It's Q5, and your ideal customers are kicking off their new year seeking solutions on Pinterest. Will your business show up at the top of their search results? Or will your pins remain managed similarly to Instagram posts - visually appealing yet ineffective, as they remain undiscoverable to your audience?
Maximize your digital marketing potential by collaborating with an experienced Pinterest specialist who dedicates her expertise exclusively to this unique, impactful platform.
Pinterest is Personal media, not Social media.
And for Pinterest users, price doesn't drive their choice. Value does.
NOTE: I am currenly open for Consulting calls only. I will resume discovery calls for service-based projects on January 9th, 2024. Thanks!
Hi, I'm Julie and I've been an SEO geek for almost 20 years. Are you already advertising on IG/Meta but your revenue has been impacted since those iOS changes? Are you ready to supplement your revenue sources? Get ahead of the ever-changing landscape around third-party cookies and their reduced capabilities by marketing on Pinterest now.
Pinterest is not fundamentally a social media platform despite what you see in blogs and on the platform’s surface. Pinterest is ultimately a Search Engine. A visual one at that! With tons of users that browse the site daily for advice, inspirational ideas and shopping! With the current economic situation, the "slow buying" trend has peaked. The marketplace is thoughtfully searching for holiday gifts as early as July, taking control of their spending by assessing the value of their options, then finally completing their checkout.
Focusing solely on quick conversions? You're missing out on substantial revenue.
My portfolio spans varied industries (home decor, christmas gifts, pregnancy care, travel souvenirs, merino wool fashion) and several countries around the globe. I am experienced with handling ad budgets at over $10,000/month. My approach integrates strategic SEO, market data analysis, and pin creative optimization, enhancing metrics like CPC, CTR, CPA and ROAS. I'm also a privileged Pinterest beta tester, offering insights into emerging features and trends.
My clients appreciate a Return On Ad Spend (ROAS) ranging from 1.5x to 6x, with competitive Click-Through Rates (CTRs) and Cost Per Clicks (CPCs). I report the difference between Click-Through, Engagement and View-Through attributions for effective budgeting decisions. Clients report acquiring new, high-quality traffic from Pinterest at more economical rates compared to other platforms, thanks to its distinct user base. (There's little overlap in the buying journey).
Note: Results vary based on numerous factors beyond my Pinterest-specific services, including your business model, operational dynamics, product or service quality, sales funnel effectiveness, website design, and pre-existing marketing strategies.
The Ideal Client:
- Not seeking a VA for community engagement.
- Utilizes multiple marketing channels, recognizing the value of a holistic approach.
- Understands the gradual impact of Pinterest's organic reach and seeks a balanced approach with both organic and paid strategies.
- Possesses a design team or resources to adapt content to Pinterest's preferred pin formats, or a comprehensive brand kit.
- Ready to commit to a minimum monthly ad spend of $3,000 for upper-funnel campaigns, acknowledging the initial focus on audience qualification over immediate ROAS.
- Willing to scale investment to include bottom-funnel and retargeting campaigns.
- Prepared for a two-month minimum spend without immediate ROAS expectation, without financial strain.
- Acknowledges the inherent uncertainties in marketing.
The Process: My rigorous standards and strategic approach in Pinterest marketing require a mutual fit. This begins with an hour-long consulting call to explore content ideas, evaluate competitors, and assess your business's readiness for Pinterest marketing.
Consulting: Opting for in-house Pinterest management? I offer comprehensive training at $250/hr, subject to the prerequisites mentioned above.
Thanks for looking, y'all!
Search Engine Optimization (SEO)
Conversion Rate Optimization
Build Lookalike Audiences
Social Media Marketing
Social Media Advertising
Social Media Ad Campaign
Search Engine Optimization
SEO Keyword Research
Pinterest Ads Manager