I am a Klaviyo Platinum Master & the #1 certified consultant for ActiveCampaign, specializing in marketing automation and retention marketing. Retention marketing includes email & SMS, loyalty programs, CRM, and customer feedback programs.
I have 20+ years brand, digital, and performance marketing strategy & analytics at many of the world's most prestigious ad agencies as an account strategist and digital thought leader, including Saatchi & Saatchi LA, Young & Rubicam (Y&R), and Digitas NYC. In 2009, I led social media & helped developed many award winning programs for American Express. I have a Masters Degree in account planning from the VCU Brandcenter.
I built the award winning "Real regrowth" email/ CRM program for Rogaine - the winner of J&J's efficacy award and led customer journey communications for Mercedes-Benz (ie. the emails, SMS, and direct mail pieces you get after you buy a vehicle). I created and in 2018 sold a successful survey (Customer feedback) company and am the author of several children's books.
I currently work with many well known ecommerce brands and famous (household name) celebrities & have network connections with the very best in the business in different marketing disciplines who I partner with for my client's benefit for things like high conversion direct response copywriting & YouTube marketing.
To keep quality at the highest level, I only take on a few select clients at any one time.
My Klaviyo sweet spot client is a 7-10 figure ecommerce store running Shopify who either dominates their niche or are looking to hyperscale their growth. Lately I have been specializing in fashion as well as health & nutrition verticals. Recently, I was the head of retention for Honeylove and I currently run the retention program at Sugarbear, the pioneer in vegan vitamin gummy bears. I have also worked with numerous other cool & well known ecommerce brands like 310Nutrition and Nightfood.
For ActiveCampaign I specialize in infocourses, YouTube influencers, & service based businesses.
I am regularly the #1 performer at Active Campaign as judged by their internal partner team, and am a long time certified consultant with them. I actively participate in their marketplace and contribute to their blog.
I have deep relationships with and specialize in the following email/ marketing automation platforms:
** Active Campaign (#1 certified consultant)
** Klaviyo (Platinum Master Partner),
** Drip (certified consultant)
** Infusionsoft (certified partner)
** Zapier (Certified expert)
** Postmark (Transactional email)
** Gorgias (Elite Certified Partner)
** Okendo (Certified)
** LoyaltyLion/ Gatsby
I provide "done for you" end-to-end set up, and "done with you" Active Campaign/ Klaviyo consulting services.
- ActiveCampaign & Klaviyo audits & strategy
- Customer journey strategy & customer feedback
- A/B & multi-variate testing
- Deliverability troubleshooting
- Integrations
- CRM
- Advanced set up & monthly management
- Analytics & optimization
- Training & Consulting
Well known brands hire me to help set up a brand new program from scratch, or help optimize/ squeeze more performance out of their existing email program. I have consulted with smaller or startup brands as well.
I take a creative, data first approach to automating your customer journey with a focus on showing up in the inbox and delivering a great customer experience while improving LTV and taking pressure off (or enhancing) Top of funnel initiatives.
If you need world class email/ SMS/ retention/ CRM/ marketing automation or have any questions, please feel free to reach out directly to see if we might be a good fit.

Shopify
Loyalty Marketing
Customer Transaction Email
Email Marketing Consultation
SMS
Customer Retention Strategy
Customer Retention
Gorgias
ActiveCampaign
Marketing Automation
Email Deliverability
Email Marketing
Marketing Strategy
Klaviyo
A/B Testing