Personal Summary:
Over the last six (6) years, I have gained extensive knowledge and experience as a Digital Marketing Specialist and Mentor who is enthusiastic about Paid Advertising, Social Media Management, SEO, SEM, PPC, Data Analyzing and Reporting, Email and SMS Marketing, Creative Design, and Website Development. Create, launch, test and manage paid and organic campaigns for various industries and over 20 niches across multiple platforms such as Facebook, Instagram, Google, YouTube, LinkedIn, Pinterest, TikTok, Twitter, and native advertising like Outbrain. I also enjoy mentoring others and sharing knowledge.
Role and Responsibilities:
1] Digital Marketing Specialist
-Campaign management across multiple platforms such as Facebook, Instagram, Google, YouTube, LinkedIn, Pinterest, TikTok, Twitter, and native advertising like Outbrain.
-Create, launch, test, and optimize prospecting and remarketing campaigns for various industries and niches with specific campaign objectives such as Sales, Leads, Traffic, and Engagement. Search and Display ads for Google.
-Generate leads, sales conversion, traffic, engagement and keeping major metrics KPI's within the benchmark.
-Analyze and understand major advertising metrics, KPIs and benchmarks.
-Social media management involves creating and planning content, scheduling posts, and social community management using Buffer, Later and Hootsuite.
-Prepare and optimize audience targeting, keyword research, ad group structuring, ad copywriting, set budget, creative design, and landing page improvement.
-Prepare and track campaign metrics for daily, weekly, and monthly reporting, dashboarding, campaign insights and adjustment.
-Use different analytic and dashboarding tools such as Google Analytics, Sisense, Tableau, Looker, Supermetrics, Northbeam, Excel, and Google Sheets.
-Create, develop and optimize website and landing page using Shopify, ClickFunnels and Wordpress.
-SEO improvement involves On and Off Page Optimization, Blog, Social Sharing, Profile, Article and Classified Submission.
-Prepare multiple niches ad creative images and videos for different platforms and placement using Canva, Photoshop and Camtasia.
-Set up and manage Email and SMS Marketing using Klaviyo, Hubspot, PandaDoc, Mailchimp and Shopify app integration.
-Automate workflow using Zapier, Gorgias, Tidio, Mailchimp and Klaviyo.
-Manage tasks and people using Asana, Gorgias, Podio and Pipedrive.
2] Operations Manager
-Oversees daily activities related to business operations.
-Plans and organizes overall operations workflow, procedures and manpower.
-Manage CRM, leads and leads conversion procedures, KPI's and ROI.
-Monitor, analyze and improve business performance data, financial data, productivity and activity reports.
-Performs other related duties and adhoc tasks.
3] Production Manager
-12 years in corporate world with technical, engineering, production operations and management experienced in manufacturing industry.
-Overall in-charge in managing production control, production operations and planning, 4M control and cost & waste reduction.
-Collect & analyze production data and documents control.
Tools:
-Ads Manager of different social media platforms for campaign management
-Facebook, Instagram, Google Ads, LinkedIn, Pinterest, TikTok and Twitter for campaign set up and user interface
-Outbrain for native advertising
-Google Analytics, Sisense, Tableau, Looker, Supermetrics, Northbeam, Excel, and Google Sheets for Analytic Tools and Dashboarding
-Asana, Gorgias, Podio, Hubstaff and Pipedrive for tasks management
-Klaviyo, Hubspot, PandaDoc and Mailchimp for email marketing
-Zapier, Gorgias, Tidio, Mailchimp and Klaviyo for workflow automation and management
-Later, Hootsuite and Buffer for social media management
-Google Suite or Workspace (Spreadsheet, Slides, Docs) for online reporting, monitoring and analyzing
-MS Excel, Word and Powerpoint for offline reporting and analyzing
-Google Keyword Planner and Semrush for keyword research
-Shopify, ClickFunnels and Wordpress for landing page creation, optimization and pixel and tag installation
-Canva and Photoshop for creative image and document editing
-Camtasia for video editing
-WhatsApp, Skype, Messenger, Slack, Telegram and Viber for messaging and calling
-Zoom, Slack, Tawk.to and Google Meet for virtual meeting
Niches/Industries:
-Kitchen Installation/Renovation & Custom Finishes
-Multiple Cosmetics Product
-Digital Marketing Agency Business Offer/Services
-Beauty Salon Services
-Healthcare IT Services
-Jewellery & Diamond Auction
-Laboratory Diagnostic Services
-Multiple Luxury Watch Brands
-Rolex, Hublot and other Luxury Watch
-Moncler Clothing / Jacket
-Converse Sneakers and Nike Air Jordan Shoes
-Tajezzo Bag and AirPods Max Headphone
-RELX Classic Starter Kit and Pod Set (Vape)
-Pop Stone 2 HTML5 Games
-Freebies, Cashback and Coupons Website
-Kobe Bryant 24 Limited Collections
-Health Medicare Insurance
-Real State (House and Lot)
Shopify
