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At a Glance: SEO

Targeted web content that’s carefully designed to get a good ranking in search engines like Google is important for driving traffic to your website. Without good SEO (search engine optimization), your site may fail to get the traction it needs. You many even fall behind the competition if they prove just a bit more savvy than you. If you’re looking to boost your placement in Google’s search engine results pages (SERPs), or keep your coveted ranking, an SEO consultant can help you get there.

SEO consultants will analyze your existing web content, including headers, tags, and other key metadata, and then fine-tune it for optimal rankings based on your target search terms. They’re also skilled writers, bloggers, social media experts, and tech-savvy entrepreneurs who can audit your site, conduct important keyword research, analyze your content, evaluate the efficacy of your marketing strategy, and more. SEO experts on Upwork can craft unique SEO-enriched content, overhaul your existing web copy, and even help with link-building activities to help your site rise up in the SERPs and ultimately drive more traffic to your company’s website.

Community

How Freelancers Can Save for Retirement

There are four main DIY options for retirement plans for the self-employed. Here’s a look at what they are and which one might be right for you.

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September 27, 2016

Enterprise Solutions

Meet the New BPO: Cloud-Sourcing

In the old days, all work had to be done onsite. Then we outsourced to cut costs and increase productivity. Later, we near-sourced for longer work days that followed the sun. And we in-sourced to optimize employee competencies. Although each of these workflow evolutions were beneficial, they still limited us. Meet the new global workflow: cloud-sourcing.

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September 27, 2016

Web Development

Intro to APIs: What Are APIs and What Do They Do?

Application programming interfaces (API) have been around since the 1960s. So if they aren’t a new concept, why are they such a hot topic lately? Without APIs, the digital experiences that we expect every day as consumers wouldn’t be possible. Here’s a brief introduction to what APIs are and what they can do from Upwork’s free ebook, The API Economy.

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September 26, 2016

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