Hire the best Persona Development Freelancers in the United States

Name: Persona Development professionals
Brand: Upwork
Rating: 4.8 (135 reviews)

Check out Persona Development Freelancers in the United States with the skills you need for your next job.

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Clients rate Persona Development professionals

4.8/5

based on 135 client reviews

$100 hourly
Chloe C.
- 5.0/5
- (79 jobs)
🌟 Expert-Vetted Market Research & UX Specialist | Transforming Insights into Actionable Strategies 🌟 Welcome! I’m Chloe Cook, a passionate and results-driven Market Research Consultant with 5+ years of experience helping global brands transform data into actionable strategies. With a proven track record across diverse industries such as consumer goods, tech, finance, and healthcare, I specialize in delivering deep insights that drive growth and innovation. 💼 What I Bring to the Table: - Market Research Expertise: Extensive experience in qualitative and quantitative research, including focus groups, in-depth interviews, surveys, and diary studies. I’ve led projects for renowned companies like Procter & Gamble, The Motley Fool, and SC Johnson. - UX Research & Analysis: Skilled in conducting iterative UX research to enhance user experiences and streamline product portfolios. My work with The Ascent and The Motley Fool has significantly boosted customer engagement and satisfaction. - Product Development & Launch: From concept to market entry, I provide end-to-end support in new product development. My strategic insights have contributed to the successful launch of top-selling products for brands like BISSELL, Kimberly Clark, and SC Johnson. - Data Visualization & Reporting: Proficient in creating compelling visualizations that turn complex data into clear, actionable insights. - Digital Marketing & Affiliate Management: Expertise in managing affiliate programs, UGC content, and digital marketing campaigns. Successfully launched a TikTok shop for Amazon brands, achieving 50% follower growth and $5K+ in sales within the first month. 🎯 Key Achievements: + Conducted a need-gap analysis for SC Johnson, supporting market entry into Asian markets with a new consumer product. + Led a quali-quant messaging study for Mountain Dew, resulting in a 10% increase in Gen Z customers and totally revamped marketing messaging. + Led secondary research at Apollo Fire Detectors, uncovering $20M in untapped revenue opportunities in international markets. + Supervised a team to launch 10 new products monthly for best-selling Amazon brands, generating an additional $10K in monthly revenue. 🌐 Why Work With Me: I combine analytical prowess with a deep understanding of consumer behavior to deliver insights that matter. Whether you’re looking to enhance your product offerings, understand your customers better, or develop a winning marketing strategy, I have the expertise to help you succeed. My commitment to excellence and a collaborative approach ensures that every project I undertake delivers real, measurable results. 📞 Let’s Connect! Ready to take your business to the next level? I’m excited to collaborate and turn your challenges into opportunities. Contact me today to discuss how I can help you achieve your goals.

Persona Development
Product Marketing
Product Management
Qualtrics
Project Management
Affiliate Marketing
Brand Strategy
Market Research
Brand Research
Product Research
UX Research
Marketing Strategy
Consumer Research
Qualitative Research
Marketing Analytics
$115 hourly
Kristin K.
- 5.0/5
- (5 jobs)
Researcher and strategist with 13 years of experience conducting in-depth quantitative and qualitative research and translating research into actionable insights, brand strategies, messaging, and marketing plans. Passionate about making research actionable and working with creative and connections/media teams to bring those findings to life in a meaningful way. Identifying and articulating critical goals and objectives for clients is a top priority. But the work doesn’t stop there - finding strategies to reach those goals and measuring the success of efforts is just as important. Easy to work with. Ability to think about the challenge creatively. Always putting the client first.

Persona Development
Research & Strategy
Brand Strategy
Qualitative Research
Brand Research
Brand Consulting
Brand Development
Brand Positioning
Survey Design
$120 hourly
Cristina S.
- 5.0/5
- (12 jobs)
With 12+ years of integrated B2B and B2B2C marketing and qualitative market research experience under my belt (in addition to my double B.A. in journalism and English), I'm an earnest, effective communicator. I consider myself a marketer with the mind of a creative -- I have strong story-telling skills that are essential for conceptualizing and bringing to life brand positioning, messaging and integrated marketing programs that align with client goals. I have special focus in the automotive and foodservice / food manufacturing spaces. I'm extremely curious and skilled at probing for answers. My journalistic skills lend well to qualitative research in the forms of 1:1 interviews and focus groups. I have extensive experience with persona development and buyer journey mapping using the Buyer Persona Institute's modality. Insights from strategic efforts like these are absolutely pivotal to building an effective marketing program. Let's work together!

Persona Development
Sales Enablement
Campaign Management
Marketing Strategy
Customer Acquisition Strategy
Marketing Consulting
Branding & Marketing
Market Research
UX Research
Consumer Research
Customer Insight Analysis
Research Interviews
Market Research Interview
Qualitative Research
Voice of the Customer
$115 hourly
Elina V.
- 4.9/5
- (252 jobs)
***Articulate your brand. Grow your revenue!*** Work with 'Upwork Expert-Vetted' Brand Strategy Professional. Your brand doesn't begin with your logo. It begins with your message. As a seasoned brand and marketing strategy expert with over 14 years of experience in the industry, I understand the importance of having an impactful message, a clean and relevant visual identity, and a practical strategy in order to succeed. Whether you’re launching a start-up, growing a young brand, or rebranding an established business, I can help you bring all of these elements together and execute your branding and marketing initiatives with confidence. With a degree in Marketing Management and certifications in Inbound Marketing and Brand Strategy, I bring a wealth of expertise and skills to the table. Whether you’re looking for help with branding and rebranding, brand messaging and storytelling, brand strategy and marketing strategy, website copywriting, social media strategy, or any other marketing-related need, I’m here to help. I love supporting entrepreneurs, business owners and corporate CMOs in all industries, but I particularly enjoy working with consulting brands, B2B service providers, B2B and B2C SaaS brands, and innovative/technology start-ups. As the founder of 712 Creative, a brand launch agency, I have a strong track record of helping businesses like yours articulate and refine their brand, set it up for success, and launch marketing initiatives that drive growth. Whether you’re wondering if a concept is worth pursuing or simply looking for a qualified, experienced professional to help you take your brand to the next level, I’d love to chat! Let’s work together to create a strong, authentic brand that connects with your customers and sets you apart in your industry. - Branding and rebranding - Brand messaging, brand storytelling, brand content - Brand strategy and marketing strategy - Brand communications guidelines and customer avatar development - Content strategy and execution - Website copywriting / website content writing - Email copywriting and email sequence strategy - Blog writing - Social media strategy, social media content - Ad copy and campaign ideation ----and more Here's what my clients say: - Lina is extremely thoughtful and detailed in her analysis and recommendations. I was very impressed with how thorough she was in the brand discovery stages. The Brand Blueprint deliverables she provided were extremely detailed and comprehensive. It was almost overwhelming to see he thoughts on overall brand strategy plus the detailed plans for each stage and component. It is a solid blueprint to move forward with our new marketing plans. - Lina is extremely competent when it comes to brand management, marketing, and web design. I would highly recommend Lina and her team at 712 Creative if you need help in building your brand, marketing your products and services, or creating your website and marketing materials. She is fabulous! -------------------------------------------------------------------------------- I am fascinated by all of the great entrepreneurs that I come across. I love your ideas, your ingenuity and your dedication to your ventures. I thrive on creatively solving your branding and marketing challenges and I am absolutely honored to have the opportunity to help you succeed.

Persona Development
Messaging Framework
Content Writing
Corporate Brand Identity
Copywriting
Writing
Brand Consulting
Blog Writing
Brand Identity
Brand Development
Article Writing
Landing Page
Email Marketing
Brand Positioning
Marketing Strategy
$55 hourly
Hai V.
- 5.0/5
- (2 jobs)
My UX Design journey starts with the loving and tortured care of my strict Asian parents. Sailing across the Pacific Ocean, my parents wavered between life and death as Vietnamese refugees. Many stories were recounted of their tall tale hardships growing up in Vietnam. Unfortunately, these never-ending lectures were torture. The constant tension from cultural and generational differences has made me flexible and adaptable. Despite our polarizing differences, I developed a strong sense of empathy. I began to understand my parents’ hardships and how that has reflected their beliefs and actions. The transition into UX began as I was searching for opportunities to combine my multifaceted experiences into a career. I’ve been a retail manager, a teacher, and a sports coach. With a Master’s studying Peak Performance Psychology and Philosophy of Sport Master’s, I learned to pose contextual questions for research. As a system thinker, UX Design was perfect for combining my skills and experiences. I love to pose contextual questions toward big problems to research, strategize, ideate, then design. My parents, customers, students, and athletes have given me a wealth of experiences to discern the nuances of culture and human behaviors. I intend to leverage my multifaceted skills to design delightful experiences for users. I’d love to work for a flexible environment that presents exciting challenges that allows for professional and personal growth. Think we should work together? I’d love to hear from you. Specialties: UX Research, UX Strategy, Interaction Design Toolbox: Conceptual Design, Competitive/Comparative Analysis, Usability Testing, Prototyping, Persona Creation, Storyboard Creation, Journey Mapping, Information Architecture (Site Map, User Flows, Application Map), Affinity Diagram, Wireframing, Sketch app, Adobe Illustrator/Photoshop, Balsamiq, Marvel App

Persona Development
Storyboarding
Qualitative Research
UX Research
User Experience Strategy
Journey Mapping
Usability Testing
User Experience Design
Interaction Design
Concept Design
$125 hourly
Allison B.
- 5.0/5
- (117 jobs)
I develop measurable marketing strategies for B2C and B2B clients—from startups and SMBs to global Fortune 500 brands like Ameriprise, Coca-Cola, Dell, DuPont, General Mills, Hormel, IBM, Time-Warner, TransUnion, Yahoo! and many others. Although I focus mainly on social and digital content, I apply insights, experience and instinct to create holistic, integrated campaigns that drive action and deliver ROI. For startups and newer brands, I write Brand Guidelines including mission & vision statements, target personas, voice and tone, and other foundational brand-building components to ensure consistency of messaging across all communications. PLEASE NOTE: I don't do any implementation; however, I can often recommend or help you find freelancers to assist you with content creation, logo design, website design & dev, etc.

Persona Development
Brand Guidelines
Email Marketing Strategy
Marketing Plan
Content Planning
Brand Strategy
B2C Marketing
Brand Marketing
Social Media Marketing
Marketing
Content Strategy
Brand Positioning
Marketing Strategy
B2B Marketing
$150 hourly
Renee B.
- 5.0/5
- (23 jobs)
I bring 20+ years running Marketing Communications and Public Relations departments for leading companies including Experian.com, FreeCreditReport.com, St John Knits, Louis Vuitton, Brighton, Ditech.com, La Blanca Swim, Polo Swim, Kennith Cole Swim, plus many other global brands. Have decide to leave the corporate world to support you! My broad experience can help you too! Are you launching a new brand/product, or need help with corporate communication, event marketing, or content…I am excited to help with this and more. I am strategic and focused on creating memorable initiatives utilizing platforms that make sense for the client I am working with. From offline to online marketing, public relations, print, and social media, I develop customized plans that drive brand awareness, market share, revenue and build brand loyalty. SPECIALTIES: Brand Management ♦ Public Relations ♦ Event Marketing ♦ Corporate Communications Project Management ♦ Sponsorship Marketing ♦ Content Creation ♦ Community Relations Influencer Management ♦ Ambassadors Programs ♦ Social Media ♦ Digital Transformation Editing ♦ Retail Marketing ♦ e-Commerce ♦ Omni Channel ♦ Licensee Management ♦ Ambassador Programs

Persona Development
Digital Strategy
Content Marketing
Marketing Strategy
Copywriting
Internet Marketing
Communications
Public Relations
Media Relations
$135 hourly
Carly C.
- 5.0/5
- (132 jobs)
I'll help you deflect the competition with a strong stance on who you are and why you're different. ★ As a Top 1% Upworker, I've helped 100+ brands create captivating + resonant market presences. My background in creative branding and competitive intelligence allows me to create positioning strategies that achieve market differentiation for my clients. Supporting the full identity lifecycle as a one-stop-shop strategist, I typically help startups and B2B companies with brand strategy, messaging, market research, and competitive positioning needs. My services include the following: 1️⃣ BRAND FOUNDATIONS | RESEARCH + INTELLIGENCE ACROSS: → Competitive brandscape analyses → Target persona profiles → Brand heart workshops → Customer sentiment focus groups, interviews + surveys → Market trend analyses 2️⃣ YOUR UNIQUE POSITION | STRATEGIES FOR DIFFERENTIATION ACROSS: → Brand messaging frameworks → Employer branding roadmaps → Brand personality, tone + voice guidelines → Unique selling propositions → Persona-aligned value propositions → Customer experience design 3️⃣ ACTIVATION | YOUR BRAND ESSENCE, BROUGHT TO LIFE THROUGH: → Brand copywriting → Names + taglines → Website copywriting, messaging architecture + design → Marketing campaign concepts With the help of partners, I also help my clients create visual identities with logos and palette/typography selections. I also collaborate with specialists in email marketing, search, and social media to bring brands to life through digital marketing strategies. Regardless of your research, strategy, or expression needs, I can help you create an intelligent brand that drives growth and helps you realize your market potential. 🎯 WHAT OTHERS ARE SAYING ⭐️⭐️⭐️⭐️⭐️ → This was hands down the best experience I have had with any contractor. Carly spent the time to map out deliverables, thoroughly understand my needs, and then she executed flawlessly. Her communication is top notch and I would recommend her for brand analysis / competitive analysis. → In my years of experience working with people, Carly ranks among the top 1%. She is highly communicative, professional, responsive, and detail-oriented. She took the vision of our business model and turned it into something tangible in the real world that we can now implement and deploy to build our small business. → Carly is incredible. Everyone involved in the project was blown away by the final product. She was able to capture the essence of the brand perfectly, and demonstrated an ability to articulate that messaging at a really high level. I could not recommend her work enough. → Carly was responsive, delivered according to tight deadlines and the end result was superb. I have been an entrepreneur for over 20 years and can honestly say Carly is one of the most efficient freelancers I have worked with. She is a consummate professional who clearly has mastered her craft.

Persona Development
B2B Marketing
Brand Naming
Brand Positioning
Corporate Branding
Brand Identity
Brand Consulting
Brand Strategy
Brand Development
Brand Identity & Guidelines
Branded Website
Brand Research
Competitive Analysis
$125 hourly
Jeff H.
- 5.0/5
- (13 jobs)
I am a marketing & UX researcher and strategist, with 20 years experience working on some of the biggest brands in the world. In my career, I’ve worked at ad agencies, client-side, and research-supplier side, so I really "get" marketing strategy and execution – from all angles. As a market researcher, I help companies to better understand their customers using qualitative methods like focus groups, in-depth interviews, online communities, semiotic (cultural) analysis and ethnographic research. My UX research activities include usability testing, research to support persona and journey map development, and research to support information architecture development. I deliver reports designed to create maximum organizational alignment and buy-in, and to lead to faster decision-making. I am a no-nonsense partner for my clients; my aim is always to get to the heart of the business issues and determine the appropriate process to solve them.

Persona Development
Brand Strategy
Journey Mapping
UX Research
Market Research
Qualitative Research
Brand Positioning
Consumer Research
$50 hourly
Arika S.
- 5.0/5
- (3 jobs)
Hello there! My name is Arika, also known as AJ. I'm a user experience designer with a diverse educational background in design and four years of experience in nonprofit programs. My passion is creating innovative, user-centered products that meet the needs of the community. My goal is to create innovative solutions through collaboration and continuous learning, and I'm always eager to connect with like-minded professionals in the industry. If you're looking to take your designs to the next level, feel free to reach out! I'd love to hear about your projects and see how I can help. My toolset: Wordpress, Figma, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Zeplin, Salesforce, and Invision My Hobbies: I love traveling, listening to music, appreciating art, video games, and cuddling my cats.

Persona Development
Visual Design
Product Design
Adobe Creative Suite
Usability Testing
UX & UI
UX Research
User Interface Design
Adobe Illustrator
InVision
Figma
UI/UX Prototyping
Wireframing
Prototyping
User Experience Design
$60 hourly
Anna B.
- 5.0/5
- (26 jobs)
Hello! I’m a Market Research Analyst with 10 years of experience in turning data into actionable insights for Marketing, Sales, and Product Development. My goal is to help businesses understand their market and make informed decisions. What I Can Do for You: Actionable Buyer Personas: Expertise in creating detailed buyer personas, user personas, and journey maps. I deliver customer insights that will give you an understanding of your customer needs, challenges, and pain points so that you can successfully address them in marketing, sales, and product development strategies. In-Depth Market Analysis: Whether you're launching a new solution or expanding your product range, I can help you understand market gaps, assess market size, and identify key opportunities. Qualitative and quantitative market research to gather insights into potential challenges, drivers, and needs of the target audience. Data-Driven Insights: Skilled in leveraging tools such as Qualtrics, Tableau, Excel, Pollfish, and SurveyMonkey to gather and analyze data, produce visually compelling reports, and provide actionable recommendations. Competitive Insights: Expert in discovering why your customers prefer competitive products, strategies they use to increase sales and revenue, their USPs, pricing analysis, and audience insights. Additionally, I am skilled at mystery shopping. I’m excited about the opportunity to bring my expertise in market research to your project. If you have any questions or need further information, please don’t hesitate to reach out. Let’s collaborate to turn your data into impactful insights and drive your success forward!

Persona Development
Content Strategy
Qualitative Research
Marketing Analytics
Marketing Strategy
UX Research
AI Consulting
Data Analysis
Business Development
Branding & Marketing
Market Research
Report Writing
Audience Segmentation & Targeting
Survey Design
Market Analysis
$50 hourly
Corrie B.
- 5.0/5
- (17 jobs)
ABOU T Corrie Byrne has three years of graphic design experience working as part of a marketing team. She has a master's degree in writing, and has completed Google's rigorous certification course in UX design, meaning she's certified in wireframes, Figma, mockups, user journeys, user personas and elements of UI. She is excellent with information layout in everything from websites to brochures.

Persona Development
Adobe Creative Suite
Prototyping
Visual Communication
Responsive Design
Mobile UI Design
Social Media Management
Marketing
Wireframing
User Experience Design
WordPress
Creative Writing
Graphic Design
Figma
$115 hourly
Zach P.
- 5.0/5
- (1 job)
CAREER OBJECTIVE Focused professional with 11+ years of experience in the plumbing and a proven knowledge of customer communications, customer needs assessment, and direct sales. Over my career I have learned construction inside and out by doing plumbing, and now I manage a team to help Grow their careers as best I can through personal development, communication, and the willingness to be uncomfortable. Look forward to connecting and serving the community as best I can.

Persona Development
Construction
Executive Coaching
Solar Energy
Construction Monitoring
Direct Sales
Residential Remodeling
Resolves Conflict
Business Coaching
Data Entry
Plumbing
Sales
Microsoft Excel
Communications
$50 hourly
Kamal B.
- 5.0/5
- (1 job)
GET 5X MORE INVESTORS 🎯 EXPLORE THE DEPTH OF MY OFFERINGS: 📐 HOLISTIC USER RESEARCH: Unveiling actual problems through in-depth analysis. 🎨 CUTTING-EDGE UX/UI: Transforming ideas into interactive prototypes with the LATEST TRENDS and TOOLS. 📊 FINANCIAL-ALIGNED DESIGNS: Captivating users while aligning with your FINANCIAL STRATEGIES. 🖌️ VISUALLY APPEALING INTERFACES: Crafting USER-FRIENDLY and INTUITIVE designs. 🚀 CONTINUOUS OPTIMIZATION: Refining based on USER FEEDBACK and FINANCIAL KPIs. 🎥 VIDEO CREATIONS: Elevating your BRAND through creative and impactful VISUAL STORYTELLING. 🌐 BRANDING: Developing a distinctive BRAND IDENTITY that resonates with your audience. 📈 MARKETING: Strategic approaches to enhance your BRAND'S VISIBILITY and REACH. 📈 BUSINESS STRATEGY: Tailored plans to propel your BUSINESS toward SUCCESS. 📄 WHITE PAPERS: In-depth documents offering VALUABLE INSIGHTS and EXPERTISE. 📊 SLIDE DECKS: Compelling presentations to captivate your AUDIENCE. 🌐 WEBSITES: Design and development for a STANDOUT ONLINE PRESENCE. ⚡︎ While I may not be the perfect fit for everyone, we might be a great match if you resonate with: "Millions are on the line, and I want the BEST." "Our story has evolved since the last round!" "I run my business but need a fresh perspective." "Pitching isn't my expertise, and time is tight!" "Never again to an embarrassing pitch." "I need a foolproof pitch package that tells our story RIGHT." Why Choose me ✅ Certified Expertise: Armed with a UX/UI Design Certificate from General Assembly, I possess a COMPREHENSIVE skill set that extends BEYOND DESIGN. My BUSINESS ANALYSIS skills, across MULTIPLE INDUSTRIES, add a STRATEGIC edge to every project. 📊 Financial Insight: As an ACCOUNTANT, I bring a keen understanding of ACCOUNTING, FINANCE PRINCIPLES, MARKETING STRATEGIES and more to the design table. This ensures that every design decision ALIGNS not only with user NEEDS but also with your business OBJECTIVES and FINANCIAL GOALS. 🌐 Holistic Approach: I go beyond the surface. My process involves DEEP user UNDERSTANDING, business ANALYSIS, and a commitment to crafting DESIGNS that contribute to the bottom line. 🛠️ Tech Savvy: Proficient in industry-standard tools such as FIGMA, ADOBE SUITE, WORDPRESS and much more. I LEVERAGE TECHNOLOGY to bring your financial VISION to LIFE with precision and EFFICIENCY. 👥 Collaborative Spirit: I thrive in COLLABORATIVE environments, and my business analysis skills enable me to BRIDGE the GAP between DESIGN and business STAKEHOLDERS effectively. Not every business aligns with my clientele; there are indicators that we may not be an ideal match: ✗ Financial difficulties hindering salary payments – a situation I cannot endorse in good conscience ✗ Lack of "Respect for others" as a core value – my preference is collaborating with remarkable individuals whom I hold in high regard. What I seek in a prospective client: ● Values openness and a laid-back approach ● Prioritizes integrity and meaningful relationships ● Commits to continuous improvement, turning intentions into actions ● Aligns with our minimum scope for nothing but the absolute best. 💼 Industries I've Worked With: 📱 SaaS Mobile Applications 📲 💻 SaaS | Cloud Based Software ☁️ 📈 Financial Services 💹 🌐 E-commerce 🛒 🏭 Manufacturing 🏭 ⚡ Energy ⚡ 🚚 Transportation 🚚 🍔 Food 🍕 Let's create a digital masterpiece that not only dazzles users but also contributes to your financial success! ✉️ Let's Discuss: kamal@bennacerdesign.com

Persona Development
Video Editing
Adobe Creative Suite
Data Analysis
Marketing Strategy
Microsoft Excel
Market Research
Wireframe & Prototyping Software
UX & UI
HTML
CSS
Figma
Journey Mapping
Interaction Design
User Flow
$75 hourly
Jessica P.
- 5.0/5
- (12 jobs)
I’m not just an email marketer; I’m your partner in reinventing how you connect with your audience. Email marketing is constantly evolving, and sticking with the old ways won’t get you where you want to be. It’s time for a fresh, innovative approach that turns your marketing challenges into growth opportunities. As a Klaviyo-certified expert and Partner, I bring you the latest strategies and tools before they hit the market, giving you a competitive edge that drives real results. Why work with me? 🚀 450% ROI: Consistently delivering impressive returns on email marketing campaigns. 🌍 Industry Experience: Worked with brands across eCommerce, SaaS, and more, tailoring strategies to your unique needs. 🎯 Advanced Segmentation: Ensuring your message reaches the right audience at the right time. 📈 Revenue Growth: Optimized email flows that turn potential into profit. 💡 Klaviyo Insider: Exclusive access to the latest features and updates before they’re public. Let’s shake up the norm and create email marketing that truly makes an impact.

Persona Development
Graphic Design
Audience Segmentation & Targeting
SMS
Customer Experience
Digital Marketing
Email Campaign Setup
SMS Module Optimization
Email Campaign Optimization
SMS Module Setup
Email Automation
Klaviyo
Strategy
Email Marketing
Canva
$50 hourly
Paulina L.
- 4.8/5
- (2 jobs)
I am a User Experience Designer well versed in visual communication. When it comes to product design, I strive to create simple yet impactful designs. I offer product design from beginning to end, ensuring optimal function and a great usability experience of the product. Each design I create is user-centered and takes into account the different pain points a user may have. Every aspect of the design must be accounted for, down to the smallest details. Here are some things I can help you with: - Branding and logo design (including style guidelines) - Wireframes & prototyping (low and high fidelity) - Usability testing - User research & user strategy: creating personas, user stories, storyboards, problem & goal statements, empathy mapping - UI design & building components library/ design systems - Competitive audit & report creation - Research insights identification & iteration based on insights

Persona Development
User Flow
UX Copy
UX Wireframe
Usability Testing
Competitive Analysis
Journey Mapping
UI/UX Prototyping
Adobe XD
Figma
Sketch
Style Guide Development
Graphic Design
Adobe Illustrator
Logo Design
$38 hourly
Marvin L.
- 5.0/5
- (9 jobs)
As a growth-oriented UX/UI designer, I specialize in crafting creative and visually stunning user experiences that captivate users, drive conversion rates, and fuel startup success. With an in-depth understanding of startup dynamics and a data-driven approach, I help startups to achieve their business goals by creating user-centered designs that resonate with their target audience. Let's collaborate to elevate your brand, accelerate user acquisition, and propel your startup to new heights. KEY EXPERTISE USER RESEARCH AND PERSONA DEVELOPMENT - Conducting in-depth and insightful user research to uncover user motivations, pain points, and growth opportunities. - Developing accurate and actionable user personas that guide design decisions and enhance user empathy. CONVERSION-DRIVEN DESIGN - Optimizing user flows, compelling CTAs, and visual hierarchy to boost conversion rates and maximize revenue generation. - Applying persuasive design techniques and psychological principles to drive user engagement and action. RAPID PROTOTYPING AND ITERATION - Utilizing agile methodologies and rapid prototyping to swiftly iterate designs based on user feedback and data insights. - Testing and refining design elements to ensure seamless and delightful user experiences and continuous improvement. BRANDING AND VISUAL IDENTITY - Creating impactful and visually stunning visual identities and brand experiences that establish strong market positioning and foster brand loyalty. - Designing cohesive brand assets, including captivating logos, typography, vibrant color palettes, and comprehensive style guides. MOBILE-FIRST AND RESPONSIVE DESIGN - Designing mobile-friendly and responsive interfaces that deliver seamless experiences across devices and platforms. - Implementing best practices for responsive web design, intuitive touch interactions, and optimal performance. WHAT I CAN DO FOR YOUR STARTUP GROWTH-ORIENTED UX RESEARCH - Conducting insightful user interviews, comprehensive surveys, and rigorous usability tests to uncover actionable user insights and identify growth opportunities. - Analyzing conversion funnels, user journeys, and detailed heatmaps to optimize user flows and drive conversion rates. CONVERSION-DRIVEN UI DESIGN - Creating visually captivating and intuitive user interfaces that engage users and drive desired actions. - Designing interactive prototypes and high-fidelity mockups to validate design concepts and gather invaluable user feedback. USABILITY TESTING AND OPTIMIZATION - Conducting meticulous usability tests and comprehensive heuristic evaluations to identify usability issues and enhance user experiences. - Iteratively refining design elements, interactions, and information architecture based on user feedback and data-driven analysis. BRANDING AND VISUAL IDENTITY - Developing compelling and memorable visual identities, including captivating logos, meticulously selected typography, harmonious color palettes, and comprehensive style guides. - Ensuring consistent brand experiences across digital platforms, eye-catching marketing collateral, and seamless product interfaces. COLLABORATION AND PROJECT MANAGEMENT - Collaborating seamlessly with cross-functional teams, including highly skilled product managers, talented developers, and result-driven marketers. - Effectively managing projects, adhering to tight deadlines, and maintaining crystal-clear communication for successful project delivery. Let's partner together to drive your startup's growth potential, delight your target audience, and achieve improved conversion rates, increased engagement, improved customer retention, and higher reviews and ratings.

Persona Development
UX Research
Product Design
User Experience
UX & UI
Wireframing
User Experience Strategy
Interaction Design
Journey Mapping
User Experience Design
Web Design
User Flow
Usability Testing
Prototyping
User Interface Design
$35 hourly
Brandon B.
- 5.0/5
- (13 jobs)
🌟 Experienced Freelance UX Researcher/Designer with a Passion for Human-Computer Interaction Hello! I am a dedicated and forward-thinking UX researcher and designer, currently pursuing a Master's degree in Human-Computer Interaction. With a proven track record of successfully navigating diverse UX projects, I bring a unique experience that equipped me with the capability to tailor research methodologies to unique business contexts effectively. 🚀 Key Skills: User Research: Proficient in conducting in-depth user interviews, surveys, and persona development to unearth valuable insights that drive design decisions. Usability Testing: Skilled in planning, executing, and analyzing usability tests to enhance product usability and overall user satisfaction. Wireframing and Prototyping: Adept at translating ideas into tangible wireframes and prototypes, using tools like Sketch, Figma, and InVision to create interactive and engaging user interfaces. Generative AI: Recent experience in a UX research role involving collaboration with generative AI, demonstrating a keen understanding of emerging technologies and their impact on user experiences. 🛠️ Toolbox: Design Tools: Figma, miro Usability Testing: UserTesting.com, zoom, Fathom.ai Communication: Slack, discord 📚 Education: Currently pursuing a Master's degree in Human-Computer Interaction at Drexel University, I am passionate about staying at the forefront of industry trends and leveraging theoretical knowledge to create user-centric designs. 🌐 Why Choose Me: Proven ability to work collaboratively with cross-functional teams. A commitment to staying up-to-date on the latest UX/UI trends and technologies. Strong communication skills, ensuring effective conveyance of complex concepts to diverse stakeholders.

Persona Development
Sketching
Wireframing
UX Research
Journey Mapping
Figma
User Experience Design
UI/UX Prototyping
$60 hourly
Kim G.
- 5.0/5
- (1 job)
I'm a UX researcher, with experience running qualitative research projects (interviews, focus groups, ethnographies, observation and intercepts) and quantitative surveys (questionnaire development, sampling) in consumer research. I have experience developing KPIs and research metrics.

Persona Development
Workshop Facilitation
Survey Question Writing
Brand Strategy
User Experience
UX & UI
Concept Development
Research Methods
Market Segmentation Research
Research Interviews
Market Research Interview
Focus Group Moderation
$70 hourly
Lauren C.
- 5.0/5
- (2 jobs)
Thanks for visiting my profile. No matter where you are in your stage of marketing, I’m here to help. Having joined companies at key transformation stages, I’ve helped to establish marketing functions, scale teams and technology, scale back budget, or just focus in on the quick wins. I’m a strong partner for assessing where you are, where you want to go, and how to get there. I’ve contributed to high-growth environments with strong outcomes, specializing in: * Brand development - comprehensive marketing strategy that aligns market trends and business goals, focused on growing revenue * Audience development - audience personas, journey mapping, and engagement plan * Content - audit, plan, and creation or editing of any content format * Digital - email nurture program, ad strategy, web UX * Demand - funnel analysis, sales alignment, ROI If you're looking for someone with end-to-end marketing knowledge, who is easy to work with, organized, and ready to dive in, reach out!

Persona Development
Consultation Session
Brand Strategy
Gap Analysis
Freelance Marketing
Strategic Planning
Content Audit
Marketing Plan
Customer Experience
Marketing
Journey Mapping
Content Strategy
Growth Strategy
Content Marketing
Storytelling
$45 hourly
Rachel L.
- 5.0/5
- (1 job)
My design portfolio: liumay.design My rich blend of academic and professional experience, including my design training, chemistry degree and teaching background, gives me a unique perspective in the interdisciplinary field of UX design. I’m able to think beyond theory, put into practice cultural competency and empathize with users to improve their digital experience.

Persona Development
Elementor
Usability Testing
User Interface Design
Sketching
Wireframing
Information Architecture
Research Methods
Market Research
Adobe After Effects
Figma
Video Editing & Production
Video Animation
Prototyping
User Experience Design
$50 hourly
Brittany G.
- 5.0/5
- (2 jobs)
I am a usability specialist who partners with product and design teams to create excellent user experiences for web and mobile applications. I love to learn more about people and figure out the best ways to get their needs met with a product or service. My services include: -User Interviews -Survey creation, distribution and analysis -usability testing -information architecture evaluation (site navigation) -website audits and evaluation -Recommending usability improvements -Competitive Analysis -Market Research

Persona Development
Qualitative Research
Survey Data Analysis
Survey Design
Jobs-To-Be-Done Framework
A/B Testing
Quantitative Research
Research Methods
User Experience
UX Research
Usability Testing
Journey Mapping
$70 hourly
Jesse F.
- 5.0/5
- (6 jobs)
Hey there! I am your friendly and experienced digital marketing freelancer. I specialize in partnering with small to midsize businesses, startups, and those seeking an efficient completion of an impactful project. With over 9 years of experience, I take pride in my generalist understanding of the wide scape of digital marketing but my true superpower lies in holistic content strategy, bulk content creation, SEO research and competitive intelligence. But here's the exciting part: I also enjoy crafting engaging and impactful written content as well as designing eye-catching templates (to be used by non designers) or finalized designs. I'm all about delivering high-quality marketing services that bring you real results and meet you right where you're at. So, whether you're a budding startup or a business in need of a digital marketing boost, I'm here to lend a hand. Don't hesitate to reach out—I'd love to hear from you and discuss how we can make your marketing goals a reality.

Persona Development
Pinterest
Content Development
AI Content Creation
Content Creation
Social Media Content Creation
Content Calendar
SEO Content
Marketing Strategy
Website Content
Audience Research
Competitive Intelligence
Copywriting
Social Media Carousel
SEO Keyword Research
$45 hourly
Mindy F.
- 5.0/5
- (3 jobs)
Mindy is passionate about guiding and supporting individuals and groups of all ages in their personal and/or professional life. Mindy offers ways to build stronger relationships, communicate more effectively, improve confidence and mindset, master high performance leadership and team skills, discover new strengths, and provides additional tools and resources for success in any area of life. Professionally, Mindy has over 25 years of Project Management, Training, Coaching, Facilitation, Speaking, and Consulting, in both Personal and Professional Development. Mindy also has experience in Voice Recording, Administration, Business Ventures, etc. For two and a half decades, Mindy has worked with professionals in Telecom, Healthcare, Education, Manufacturing, Military, Government, Retail, Hospitality Services, Real Estate, Insurance/Financial companies, and more. Mindy is a master at igniting human potential! She knows how to bring out the best in people and has helped people invent new strategies to achieve their goals. Whether she is speaking, coaching, training, facilitating, delivering a presentation or workshop; her passion, experience, authenticity, energy, and personality will captivate and energize any audience to commit to their next step and take action! In addition to Mindy’s many years of experience, here are just a few tools that Mindy is certified on and uses in her coaching and workshops: Color Code – Certified Color Code Trainer: Relationships are key in both our personal and professional life! Mindy’s goal is to see relationships transform by bringing to life the beauty of the Color Code. Mindy brings her knowledge, excitement, passion, and real-world experiences into every workshop. Participants leave her workshops with proven tools and techniques that can be quickly applied and will transform their personal and professional lives immediately. Her clients’ rate both the content and delivery as outstanding, fun, and informational! Mindy often hears people say, “I wish I had these tools years ago!” Arbinger Institute – “The Outward Mindset’ Certified Trainer: By applying “The Outward Mindset” tools, individuals learn the difference between the two mindsets; how an inward mindset hinders relationships and results, and how to shift to an outward mindset. Participants are equipped with tools to enable them to: • Hold themselves more fully accountable. • Report on performance in a way that keeps them working outward. • Work in a way that is more collaborative, fulfilling, and effective. • Positively influence others to change. • Address and resolve conflicts. The Modern Classroom (MCCT®) Certified Trainer: Trained and Skilled in delivering courses using the latest training technologies and approaches and how to teach successfully in all modern classroom modes (in-person and virtual learning) and how to respond to the special technical challenges of the modern classroom. I look forward to working with you!

Persona Development
Relationship Building
Leadership Coaching
Executive Coaching
Team Building
Professional Development
Life Coaching
Communication Skills
Administrative Support
Leadership Development
Voice Recording
Coaching
Female Voice
PeopleCode
Facilitation
$50 hourly
Binh Minh An N.
- 5.0/5
- (1 job)
A data analysis expert passionate about natural protection, consciousness expansion, spirituality, animal recovery, and healing therapy. I excel in deriving insights from data and aiding decisions in conservation, wellness, and recovery efforts. Committed to driving positive change, I'm poised to contribute effectively to these impactful fields. *********** Specialization: >> Integrated Energy Therapy Professional Practitioner - Master/Instructor (The Center of Beings) >> Usui Reiki Advanced Practitioner, Usui Shiki Ryoho >> Integrated Self-Inquiry Facilitator *********** Therapy & Counseling Skills: Non-medication Mental Health Treatments * Energy Healing for Pets & Humans * Guided Meditations * Emotional Freedom Techniques Technical Skills: SQL * R * Tableau * Power BI * MS Office * Google Analytics * GitHub Business Skills: Market Research * Reporting * Project Management * Stakeholder Engagement * Cross-departmental Collaboration Customer Service * Presentation * Communication * Teamwork * Leadership * Coaching, Training, Mentoring

Persona Development
Meditation
Mental Health
GitHub
Data Cleaning
Client Management
Project Management
Microsoft Office
Cross Functional Team Leadership
Data Visualization
Data Analysis
SQL
Microsoft Power BI
R
Tableau
$45 hourly
Marissa T.
- 5.0/5
- (3 jobs)
I have expertise in uncovering user behavior, motivations, and preferences to create meaningful and accessible designs. I combine my background in experimental psychology with technical skills to conduct comprehensive user research, employing qualitative and quantitative methodologies, human-centered design principles, and human factors methodologies. My commitment to accessibility drives me to actively seek diverse perspectives in research to ensure that the user interacts with designs that are inclusive and accessible to all.

Persona Development
Web & Mobile Design Consultation
Information Architecture
Wireframe & Prototyping Software
UX & UI
User Experience Design
Competitive Analysis
Figma
$45 hourly
Camille C.
- 5.0/5
- (1 job)
Hi! I am a UX designer passionate about creating seamless and intuitive experiences. I have experience designing responsive websites, dashboards, and mobile applications.

Persona Development
Adobe InDesign
Graphic Design
Branding
User Experience
Wireframing
UI Graphics
UX & UI
Mockup
Web Design
Adobe Photoshop
Adobe Illustrator
Figma
User Interface Design
Prototyping
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