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At A Glance: Marketing Strategists

In this world of fast product development and even quicker product lifecycles, the moment you have settled on a product or service to design and produce, you must immediately begin thinking about how to market it. There are millions of different companies every year that develop and cultivate interesting and useful new ideas that never see the light of day, let alone any commercial success, due to a lack of marketing. Marketing and proper advertising can make or break a business, with proper marketing being a key component to producing sales and revenue. Working with a marketing strategist on Upwork allows you to focus your time and energy on producing and developing your product without worrying about how to market it.

Hiring a freelance marketing strategist provides access to a highly motivated and independent professional. Marketing strategists are experienced business professionals with a keen sense of market forces and a dynamic toolbox of marketing techniques and methods. They research the market you are looking to enter, including competitor market shares, consumer buying habits, and other market forces. They then report this research to you and your business, and provide advice on the most effective marketing methods for you. This can include brand awareness, email marketing, online advertisements, or social media outreach. You can work with a marketing strategist for an entire product lifecycle or merely during a time of low sales, making a market strategist a flexible partner to handle your business’s marketing needs.

For Clients

Revenue Recognition Changes Coming in 2018

With new revenue recognition rules coming in 2018, it’s time for your company to get serious about implementing changes to reporting.

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February 23, 2017

For Clients

How to Hire an SEO Expert

Search engine optimization (SEO) is the art and science of positioning your content so it shows up. That kind of visibility is easier said than done, however, and businesses are increasingly turning to SEO experts to help move the needle. Here’s a look at how to hire an SEO expert that’s right for your project.

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February 23, 2017

Trends

Accenture Tech Vision Report on Workforce Marketplaces: Why Enterprises Built for Change Will Dominate

Digital-born companies are disrupting the establishment with an agile and dynamic approach to doing business—and incumbent enterprises who want to stay competitive are prepared to follow suit.

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February 22, 2017

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