Winning over a sumptuous portion of your Serviceable Available Market (SAM) into your Serviceable Obtainable Market (SOM) box is one of the most taxing challenges you’d ever face as a key decision-maker at a startup.
This becomes more taxing if yours is a disruptive startup whose SAM is still largely problem and solution unaware. You have an innovative solution that could cause ground-breaking changes in how things in your industry work.
But all your marketing efforts have been turning in little to no results. Your blog posts are buried 6 feet deep on Google’s 10th page for all search queries related to them. You’re struggling to create brand affinity for the market. Your landing pages are converting poorly.
It’s an innovative idea.. Why isn’t it picking up?
As a content marketer with a passion for helping startups achieve their marketing goals through effective brand storytelling and SEO content strategies, I’ve helped several disruptive and ambitious startups in situations like yours identify their most pressing content problems, craft a clear action plan, and activate content marketing that works and drives results.
As a product-led content marketer, I believe in creating content that speaks to the needs of the target audience and supports the overall product goals of the company. I’ll work closely with your team — founders, CMO, and product experts — to understand their brand, your product, target audience, and audience segments and then develop a content strategy that aligns with their business objectives.
My services include:
Content Strategy Development: I'll work with you to develop a comprehensive content marketing strategy that aligns with your business goals and will drive real results. Rest assured we won’t be chasing vanity metrics or ghost results.
Brand Storytelling: I'll help you tell your brand story in a compelling and authentic way that connects with your audience, sparks the right neural pathways in them, and builds a brand loyalty you can always rely on as your moat.
SEO Content Creation: I'll create high-quality, SEO-optimized content that ranks well on search engines and drives traffic to your website.
Content Promotion: What’s content creation if your content isn’t reaching the right people and generating the desired action? I'll help you get your content in front of the right audience through targeted promotion and distribution.
Whether you're looking to build brand awareness, generate leads, or drive conversions, I can help you achieve your marketing goals through effective content marketing strategies. My approach is always data-driven, results-focused, and tailored to the unique needs of each client.
For over 6 years, I've crafted memorable and action-eliciting content for thirsty and ambitious brands in a variety of industries including fintech, edtech, finance, DTC e-commerce, remodeling and renovation, femtech, martech, adtech, AI and crypto. Investing in a SEO writer like me means that your business will benefit from:
- increased organic traffic and search engine visibility
- improved user experience and engagement on your website
- higher conversion rates and more leads generated
- greater brand credibility and authority in your industry
- a strategic and results-driven approach to content marketing
- a deep understanding of SEO and experience across multiple industries
- engaging and compelling content that resonates with your target audience
- a commitment to meeting your unique business needs and goals.
Beyond the content marketing strategy, you need the right content ecosystem to help your business gain the attention of your ideal buyers, attract them to the value your product offers, earns their trust, and converts them into recurring paying customers.
In comes a content marketer and brand storyteller with the ability to key into your business goals, formulate clear marketing goals that align with your business goals, and is daring enough to manage your content system from end-to-end — including content creation, distribution, repurposing, update, audits, tracking, reporting, and optimization.
As a strategic thinker with a strong creative flair, I can help you craft and implement a marketing strategy that will engage your target audience, drive conversions and significantly boost your sales revenue. Whether you're a business owner, founder, Chief Marketing Officer, Marketing Manager, Content Marketing Manager, e-commerce entrepreneur, or marketing agency owner, I can provide the expertise and support you need to activate your content marketing system, educate your audience, gain their trust, and offer your services to them in a win-win situation for your brand and customers.
If you're a startup looking to solidify your content marketing system and achieve your marketing goals, let's connect and discuss how I can help. I'm excited to work with you!