Hire the best Social Media Managers

Check out Social Media Managers with the skills you need for your next job.

Clients rate Social Media Managers
Rating is 4.7 out of 5.
4.7/5
based on 42,847 client reviews
Maria Laura L.
$250/hr
  • Trophy Icon Social Media Management
  • Pinterest Marketing
  • Graphic Design
  • Brand Consulting
  • Social Media Marketing
  • Brand Marketing
  • Fashion Design
  • Pinterest
  • Pinterest Ads Manager
  • Digital Marketing
  • Search Engine Optimization

✨ Let's make your content visible ever after ✨ 7+ years of experience working with Pinterest for brands and bloggers. Real, Organic, True Growth. 45+ million monthly impressions. 6 million impressions on a single pin. 10k new Followers per month. Your content on Pinterest doesn’t expire, you can make it live forever! Make your brand stand out on the platform, get traffic on your website, new subscribers on your email list, and new clients on your store using Pinterest. I have worked with Pinterest since it was in beta. I am passionate about Pinterest and have worked hard to become an expert in the platform. I've worked with many...

Narcis N.
$50/hr
  • Trophy Icon Social Media Management
  • YouTube Marketing
  • YouTube Development
  • SEO Keyword Research
  • Search Engine Optimization
  • Social Media Marketing
  • SEO Audit
  • Social Media Strategy
  • Brand Marketing
  • Marketing Audit
  • SEO Strategy
  • YouTube

I am a Youtube expert, worked on 450+ Youtube channels in different niches: strategy, channel development from zero, youtube marketing, brand awareness, top rank videos on the first page in Youtube for several keywords. I have managed channels with over 10 mil subscribers, 6B views. Some niches were I have a lot of experience: - Cooking - Music Industry - Entrepreneurs Channels - Influencers - Beauty Extra specialty Influencers researcher. I have experience in contacting and connecting possible clients with influencers for product placement, review, or brand awareness. Clients feedback about my work: 👍 "Narcis is THE LEGEND! Great...

Annie A.
$40/hr
  • Trophy Icon Social Media Management
  • Podcast Production
  • Canva
  • Social Media Marketing
  • Facebook Advertising
  • Facebook
  • Adobe Premiere Pro
  • Banner Ad Design
  • Instagram
  • Video Editing
  • Video Advertising
  • Graphic Design
  • Short Video Ad
  • Advertising Design
  • TikTok

Almost every single person or brand is on social media! This makes it so much harder to get noticed and to get that potential client to stop scrolling. Which content to post? What photo to choose? Do you use a video instead? Do you start a giveaway? What can bring in the most engagement? What do you do to get noticed by a potential customer? Posting something for the sake of having ‘content’ just won’t work and might even do more harm than good. Creating valuable posts need an effective formula that gives you the right exposure in this competitive space. I'd love to help you on this! My goal is to create highly engaging content calendar...

Teri L.
$55/hr
  • Trophy Icon Social Media Management
  • Social Media Content Creation
  • Social Media Content
  • Social Media Marketing
  • Brand Positioning
  • YouTube Marketing
  • Content Creation
  • Branding Template
  • Social Media Design
  • Instagram
  • Social Media Strategy
  • Logo Design
  • Video Production
  • YouTube
  • Brand Identity

Hi, I'm Teri Lynn. I'm a social media strategist, content creator and digital marketing consultant dedicated to assisting businesses and entrepreneurs with brand strategy and social media marketing. I am passionate about helping businesses and entrepreneurs grow in the digital media space and have helped to both launch and rebrand numerous small businesses by developing and implementing customized social media and branding strategies. I have an in-depth understanding of each of the many social media platforms and their algorithms, as well as the strategies that are most beneficial to grow a following, boost engagement and, of course,...

Michael K.
$35/hr
  • Trophy Icon Social Media Management
  • Business Operations
  • Digital Marketing
  • Communication Skills
  • Social Network Administration
  • Digital Marketing Strategy
  • Business Process Modeling
  • Business Process Management
  • Social Media Marketing
  • Project Management

Experienced manager with 5+ years of experience in early-stage and growth startups, marketing agency. Specializes in teams and processes management through operational efficiency, people ops and leadership development, client's journey, funnels architecture and digital marketing. Passionate about building high-performance diverse teams and scalable workflows. Specializes in: • Team management • Workflows / SOPs building • Fixing broken processes • Marketing strategy / customer's acquisition pipeline / • Customer's journey building • Product and project management • Other business processes (new product/service launch, process improvement,...

JOAN S.
$25/hr
  • Trophy Icon Social Media Management
  • Facebook Marketing
  • Virtual Assistant
  • Classifieds Posting
  • Facebook Ads Manager
  • Social Media Marketing
  • Content Writing
  • Customer Service
  • Lead Generation
  • Facebook Advertising

I have the skills and professional training to assist you with your daily tasks so that you can maximize your time and productivity. With 10 years of experience in Facebook marketing organic/paid ads. I provide expert assistance: - Create ads on Facebook Marketplace, Page, Groups, Landmodo, Land, Zillow, etc. - FB ads campaign (Lead generation, Engagement, Messenger Conversion, etc.) - Create a business page, content, and ideas. - Set ad targets through the exact place, audience, ages, etc. - Reply to messages and create appointments for clients. - Facebook Business Ads Manager - Deal of the Week Letter - Vacant land Ad Writer - Landhub -...

Eddie-Wren B.
$30/hr
  • Trophy Icon Social Media Management
  • Social Media Marketing
  • Content Writing
  • Content Editing
  • Marketing Communications
  • Instagram Marketing
  • Squarespace
  • Facebook Marketing
  • Business Consulting
  • Facebook Ads Manager
  • Facebook Advertising
  • Ad Posting
  • Instagram
  • Facebook

I am a social media manager with content creation, copywriting, blog writing, photography, and editing skills. I specialise in assisting small businesses develop and manage their social media accounts and ad campaigns to reach their target market, raise brand awareness, maintain customer loyalty and drive sales. I have experience managing social media accounts for small to medium sized businesses within the Health/Wellness/Lifestyle/ Ecommerce industries who are looking to re-brand, grow their online following, and advertise their product or service in a fashionable, cohesive manner. I specialise in managing Instagram and Facebook accounts...

Jo Lynn D.
$75/hr
  • Trophy Icon Social Media Management
  • Social Media Marketing
  • WordPress
  • Content Writing
  • Marketing Strategy
  • LearnDash
  • Presentations
  • Web Design
  • Search Engine Optimization
  • Digital Marketing
  • Project Management

I am an integrated marketing strategist and project manager. I have worked with clients of all sizes including Microsoft and Upwork Corp. I am able to work solo on projects, build a team of experts, or work with your team. I specialize in full-scale marketing services including accounts-based marketing and communications, video production, website development, market research, and Search Engine Optimization. I'm proud to be ranked as an Upwork expert-vetted freelancer representing the top 1% of Upwork freelancers. My strategies have been featured in some of the largest publications in the industry including Social Media Today, AllTop, PR...

LEVIE P.
$15/hr
  • Trophy Icon Social Media Management
  • Social Media Marketing
  • Facebook Marketing
  • Twitter Marketing
  • Pinterest Marketing
  • Instagram Marketing
  • Internet Research
  • Data Entry
  • Article Submission
  • Social Bookmarking Website
  • Social Media Content Creation
  • Pinterest
  • Twitter
  • Researcher
  • Social Media Content

I Help Start Up Business boost clients and promote products, blogs, videos and articles through Social Media. Strong familiarity with Google+, Twitter, Facebook, LinkedIn, StumbleUpon, Reddit, Instagram, Tumblr, Wanelo and Pinterest. I am proficient in using HootSuite, TweetDeck and Buffer. I understand how Social Media is being used as an important asset in Start Up Businesses around the world.

Mikhail M.
$45/hr
  • Trophy Icon Social Media Management
  • Swedish
  • Search Engine Marketing
  • Digital Ad Campaign
  • Google Ads
  • Pay Per Click Advertising
  • Russian
  • Social Media Marketing
  • Google Search
  • Google Analytics

I am a GoogleAds and Analytics Certified Expert. ✅ I have more than 4 Years of experience in Google Ads. I speak and write fluently in Swedish, English, and Russian 🇸🇪 🇬🇧 🇷🇺 . My main core of service is within: ✅ Google Ad Words ✅ Display MRKT ✅ Google Grants Campaign optimization and setup ✅ Keywords Research and Analysis ✅ Re-marketing ✅ Google Shopping Ads ✅ Google Analytics Integration ✅ Bing Ads ✅ Facebook Ads, Instagram Ads, and LinkedIn Ads ✅ Pinterest Ads ✅ Reseguiden Ads ✅ High-Quality Score so we have the best possible CPC I will redefine your strategy, stop non-profitable keywords and raise the effectiveness of your...

Pearly E.
$10/hr
  • Trophy Icon Social Media Management
  • Customer Service
  • Social Media Marketing
  • Data Entry
  • Email Handling
  • Telephone Handling
  • Graphic Design
  • Virtual Assistant
  • Facebook Marketing
  • Internet Research
  • Lead Generation

Looking for a flexible and reliable Virtual Assistant? Then you are looking in the right profile! I started my career as Customer Service Representative in Business Process Outsourcing Industry for almost 4 years. I have skills in Social Media Management, Email Handling, Phone Handling, and Graphic Design. I am a detail oriented person and possess strong analytical skills. I always give my very best to meet my client's expectations and deadlines. Tools: - Adobe Photoshop - Google Suite - Facebook Profile/Page - Instagram - SnapChat - OnlyFans - Storrito - SocialBee - Buffer - Hootsuite - SocialOomph - Masspoller - Canva - Trello - Monday...

Nyiva M.
$15/hr
  • Trophy Icon Social Media Management
  • Social Media Marketing Strategy
  • Word Processing
  • LinkedIn
  • Social Media Marketing
  • Virtual Assistant
  • Google Docs
  • Facebook Advertising
  • Business with 1-9 Employees
  • Social Media Content Creation
  • Administrative Support
  • Google Sheets
  • Facebook
  • Internet Marketing
  • Data Entry
  • Email Marketing

A professional administrator with over 10 years experience working within the private and public sectors. Experience of delivering PA services to senior management. I am good at spinning lots of plates whilst maintaining a calm and friendly exterior. I am looking for roles both long-term and short-term that will have me support you behind the scenes to allow you to achieve your goals. Administrative skills: Socialmedia management Database Management Excel experience Word experience Google Docs & googlesheets experience Report writing and presentation Minuting meetings Proof reading Audio typing/Transcription Calendar and diary management...

Sara F.
$128/hr
  • Trophy Icon Social Media Management
  • Social Media Website
  • Content Marketing
  • Copywriting
  • Email
  • Digital Marketing Strategy
  • Growth Strategy
  • Content Strategy
  • Blog Writing
  • Social Media Marketing Strategy
  • Facebook
  • Public Relations
  • Internet Marketing
  • Social Media Marketing
  • Marketing Strategy

I'm a marketing strategist with a 12+ year demonstrated history of growing b2b and b2c brands. I'm the perfect mix of creative & analytical – I create interesting, effective demand and lead generation marketing strategies that blow minds and not budgets. I also LOVE working with individuals with a message to build their personal brands. Skilled in Digital Strategy, Marketing Strategy, Search Engine Optimization (SEO), SEM, Email Marketing, Nurture Campaigns, Digital Advertising, Content Production, Website Copy & Design Direction, Influencer Marketing Crowdfunding, Sales, Journalism, Management & More. Industry Specialties: Health &...

Abigail Anna V.
$15/hr
  • Trophy Icon Social Media Management
  • Digital Marketing
  • Social Media Marketing
  • Data Entry
  • Instagram Ad Campaign
  • Database
  • Virtual Assistant
  • Trello
  • Canva
  • Facebook Ads Manager

Bringing in 8 years of Administrative and Database management experience from a top company in the Philippines, 3 years Digital Marketing, 1 year of Shopify management, and a lot more. I have proficiency in running Facebook/Instagram ads and using Google tools to make my work organize and to have a productive work ethic. Being fluent in English, open-minded, and friendly, I believe that I communicate best with people around the world. I am open to new opportunities, challenges, and work that will help me utilise my skills and knowledge. I am always eager to learn and grow in any aspect given.

Jonathan O.
$10/hr
  • Trophy Icon Social Media Management
  • Virtual Assistant
  • Microsoft PowerPoint
  • Adobe Photoshop
  • Market Research
  • Social Media Marketing
  • Graphic Design
  • Banner Ad Design
  • Microsoft Office
  • Project Management
  • Management Skills
  • Microsoft Excel
  • Researcher
  • Email Communication
  • Task Coordination

Over 10 years of experience in Information Technology, I have experience in: • PowerPoint presentation • Virtual Assistant • Administrative Support • Graphic Designer • Data Entry • Web Research • Word Editing • Document Conversion • Spreadsheet • Salsify (Content Management System) • CMS (Content Management System) • Basic HTML & CSS (Web Development) • Photography REAL TIME COMMUNICATIONS • Skype • WhatsApp • Viber • Google Hangouts • Slack • Facebook Messenger PROJECT MANAGEMENT TOOL • Basecamp • Process.st • Asana • Quip PASSWORD MANAGER • LastPass DOCUMENTS • Microsoft Office such as Word, Excel and PowerPoint • Google Docs, Sheets,...

Melvie C.
$11/hr
  • Trophy Icon Social Media Management
  • Lead Generation
  • Virtual Assistant
  • Social Media Marketing
  • Administrative Support
  • Contact List
  • Data Entry
  • Prospect List
  • List Building
  • Email Marketing
  • Instagram
  • Data Mining
  • Social Media Engagement

Currently an 8-year experienced and consistent top rated freelancer here in Upwork. A professional with 11 years of extensive experience in various reputable companies in the fields of data entry, internet research, verification, customer service, administrative support and email marketing. My dedication and diligence combined with the ability to learn fast and apply what I have learned from my previous jobs and projects will surely be beneficial for client's satisfaction and success.

sara r.
$25/hr
  • Trophy Icon Social Media Management
  • English to Arabic Translation
  • Technical Translation
  • Internet Research
  • Social Media Marketing
  • Arabic
  • Adobe Photoshop
  • Content Writing
  • Fusha Arabic
  • Lead Generation
  • Egyptian Arabic Dialect
  • Medical Translation
  • Content Localization
  • General Transcription
  • Subtitles

Highly skilled and experienced English-Arabic translator with over seven years of experience in translating various content including General, medical, technical. financial, educational, and commercial. Fluent in English and native Arabic speaker. Able to transfer style, tone, and cultural elements accurately from source to target language.

Josiah R.
$67/hr
  • Trophy Icon Social Media Management
  • Google Ad Manager
  • Digital Marketing
  • Google Ads
  • Conversion Rate Optimization
  • PPC Marketing
  • Digital Marketing Management
  • Google Shopping
  • Marketing Strategy
  • Marketing Consulting
  • Internet Marketing
  • Pay Per Click Advertising
  • Digital Marketing Strategy
  • Google
  • Search Engine Marketing
  • Campaign Setup

🥇 Top 1% on Upwork 💰 $10M+ in Google Ads 🏆 Award-Winning SEO & CRO 🎖️ Expert-Vetted for Fortune 500 "Josiah is a visionary, with strong beliefs about how the future landscapes of marketing, journalism and social media should and will converge." – Brian Mclver "Josiah is not only a master in his field but is also very personable and easy to work with, I'm so happy I gave Josiah a chance to show me he's made of. He definitely over-delivered." – Susan Vu 👋Welcome to my profile. My name's Josiah. I'm an award-winning digital marketing consultant. I work with brands to invest in online marketing. I’ve helped over 150 different niches to...

Carolyn M.
$20/hr
  • Trophy Icon Social Media Management
  • Web Design
  • Virtual Assistant
  • Light Project Management
  • Technical Documentation
  • Customer Service
  • Administrative Support
  • Google Suite
  • Marketing Strategy
  • Email Marketing
  • Landing Page
  • Social Media Marketing
  • WordPress
  • Conversion Rate Optimization
  • Virtual Assistance

🏅 Rated Top 19 Best Virtual Assistant Worldwide by Upwork 🏅 (Feb to Mar 2021) 🏅 Rated Top 4 Best Virtual Assistant Philippines by Upwork 🏅(Jan - Mar 2020) 💁‍♀️ Do you have an online business and need help setting out your goals? You don't exactly know what steps to take on how to position your business and reach your target market. 💁‍♀️ Do you feel you feel anxious and overwhelmed by a mountain of work? You start to see that the day-to-day management of your business requires a lot of work. Who’s going to do it all? 💁‍♀️ Are you struggling to get a marketing campaign off the ground? You're overwhelmed with the ongoing challenges on...

Dzeneta B.
$40/hr
  • Trophy Icon Social Media Management
  • Social Media Marketing
  • Marketing Management
  • Virtual Assistant
  • Internet Research
  • Instagram Marketing
  • Microsoft Office
  • Brand Consulting
  • Project Management
  • Social Media Content Creation
  • Social Media Strategy

I am a pro-active self-motivated expert holding a master's degree in international and public relations and more than eight years of international experience in marketing communications, social media management, administrative and clerical work. I worked for various start-up companies and have plenty of experience in branding, marketing, targeting your audience, building social media community and increasing your engagement, traffic, and sales. My real strength lies in increasing your social media presence by creating a marketing strategy that would lead your brand to great success. I am flexible and adaptable to your needs. I can...

Ibraham A.
$51/hr
  • Trophy Icon Social Media Management
  • Google Ads
  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Google AdWords
  • Pay Per Click Advertising
  • SEO Keyword Research
  • Copywriting
  • Content Marketing
  • Google Analytics

Google-certified in both Adwords and Google Analytics, I also hold several other SEO and SEM/PPC certifications. I'm also a Shopify partner and develop, design, & customize highly attractive & CONVERTING websites & ecommerce platforms. When it comes to helping your business, I'm highly skilled in: - Search Engine Optimization (SEO) | All Facets of SEO including on-page, off-page, link-building, microdata markup, RDFs, and so much more. - Search Engine Marketing (PPC, Adwords, Bing Ads, Yahoo Gemini, etc.) - SEO and SEM Keyword Research - Ecommerce SEO - Google Adwords (Certified) - Website design & development - HTML & CSS - Ecommerce...

Sutapa R.
$10/hr
  • Trophy Icon Social Media Management
  • Search Engine Optimization
  • SEO Backlinking
  • SEO Keyword Research
  • Link Building
  • Link Wheel
  • Reputation Management
  • Social Bookmarking Website
  • Social Media Marketing
  • Content Writing
  • YouTube Marketing
  • Google Ads
  • Pay Per Click
  • Article Spinning
  • Article Submission
  • Article Writing

I am White Hat SEO expert based on Google Penguin 2.0 and Panda latest algorithm. I am well experienced on Internet Marketing field since 12+ years. Working with 100% Challenge and Guarantee on Local-Global SEO. Not only SEO, But also I am well expert on full Internet Marketing method which covers SEO,SEM,SMM,SMO,DMO, Advertizing and High Quality Writing also. So, I am ready to take your challenge............

Brandon F.
$150/hr
  • Trophy Icon Social Media Management
  • Campaign Optimization
  • Company LinkedIn Profile
  • LinkedIn Campaign Manager
  • LinkedIn
  • Social Media Training
  • Social Media Strategy
  • Social Media Advertising
  • LinkedIn Development
  • LinkedIn Profile Creation
  • Lead Generation Strategy
  • Paid Social
  • B2B Marketing
  • Social Media Marketing

4 years on Upwork as a certified expert on LinkedIn. 10 years of total LinkedIn experience. Many of my clients have recommended me. Read their reviews below! I've worked with numerous industries, business models, and on unique projects. Just ask! LinkedIn is in my blood. The platform expedited my career growth in the tech industry. I leverage over ten years of serious LinkedIn experience – that includes countless hours spent building a solid network, learning strategies that work to develop business, generating leads, and developing my brand. I saw an opportunity to help others harness the power of the #1 business networking platform in...

Violeta V.
$25/hr
  • Trophy Icon Social Media Management
  • Virtual Assistant
  • Blog Writing
  • Blog Development
  • English to Greek Translation
  • Greek to English Translation
  • Social Media Marketing
  • Project Management
  • Proofreading
  • English
  • Greek

I am an experienced Virtual Assistant, specializing in providing blogging and social media services but not limited. I work hard to meet my clients' needs with attention to detail. I have strong administrative skills from working as an administrative secretary in a traditional environment. Since then I expanded my skills on Adobe Photoshop and Illustrator, WordPress, MailChimp, SEO, AdWords, WooCommerce. I have a proven ability to combine vision, creativity, fun, and strong business acumen along with a well-developed project management and planning skills and qualifications. My MBA Degree gives me both a technical and business approach to...

Alec N.
$17/hr
  • Trophy Icon Social Media Management
  • Affiliate Marketing
  • Lead Generation
  • Social Media Marketing

I am a Seasoned Affiliate Program Manager having been in the Industry for several years now. I started out as an Affiliate with the Sole Purpose of “Getting rich quickly online,” well that wasn't the case, a lot of skills and experience was required to become a successful Affiliate Marketer and this is something that I had to learn along the way. The road to success was great but at the same time a tough experience for me, “Why?” It took a lot of time for me to learn what I know now and I didn't want any other online Marketer to go through the same experience. That is why I felt the need to become an Affiliate Manager. I nurture...

Laura K.
$85/hr
  • Trophy Icon Social Media Management
  • Marketing Strategy
  • Internet Marketing
  • Social Media Marketing
  • B2B Marketing
  • Pinterest Marketing
  • YouTube Marketing
  • Instagram Marketing
  • Print Advertising
  • Mobile Advertising
  • Media Buying

I am a Media Planner/Buyer who has worked on and led accounts at mid-size agencies. I have experience working with national, regional, and local clients, as well as budgets of all sizes. I have worked with brands across various categories, including Healthcare, CPG, QSR, Financial, and Tourism/Entertainment. Digital and Social Media are areas of greatest expertise, but I have planned and bought across all mediums. I am skilled in analyzing data as well as developing media strategies, as well as presenting information in easily understandable formats. Happy to help with anything your usual Media Planner/Buyer would do!

Sarah P.
$60/hr
  • Trophy Icon Social Media Management
  • Marketing Strategy
  • Brand Management
  • Sales Management
  • Product Development
  • Copywriting
  • Content Writing
  • Email Marketing
  • Social Media Marketing
  • Article Writing

SUMMARY OF SKILLS: Marketing / Promotions • Strategically marketed brand based on consumer and field research, planning, forecasting, and analyzing competition • Created marketing material of organizational product through literature and samples • Facilitated development and design of product through client feedback and interest in creating new devices • Merged collective ideas from various organizations to highlight key selling points of specific products Management / Training • Mentored associates on sales cycle management for optimal customer retention, satisfaction, and results • Applied technical knowledge and information from work in...

$NaN/hr

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How to Hire Top Social Media Managers

How to hire a social media manager

If your Facebook page keeps getting dropped from your priority list or you post to Instagram when you happen to think about it—which isn’t often because you’re focused on running a business—your social media marketing efforts are likely running along in a flat, low-value line. The solution? Hire a freelance social media consultant. But how do you find a professional you can trust to be the voice of your brand on social media? Here’s a look at how you can get the process started and narrow your search to someone who can shape your social media strategy and be an effective ambassador.

How to write a job description for a social media manager

With a clear picture of your ideal social media manager in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.

An effective social media management job post should include:

  • Scope of work: From posting on social media to analyzing KPIs, list all the deliverables you’ll need.
  • Project length: Your job post should indicate whether this is a smaller or larger project.
  • Background: If you prefer experience working with certain industries, software, or channels, mention this here.
  • Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.

Sample social media manager project description

Title: Social media manager to grow existing channels and manage all posting.

Description: We need a skilled social media pro to help drive organic traffic to our website. This contractor will be responsible for aggregating video, graphic, and written content for our Facebook and Twitter channels. This will be a 6-8 week project that may require 20-25+hours a week. 

Deliverables: 

  • 2 campaigns to run for a month each (with concepts, goals, schedules)
  • Editorial calendar with frequency and post types
  • Benchmarks and projected growth/objectives
  • Weekly reports to key stakeholders showing content distribution, engagement, and other metrics
  • Provide recommendations to blog team based on customer questions/comments received

Requirements

  • Proven experience managing multiple social channels for a brand
  • Content marketing and writing experience
  • Experience with a social planning and listening platform
  • Include the word “glasses” in the first line of your cover letter

Please submit your proposal by month, date, year.

Ready to create a social media campaign that will help you maximize the effectiveness of your marketing campaign? Log in and post your social media management job on Upwork today.

SOCIAL MEDIA MANAGER FAQs

What is a social media manager?

In most cases, the main role for a social media pro is to actively use social networks on behalf of a business. You aren’t paying someone to play around on Twitter all day, however. Their value comes from their marketing know-how, their deep understanding of the social networks that are most relevant to your audience, their knowledge about connecting with that audience, and their passion for the dynamics of such a fast-paced environment. Depending on the needs of your business, a social media freelancer is typically responsible for:

  • Representing your business on social networks to customers, partners, prospects, and the public.
  • Keeping your audience engaged by regularly sharing relevant news and information, both your own branded content and from other sources.
  • Responding effectively to customer questions or feedback, comments from competitors, or news that impacts your audience.
  • Creating original content, which may include writing, images, photos, or video.
  • Actively monitoring news, trends, and best practices-both in general and for your industry specifically-to generate actionable insights that can improve your marketing efforts.
  • Being strategic about the use of social media by creating an overall strategy to reach your target customer, as well as managing short-term campaigns and using paid social advertising when effective and appropriate.
  • Analyzing results to fine-tune efforts going forward and report back with metrics that are meaningful for your business.

Pro tip: One thing a social media consultant shouldn’t have is the keys to your online kingdom. Don’t hand over full control of your social media accounts. Start by reviewing all posts before they go up. Make sure you have permissions in place, so you are in control of your channels at all times and no one can lock you out of your own accounts.

Why hire social media managers?

Social media helps you get found online, deliver top-notch customer service, and stay competitive. However, what that looks like for your business can vary widely from other businesses, including your competitors. Before you begin your search, identify and prioritize the skills you need most. For example:

  • How mature are your social media efforts? A business that has no existing presence or in-house knowledge will have different needs than an organization that has a marketing team and an established online community.
  • What’s your brand? Your online presence is an extension of your existing brand—not just its appearance (e.g., logo and color scheme) but also the tone and experience you want people to have when they interact with your business. The person who supports your social media efforts will often be the first point of contact for a potential customer, so it’s important they reflect the same qualities.
  • What’s the scope of work? Marketing projects often start with a creative brief, a document that outlines all the information needed to move forward, such as a description of your company, the project, your audience, and any specific challenge your business has. An international company, for example, may need someone who can coordinate efforts across time zones, languages, and cultures. Consider starting with a narrow goal or project in mind, rather than “Manage my social media presence.” The more specific you can be about what you want to achieve (e.g., increased web traffic, more social engagement, better customer support) the more likely you are to succeed.
  • What are your objectives? “Going viral” is a lofty goal that typically isn’t realistic; it takes time and consistent effort to see meaningful results. While a social media professional should help you reach your marketing and business goals, take time to research baseline expectations: Look at industry leaders to see what they do and watch your competitors to see the sort of engagement they get.
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