Hire the best Social Media Managers

Check out Social Media Managers with the skills you need for your next job.

Clients rate Social Media Managers
Rating is 4.7 out of 5.
4.7/5
based on 42,847 client reviews
Maria Laura L.
$250/hr
  • Trophy Icon Social Media Management
  • Digital Marketing
  • Pinterest Ads Manager
  • Fashion Design
  • Search Engine Optimization
  • Social Media Marketing
  • Graphic Design
  • Brand Consulting
  • Brand Marketing
  • Pinterest

✨ Let's make your content visible ever after ✨ 7+ years of experience working with Pinterest for brands and bloggers. Real, Organic, True Growth. 45+ million monthly impressions. 6 million impressions on a single pin. 10k new Followers per month. Your content on Pinterest doesn’t expire, you can make it live forever! Make your brand stand out on the platform, get traffic on your website, new subscribers on your email list, and new clients on your store using Pinterest. I have worked with Pinterest since it was in beta. I am passionate about Pinterest and have worked hard to become an expert in the platform. I've worked with many...

Melvie C.
$11/hr
  • Trophy Icon Social Media Management
  • Lead Generation
  • Virtual Assistant
  • Social Media Marketing
  • Administrative Support
  • Contact List
  • Data Entry
  • Prospect List
  • List Building
  • Email Marketing
  • Instagram
  • Data Mining
  • Social Media Engagement

Currently an 8-year experienced and consistent top rated freelancer here in Upwork. A professional with 11 years of extensive experience in various reputable companies in the fields of data entry, internet research, verification, customer service, administrative support and email marketing. My dedication and diligence combined with the ability to learn fast and apply what I have learned from my previous jobs and projects will surely be beneficial for client's satisfaction and success.

Josiah R.
$67/hr
  • Trophy Icon Social Media Management
  • Google Ad Manager
  • Digital Marketing
  • Google Ads
  • Conversion Rate Optimization
  • PPC Marketing
  • Digital Marketing Management
  • Google Shopping
  • Marketing Strategy
  • Marketing Consulting
  • Internet Marketing
  • Pay Per Click Advertising
  • Digital Marketing Strategy
  • Search Engine Marketing
  • Campaign Setup
  • SEO Audit

Want to see my portfolio? Type "Josiah Roche" into Google. 🥇 Top 1% on Upwork 💰 $10M+ in Google Ads 🏆 Award-Winning SEO & CRO 🎖️ Expert-Vetted for Fortune 500 "Josiah is a visionary, with strong beliefs about how the future landscapes of marketing, journalism and social media should and will converge." – Brian Mclver "Josiah is not only a master in his field but is also very personable and easy to work with, I'm so happy I gave Josiah a chance to show me he's made of. He definitely over-delivered." – Susan Vu 👋Welcome to my profile. My name's Josiah. I'm an award-winning digital marketing consultant. I work with brands to invest...

Carolyn M.
$20/hr
  • Trophy Icon Social Media Management
  • Web Design
  • Virtual Assistant
  • Light Project Management
  • Technical Documentation
  • Customer Service
  • Administrative Support
  • Google Suite
  • Marketing Strategy
  • Email Marketing
  • Landing Page
  • Social Media Marketing
  • WordPress
  • Conversion Rate Optimization
  • Virtual Assistance

🏅 Rated Top 19 Best Virtual Assistant Worldwide by Upwork 🏅 (Feb to Mar 2021) 🏅 Rated Top 4 Best Virtual Assistant Philippines by Upwork 🏅(Jan - Mar 2020) 💁‍♀️ Do you have an online business and need help setting out your goals? You don't exactly know what steps to take on how to position your business and reach your target market. 💁‍♀️ Do you feel you feel anxious and overwhelmed by a mountain of work? You start to see that the day-to-day management of your business requires a lot of work. Who’s going to do it all? 💁‍♀️ Are you struggling to get a marketing campaign off the ground? You're overwhelmed with the ongoing challenges on...

Rashedinul I.
$14/hr
  • Trophy Icon Social Media Management
  • Social Media Management Plan
  • Social Media Advertising
  • Instagram Marketing
  • Facebook Marketing
  • Facebook Ads Manager
  • Pinterest Ads Manager
  • Content Creation
  • TikTok Marketing
  • LinkedIn Campaign Manager
  • Facebook Shops
  • Shopify
  • Virtual Assistant
  • Short Video Ad
  • Short Story

⭐️⭐️⭐️Organic Social Media Manager & Management Specialist For Start-ups and Existings ⭐️⭐️⭐️ 👋 There is immense persuasive power in words, images, and concise copy blocks. I use that power to grow, engage, and satisfy the audience's wants and needs successfully for 4 years now and still at it. I have helped businesses like yours as a Social Media Manager develop strategies that align with specific business goals and drive measurable and profitable results. Whether you're a start-up launching brand new cross-platform social media accounts, looking for a fresh voice, an interpretation of your brand story or just optimization of your...

Dzeneta B.
$55/hr
  • Trophy Icon Social Media Management
  • Social Media Marketing
  • Marketing Management
  • Virtual Assistant
  • Internet Research
  • Instagram Marketing
  • Microsoft Office
  • Brand Consulting
  • Project Management
  • Social Media Content Creation
  • Social Media Strategy

I am a pro-active self-motivated expert holding a master's degree in international and public relations and more than eight years of international experience in marketing communications, social media management, administrative and clerical work. I worked for various start-up companies and have plenty of experience in branding, marketing, targeting your audience, building social media community and increasing your engagement, traffic, and sales. My real strength lies in increasing your social media presence by creating a marketing strategy that would lead your brand to great success. I am flexible and adaptable to your needs. I can...

Annie A.
$40/hr
  • Trophy Icon Social Media Management
  • Podcast Production
  • Canva
  • Social Media Marketing
  • Facebook Advertising
  • Facebook
  • Adobe Premiere Pro
  • Banner Ad Design
  • Instagram
  • Video Editing
  • Video Advertising
  • Graphic Design
  • Short Video Ad
  • Advertising Design
  • TikTok

Almost every single person or brand is on social media! This makes it so much harder to get noticed and to get that potential client to stop scrolling. Which content to post? What photo to choose? Do you use a video instead? Do you start a giveaway? What can bring in the most engagement? What do you do to get noticed by a potential customer? Posting something for the sake of having ‘content’ just won’t work and might even do more harm than good. Creating valuable posts need an effective formula that gives you the right exposure in this competitive space. I'd love to help you on this! My goal is to create highly engaging content calendar...

Narcis N.
$50/hr
  • Trophy Icon Social Media Management
  • YouTube Marketing
  • YouTube Development
  • SEO Keyword Research
  • Search Engine Optimization
  • Social Media Marketing
  • SEO Audit
  • Social Media Strategy
  • Brand Marketing
  • Marketing Audit
  • SEO Strategy
  • YouTube

I am a Youtube expert, worked on 450+ Youtube channels in different niches: strategy, channel development from zero, youtube marketing, brand awareness, top rank videos on the first page in Youtube for several keywords. I have managed channels with over 10 mil subscribers, 6B views. Some niches were I have a lot of experience: - Cooking - Music Industry - Entrepreneurs Channels - Influencers - Beauty Extra specialty Influencers researcher. I have experience in contacting and connecting possible clients with influencers for product placement, review, or brand awareness. Clients feedback about my work: 👍 "Narcis is THE LEGEND! Great...

sara r.
$25/hr
  • Trophy Icon Social Media Management
  • Fusha Arabic
  • Content Localization
  • English to Arabic Translation
  • Social Media Marketing
  • General Transcription
  • SRT
  • Technical Translation
  • Medical Translation
  • Egyptian Arabic Dialect
  • Adobe Photoshop
  • Lead Generation
  • Subtitles
  • Medical Writing
  • Arabic
  • Content Writing

Highly skilled and experienced English-Arabic translator with over seven years of experience in translating various content including General, medical, technical. financial, educational, and commercial. Fluent in English and native Arabic speaker. Able to transfer style, tone, and cultural elements accurately from source to target language.

Angel E.
$15/hr
  • Trophy Icon Social Media Management
  • Business with 1-9 Employees
  • Virtual Assistant
  • Copywriting
  • Digital Marketing
  • Social Media Content Creation
  • Content Planning
  • CRM Software
  • Email Copywriting
  • Email Campaign Setup
  • Social Media Marketing
  • Lead Generation
  • Social Media Website
  • Instagram Marketing
  • LinkedIn Marketing

Greetings, Angel here! An experienced Digital Marketing Specialist that currently specializes in Social Media Management. I've been practicing and polishing my Digital Marketing skills over the past four years. Within that span, I acquired invaluable skills that I, as a Freelancer, use to pitch to clients across the globe. I also supply the copywriting myself along with my Social Media Management / Marketing skills. I am experienced in a multitude of Digital Marketing software to help your business achieve its goals which means, I can either help to improve your current strategy and goals or assist in building one from scratch. With 9+...

Eryn J.
$65/hr
  • Trophy Icon Social Media Management
  • Writing
  • Marketing Strategy
  • Social Media Marketing
  • Creative Writing
  • Blog Writing
  • Blog Development

I provide: -Social media management to grow your brand and create a community -Focused, effective articles to engage and grow your audience I am passionate about plant based health, spirituality, yoga, and intersectional feminism. If you think I would be a good fit for your project, please reach out!

William R.
$60/hr
  • Trophy Icon Social Media Management
  • Social Media Marketing
  • Facebook Marketing
  • Internet Marketing
  • Copywriting
  • Content Writing
  • Blog Development
  • HTML
  • WordPress
  • Blog Writing

I'm an expert copywriter and social media manager with 10 years of experience crafting and executing social media campaigns and strategies, and developing content for websites, blog posts, and email marketing. The aim and focus of my work is to develop content that achieves marketing goals and drives business growth and sales. Over the years, I’ve managed successful social media accounts and campaigns for many large brands including Mazda, Royal Bank of Canada, Visa, Wrigley, Moet Hennessy, Brand USA, Johnson & Johnson, Walmart, Tim Hortons, and the United Nations.

Maja L.
$40/hr
  • Trophy Icon Social Media Management
  • Social Media Marketing
  • Data Entry
  • Researcher
  • Data Mining
  • Photo Editing
  • Analytics
  • Data Analysis
  • Instagram
  • Adobe Photoshop
  • Instagram Marketing
  • Campaign Management
  • Facebook
  • WordPress
  • Canva

I am a creative, skilled social media expert with seven years of experience managing professional social media accounts. My key accomplishments include: - Developing Engaged Community of Followers for Clients - Increasing Inbound Traffic for Clients’ Websites - Developing Content for Clients’ Websites - Applying Analytics Tools to Boost Websites’ Reach - Successfully create must-follow social media feeds - Developing innovative, risk-taking social campaigns - Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads - Creating visually appealing, multimedia content - Considering every aesthetic detail of a social post, from images to links to...

Francis D.
$10/hr
  • Trophy Icon Social Media Management
  • Virtual Assistant
  • Forum Posting
  • Shopify
  • SEO Backlinking
  • Administrative Support
  • Data Mining
  • Adobe Photoshop
  • Email Handling
  • Social Media Marketing
  • Lead Generation
  • Retargeting

I am seeking opportunities where I can fully utilize my knowledge and skills in the comfort of my home. I've worked as an SEO Specialist for the OFF-page Link Building. I'm an IT experienced professional desiring an assignment with an organization that will offer me opportunities for growth and to be able to use my expertise at the same time. **Shopify Product Listing/Upload **Content writing **Link Building **Research & Data Entry **Lead Generation (Email and Contact info) **SEO & Backlinking **Administrative Task **MS Excel, MS Word Specialists **Some Adobe PS editing **Social Media Management I know how to use tools such as...

Sarah S.
$50/hr
  • Trophy Icon Social Media Management
  • Blog Writing
  • Social Media Content Creation
  • Creative Writing
  • Social Media Strategy
  • Social Media Marketing
  • Twitter
  • SEO Content
  • Email Communication
  • SEO Writing
  • Instagram
  • LinkedIn
  • Pinterest
  • Facebook
  • Content Creation

While being a very driven & results-motivated individual, I also contain a number of other skills. Among those skills include a creative mindset, precise data entry, the understanding of how different types of content works on various social media platforms, analytical skills, graphic design, copywriting, content creation, increasing social media organically, and the ability to stay up to date on all current digital marketing trends. Creating strong & trustworthy relationships with my clients is a top priority so we can not only reach your goals but create the future you’ve always envisioned.

Juan David F.
$10/hr
  • Trophy Icon Social Media Management
  • Shopify Apps
  • Ecommerce
  • Virtual Assistance
  • Shopify
  • Digital Marketing
  • WordPress e-Commerce
  • Shopify Theme
  • Social Media Marketing
  • Graphic Design
  • Photo Editing

Hi! If you need a reliable Virtual Assistant that will help you with your marketing. I am the right person for that. Here are the following Marketing tools used: E-commerce Website ⚡ Shopify ⚡Wordpress Social Media Scheduling ⚡Hootsuite ⚡Later Design ⚡ Canva ⚡ Photoshop ⚡ GIMP ⚡ Illustrator

Teri L.
$55/hr
  • Trophy Icon Social Media Management
  • Social Media Content Creation
  • Social Media Content
  • Social Media Marketing
  • Brand Positioning
  • YouTube Marketing
  • Content Creation
  • Branding Template
  • Social Media Design
  • Instagram
  • Social Media Strategy
  • Logo Design
  • Video Production
  • YouTube
  • Brand Identity

Hi, I'm Teri Lynn. I'm a social media strategist, content creator and digital marketing consultant dedicated to assisting businesses and entrepreneurs with brand strategy and social media marketing. I am passionate about helping businesses and entrepreneurs grow in the digital media space and have helped to both launch and rebrand numerous small businesses by developing and implementing customized social media and branding strategies. I have an in-depth understanding of each of the many social media platforms and their algorithms, as well as the strategies that are most beneficial to grow a following, boost engagement and, of course,...

Sutapa R.
$10/hr
  • Trophy Icon Social Media Management
  • Search Engine Optimization
  • SEO Backlinking
  • SEO Keyword Research
  • Link Building
  • Link Wheel
  • Reputation Management
  • Social Bookmarking Website
  • Social Media Marketing
  • Content Writing
  • YouTube Marketing
  • Google Ads
  • Pay Per Click
  • Article Spinning
  • Article Submission
  • Article Writing

I am White Hat SEO expert based on Google Penguin 2.0 and Panda latest algorithm. I am well experienced on Internet Marketing field since 12+ years. Working with 100% Challenge and Guarantee on Local-Global SEO. Not only SEO, But also I am well expert on full Internet Marketing method which covers SEO,SEM,SMM,SMO,DMO, Advertizing and High Quality Writing also. So, I am ready to take your challenge............

Brandon F.
$150/hr
  • Trophy Icon Social Media Management
  • Campaign Optimization
  • Company LinkedIn Profile
  • LinkedIn Campaign Manager
  • LinkedIn
  • Social Media Training
  • Social Media Advertising
  • LinkedIn Development
  • LinkedIn Profile Creation
  • Lead Generation Strategy
  • Paid Social
  • B2B Marketing
  • Social Media Marketing
  • LinkedIn Profile Optimization
  • LinkedIn Marketing
  • LinkedIn Lead Generation

5 years on Upwork as a certified expert on LinkedIn. 10+ years of total LinkedIn experience. Many of my clients have recommended me. Read their reviews below! I've worked with numerous industries, business models, and on unique projects. Just ask! LinkedIn is in my blood. The platform expedited my career growth in the tech industry. I leverage over ten years of serious LinkedIn experience – that includes countless hours spent building a solid network, learning strategies that work to develop business, generating leads, and developing my brand. I saw an opportunity to help others harness the power of the #1 business networking platform in...

Ibraham A.
$51/hr
  • Trophy Icon Social Media Management
  • Google Ads
  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Google AdWords
  • Pay Per Click Advertising
  • SEO Keyword Research
  • Copywriting
  • Content Marketing
  • Google Analytics

Google-certified in both Adwords and Google Analytics, I also hold several other SEO and SEM/PPC certifications. I'm also a Shopify partner and develop, design, & customize highly attractive & CONVERTING websites & ecommerce platforms. When it comes to helping your business, I'm highly skilled in: - Search Engine Optimization (SEO) | All Facets of SEO including on-page, off-page, link-building, microdata markup, RDFs, and so much more. - Search Engine Marketing (PPC, Adwords, Bing Ads, Yahoo Gemini, etc.) - SEO and SEM Keyword Research - Ecommerce SEO - Google Adwords (Certified) - Website design & development - HTML & CSS - Ecommerce...

Kevin Rhey R.
$15/hr
  • Trophy Icon Social Media Management
  • Project Management
  • Audio Production
  • Customer Service
  • Virtual Assistant
  • Email Handling
  • Social Media Marketing
  • Podcasting
  • Microsoft PowerPoint
  • Podcast Production
  • Administrative Support
  • Counseling Psychology
  • Life Coaching

Hi, I'm Kevin! Thank you for reading my profile! I hope you're happy and healthy. With over 6 years experience under my belt, I am the BEST contractor for your awesome project. You can call me KR, Kevin or just “K” if you want. I served the country as a public nurse for 6 months and then eventually decided to join the corporate world in 2010. I had a very fulfilling career with the BPO industry and during this time I was involved with technical support, customer service, quality assurance and leadership. As an all-around Virtual Assistant, my skills include social media management, customer service, email management, and project...

Violeta V.
$25/hr
  • Trophy Icon Social Media Management
  • Virtual Assistant
  • Blog Writing
  • Blog Development
  • English to Greek Translation
  • Greek to English Translation
  • Social Media Marketing
  • Project Management
  • Proofreading
  • English
  • Greek

I am an experienced Virtual Assistant, specializing in providing blogging and social media services but not limited. I work hard to meet my clients' needs with attention to detail. I have strong administrative skills from working as an administrative secretary in a traditional environment. Since then I expanded my skills on Adobe Photoshop and Illustrator, WordPress, MailChimp, SEO, AdWords, WooCommerce. I have a proven ability to combine vision, creativity, fun, and strong business acumen along with a well-developed project management and planning skills and qualifications. My MBA Degree gives me both a technical and business approach to...

Alec N.
$17/hr
  • Trophy Icon Social Media Management
  • Affiliate Marketing
  • Lead Generation
  • Social Media Marketing

I am a Seasoned Affiliate Program Manager having been in the Industry for several years now. I started out as an Affiliate with the Sole Purpose of “Getting rich quickly online,” well that wasn't the case, a lot of skills and experience was required to become a successful Affiliate Marketer and this is something that I had to learn along the way. The road to success was great but at the same time a tough experience for me, “Why?” It took a lot of time for me to learn what I know now and I didn't want any other online Marketer to go through the same experience. That is why I felt the need to become an Affiliate Manager. I nurture...

Laura K.
$85/hr
  • Trophy Icon Social Media Management
  • Marketing Strategy
  • Internet Marketing
  • Social Media Marketing
  • B2B Marketing
  • Pinterest Marketing
  • YouTube Marketing
  • Instagram Marketing
  • Print Advertising
  • Mobile Advertising
  • Media Buying

I am a Media Planner/Buyer who has worked on and led accounts at mid-size agencies. I have experience working with national, regional, and local clients, as well as budgets of all sizes. I have worked with brands across various categories, including Healthcare, CPG, QSR, Financial, and Tourism/Entertainment. Digital and Social Media are areas of greatest expertise, but I have planned and bought across all mediums. I am skilled in analyzing data as well as developing media strategies, as well as presenting information in easily understandable formats. Happy to help with anything your usual Media Planner/Buyer would do!

Syed K.
$10/hr
  • Trophy Icon Social Media Management
  • Social Media Content Creation
  • Email Marketing
  • Social Media Advertising
  • Marketing Strategy
  • Lead Generation
  • Instagram
  • Social Media Marketing
  • Administrative Support
  • TikTok Marketing

I am Social Media and Admin Support Expert. I have 4+ years of experience, 8k+ hours, 35+ projects. These successes are because of focus and detailed process. I have worked with clients like Creative Nation, Influencive, LiveryLeads, Player FM and many more talented team around the world. With Social Media my other key skills are, Web Research, Lead generation, Data Entry, Microsoft Office products, such as Excel and Word, Google Docs and Sheets. My Skills: -- Social media Marketing: Develop initial social media plan and presence for startup brand. Build social media calendar, posts, advertising and promotions across social media...

Sarah P.
$60/hr
  • Trophy Icon Social Media Management
  • Marketing Strategy
  • Brand Management
  • Sales Management
  • Product Development
  • Copywriting
  • Content Writing
  • Email Marketing
  • Social Media Marketing
  • Article Writing

SUMMARY OF SKILLS: Marketing / Promotions • Strategically marketed brand based on consumer and field research, planning, forecasting, and analyzing competition • Created marketing material of organizational product through literature and samples • Facilitated development and design of product through client feedback and interest in creating new devices • Merged collective ideas from various organizations to highlight key selling points of specific products Management / Training • Mentored associates on sales cycle management for optimal customer retention, satisfaction, and results • Applied technical knowledge and information from work in...

Lesley T.
$50/hr
  • Trophy Icon Social Media Management
  • SEO Writing
  • Sales Management
  • Policy Writing
  • Blog Writing
  • Sales Operations
  • Employee Training
  • Social Media Marketing
  • Product Description
  • On-Page SEO
  • SEO Keyword Research
  • HootSuite
  • Content SEO

Hi, I am Lesley, a highly motivated, enthusiastic and ambitious professional with expert experience. I am a qualified blogger and SEO Copywriter with 15 Years in the wedding industry but do possess other passions and expert skills. (see below) 9 Years Experience SEO Content Writing (on page, off page, landing pages & more) 9 Years Experience Researching Keywords 9 Years Experience Writing Product Descriptions (captivating & engaging descriptions) 9 Years Experience Writing Captivating & Engaging Blog Posts, Articles & Guides 9 Years Social Media Marketing, Branding and Coaching 8 Years Brand Development Experience 6 Years as bridal...

$NaN/hr

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How to Hire Top Social Media Managers

How to hire a social media manager

If your Facebook page keeps getting dropped from your priority list or you post to Instagram when you happen to think about it—which isn’t often because you’re focused on running a business—your social media marketing efforts are likely running along in a flat, low-value line. The solution? Hire a freelance social media consultant. But how do you find a professional you can trust to be the voice of your brand on social media? Here’s a look at how you can get the process started and narrow your search to someone who can shape your social media strategy and be an effective ambassador.

How to write a job description for a social media manager

With a clear picture of your ideal social media manager in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.

An effective social media management job post should include:

  • Scope of work: From posting on social media to analyzing KPIs, list all the deliverables you’ll need.
  • Project length: Your job post should indicate whether this is a smaller or larger project.
  • Background: If you prefer experience working with certain industries, software, or channels, mention this here.
  • Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.

Sample social media manager project description

Title: Social media manager to grow existing channels and manage all posting.

Description: We need a skilled social media pro to help drive organic traffic to our website. This contractor will be responsible for aggregating video, graphic, and written content for our Facebook and Twitter channels. This will be a 6-8 week project that may require 20-25+hours a week. 

Deliverables: 

  • 2 campaigns to run for a month each (with concepts, goals, schedules)
  • Editorial calendar with frequency and post types
  • Benchmarks and projected growth/objectives
  • Weekly reports to key stakeholders showing content distribution, engagement, and other metrics
  • Provide recommendations to blog team based on customer questions/comments received

Requirements

  • Proven experience managing multiple social channels for a brand
  • Content marketing and writing experience
  • Experience with a social planning and listening platform
  • Include the word “glasses” in the first line of your cover letter

Please submit your proposal by month, date, year.

Ready to create a social media campaign that will help you maximize the effectiveness of your marketing campaign? Log in and post your social media management job on Upwork today.

SOCIAL MEDIA MANAGER FAQs

What is a social media manager?

In most cases, the main role for a social media pro is to actively use social networks on behalf of a business. You aren’t paying someone to play around on Twitter all day, however. Their value comes from their marketing know-how, their deep understanding of the social networks that are most relevant to your audience, their knowledge about connecting with that audience, and their passion for the dynamics of such a fast-paced environment. Depending on the needs of your business, a social media freelancer is typically responsible for:

  • Representing your business on social networks to customers, partners, prospects, and the public.
  • Keeping your audience engaged by regularly sharing relevant news and information, both your own branded content and from other sources.
  • Responding effectively to customer questions or feedback, comments from competitors, or news that impacts your audience.
  • Creating original content, which may include writing, images, photos, or video.
  • Actively monitoring news, trends, and best practices-both in general and for your industry specifically-to generate actionable insights that can improve your marketing efforts.
  • Being strategic about the use of social media by creating an overall strategy to reach your target customer, as well as managing short-term campaigns and using paid social advertising when effective and appropriate.
  • Analyzing results to fine-tune efforts going forward and report back with metrics that are meaningful for your business.

Pro tip: One thing a social media consultant shouldn’t have is the keys to your online kingdom. Don’t hand over full control of your social media accounts. Start by reviewing all posts before they go up. Make sure you have permissions in place, so you are in control of your channels at all times and no one can lock you out of your own accounts.

Why hire social media managers?

Social media helps you get found online, deliver top-notch customer service, and stay competitive. However, what that looks like for your business can vary widely from other businesses, including your competitors. Before you begin your search, identify and prioritize the skills you need most. For example:

  • How mature are your social media efforts? A business that has no existing presence or in-house knowledge will have different needs than an organization that has a marketing team and an established online community.
  • What’s your brand? Your online presence is an extension of your existing brand—not just its appearance (e.g., logo and color scheme) but also the tone and experience you want people to have when they interact with your business. The person who supports your social media efforts will often be the first point of contact for a potential customer, so it’s important they reflect the same qualities.
  • What’s the scope of work? Marketing projects often start with a creative brief, a document that outlines all the information needed to move forward, such as a description of your company, the project, your audience, and any specific challenge your business has. An international company, for example, may need someone who can coordinate efforts across time zones, languages, and cultures. Consider starting with a narrow goal or project in mind, rather than “Manage my social media presence.” The more specific you can be about what you want to achieve (e.g., increased web traffic, more social engagement, better customer support) the more likely you are to succeed.
  • What are your objectives? “Going viral” is a lofty goal that typically isn’t realistic; it takes time and consistent effort to see meaningful results. While a social media professional should help you reach your marketing and business goals, take time to research baseline expectations: Look at industry leaders to see what they do and watch your competitors to see the sort of engagement they get.
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