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- $60 hourly
- 4.9/5
- (29 jobs)
Hi, I am Lampros, and I have 17 years of international experience helping Fortune 500 companies and global brands like Samsung, Toyota, PepsiCo, and Coca-Cola make better decisions through surveys, focus groups, and in-depth interviews. I am a US-educated market and consumer research consultant, and in my 17-year-long career, I have completed 800+ quantitative and qualitative research projects in 40+ countries. I am an expert in writing surveys, moderating focus groups and interviews in English, analyzing and synthesizing data, and writing concise reports with powerful insights and profit-driven recommendations. I worked on both the agency and client sides. I was the Global Consumer Research Manager of a multinational commissioning research projects to agencies worldwide, so I know how it feels to order a project from someone you know a few things about. I have an Expert-Vetted status on Upwork, awarded to the top 1% of freelancers. I am here to transfer the expertise I gained through my work for multinationals to start-ups and medium and small-sized companies. Here are some indicative use cases I can help with through surveys, interviews, or focus groups. Understand the Decision-Making Process of Customers or Users: • Decision-Making Journey: get a step-by-step map through surveys or interviews and gain insights into the factors influencing their choices at different stages of the purchasing process Understand How your Products Perform vs. the ones of your Competitors: • Customer Experience Research (also called Usage and Attitudes Research): understand your users’ needs, behaviors, attitudes, and why they are using your products or the ones of your competitors through surveys or interviews • Competitive Analysis: gather feedback to understand their preferences and opinions towards your company and your competitors Assess and Refine your Product or your Brand: • Customer Satisfaction - User Satisfaction: discover if your customers are satisfied or not and why • Brand Equity Research: measure and understand consumers' perceptions, associations, and brand loyalty Innovate: • New Market Opportunities Research: identify new areas for growth through surveys, focus groups, or in-depth interviews • Idea Development and Validation: develop from scratch or refine and validate innovative ideas and concepts through surveys, focus groups, or interviews • Product Innovation, Development, and Validation Research: explore and refine the product concept or MVP, features, and user experience through surveys or in-depth interviews • Product Market Fit: align a product with the needs and preferences of the target market through a survey or interviews to ensure optimal market acceptance Discover your Target Audience: • Customer Segmentation: identify distinct groups of customers (segments) through surveys, focus groups, or interviews based on demographic, behavioral, or psychographic characteristics for better targeting and more personalized marketing strategies • Persona or Target Audience Development and Validation: discover the ideal target audience for your product through surveys, focus groups, or interviews Optimize your Brand Identity: • Ad Testing, Message Testing, Logo Design, Package Design, or Name Testing and Optimization: get feedback from users or consumers on ads, messages, website copy, logos, taglines, packages, or brand names Optimize your Customers’ Shopping Experience: • Shopper Research - Purchase Experience Research: discover what customers do in online or offline stores and why Get the Optimal Price for your product or service: • Price Sensitivity and Optimization: research a target audience to discover the optimal price point and range for a product or service Hear the Voice of Your Employees: • Employee Engagement Survey: assess the satisfaction, motivation, and commitment of employees Here is a list of Tools, Services, and Methodologies I can help with in your projects: - End-to-end Focus Groups and In-Depth Interview Projects: write the questions (called Script or Discussion Guide), recruit people, moderate the sessions, and write a report with the main findings and recommendations - Focus Group Design - Write the Questions for the Focus Groups or Interviews - Write the Script or Discussion Guide - Focus Groups Moderation and In-Depth Interviews Moderation - also called Personal Interviews, Research Interviews, Market Research Interviews, One-on-One Interviews - Research Insights - Customer Insights - Data Analysis - Report Writing - Data Visualization - Presentation - Ethnographies - UX Research - Jobs to Be Done - Primary Research - End-to-end Survey Projects: write the questions, upload them on SurveyMonkey or Typeform, recruit people, analyze the results, and write a report with the main findings and recommendations - Market Survey - Survey Design - Survey Questions - Survey Data Analysis - Data Visualization Feel free to send me a message and discuss your project further.Qualitative Research
Survey Data AnalysisResearch InterviewsMarket SurveySurveyConsumer ResearchQuantitative ResearchReport WritingMarket AnalysisData AnalysisMarket ResearchSurvey DesignCustomer Experience ResearchFocus Group ModerationFocus Groups - $80 hourly
- 5.0/5
- (309 jobs)
I am a Ph.D. candidate in Industrial-Organizational Psychology with an expertise in quantitative and qualitative data analysis. I have over a decade of experience analyzing academic and business data, writing full-length and key takeaway reports, and visualizing massive amounts of data to tell a compelling story. 🎓 Dedicated to undertaking research in the field of social sciences, especially in the realm of psychology, to help students and researchers fulfill their aspirations and make the world a better place. I have helped students graduate with flying colors, researchers publish their work, and doctoral students fulfill the requirements of their thesis and secure a place as professors in esteemed U.S. universities. ✍️ Offering academic writing and editing services exclusively for psychology students, including essays, research reports, and dissertations. You can rely on my perfectionistic nature to deliver ready-for-submission work that meets the highest academic standards and adheres to the latest edition of APA style. 💼 Founder and CEO of an Industrial-Organizational Psychology consulting firm, specialized in transformational leadership development. Engineered a proprietary program targeting the 4Is of transformational leadership, core personality traits, and attachment orientations. 😎 Proud of establishing ongoing collaborations with global enterprises and Fortune 500 companies in consumer insights, people analytics, social listening, and leadership development. Indicative list of companies: Novartis, TEVA, Daikin, Mercedes-Benz, Pipedrive, CEDIA, Procom. 👑 A sneak peek into my feedback hall of fame: "𝘐𝘰𝘢𝘯𝘯𝘢 𝘪𝘴 𝘢𝘮𝘰𝘯𝘨 𝘵𝘩𝘦 𝘳𝘢𝘳𝘦𝘴𝘵 𝘧𝘳𝘦𝘦𝘭𝘢𝘯𝘤𝘦𝘳𝘴 𝘺𝘰𝘶 𝘸𝘪𝘭𝘭 𝘦𝘷𝘦𝘳 𝘮𝘦𝘦𝘵 𝘰𝘯 𝘵𝘩𝘪𝘴 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮. 𝘉𝘦𝘴𝘪𝘥𝘦𝘴 𝘣𝘦𝘪𝘯𝘨 𝘢𝘯 𝘦𝘹𝘱𝘦𝘳𝘵 𝘪𝘯 𝘵𝘩𝘪𝘴 𝘧𝘪𝘦𝘭𝘥, 𝘸𝘪𝘵𝘩 𝘱𝘳𝘰𝘧𝘰𝘶𝘯𝘥 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦, 𝘴𝘩𝘦 𝘱𝘰𝘴𝘴𝘦𝘴𝘴𝘦𝘴 𝘢 𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘵𝘩𝘢𝘵 𝘪𝘴 𝘦𝘹𝘵𝘳𝘦𝘮𝘦𝘭𝘺 𝘥𝘪𝘧𝘧𝘪𝘤𝘶𝘭𝘵 𝘵𝘰 𝘧𝘪𝘯𝘥 𝘵𝘰𝘥𝘢𝘺 - 𝘵𝘳𝘶𝘦 𝘤𝘢𝘳𝘦. 𝘋𝘶𝘳𝘪𝘯𝘨 𝘰𝘶𝘳 𝘸𝘰𝘳𝘬, 𝘴𝘩𝘦 𝘥𝘪𝘥 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘨𝘪𝘷𝘦 𝘮𝘦 𝘩𝘰𝘭𝘪𝘴𝘵𝘪𝘤 𝘢𝘯𝘥 𝘱𝘶𝘻𝘻𝘭𝘪𝘯𝘨 𝘴𝘦𝘳𝘷𝘪𝘤𝘦 𝘣𝘶𝘵 𝘳𝘢𝘵𝘩𝘦𝘳 𝘮𝘢𝘥𝘦 𝘴𝘶𝘳𝘦 𝘵𝘰 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘭𝘺 𝘦𝘯𝘨𝘢𝘨𝘦 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘱𝘳𝘰𝘫𝘦𝘤𝘵 𝘢𝘴 𝘮𝘶𝘤𝘩 𝘢𝘴 𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦 𝘢𝘯𝘥 𝘱𝘳𝘰𝘷𝘪𝘥𝘦 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘢𝘯𝘴𝘸𝘦𝘳𝘴 𝘵𝘰 𝘮𝘺 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘢𝘯𝘥 𝘤𝘰𝘯𝘤𝘦𝘳𝘯𝘴, 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘦𝘹𝘱𝘦𝘤𝘵𝘪𝘯𝘨 𝘢𝘯𝘺𝘵𝘩𝘪𝘯𝘨 𝘪𝘯 𝘳𝘦𝘵𝘶𝘳𝘯. 𝘍𝘶𝘳𝘵𝘩𝘦𝘳𝘮𝘰𝘳𝘦, 𝘩𝘦𝘳 𝘳𝘦𝘮𝘢𝘳𝘬𝘢𝘣𝘭𝘦 𝘥𝘦𝘥𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘢𝘭𝘸𝘢𝘺𝘴 𝘣𝘦𝘪𝘯𝘨 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘪𝘷𝘦 𝘢𝘯𝘥 𝘢𝘷𝘢𝘪𝘭𝘢𝘣𝘭𝘦 𝘦𝘹𝘤𝘦𝘦𝘥𝘦𝘥 𝘮𝘺 𝘦𝘹𝘱𝘦𝘤𝘵𝘢𝘵𝘪𝘰𝘯𝘴 𝘢𝘯𝘥 𝘤𝘦𝘳𝘵𝘢𝘪𝘯𝘭𝘺 𝘴𝘦𝘵 𝘩𝘦𝘳 𝘢𝘱𝘢𝘳𝘵. 𝘐𝘧 𝘢 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘤𝘭𝘪𝘦𝘯𝘵 𝘪𝘴 𝘳𝘦𝘢𝘥𝘪𝘯𝘨 𝘵𝘩𝘪𝘴, 𝘐 𝘤𝘢𝘯 𝘮𝘰𝘴𝘵 𝘥𝘦𝘧𝘪𝘯𝘪𝘵𝘦𝘭𝘺 𝘨𝘶𝘢𝘳𝘢𝘯𝘵𝘦𝘦 𝘴𝘩𝘦 𝘪𝘴 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘱𝘦𝘳𝘴𝘰𝘯 𝘧𝘰𝘳 𝘺𝘰𝘶. 𝘛𝘩𝘢𝘯𝘬 𝘺𝘰𝘶 𝘢𝘨𝘢𝘪𝘯, 𝘐𝘰𝘢𝘯𝘯𝘢, 𝘧𝘰𝘳 𝘴𝘶𝘤𝘩 𝘢𝘯 𝘢𝘮𝘢𝘻𝘪𝘯𝘨 𝘢𝘯𝘥 𝘨𝘦𝘯𝘶𝘪𝘯𝘦 𝘴𝘦𝘳𝘷𝘪𝘤𝘦." "𝘐 𝘢𝘮 𝘥𝘦𝘭𝘪𝘨𝘩𝘵𝘦𝘥 𝘵𝘰 𝘱𝘳𝘰𝘷𝘪𝘥𝘦 𝘢𝘯 𝘰𝘷𝘦𝘳𝘸𝘩𝘦𝘭𝘮𝘪𝘯𝘨𝘭𝘺 𝘱𝘰𝘴𝘪𝘵𝘪𝘷𝘦 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘧𝘰𝘳 𝘐𝘰𝘢𝘯𝘯𝘢, 𝘸𝘩𝘰 𝘳𝘦𝘤𝘦𝘯𝘵𝘭𝘺 𝘤𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘦𝘥 𝘩𝘦𝘳 𝘦𝘹𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘢𝘭 𝘴𝘬𝘪𝘭𝘭𝘴 𝘵𝘰 𝘰𝘶𝘳 𝘱𝘳𝘰𝘫𝘦𝘤𝘵 𝘣𝘺 𝘤𝘰𝘯𝘥𝘶𝘤𝘵𝘪𝘯𝘨 𝘢 𝘵𝘩𝘰𝘳𝘰𝘶𝘨𝘩 𝘴𝘵𝘢𝘵𝘪𝘴𝘵𝘪𝘤𝘢𝘭 𝘢𝘯𝘢𝘭𝘺𝘴𝘪𝘴. 𝘐𝘰𝘢𝘯𝘯𝘢'𝘴 𝘸𝘰𝘳𝘬 𝘧𝘢𝘳 𝘦𝘹𝘤𝘦𝘦𝘥𝘦𝘥 𝘰𝘶𝘳 𝘦𝘹𝘱𝘦𝘤𝘵𝘢𝘵𝘪𝘰𝘯𝘴, 𝘢𝘯𝘥 𝘩𝘦𝘳 𝘥𝘦𝘥𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘱𝘳𝘦𝘤𝘪𝘴𝘪𝘰𝘯 𝘢𝘯𝘥 𝘦𝘹𝘤𝘦𝘭𝘭𝘦𝘯𝘤𝘦 𝘸𝘢𝘴 𝘵𝘳𝘶𝘭𝘺 𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘢𝘣𝘭𝘦. " "𝘛𝘩𝘪𝘴'𝘴 𝘮𝘺 𝘴𝘦𝘤𝘰𝘯𝘥 𝘵𝘪𝘮𝘦 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘐𝘰𝘢𝘯𝘯𝘢. 𝘐𝘰𝘢𝘯𝘯𝘢'𝘴 𝘱𝘦𝘳𝘧𝘦𝘤𝘵𝘪𝘰𝘯𝘪𝘴𝘮 𝘮𝘢𝘬𝘦𝘴 𝘩𝘦𝘳 𝘵𝘳𝘶𝘭𝘺 𝘦𝘹𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘢𝘭. 𝘚𝘩𝘦 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵𝘭𝘺 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘦𝘥 𝘩𝘪𝘨𝘩-𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘸𝘰𝘳𝘬. 𝘐𝘰𝘢𝘯𝘯𝘢 𝘪𝘴 𝘦𝘹𝘵𝘳𝘦𝘮𝘦𝘭𝘺 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭. 𝘚𝘩𝘦 𝘸𝘢𝘴 𝘷𝘦𝘳𝘺 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘪𝘷𝘦, 𝘮𝘦𝘵 𝘢𝘭𝘭 𝘥𝘦𝘢𝘥𝘭𝘪𝘯𝘦𝘴, 𝘢𝘯𝘥 𝘸𝘦𝘯𝘵 𝘵𝘩𝘦 𝘦𝘹𝘵𝘳𝘢 𝘮𝘪𝘭𝘦 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘴𝘶𝘳𝘦 𝘮𝘺 𝘱𝘳𝘰𝘫𝘦𝘤𝘵 𝘸𝘢𝘴 𝘦𝘷𝘦𝘯 𝘣𝘦𝘵𝘵𝘦𝘳 𝘵𝘩𝘢𝘯 𝘐 𝘦𝘹𝘱𝘦𝘤𝘵𝘦𝘥. 𝘐'𝘮 𝘴𝘰 𝘨𝘳𝘢𝘵𝘦𝘧𝘶𝘭 𝘧𝘰𝘳 𝘐𝘰𝘢𝘯𝘯𝘢'𝘴 𝘩𝘦𝘭𝘱. 𝘚𝘩𝘦 𝘸𝘢𝘴 𝘥𝘦𝘥𝘪𝘤𝘢𝘵𝘦𝘥, 𝘥𝘦𝘵𝘢𝘪𝘭-𝘰𝘳𝘪𝘦𝘯𝘵𝘦𝘥 𝘢𝘯𝘥 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦𝘢𝘣𝘭𝘦, 𝘸𝘩𝘪𝘤𝘩 𝘮𝘢𝘥𝘦 𝘵𝘩𝘦 𝘱𝘳𝘰𝘤𝘦𝘴𝘴 𝘴𝘮𝘰𝘰𝘵𝘩 𝘢𝘯𝘥 𝘴𝘵𝘳𝘦𝘴𝘴-𝘧𝘳𝘦𝘦. 𝘐 𝘩𝘪𝘨𝘩𝘭𝘺 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥 𝘐𝘰𝘢𝘯𝘯𝘢 𝘧𝘰𝘳 𝘢𝘯𝘺𝘰𝘯𝘦 𝘯𝘦𝘦𝘥𝘪𝘯𝘨 𝘢 𝘧𝘳𝘦𝘦𝘭𝘢𝘯𝘤𝘦 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘸𝘩𝘰 𝘨𝘦𝘯𝘶𝘪𝘯𝘦𝘭𝘺 𝘤𝘢𝘳𝘦𝘴 𝘢𝘣𝘰𝘶𝘵 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘪𝘯𝘨 𝘦𝘹𝘤𝘦𝘭𝘭𝘦𝘯𝘵 𝘳𝘦𝘴𝘶𝘭𝘵𝘴."Qualitative Research
CoachingContent WritingQuantitative ResearchMarketing AnalyticsHuman Resources AnalyticsAcademic WritingQuantitative AnalysisData AnalysisConsumer ResearchAcademic ResearchMarket ResearchStatisticsPsychologyIBM SPSS - $20 hourly
- 5.0/5
- (69 jobs)
Hello there! Welcome to my Upwork profile! I am Marianthi! I have studied Production and Management Engineering at Democritus University of Thrace and I have master's degree in Strategic Product Design (International Hellenic University, Thessaloniki, Greece). During my studies and after several online courses on design, graphic design, marketing and social psychology, I started working as a freelacner. Today, I have 4-5 years of experience in digital illustration, creative projects presentation, image manipulation, logo design social media management and branding. I am working as a freelancer, and more specifically as a graphic designer specialized in digital/social media marketing. I excel at print and digital graphic design - anything from brochures and presentations, to advertisements, to branding and social media graphics. I also have a proven track record for moving businesses forward via social media, managing and expanding social media presences, and creating and executing social media strategies for a variety of businesses, based on their special needs and goals. Having worked several years as a freelancer I think that what my clients appreciate more about me is the quality and timely work, and the uniqueness of my projects.Qualitative Research
Market ResearchSurvey DesignAutodesk AutoCADGraphic DesignSocial Media MarketingHootSuiteAdobe IllustratorAdobe PhotoshopAdobe InDesign Want to browse more freelancers?
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