I have 14+ years' experience in PR, digital marketing & organic and paid social media (in-house & agency-side), landing multi-million-dollar B2B & B2C agency accounts and leading world-renowned campaigns for COVERGIRL, Olay, Gillette, Oral-B, Wrangler Jeans, Crest, Dixie, Altar'd State, NATHAN Sports, Peter Millar, 2012 Sochi Summer Olympic Athletes & more.
I AM ALSO A:
✔️published author for 10+ years in various local and national magazines and newspapers
✔️2x columnist in the highest-circulated North Carolina-based newspaper
✔️blogger of 14 years (my own, as well as a blogger for the agencies and companies I worked for)
✔️graduate in communications & PR with a minor in Writing & Rhetoric
✔️persuasive & compelling communicator, using my expertise to influence viewers as a long-time health & lifestyle correspondent for the NC-based NBC channel and as a publicist for Fortune 500 companies and high-profile athletes and celebrities, helping them curate a desired public image through online & traditional media that grew their customer base and bottom line.
MY EXPERTISE - WHAT I CAN HELP YOU WITH:
💰HIGH-CONVERTING MESSAGING, COPY-WRTING & STORY-TELLING: To establish brand authority and credibility, increase trust and loyalty and drive higher conversions
💰DIRECT-RESPONSE COPYWRITING for social media, blogs, ads to influence ideal clients/customers to take action fast
💰SALES PSYCHOLOGY, BUYER BEHAVIOR & NEUROSCIENCE-DRIVEN (how the brain consumes info) messaging, copywriting, structure of pages and calls to action to create need and urgency among audience
💰SOCIAL MEDIA CAPTIONS - strategic copywriting formulas that will grow your following of IDEAL clients/customers and turn un-engaged followers into paying clients
💰CTA's: Creating powerful and activating calls to action, with the right vocabulary, page placement and button colors (based on psychology) to guarantee your potential client/customer takes a specific action
💰PR: Press release writing, media pitch writing, media kit production (design, creation and copy)
💰HEADLINES & OFFER/PRODUCT/PROGRAM TITLES: to stop the scroll, grab attention and convert, even the coldest leads
💰SALES PAGES: High-converting short and long-form sales pages to take ideal client through the customer journey, from discovery (of you or your brand online) to purchase (paying, raving client), quickly and efficiently
💰WEBSITE COPY: Homepages, webpages, landing pages, sales pages, opt-in pages and pop-up's ( there's a different psychology and purpose behind each webpage)
💰SEO RESEARCH & WRITING: Increasing search engine optimization with copy that includes industry and niche-specific keywords
💰BLOG WRITING: SEO Blogs (written based on marketing goals), blog sales funnels
💰LEAD GENERATION STRATEGY:
- STRATEGY: Lead generation strategy to attract, nurture and convert quality, ideal clients/customers on a daily basis
- LEAD GEN MAGNETS: Design, write and launch lead generation magnets to build the know, like and trust factor fast, as well as grow email list of hot leads & buyers
- SALES FUNNEL & AUTOMATION: Build loyal email list of buyers on auto-pilot and automate nurture and sales email sequences to convert email list into customers
💰AUTOMATION: of lead generation, sales funnel, email marketing & client experience to drive leads and sales 24/7, as well as nurture current customers to increase satisfaction, retention and raving reviews/testimonials
💰ANALYTICS & REPORTING: Reviewing site traffic and activity via analytics, analyze why leads and conversions aren't happening, provide reporting (areas for improvement and solutions to increase conversions), adjust messaging, copy & sales funnels accordingly, set new KPI's and tracking
💰BRAND MESSAGING: Helping you get clarity on your unique value proposition, competitive advantage, target market and ideal buyer persona, mission statement, brand messaging and positioning and potential barriers to purchase
💰EDITING & PROOFREADING: I have a high attention to detail
OTHER IMPORTANT DETAILS:
🎉Native Language: English, can speak a tiny bit of Spanish
🎉Newer to Upwork: As I continue to build-out my Upwork portfolio, if you have any curiosity around past job history or client reviews/testimonials, just ask!
🎉Client Communication: I am very responsive. You can also expect daily or weekly updates, depending on length of project & your preferences.
I can't wait to work with you & help you achieve your brand and business goals!