**Ask me about my Weekly 1-hour Marketo Consulting Calls package**
I'm an experienced senior marketing manager with expertise in marketing operations, analytics, and demand generation. My career has been focused on B2B SaaS companies in Silicon Valley, where I've grown marketing driven revenue through optimized processes and successful marketing programs. My skillset includes:
+ Marketing Automation (Marketo, Hubspot)
+ Marketing Operations and Administration
+ Marketing Attribution and Analytics
+ Demand Generation Strategy
+ Email Marketing and Nurture Programs
My clients range both large and small companies alike, from the software industry to non-profits. As a 3x Marketo Certified Expert with a proficiency in Salesforce and HubSpot, I help companies drive success with their marketing automation tools and gain more value from their technology stack. Projects I've worked on include the following:
+ Built and executed Marketo operational programs from the ground up, including data normalization, new lead processing, subscription management and compliance, email deliverability management, and Salesforce sync rules.
+ Strategized and implemented lead lifecycle automations, lead source data automations, email strategy, and marketing KPI reporting in HubSpot.
+ Advised on demand generation, content, and overall marketing strategy to boost inbound lead numbers and achieve year-end goals.
Marketo-based projects include:
+ Launched a New Lead Processing operational program utilizing executable campaigns, which formalized the data management and order of operations for incoming leads.
+ Developed a data normalization operational process from the ground up to normalize values in various demographic, firmographic, and geographic fields.
+ Ideated and implemented a strategy for Marketing Attribution reporting, including back-end processes, utilizing Salesforce’s native Campaign Influence feature.
+ Designed the overarching Marketing Attribution dashboard in Salesforce, reporting on metrics such as net new leads, MQLs, SQLs, pipeline, and revenue.
+ Revamped the email subscription and compliance strategy, which included a formalized marketable email list and the supporting subscription management methodology.
+ Restructured Marketo for success by developing a foldering and naming convention strategy, consolidating channel tags, and implementing clear program statuses and successes.
+ Developed a new UTM strategy to record data points such as Original UTMs and UTM History that empowered the client to meticulously track the ROI of online advertising campaigns.
+ Developed tokenized program templates for common programs across all Marketo channels.
+ Established and managed integrations for new tools, including Uberflip, Drift, Stensul, and RingLead.
+ Streamlined the Marketo/Salesforce integration, from field mappings to program and campaign syncs.
+ Administered Marketo as the sole power user in support of the entire marketing organization and working cross-functionally with IT and Sales Operations.
HubSpot projects include:
+ Automated the lead lifecycle by creating workflows that moved a lead forward based on specific events or actions.
+ Ideated a reporting strategy from the ground up, including beck-end processes such as field value automations (lead source, lead source detail, latest lead source, etc.).
+ Designed and built an executive marketing dashboard that is reviewed weekly by the Head of Marketing and CEO.
+ Developed the first inbound lead nurturing program, from content mapping to email copy and execution. + Monitored success and tweaked accordingly to improve results.
+ Formulated a website Chatbot strategy and implemented the chat flow from the ground up.
In addition to Marketo, HubSpot, and Salesoforce, I have experience with a wide variety of marketing tools, including:
Adobe Creative Suite
Email Campaign Setup
Marketing Operations & Workflow