I'll help you deflect the competition with a strong stance on who you are and why you're different. ★ As a Top 1% Upworker, I've helped 100+ brands create captivating + resonant market presences.
My background in creative branding and competitive intelligence allows me to create positioning strategies that achieve market differentiation for my clients. Supporting the full identity lifecycle as a one-stop-shop strategist, I typically help startups and B2B companies with brand strategy, messaging, market research, and competitive positioning needs. My services include the following:
1️⃣ BRAND FOUNDATIONS | RESEARCH + INTELLIGENCE ACROSS:
→ Competitive brandscape analyses
→ Target persona profiles
→ Brand heart workshops
→ Customer sentiment focus groups, interviews + surveys
→ Market trend analyses
2️⃣ YOUR UNIQUE POSITION | STRATEGIES FOR DIFFERENTIATION ACROSS:
→ Brand messaging frameworks
→ Employer branding roadmaps
→ Brand personality, tone + voice guidelines
→ Unique selling propositions
→ Persona-aligned value propositions
→ Customer experience design
3️⃣ ACTIVATION | YOUR BRAND ESSENCE, BROUGHT TO LIFE THROUGH:
→ Brand copywriting
→ Names + taglines
→ Website copywriting, messaging architecture + design
→ Marketing campaign concepts
With the help of partners, I also help my clients create visual identities with logos and palette/typography selections. I also collaborate with specialists in email marketing, search, and social media to bring brands to life through digital marketing strategies.
Regardless of your research, strategy, or expression needs, I can help you create an intelligent brand that drives growth and helps you realize your market potential. 🎯
WHAT OTHERS ARE SAYING ⭐️⭐️⭐️⭐️⭐️
→ This was hands down the best experience I have had with any contractor. Carly spent the time to map out deliverables, thoroughly understand my needs, and then she executed flawlessly. Her communication is top notch and I would recommend her for brand analysis / competitive analysis.
→ In my years of experience working with people, Carly ranks among the top 1%. She is highly communicative, professional, responsive, and detail-oriented. She took the vision of our business model and turned it into something tangible in the real world that we can now implement and deploy to build our small business.
→ Carly is incredible. Everyone involved in the project was blown away by the final product. She was able to capture the essence of the brand perfectly, and demonstrated an ability to articulate that messaging at a really high level. I could not recommend her work enough.
→ Carly was responsive, delivered according to tight deadlines and the end result was superb. I have been an entrepreneur for over 20 years and can honestly say Carly is one of the most efficient freelancers I have worked with. She is a consummate professional who clearly has mastered her craft.
Brand Identity & Guidelines