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At a Glance: Pay-Per-Click

Pay-per-click (PPC), also referred to as cost-per-click (CPC), is an advertising model where advertisers only pay when someone clicks on their ad (rather than another measure like views or reach). These ads are placed through search engines like Google, Yahoo!, and Bing. Strategists are often Google AdWords certified or Bing Ads Accredited Professionals. While most people think of search engine placements when it comes to PPC ads, they can also include display ads, product listing ads (PLAs), and paid social media advertisements.

PPC advertising specialists on Upwork can help you get your campaign started. They can do keyword research to power your ads and optimize your landing pages, create targeted ads that will help generate traffic and visibility, remarket to people who’ve previously visited your site, and manage your overall PPC campaigns. PPC pros on Upwork can run regular reports that show you how your advertising is doing and optimize your campaigns to help you get the most out of your marketing spend.

Mobile Development

7 Common Mistakes That Could Affect Your Android App’s Performance

Mobile development is much different than desktop programming—there are UI elements, battery usage, bandwidth, and operating system support to account for. Any of these aspects can hurt your Android app’s performance, and your user experience. For Android developers, here are tips on a few common mistakes to avoid when designing and building a mobile app.

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October 26, 2016

Mobile Development

Migrating Your iOS App to Swift 3

When Apple released the beta of the newest version of its IDE Xcode 8 in June 2016, they released a beta update of Swift 3 along with it—the newest, open-source iteration of the Swift mobile programming language. Read on to learn more about what’s new with the language, reasons why you should consider migrating now, and tips on getting started.

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October 25, 2016

Mobile Development

Helpful Tips & Best Practices for Android Developers

Many programmers will tell you that some of the biggest mistakes they’ve made have been through trial and error. Even an experienced developer can benefit from reviewing some of the best practices that Google lays out for Android projects. To help you start your Android app project off on the right foot, here are a few tips and best practices to consider.

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October 24, 2016

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