I am a highly skilled and versatile SEO manager and content specialist with expertise in crafting engaging blog content, SEO-optimized articles, user-centric UX writing, and editorial tasks.
With a proven track record of delivering exceptional results, I possess a strong command of content creation, SEO strategies, and meticulous editing.
✔ Led SEO and keyword strategies at a SaaS company, resulting in a remarkable +570% YoY increase in search-intent traffic. Additionally, I successfully elevated blog LTV by +24% YoY through optimized content.
✔ As a Content Marketing Strategist at a research agency, I achieved an uplift of +11% in website conversion within six months, leveraging my expertise in SEO optimization and creating persuasive and user-focused content.
✔ As a Product Marketing Lead at an Atlassian reseller, I exceeded the RoI growth targets (+43% YoY) by implementing effective content marketing strategies that captivated and converted audiences.
✔ During my tenure at a large craft retailer, I boosted eCommerce sales to over £1m within one year through compelling content and increased organic engagement from social channels by +50%.
✔ As a Content Manager at an ISO-accredited agency, I spearheaded content strategies that earned our team the prestigious BIMA award for Best Informational Website, showcasing my ability to create and understand informative and impactful content.
❗ Keyword research: I conduct thorough keyword research to identify valuable opportunities and optimize your content for higher search engine rankings.
❗ KOB analysis: I perform comprehensive keyword difficulty analysis to determine the most effective keyword targets for your content.
❗ SEO strategy: I develop tailored SEO strategies that align with your goals and target audience, maximizing organic visibility and traffic.
❗ Blog content creation: I specialize in crafting engaging and well-researched blog posts that captivate readers, drive traffic, and generate leads.
❗ UX writing: I create user-centric content that enhances the overall user experience, for seamless navigation and clear communication.
❗ Editorial tasks: I offer meticulous editing, proofreading, and formatting services to polish your content for grammatical accuracy, consistency, and readability.
❗ On-page optimization: I optimize on-page elements such as meta tags, headings, and URLs, enhancing search engine visibility and user experience.
❗ SEO copywriting: I provide compelling and persuasive SEO copywriting services, utilizing relevant keywords to boost organic rankings and conversions.
❗ Market and competitor research: I conduct thorough research to identify market trends, analyze competitor strategies, and discover new opportunities for your content.
❗ Qualitative research: I employ qualitative research techniques to gather valuable insights from your target audience, helping to shape effective content strategies.
❗ Content audits and gap analysis: I conduct comprehensive content audits to identify strengths, weaknesses, and opportunities for improvement, so your content is optimized and aligned with your objectives.
Education and Skills
I have honed my expertise in content and SEO strategy, technical SEO tools like Ahrefs and Search Console, and content management systems like WordPress and Prismic CMS.
I am proficient in HTML, CSS, RE2 Syntax, and am comfortable using Adobe Creative Suite and Canva for visual content creation.
Each of my roles has built upon a robust academic foundation, which together with my hands-on experience, allows me to deliver tangible results to my clients. I am excited to leverage my skills and experiences for the success of your project.
Find reviews and testimonials on LinkedIn: angelajbarnard
Search Engine Optimization
Research & Strategy
SEO Competitor Analysis
Web Content Development
SEO Keyword Research