Shopify * Chargebee * Unbounce * ClickFunnels * Lead Pages * Gravity Forms * Plus more Check out my reviews below to see just some of the work I've performed on Upwork. I'm flexible with my working hours and am happy to work closely with any existing freelancers you work...

Alexei L.
$69/hr
  • Trophy Icon Marketing Automation
  • Email Marketing
  • Marketo
  • B2B Marketing
  • Salesforce CRM
  • Website Analytics
  • Direct Marketing
  • HubSpot
  • Marketing Campaign Setup & Implementation
  • B2B

Hi, I'm Marketing Automation expert, which means I'm a technical-minded marketing person. My main field of activity is marketing automation and Sales operations. I have 5 years hands-on experience in whole set of marketing automation activities, including email marketing, content marketing, scoring and lead lyfecycle, etc.. I have 6 years of technical background which helps me to get into third party systems and integrate them with Marketo and Salesforce. My main abilities in Marketing and Analytics are: Marketo setup and maintain including: Initial configuration, migration from other automation systems Digital marketing Strategy and...

Milan M.
$150/hr
  • Trophy Icon Marketing Automation
  • Marketing Strategy
  • Conversion Rate Optimization
  • Intercom
  • HubSpot
  • Lead Generation
  • Email Campaign Setup
  • ActiveCampaign
  • WordPress
  • Email Marketing Strategy
  • Chatbot
  • Chat & Messaging Software
  • Live Chat Software
  • Email Marketing
  • B2B Marketing

👨‍💼 I'll let my clients speak for me - thank you all! 👍 "Knowledgeable, Efficient, organized and perceptive. I would highly recommend Milan to anyone looking to automate workflows." "Milan is a master in Intercom, he can complete work that takes weeks in hours, will work with him again." "Working with Milan has been an absolute delight! Our project team was stuck and unable to move forward due to technical challenges with customizing WalkMe. Milan came onto the project and provided a focused path for moving forward..." 📣 Ask me for a FREE consultation! 🦸‍♂️ I'd be happy to help you out, even if you do not hire me at the end! 🔄...

Junald Angelo M.
$150/hr
  • Trophy Icon Marketing Automation
  • ClickFunnels
  • ActiveCampaign
  • Payment Gateway Integration
  • Stripe
  • Zapier
  • Unbounce
  • Leadpages
  • eCommerce
  • Sales Funnel Copywriting
  • Elementor
  • Campaign Management
  • Marketing Automation Strategy
  • Marketing Operations & Workflow
  • Web Design

✅ Top Rated Plus Freelancer ✅ Founder of Funnel Expert PH ✅ Click Funnels Two-Comma Club Member ✅ Featured on FOX, NBC, and CBS ✅ $200K+ Upwork Running Earnings ✅ Over 10,000 Upwork Worked Hours Thanks for checking me out. First, I’d like you to watch the 🎥VIDEO to get to know me deeper. I’m Jamir! I am a ClickFunnels Expert, Automation Expert, Funnel Hacker, Funnel Designer and Sales Funnel Strategist. Over the past 8 years working online and running digital marketing, I have gained enough knowledge, skills and experience. "All-Around" as most of my clients say. I have also built and established a name within the ClickFunnels funneling...

Alexandra G.
$50/hr
  • Trophy Icon Marketing Automation
  • Pardot Marketing
  • Email Marketing
  • Social Media Content
  • Email Campaign Setup
  • Social Media Marketing
  • HTML
  • Instagram Plugin

Dynamic and motivated professional with a proven record of generating and building long term relationships, engaging with clients, managing projects from concept to completion; while bringing a sense of creativity, excitement and passion. I specialize in email and marketing automation and have worked with MailChimp, Pardot and Salesforce. I have run Instagram and Pinterest accounts for multiple bloggers, growing their audience and ROI. Skilled in creating cross-platform marketing campaigns from start to finish and tracking KPI's and ROI. I can't wait to work with your brand and watch it grow!

Chris B.
$125/hr
  • Trophy Icon Marketing Automation
  • Responsive Web Design
  • WordPress
  • HubSpot
  • Email Marketing
  • Digital Marketing Strategy
  • HTML
  • CSS

I'm a certified "HubSpoter" so to say, I love to help my clients navigate the ins and outs of HubSpot. I hold 28 different HubSpot certifications from complex workflow automations, to landing page designs, to email creation, and even account audits. I'm also an expert in migrating companies to HubSpot as well! I've helped onboard over 250+ companies ranging from 1MM to 20MM, so I know the quirks of working with both big and small business and understand that not every business is the same. I'm a top contributor to HubSpot's own community, so much so they even named me as a Community Champion! I hope you and I get to talk soon to talk...

Kyle M.
$120/hr
  • Trophy Icon Marketing Automation
  • Lead Generation
  • Copywriting
  • GetResponse
  • Klaviyo
  • Email Marketing
  • ActiveCampaign
  • Conversion Rate Optimization
  • Mailchimp
  • Customer Acquisition

Hi You know that email marketing works but you are not sure how to make it work for you. That’s what I’m here for. I create data driven email marketing campaigns that work. When it comes to data you can’t go wrong, as long as you are looking at the right data. I’ve got you covered. I have over 6 years’ experience in email marketing, having sent millions of emails for dozens of companies. Here’s how I can help you; - Create a unique journey through email that transforms your leads into customers and raving fans. - Increase your sales by targeting the right people with the right message. - Develop an automated email system that...

Ivan S.
$64/hr
  • Trophy Icon Marketing Automation
  • Sales Strategy
  • Email Marketing
  • Lead Generation
  • Resume Writing
  • Klaviyo
  • Cover Letter Writing
  • LinkedIn Development
  • Email Campaign Setup
  • Email Deliverability
  • Sales

📧 Stop sending your cold/marketing/genuine emails to SPAM! Ask me and we'll deliver them right to inboxes! 📨 10% open rate and 13% bounced in your cold email campaign? Damn it! Text me your message and we'll get 50%+ open rate and less 1% bounced. Email Marketing and Sales development is my area of focus; developing - Custom Marketing Strategies, - Lead Generation, Cold email B2B campaigns - Automated Workflows, - Campaign Launches, - A/B Tests, - Domain setting and warm up, SPF, MX, DKIM, DMARC - Klaviyo, Woodpecker, Mailchimp, Mailshake, SendGrid, MxRoute, Shopify, Snov.io, GSuite, LinkedIn Sales Navigator - Deliverability...

Mauricio A.
$90/hr
  • Trophy Icon Marketing Automation
  • WordPress
  • Optimizepress
  • Management Skills
  • Project Management
  • Zapier
  • ActiveCampaign
  • Business Process Modeling
  • Webinar Jam
  • Landing Page

Are you struggling with ActiveCampaign/Zapier/Business Process Automations setup or facing difficulties to make automation works effectively for you? Do your sales funnel solution is not working properly with ActiveCampaign or maybe you need help to use most of the tool? Your time is valuable, you have so many other topics to deal with, so many customers to provide value, don’t waste your valuable time trying to find out what works, and spending time on non-productive tests. Hi, I’m Mauricio, an experienced marketing automation professional determined to help SMBs increase their results and save time automating processes. ✅ Top-Rated...

Greg H.
$165/hr
  • Trophy Icon Marketing Automation
  • Marketo
  • Salesforce CRM
  • HubSpot
  • B2B Marketing
  • Sales Operations
  • Marketing Strategy
  • Lead Generation
  • Landing Page
  • Customer Relationship Management
  • Tableau
  • Marketing Automation Audit
  • Marketing Automation Strategy
  • Marketing Campaign Setup & Implementation
  • Salesforce

I have a proven track record on Upwork, having achieved Expert-Vetted Status, which is reserved for the top 1% of Upwork talent. I have 10 years experience working in marketing technology. I spent the first 6 years of my career at agencies where I had the experience of working with a wide variety of clients from startups to Fortune 500's, helping to accelerate the growth of their leads and revenue. I have since started a small consultancy dedicated to lead generation, pipeline acceleration, revenue marketing, and sales and marketing operations. My tools of preference are Marketo, Hubspot and Salesforce, and have been certified a Marketo...

Alan G.
$80/hr
  • Trophy Icon Marketing Automation
  • Marketing Strategy
  • Content Marketing
  • Conversion Rate Optimization
  • B2B Marketing
  • Customer Relationship Management
  • HubSpot
  • Marketing Automation Strategy

Experienced digital marketing strategist specialising in technology, SaaS, fintech and telecommunications companies that has worked with global brands and ambitious start-ups. With nearly a decade of experience within senior agency roles, I now work on either a consultancy basis or something a little more hands on with companies that want to put in place a strong content marketing strategy to take them forwards. Starting with key business objectives such as revenue and number of sales, I work backwards to create and execute complete digital strategies that make websites sell. I follow a proven process that ensures that my end product is a...

Maria B.
$55/hr
  • Trophy Icon Marketing Automation
  • Growth Hacking
  • Marketing Strategy
  • Brand Marketing
  • Marketo
  • Internet Marketing
  • Copywriting
  • Email Marketing
  • B2B Marketing
  • HubSpot
  • Content Marketing
  • Project Management Professional
  • Search Engine Optimization
  • Email Copywriting
  • Customer Relationship Management
  • Salesforce CRM

What is Marketing? It is both an art and a science - the art of getting your intended customer to do what you want them to do and the science of knowing who to go after for maximum results. What do you get from me? A Digital and Content Marketing pioneer. Industry-recognized and results driven demand and lead generation marketing executive. 20+ years marketing software companies in the San Francisco Bay Area. Value of acquired companies, $250M. I will always tell you the truth (even if you may not like it) and my goal for you is to aid in your success. How do I do that? • Pragmatic product marketing techniques, lead generation and...

Anne F.
$50/hr
  • Trophy Icon Marketing Automation
  • Marketing Strategy
  • Social Media Marketing
  • Social Media Optimization
  • Internet Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Content Writing
  • Email Marketing
  • HubSpot
  • Business with 10-99 Employees
  • Social Media Management
  • Social Media Content Creation
  • Marketing Automation Software

I'm Expert-Vetted > Expert-Vetted Talent is the top 1% - pre-screened by UpWork's Talent Managers and are experts in their field. Here's the dirt on what I do, what I want to do, and what I'm really, really good at - I'll help you grow your business by becoming a trusted extension and expansion of your team, to bring your company's relationships into the digital space. I'll help you create brand preference and loyalty, as well as community, ultimately leading to increased sales. Social Media Management rate: $50/hour I am a HubSpot expert as well - including implementation, integration, and best practices. I'm good at most of it from...

Clarinda C.
$110/hr
  • Trophy Icon Marketing Automation
  • Search Engine Optimization
  • HubSpot
  • Email Marketing
  • Lead Generation
  • Analytics
  • Marketing Automation Strategy
  • Marketing Automation Software
  • Marketing Strategy

Here are my HubSpot Specialisations: 1. CRM Set Ups from scratch If you're new to HubSpot and want someone to help you set it up from the get go, and highlight the features you should be focusing on, I can help with that. 2. Sales Automation I automate your offline or manual sales processes into HubSpot to help save you valuable time & labour, and also provide video tutorials on how to use it on your own when we've completed the project. 3. Marketing Automation Want to measure and optimise your digital marketing strategy? We'll have a quick chat about your needs, and I'll help you set up your entire marketing automation processes...

Jeramie H.
$35/hr
  • Trophy Icon Marketing Automation
  • Ontraport
  • WordPress
  • CSS
  • Email Marketing
  • Elearning
  • Business Process Automation
  • Marketing Automation Strategy
  • Marketing Campaign Setup & Implementation
  • Zapier
  • Campaign Management

I help course creators FINALLY achieved financial freedom through result-driven Sales Funnel Automation that converts using Ontraport. -- I highly highly recommend Jeramie! She was incredibly prompt at solving an issue that we were struggling to solve for weeks, she was able to solve the issue in about 48 hours. I will definitely work with her again in the future. Thank you so much Jeramie for your help! ~ Becca S. -- Hello Coaches and Business Owners! With more Ontraport Specialist in Upwork than trees in Amazon, you have an important decision to make. Why hire me? For the past 8 years, I’ve provided Ontraport management and...

Fahad N.
$40/hr
  • Trophy Icon Marketing Automation
  • HTML
  • CSS
  • WordPress
  • PHP
  • Keap Marketing
  • Infusionsoft Administration
  • Infusionsoft Development
  • Memberium
  • WooCommerce
  • ClickFunnels
  • Lead Generation
  • Web Hosting
  • Web Design
  • Email Marketing

Hi there, I am a professional web designer, developer, and have several relevant skills like more than 6 years of working experience on CMS like wordpress and joomla, and CRMs like Infusionsoft, ActiveCampaigns, Mailchimp etc. I consider infusionsoft my prime specialty and have extensive experience of more than 6 years of working on this platform. I have also worked on several development platforms such as Clickfunnels, Shopify, Instapage etc. I have extensive experience of website design and development, its deployment, integration with infusionsoft and several other CRMS. I use bootstrap for perfectly responsive sites for all the modern...

Kelly C.
$125/hr
  • Trophy Icon Marketing Automation
  • Email Marketing
  • ActiveCampaign
  • Email Marketing Strategy
  • Marketing Campaign Setup & Implementation
  • Email Campaign Setup
  • Email & Newsletter
  • Automated Workflow
  • Infusionsoft Development
  • Audience Segmentation & Targeting
  • Mailchimp
  • Zapier
  • Marketing Automation Audit
  • Marketing Automation Strategy

ME: I get small businesses to smoothly scale using automation, email marketing, and optimization! YOU: You’ve worked hard to establish your business, point of view, content, and products… and now you are ready to smoothly scale! In turn, you’ve got your website, CRM, sales process, marketing services, and a variety of other platforms. But how do you turn all of that into a well-oiled machine that builds a longterm relationship with your audience?! That’s where I come in! My “system” brain is able to create fluidity for your business using automation, email marketing, and optimization. All while being creative and personable… no robotic...

Thalita M.
$110/hr
  • Trophy Icon Marketing Automation
  • HubSpot
  • Marketing Automation Audit
  • Marketing Automation Strategy
  • Inbound Marketing
  • Digital Marketing
  • Content Creation
  • CRM Software
  • Marketing Automation Software
  • Email Marketing
  • Search Engine Optimization

I help businesses make the most out of HubSpot. I am a HubSpot expert and Automation enthusiast. I have 12 years of experience in Digital Marketing and spent most of my career working for in-house Marketing teams in tech startups and Saas businesses based in Europe, Australia, and South America. I've been working exclusively with HubSpot for about 4 years. I offer HubSpot account management as well as HubSpot training to small to medium-size businesses. I can help you with anything from setting up your first contacts in the HubSpot CRM to building complex automation and advanced analytic dashboards. I am truly passionate about this...

Jack G.
$50/hr
  • Trophy Icon Marketing Automation
  • Marketing Communications
  • Email Marketing
  • System Automation
  • Klaviyo
  • Copywriting
  • Email Design
  • Email Campaign Setup
  • Email Technical Support
  • Lead Nurturing
  • Tracking & Analytics

Top 1% of Upwork - Top Rated Plus & Expert-Vetted. As a result of my work, clients have seen their email marketing account for 30%-50%+ of their total revenue. Leveraging the power of Klaviyo is the most effective way to boost your revenue from email marketing. As a Klaviyo Master Partner, I have all the tools, experience and expertise to help take your emails to the next level. Here's what I can do for you: • Develop advanced automated email flows (Abandoned cart, welcome series etc.) • Create high quality branded email designs (HTML & Drag and Drop) • Configure dynamic content to create super targeted and personalized emails • Manage...

Theo A.
$130/hr
  • Trophy Icon Marketing Automation
  • HTML
  • Email Marketing
  • SQL
  • Marketing Automation Audit
  • Marketing Automation Strategy
  • Solution Architecture
  • Business with 1000+ Employees
  • Marketing Campaign Setup & Implementation
  • Business with 100-999 Employees
  • Business with 10-99 Employees
  • Analytics
  • Salesforce Marketing Cloud
  • CSS
  • Email Campaign Setup

🌟TOP-RATED/EXPERT-VETTED CERTIFIED SALESFORCE MARKETING CLOUD EXPERT🌟 Who has been working within the platform extensively since 2013 implementing email marketing campaign solutions and developing emails within Marketing Cloud for several 🌟ENTERPRISE CLIENTS🌟 such as: ✅ The Home Depot ✅ Advance Auto Parts ✅ Grammarly ✅ WeWork ✅ Cox Automotive [AutoTrader | Manheim | Kelley Blue Book | DealerTrack | Dealer.com] ✅ 1stDibs: Antique and Modern Furniture, Jewelry, Fashion & Art ✅ Carter's and OshKosh B'gosh ✅ Rentpath [Rent.com | ApartmentGuide.com] ✅ Driven Brands [Meineke | Maaco | Take 5 Oil Change] ✅ Arizona State University ✅...

Waseem B.
$125/hr
  • Trophy Icon Marketing Automation
  • Unbounce
  • Conversion Rate Optimization
  • Website Redesign
  • Web Design
  • Landing Page
  • ActiveCampaign
  • ClickFunnels
  • Elementor
  • WordPress
  • Mockup
  • Hypothesis Testing
  • Google Analytics

I am an expert Landing Page Designer. As a conversion focused designer, I create Landing Pages which generate Leads. I work closely with businesses to understand their target audience, competitors, conversion details etc. Recently, featured in Databox, I have created around 300+ landing pages in the last 3 years and help my existing customers to come up with A/B test variations. Let's talk about your campaign and discuss how an effective landing page can scale your lead generation.

Elcin C.
$125/hr
  • Trophy Icon Marketing Automation
  • eCommerce
  • Email Marketing
  • PPC Campaign Setup & Management
  • Facebook Advertising
  • Lead Generation
  • ActiveCampaign
  • Klaviyo
  • Google Ads
  • Email Marketing Strategy
  • Marketing Automation Strategy
  • Sales Funnel Copywriting
  • A/B Testing
  • Lead Magnet
  • Lead Nurturing

Looking for an experienced digital marketing consultant for your e-commerce or lead gen. business? Then, you are on the right profile! I'm a Google & Facebook Blueprint certified digital marketer, holding an MBA from the University of Hartford in CT, USA, with 15+ years of experience on both the client and agency side. I've worked in various multinational companies like Sony, Procter & Gamble... around the world (industries: FMCG, fashion & clothing, telecommunications, consumer electronics) managing digital projects, e-commerce websites, and PPC advertising campaigns on both Google & Facebook, creating email strategies and implementing...

Precilla B.
$15/hr
  • Trophy Icon Marketing Automation
  • Email Technical Support
  • Email Handling
  • Email Marketing
  • Social Media Management
  • Social Media Marketing
  • Account Management
  • HubSpot
  • Content Writing
  • Email Communication
  • Email Copywriting
  • Copywriting
  • Customer Service
  • Microsoft Office
  • Lead Nurturing

I am a reliable, trustworthy, and hardworking professional with 10+ years of combined working experience in admin, email, chat, customer service, help desk support experience in BPO industry. My goal is to always achieve and deliver the BEST results to my employer/clients. Please see a summary of my skills below: -Data Entry and research -Customer Service -Lead generation -Digital Marketing -Email Copywriting -Social Media Management with certification from Coursera.org -Social Media Advertising with certification from Coursera.org -Google Adwords with certification from Coursera.org

$NaN/hr

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How to Hire Top Marketing Automation Specialists

How to hire marketing automation specialists

Marketing automation is about more than just automating repetitive tasks like sending emails and scheduling blog posts. A skilled marketing automation consultant can also use personalized messaging to guide prospects through each level of the conversion funnel.

So how do you hire marketing automation consultants? In this guide, we’ll walk you through the process of finding top marketing automation specialists on Upwork.

How to shortlist marketing automation specialists

As you’re browsing available marketing automation services and consultants, it can be helpful to develop a shortlist of the contractors you may want to interview. You can screen profiles on criteria such as:

  • Technology fit. You want a marketing automation specialist who understands the tools and platforms behind your marketing efforts so they can figure out how to automate them.
  • Project experience. Screen candidate profiles for specific skills and experience (e.g., running an email marketing campaign with Mailchimp).
  • Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular marketing automation specialist.

Marketing automation interview questions

Once you’ve narrowed your list of candidates, you’re ready to conduct the interview which will lead you to your ideal candidate. Here are some sample marketing automation interview questions:

  • “How would you automate our conversion funnel?” A good marketing automation pro will likely already have some ideas on how to improve your funnel.
  • “Give us an example of a successful campaign you automated” A prepared candidate will use this as an opportunity to show off a project that demonstrates their strengths.
  • “How familiar are you with [insert technology here]?” As we’ve reiterated time and time again, familiarity with the automation tools you’re already using can make the transition smoother.

If you’re still not sure at the end of the interview process which candidate is right for you, feel free to use a small paid test project to try out a freelancer.

How to write an effective marketing automation job post

With a clear picture of your ideal marketing automation specialist in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.

An effective marketing automation job post should include:

  • Scope of work: From autoresponders to CRM (customer relations management) automation, list all the deliverables you’ll need.
  • Project length: Your job post should indicate whether this is a smaller or larger project.
  • Background: If you prefer experience with certain industries, tools, or marketing channels, mention this here.
  • Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.

Ready to automate your marketing campaign? Log in and post your marketing automation job on Upwork today.

Marketing automation specialist FAQs

What is marketing automation?

Marketing automation is the practice of using software to automate common marketing tasks such as writing personalized emails or pulling data from multiple marketing channels.

Here’s a quick overview of the skills you should look for in marketing automation consultants:

  • Marketing automation, analytics, and strategy
  • Email marketing
  • Social media
  • Marketing automation tools such as HubSpot
  • Possibly experienced with lead generation services

Why hire marketing automation specialists?

The trick to finding top marketing automation specialists is to identify your needs. Is your goal to create targeted email templates to use as autoresponders? Do you need help programmatically pulling analytics feeds from multiple social media channels? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life.

How much does it cost to hire a marketing automation specialist?

Rates can vary due to many factors, including expertise and experience, location, and market conditions.

  • An experienced marketing automation specialist may command higher fees but also work faster, have more specialized areas of expertise, and deliver a higher-quality product.
  • A contractor who is still in the process of building a client base may price their marketing automation services more competitively.

Which one is right for you will depend on the specifics of your project.

What tools should a marketing automation specialist be familiar with?

Here are a few popular platforms:

  • HubSpot
  • Ontraport
  • Pardot
  • Salesforce
  • Marketo

 

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