At a Glance: Pay-Per-Click
Pay-per-click (PPC), also referred to as cost-per-click (CPC), is an advertising model where advertisers only pay when someone clicks on their ad (rather than another measure like views or reach). These ads are placed through search engines like Google, Yahoo!, and Bing. Strategists are often Google AdWords certified or Bing Ads Accredited Professionals. While most people think of search engine placements when it comes to PPC ads, they can also include display ads, product listing ads (PLAs), and paid social media advertisements.
PPC advertising specialists on Upwork can help you get your campaign started. They can do keyword research to power your ads and optimize your landing pages, create targeted ads that will help generate traffic and visibility, remarket to people who’ve previously visited your site, and manage your overall PPC campaigns. PPC pros on Upwork can run regular reports that show you how your advertising is doing and optimize your campaigns to help you get the most out of your marketing spend.