As a Ph.D. in Communication with experience in academic writing and marketing copy, I work with clients on the following types of projects: web content writing (websites, blogs, articles), content strategy, SEO research and consulting, whitepapers, ebooks, business proposals, technical documents, and case studies. I specialize in breaking down complex or technical information in a way that appeals to general audiences (whether that is a consumer market or a B2B client base). I have a baseline rate for each project (typically by the word or as a flat rate) depending on the complexity of the project and the volume of writing or consultation hours required.
I believe that copywriting is about more than selling a product--it is about telling a story that resonates with an audience. We can talk about pain points, customer personas, or SEO tactics until we are blue in the face, but none of that is going to get to the heart of what good copy does--speak to an audience. I have spent my life developing my writing in several professional and academic contexts, and I’ve found that the best writing:
Tells a story about something,
Educates the reader about that something, and
Illustrates a real solution regarding that something.
I work with clients to take care of their content and optimization needs so they can focus on the bigger picture. I consult on SEO optimization for sites (specializing in Wordpress optimization), and I often spearhead content efforts by managing strategies and copywriting teams. Small and mid-sized businesses that want someone to develop an overarching content strategy, or simply want a hands-free, hassle-free source of high-quality content (through regular or rapid, high-volume content release) can find in me an affordable alternative to national content providers.
My specialty is developing those core elements while still attending to other important aspects of digital writing. I am an expert at incorporating search-engine optimized content into natural language so that it reads crisp, clear, and unique. Whether it is utilizing keywords, properly formatting headers, or incorporating linking strategies, I work to ensure that content reads well for Google just as much as it does for flesh-and-blood readers.
My preferred kind of writing involved technology, although “technology” is open to interpretation. I am an expert researcher and can break down almost any complex topic into a form that non-expert audiences can use. That’s why I have excelled in the B2B content space, writing technical content for companies in industries like augmented reality, IoT platforms, software and IT development, and blockchain technology. But, I’ve also produced quality content for construction and renovation companies seeking to educate consumers on products and services.
I have a Ph.D. in Communication from the University of South Carolina. As part of my doctoral program, I researched and completed a doctoral dissertation on software and modern communication theory to discuss modern conceptions of collaboration and technology. I have been published in several peer-reviewed collections and journals while also teaching professional and technical writing and speech communication for 7+ years. I also have multiple years of experience as a project manager for a major research project spanning the Departments of English and Computer Science. Prior to my doctoral program, I earned my Bachelor’s and Master’s degrees from Southern Illinois University, where I also minored in Computer Science.
If you would like to see a more extensive sample of my work, visit my website or reach out to me with any questions regarding my qualifications. I love to talk with people about their projects and learn if I can help. I’m typically available for direct phone or Skype calls throughout the week, but I’m equally as comfortable working through email.
I want to provide high-quality work for clients that want high-quality content, so if you are a client who sees content as something to fill a page, or wants to find the least expensive contractor available, then I am probably not a good fit. But if you want a contractor that can write solid and persuasive content, or if you want someone who can help you get your blog or on-page SEO strategy up and running, then let’s talk.
Testimonials:
“It was such an honor to work with Gerald. He truly cares about delivering a product that you are 100% happy with, and he works on it with full effort.”
“Gerald was very attentive and responsive to my messages and did a lot of thinking for me. Wish I had a bigger project for him to work on!”
"Gerald made great work in exploring the fields of IT/VoIP/call center management. My work with him has also been easy in terms of communication. He is now on our list of writers who will be the first to receive new invites."
"Gerald is an amazing writer that really goes above and beyond your expectations! Highly recommend him!"
SEO Writing
