I help companies realize their business goals through data driven marketing strategies, captivating media and compelling copy that gets results.
During my 20+ year career, I've worked in nearly all forms of media and marketing. I've edited for television and film for companies including ABC News and the History Channel. I've written, designed and produced mail and email marketing campaigns for a software as a service (SAAS) company selling stock analysis software. I've designed and implemented Google and Facebook advertising for an online retailer selling accessories for tabletop roleplaying games such as Dungeons & Dragons and, throughout many of these projects, I've also been instrumental in creating brand identities through compelling logo designs, fonts, color palettes and verbiage.
Recent projects include:
Created and maintain the Shopify storefront for GameGearMaster.com - an online retailer selling TERRAINO, an accessory for tabletop roleplaying games such as Dungeons & Dragons. I conceptualize, implement and run accompanying advertising on Facebook and Google ad platforms using a data driven approach that leans heavily on frequent testing and iteration of content, copy and audiences. I also do the graphic design for the website, products, advertising and branding elements.
Video shooting, editing, After Effects, copywriting and voice-over for projects ranging from national television spots, online awareness videos, B2B videos and social media posts to videos designed to engage with high dollar donors for Best Friends Animal Society - the premiere animal welfare organization in the US.
Editing and After Effects for the announcement of the Million Pet Challenge for Maddie's Fund - one of the largest animal non-profit organizations in the country.
“I honestly can’t say enough great things about Jake. He is extremely hard-working, has great attention to detail and never misses a deadline. He is very creative and always has good ideas about how to approach a new project. To top it off, he is just a really nice guy who is fun, funny and easy to work with ... If you need someone with experience who will get your project done right, he is definitely the person to hire. “ - Erin F., Best Friends Animal Society
“I worked with Jake for more than five years ... he ran marketing campaigns for our software products. He handled everything, including graphic design, copy writing and production of direct mail and online marketing campaigns. He was never shy about trying on new hats - I saw him help developers with unit testing, database schema, and debugging ... If it needed doing, he jumped in first ... I can’t recall a moment when he wasn’t cheerful, engaged, and earnest. Truly a great co-worker and the kind of person willing to stop anything and help others at the drop of a hat!” - Doug R., Allterco Robotics US