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Radu N. - SEO Expert

Radu N.

SEO Expert

$27.78/hr
3,338 hours
Romania
100% JOB SUCCESS
“Working with Radu was a great experience. The quality of his work was way beyond expectations. Radu gave a very good and professional input on how to perform a good SEO approach...”
  • On-Page Optimization
  • HTML
Priyanka R. - Penguin and Panda SEO Expert

Priyanka R.

Penguin and Panda SEO Expert

$4.44/hr
811 hours
India
100% JOB SUCCESS
“Great Communication. I recommend this freelancer! :)”
  • Internet Marketing
  • HTML5
Pablo R. - Paid Advertising Expert

Pablo R.

Paid Advertising Expert

$30/hr
9,588 hours
Uruguay
100% JOB SUCCESS
“Pablo is an amazing team player. His knowledge and talents have far exceeded our expectations. All work was delivered quickly and done in a professional manner. Will hire again.”
  • Google AdWords
Arthur M. - Google Analytics and Google AdWords Certified Expert

Arthur M.

Google Analytics and Google AdWords Certified Expert

$55.56/hr
245 hours
Brazil
100% JOB SUCCESS
“Arthur is the very best! I had a problem in Google Analytics and had many freelancers look at it, but no one could fix the problem. Arthur found the problem immediately and had...”
  • Google AdWords
  • Bing Ads
Alessandro S. - Italian Google Adwords Specialist - SEO - Facebook Ads

Alessandro S.

Italian Google Adwords Specialist - SEO - Facebook Ads

$28/hr
207 hours
San Marino
99% JOB SUCCESS
“Alessandro is very professional and a great freelancer to work with. He always provides good work and keeps us posted regularly on projects progress. We'll be very pleased to work...”
  • Google AdWords
Sandeep S. - Internet Marketing Ingenious

Sandeep S.

Internet Marketing Ingenious

$11.11/hr
2,397 hours
India
98% JOB SUCCESS
“Freelancer is very trustworthy and does work to a high standard. Follows requests in detail and speaks very good English. Highly recommended, worked for me for a long period with...”
  • Internet Marketing
Witold M. - SEO/SEM/AdWords Strategist

Witold M.

SEO/SEM/AdWords Strategist

$39/hr
1,595 hours
United Kingdom
97% JOB SUCCESS
“Witold is a unique combination of high levels of both expertise and commitment. It was a delight to work with him and I look forward to working with him again. Highly recommended.”
  • SEO Audit
  • SEO Backlinking
Krishna G. - Digital Marketing Expert

Krishna G.

Digital Marketing Expert

$15/hr
1,584 hours
India
97% JOB SUCCESS
“I am very thrilled about working with Krishna. He was exceptionally organized when we first started and communicated extremely well where he was in each of the tasks I asked him...”
  • Social Media Marketing
Md G. - SEO, SEM and Internet Marketing Expert

Md G.

SEO, SEM and Internet Marketing Expert

$3.33/hr
8,024 hours
Bangladesh
97% JOB SUCCESS
“Job is canselled, but he is a profesional one”
  • Link Building
Amit R. - SEO | SEM | Google Adwords | PPC | ORM |  CopyWriting | Branding

Amit R.

SEO | SEM | Google Adwords | PPC | ORM | CopyWriting | Branding

$10/hr
617 hours
India
97% JOB SUCCESS
  • Pay Per Click Advertising
Betsy M. - Digital Marketing - Analytics / AdWords / Facebook / Email

Betsy M.

Digital Marketing - Analytics / AdWords / Facebook / Email

$38/hr
261 hours
United States
96% JOB SUCCESS
“This is our first job with Betsy and she came in well before the stated milestone and did an excellent, thorough job. I am creating another job for her right after im done closing...”
  • Internet Marketing
  • Shopify

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At A Glance: Search Engine Marketing

Search engine marketing (SEM) is one of the ways a business can gain traffic and visibility from search engines. It is the realm of paid advertising, while search engine optimization (SEO) is the unpaid realm. While the principle of it is simple, the application of those principles can be complex. To ensure the best results, many businesses hire SEM specialists and consultants on Upwork to work their magic.

So how does it work? Typically, when someone searches for something on the Internet or clicks through a directory, they are in what is often called “hunt mode.” This means they are searching for information either directly or indirectly. Specialists in SEM know how to understand this hunt mode and determine where the person is in the buying cycle. It may be they are searching for something needed at an unspecified date in the future or are planning to make a purchase immediately. The search engine provides them with the information they require to either act upon or file away for future use.

This means search engine traffic is a non-intrusive form of marketing. There are no interruptions to what the person is doing to bring an ad to their attention – they simply provide the ad as part of the search engine, and it fits into the results in a natural manner. The freelancer providing this service will create something that doesn’t strike the customer as advertising but rather as relevant information.

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