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At A Glance: Search Engine Marketing

Search engine marketing (SEM) is one of the ways a business can gain traffic and visibility from search engines. It is the realm of paid advertising, while search engine optimization (SEO) is the unpaid realm. While the principle of it is simple, the application of those principles can be complex. To ensure the best results, many businesses hire SEM specialists and consultants on Upwork to work their magic.

So how does it work? Typically, when someone searches for something on the Internet or clicks through a directory, they are in what is often called “hunt mode.” This means they are searching for information either directly or indirectly. Specialists in SEM know how to understand this hunt mode and determine where the person is in the buying cycle. It may be they are searching for something needed at an unspecified date in the future or are planning to make a purchase immediately. The search engine provides them with the information they require to either act upon or file away for future use.

This means search engine traffic is a non-intrusive form of marketing. There are no interruptions to what the person is doing to bring an ad to their attention – they simply provide the ad as part of the search engine, and it fits into the results in a natural manner. The freelancer providing this service will create something that doesn’t strike the customer as advertising but rather as relevant information.

Web Development

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Continuous integration (CI) is a common practice in development that involves integrating code into a shared repository like GitHub several times a day. In this article, learn how to set up a development environment with CircleCI, a powerful, free CI tool.

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July 26, 2016

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Hybrid Cloud: A Brief Intro

Hybrid cloud solutions give organizations the scalability of the public cloud while maintaining data security. In this article, we look at what a hybrid solution entails as well as how it compares to public and private clouds.

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3 Reasons You Should Upgrade to Universal Analytics

Google Analytics is the most popular analytics service on the web, allowing website owners and marketers to monitor how users are interacting with their content from an easy-to-use dashboard. However, many websites are still using the legacy Google Analytics framework. In this article, we’ll look at the differences between these two libraries and explain why you should strongly consider upgrading to analytics.js.

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July 21, 2016

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