Content marketing is the driver of every winning campaign. The most elaborate web, pitch deck, and promotional designs fall flat as a pancake without compelling content. And persuasive content doesn't just happen; it takes deep research and experience to connect to customers' emotions and thoughts - to speak to them in a voice they'll respond to. Over 300 intensive projects on Upwork alone with five-star reviews signify I have what it takes to integrate your communications program from a content viewpoint.
Did you know that the attention span of a goldfish (nine seconds) outlasts that of the average human by a second - according to a Microsoft scientific study? Therefore, if you fail to get your audience's attention in eight seconds, the odds of creating interest, conviction, and a sale is virtually zero. I understand the process like the back of my hand, so I get the results you are looking for.
My expertise covers:
- VC fundraising
- Web engagement and flow
- SEO-centric objectives
- Articles that are original with a Capital "O."
- B2B , B2B, and B2B2C audiences.
My content scope includes complex financial calculations and metrics when relevant. I'm up to speed on ratio analysis and Excel worksheets that converge on cash flow, P&L, and Balance Sheet calculations if your content requires such input.
As a content consultant, advisor, and implementor, I'm a necessarily versatile and logical thinker and conversant in:
- Microsoft Office (Word & Excel)
- PowerPoint (alongside PDF) presentations
- Google Docs
- Developing Executive Summaries
- Financial Modeling.
You'll discover that content marketing with me at the helm is nothing short of practical, concise, fluent, researched, easy to read, and to understand. I harness it to the predisposition of the expected audience. If you require engaging, compelling, and image-propelling communications, that's where I shine.
Subject matter isn't a brake on my capabilities. It includes finance, health, SEO/Digital marketing, energy, technology, financial technology, real estate, sales enablement, and employee & customer experience (to name a few areas). I have a broad client base reflected on my Upwork profile and a vast archive of past work (available on request). Content marketing works like no other medium when the thinking power behind it is thinking straight. I do that well.
Available to review samples of content development for:
- Pitch decks
- VC and Hedge fund projects
- Sales enablement programs
- White papers
- Promotional campaigns
- Web sites
If all or any of the above resonates with you, I'm probably a good fit. I'd like to hear from you.
I listed my company, Columbia Consultants Ltd., on the Johannesburg Stock Exchange in 1986. Under my leadership, I also initiated similar listings for four clients, all beginning as small businesses.
- I was one of 7 candidates for Chivas Regal Businessmen of the Year 1988.
- I have worked on three continents: Africa - Europe - North America over the last 40 years.
- My connections with recognized institutions may be a valuable supplement for growth funding