I am a proficient Salesforce Marketing Cloud developer boasting 2.6 years of dedicated experience within the Salesforce MC domain. My cumulative professional journey spans 6 years and 5 months. Proficient across all fundamental facets of the Marketing Cloud landscape, I am currently seeking to further expand my horizons, leveraging my expertise to provide valuable services and simultaneously augment my knowledge base.
Proficient in Data Extensions, Lists, and Publication Lists within SFMC.
Experienced in setting up Sender Profiles and implementing Data Filters for targeted
Skilled in utilizing Content Builder, Automation Studio, and Journey Builder to create and
execute complex customer journeys, incorporating Journey Flows, Automation,
JB functionality, and Einstein features.
Proficient in importing and transferring data, as well as performing SQL queries for data
manipulation and analysis.
Adept at setting up automations, including using Automation Builder, to sync data across
multiple Business Units within SFMC.
Worked on data attributes, data views, and data cleansing to ensure data quality and accuracy.
Experienced in integrating SFMC with SAP and configuring RMM systems, leveraging
Queries, contact builder, and Audience Builder.
Competent in attribute group creation for effective data management in SFMC, utilizing
Package Manager for efficient organization.
Extensive use of Journey Builder, including Journey Flows and Automation, to run intricate
customer journeys and automate interactions, incorporating SMFC templates creation.
Proficient in using FTP (File Transfer Protocol) for file upload and download within SFMC,
including html code manipulation.
Skilled in Ampscript, SQL, and Basic HTML for data manipulation, scripting, and email
template customization, including EMP Script and Content Builder.
Collaborated with Asset Management marketing team, internal staff, and production team
to plan and execute the development cycle of marketing campaigns, leveraging Journey Flows, Automation, and JB functionality.
Managed Email Deployments with proper segmentation using Segment and Shared lists,
utilizing Audience Builder.
Responsible for creating users, Business Units, and setting up SFTP for secure data transfer, utilizing Automation Builder.
Implemented Audit trail and managed user roles for enhanced security and compliance.
Developed responsive emails, web pages, and forms for Event Registration, incorporating html code and Content Builder.
Designed and executed campaign flows for prospecting, re-engagement programs, and
webinars, utilizing Journey Flows and Automation.
Utilized A/B Testing to determine the winning variation and published emails based on the
results, incorporating Einstein features.
Executed data-driven campaigns across multiple channels, including email, mobile Push, and SMS.
Oversaw end-to-end campaign deployment, reporting, and conducted project analysis for
performance evaluation, leveraging Journey Flows and Automation.
Collaborated on the configuration and development of emails, content blocks, and templates, utilizing Content Builder and html code.
Created personalized automation using Automation Studio, including Journey Flows and
Automation, to streamline campaign activities.
Defined customized 1-to-1 customer journeys using Journey Builder, incorporating JB
functionality and SMFC templates creation, in SFMC (ExactTarget) tool.
Managed communication with clients throughout the entire process to ensure client satisfaction and success
Salesforce Marketing Cloud