Experienced copywriter, web designer, social media marketer, marketing strategist, and branding consultant.
With a strong background in sales, marketing, advertising, and copywriting, as well as being a serial entrepreneur for 15+ years, I'm in a unique position to create overall strategies and help implement them.
I have 20 years of sales experience in retail, outside B2B, automotive, finance, landscape, service contracts, outdoor LED lighting, energy-efficient lighting solutions, irrigation system installation & service, advertising, web design, and marketing services.
Over these years I've soaked up hundreds of hours of sales training and development in both corporate environments as well as family-owned businesses. I've sold over the phone, via email, through social media efforts, cold-calling, B2B canvassing face to face...you name the ways a sale can be made, I've probably done it...and well.
For the past 10 years, I've owned a small business that I grew from an initial investment of $350 to grossing over $350,000 in revenue multiple years in a row along with growing an annual service client base to over 250 clients. I sold the majority of my interest in that business in 2016 and started a niche web design and marketing agency which I currently operate as my main income source.
I've come to find my true passion is helping other small business owners to grow their business or even launch a totally new business.
How am I working on accomplishing this?
A few examples:
- Website analysis that ensures you're using all of the tools available for the most marketing impact
- Sales consultation to delve into what products/services you most want to increase sales for...it's not enough to simply drive traffic or gain brand exposure. A focused sales approach provides the highest ROI on your marketing spend because it accounts for the specific buyer psychology for the sales focus. People buy things for many reasons, so the smartest approach is to use a marketing strategy specific to the product/service being sold and how end-users interact with it. How does the product or service make them feel, and how can we get them to talk about it to as many people as possible?
- Marketing strategy development that uses info gathered in the sales consultation process to craft an integrated marketing plan that delves into the 7 elements of influence to make a true connection with the client/customer. Today, it's not enough to simply have a good product/service. Customers want to feel as though the business they purchase from "gets them", holds the same values, and has their best interest at heart.
- Put marketing strategies into action through multiple channels, all with detailed metric tracking to continually test and hone the marketing plan for maximum sales results. Email, social, lead magnets, websites, direct mail...whatever the channel, it will be utilized to create a uniform marketing image and message that gets results for your bottom line.
Let's set up a consultation to ensure we are a great fit and determine the best ways I can help you accomplish your business dreams!
I look forward to it!
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