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At A Glance: Marketing Strategists

In this world of fast product development and even quicker product lifecycles, the moment you have settled on a product or service to design and produce, you must immediately begin thinking about how to market it. There are millions of different companies every year that develop and cultivate interesting and useful new ideas that never see the light of day, let alone any commercial success, due to a lack of marketing. Marketing and proper advertising can make or break a business, with proper marketing being a key component to producing sales and revenue. Working with a marketing strategist on Upwork allows you to focus your time and energy on producing and developing your product without worrying about how to market it.

Hiring a freelance marketing strategist provides access to a highly motivated and independent professional. Marketing strategists are experienced business professionals with a keen sense of market forces and a dynamic toolbox of marketing techniques and methods. They research the market you are looking to enter, including competitor market shares, consumer buying habits, and other market forces. They then report this research to you and your business, and provide advice on the most effective marketing methods for you. This can include brand awareness, email marketing, online advertisements, or social media outreach. You can work with a marketing strategist for an entire product lifecycle or merely during a time of low sales, making a market strategist a flexible partner to handle your business’s marketing needs.

Data

What Is Content-Based Filtering?

Ever wondered how streaming services like Pandora and Netflix come up with their recommendations? In this article, we look at content-based filtering techniques, the secret sauce behind a lot of uncannily good recommendation engines.

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March 28, 2017

For Clients

10 Ways Web Designers Can Optimize Conversion Rates in 2017

It can be hard to find just the right approach to creating and combining good design and effective copy to reach the optimal conversion rate.

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March 28, 2017

Design

A Look at Sketch: The Niche Tool for UI Designers

Whereas PhotoShop was created long before UI/UX design, and specifically for bitmap editing, Sketch is a newer platform designed to meet the needs of UI designers (and mobile designers) and their workflows. Here’s a look at a few of the reasons Sketch designers have made the switch.

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March 27, 2017

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