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At A Glance: Marketing Strategists

In this world of fast product development and even quicker product lifecycles, the moment you have settled on a product or service to design and produce, you must immediately begin thinking about how to market it. There are millions of different companies every year that develop and cultivate interesting and useful new ideas that never see the light of day, let alone any commercial success, due to a lack of marketing. Marketing and proper advertising can make or break a business, with proper marketing being a key component to producing sales and revenue. Working with a marketing strategist on Upwork allows you to focus your time and energy on producing and developing your product without worrying about how to market it.

Hiring a freelance marketing strategist provides access to a highly motivated and independent professional. Marketing strategists are experienced business professionals with a keen sense of market forces and a dynamic toolbox of marketing techniques and methods. They research the market you are looking to enter, including competitor market shares, consumer buying habits, and other market forces. They then report this research to you and your business, and provide advice on the most effective marketing methods for you. This can include brand awareness, email marketing, online advertisements, or social media outreach. You can work with a marketing strategist for an entire product lifecycle or merely during a time of low sales, making a market strategist a flexible partner to handle your business’s marketing needs.

Starting Up

Many U.S. Business Owners Forget This $10,000 Tax Deduction

As a small business, there are many deductions you can take to maximize the amount of money you get to keep. One of the most important, yet least understood, involves startup costs: The IRS lets you deduct up to $10,000 if it meets certain criteria.

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March 22, 2017

For Clients

The Power of Infographics

With their eye-catching mix of images and data, infographics are a type of digital content whose influence continues to grow. From catching viewers’ attention to calling your audience to act, discover the power of infographics and how these visual components can impact your content marketing strategy.

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March 22, 2017

For Freelancers

8 Helpful Finance Apps for Freelancers & Small Business Owners

Freelancers and small business owners have more than just their jobs, deliverables, and client requests on their plates; they have lots of financial information to keep track of. Fortunately, there’s an array of financial apps to help manage finances, to trade, or to keep an eye on a budget while doing business or traveling.

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March 22, 2017

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