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At A Glance: Marketing Strategists

In this world of fast product development and even quicker product lifecycles, the moment you have settled on a product or service to design and produce, you must immediately begin thinking about how to market it. There are millions of different companies every year that develop and cultivate interesting and useful new ideas that never see the light of day, let alone any commercial success, due to a lack of marketing. Marketing and proper advertising can make or break a business, with proper marketing being a key component to producing sales and revenue. Working with a marketing strategist on Upwork allows you to focus your time and energy on producing and developing your product without worrying about how to market it.

Hiring a freelance marketing strategist provides access to a highly motivated and independent professional. Marketing strategists are experienced business professionals with a keen sense of market forces and a dynamic toolbox of marketing techniques and methods. They research the market you are looking to enter, including competitor market shares, consumer buying habits, and other market forces. They then report this research to you and your business, and provide advice on the most effective marketing methods for you. This can include brand awareness, email marketing, online advertisements, or social media outreach. You can work with a marketing strategist for an entire product lifecycle or merely during a time of low sales, making a market strategist a flexible partner to handle your business’s marketing needs.

Mobile Development

Migrating Your iOS App to Swift 3

When Apple released the beta of the newest version of its IDE Xcode 8 in June 2016, they released a beta update of Swift 3 along with it—the newest, open-source iteration of the Swift mobile programming language. Read on to learn more about what’s new with the language, reasons why you should consider migrating now, and tips on getting started.

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October 25, 2016

Mobile Development

Helpful Tips & Best Practices for Android Developers

Many programmers will tell you that some of the biggest mistakes they’ve made have been through trial and error. Even an experienced developer can benefit from reviewing some of the best practices that Google lays out for Android projects. To help you start your Android app project off on the right foot, here are a few tips and best practices to consider.

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October 24, 2016

Web Development

Tips and Best Practices for Working With the .NET Framework

It’s not easy getting to know .NET. Not only do you have to learn the language, which is a combination of the C# and VB.NET programming languages, you also need to understand principles of object-oriented programming (OOP). Other than differences in syntax, the concepts are the same. Here are some tips to keep in mind when working in the .NET platform.

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October 21, 2016

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