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At A Glance: Marketing Strategists

In this world of fast product development and even quicker product lifecycles, the moment you have settled on a product or service to design and produce, you must immediately begin thinking about how to market it. There are millions of different companies every year that develop and cultivate interesting and useful new ideas that never see the light of day, let alone any commercial success, due to a lack of marketing. Marketing and proper advertising can make or break a business, with proper marketing being a key component to producing sales and revenue. Working with a marketing strategist on Upwork allows you to focus your time and energy on producing and developing your product without worrying about how to market it.

Hiring a freelance marketing strategist provides access to a highly motivated and independent professional. Marketing strategists are experienced business professionals with a keen sense of market forces and a dynamic toolbox of marketing techniques and methods. They research the market you are looking to enter, including competitor market shares, consumer buying habits, and other market forces. They then report this research to you and your business, and provide advice on the most effective marketing methods for you. This can include brand awareness, email marketing, online advertisements, or social media outreach. You can work with a marketing strategist for an entire product lifecycle or merely during a time of low sales, making a market strategist a flexible partner to handle your business’s marketing needs.

Community

Liability Insurance 101: Why Freelancers Need Protection

Insurance: It’s a word that can leave even the savviest freelancers faint of heart. But liability insurance doesn’t have to be scary. Here’s a look at why it’s critical to defend the lifestyle you’ve worked so hard to create.

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July 29, 2016

Community

Pokémon Go: A Marketing Gift for Your Business

The swarm of movement off couches and out into the world to catch Pokémon is not only great for people looking for a way to get more exercise, it’s also a boon for small businesses who want to increase foot traffic.

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July 29, 2016

Web Development

Is Cloud Bursting Right for You?

Cloud bursting is one of the most buzzed about applications for the hybrid cloud. In this article, we’ll explore what cloud bursting is, when you should consider it, and what challenges you should expect in implementing it.

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July 28, 2016

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