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Find the World's Best SEM Specialists

Upwork is the leading online workplace, home to thousands of top-rated freelancers. It’s simple to post your job and get personalized bids, or browse Upwork for amazing talent ready to work on your Search engine marketing (SEM) project today.

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At A Glance: Search Engine Marketing

Search engine marketing (SEM) is one of the ways a business can gain traffic and visibility from search engines. It is the realm of paid advertising, while search engine optimization (SEO) is the unpaid realm. While the principle of it is simple, the application of those principles can be complex. To ensure the best results, many businesses hire SEM specialists and consultants on Upwork to work their magic.

So how does it work? Typically, when someone searches for something on the Internet or clicks through a directory, they are in what is often called “hunt mode.” This means they are searching for information either directly or indirectly. Specialists in SEM know how to understand this hunt mode and determine where the person is in the buying cycle. It may be they are searching for something needed at an unspecified date in the future or are planning to make a purchase immediately. The search engine provides them with the information they require to either act upon or file away for future use.

This means search engine traffic is a non-intrusive form of marketing. There are no interruptions to what the person is doing to bring an ad to their attention – they simply provide the ad as part of the search engine, and it fits into the results in a natural manner. The freelancer providing this service will create something that doesn’t strike the customer as advertising but rather as relevant information.

Web Development

Intro to APIs: What Are APIs and What Do They Do?

Application programming interfaces (API) have been around since the 1960s. So if they aren’t a new concept, why are they such a hot topic lately? Without APIs, the digital experiences that we expect every day as consumers wouldn’t be possible. Here’s a brief introduction to what APIs are and what they can do from Upwork’s free ebook, The API Economy.

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September 26, 2016


Why You Should Use AsyncTask in Android Development

In Android applications, background threads are excellent ways to improve user experience by offloading work from the main thread. One go-to tool is AsyncTask, which is designed to handle tasks without blocking the main thread. Here’s a look at AsyncTask and why Android developers should be using it.

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September 23, 2016


5 Tools to Help You Increase Your Twitter Engagement

Twitter is one of the most powerful social media platforms for businesses today. These five tools can help you increase engagement, build better relationships with your followers, and connect with and grow your audience—as well as your business.

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September 22, 2016

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