My name is Beverley Catlett, and I have over five years of experience in the CBD and cannabis industries in Content Writing, Marketing, and Sales. My former employers range from industry leaders such as Hemplucid, Elixinol, and Ananda Professional, to dozens of startups and mid-sized brands whose efforts I have sustained from launch through various phases of development. I have a specialized research background in cannabis, and an in-depth knowledge of cannabis compounds, products, and delivery formats, as well as unmatched industry experience and expertise. I hold my Master's and PhD in English, and this professional training as a researcher and writer--combined with my industry experience and expertise--has aided my specialized research background in cannabis, and my in-depth knowledge of cannabis compounds, products, and delivery formats, all of which has supported my work in marketing and sales for a diverse variety of brands.
I am experienced in writing virtually all types of web content; internal and external marketing content; and other marketing materials. I have helped successful, established brands rewrite and rebrand entire websites, and I have helped several startups launch by writing their websites from scratch in collaboration with my team.
I entered the industry in 2017 as a Consultant Content Writer for Hemplucid, where I was hired on the basis of my specialized knowledge of CBD, consumer insights, and research background to help the company recreate its website. I consulted with the marketing team on a weekly basis about the need for more education, explanation, and emphasis on specific points of appeal on each product page; the need for more frequent blog posts that attended both to the basic foundations of CBD consumer knowledge (the endocannabinoid system, CBD vs. THC, etc), as well as emerging trends and queries about CBD for specific people, problems, and purposes; and spearheaded an Education Center, now “Hemplucid University,” for which I wrote all content and guided content strategy. Ever since, I have performed similar duties for dozens of employers in the industry, from startups to established brands.
I have offered the same services to my employers in sales, and I specialize in lead development & generation, and B2B and B2C sales and telesales.
Below, I discuss my industry experience and credentials separated into two separate categories that best frame my areas of expertise: Content Writing, and Sales.
CONTENT WRITING, MARKETING, EDUCATION, BLOGS
For all of these employers, I have singlehandedly managed a running blog with anywhere between 1 to 5 posts per week. With my MA and PHD in English from Georgetown and UNC Chapel Hill, I am a fast and prolific writer, and can typically produce any 500-1500 word article with a turnaround of just a few days, or several within a week's time--meaning that I can help your brand scale search rankings and cultivate ample content to enhance your online presence and consumer engagement.
In addition to blogs, I have written nearly every form of web and marketing content commonly found on brand websites. I have worked with both startups and established brands to completely rewrite and enhance existing web content; add to websites; or create entire websites from scratch. I also specialize in product pages, and I am familiar with each product type's unique benefits and advantages, and points of appeal for consumers.
Alongside my work as a Content Writer, I have 4 years’ experience in Lead Development and Sales for various CBD and cannabis brands. During this time, I gained a comprehensive background in both B2B and B2B sales, as well as telesales and direct sales in a brick-and-mortar setting. I specialize in lead development, and use my research capabilities to identify prospects that appropriately match the budget, appeal, and product needs of my company. I can typically generate dozens of leads in a day’s time, and I communicate with all connections thoroughly to ensure close or maintain engagement until the client is ready to close.
I have various contacts in the industry, from CBD-specialty distributors--brick-and-mortar locations, wholesalers, smoke shops, raw material suppliers, white label and private label clients, bulk buyers, private pharmacies--to non-specialized businesses such as grocery and health food stores, gyms, spas, health and wellness studios, pharmacies, discount markets, and many more.