Hire the best Social Media Managers

Check out Social Media Managers with the skills you need for your next job.

Clients rate Social Media Managers
Rating is 4.7 out of 5.
4.7/5
based on 42,847 client reviews
Narcis N.
$50/hr
  • Trophy Icon Social Media Management
  • YouTube Marketing
  • YouTube Development
  • SEO Keyword Research
  • Search Engine Optimization
  • Social Media Marketing
  • SEO Audit
  • Social Media Strategy
  • Brand Marketing
  • Marketing Audit
  • SEO Strategy
  • YouTube

I am a Youtube expert, worked on 450+ Youtube channels in different niches: strategy, channel development from zero, youtube marketing, brand awareness, top rank videos on the first page in Youtube for several keywords. I have managed channels with over 10 mil subscribers, 6B views. Some niches were I have a lot of experience: - Cooking - Music Industry - Entrepreneurs Channels - Influencers - Beauty Extra specialty Influencers researcher. I have experience in contacting and connecting possible clients with influencers for product placement, review, or brand awareness. Clients feedback about my work: 👍 "Narcis is THE LEGEND! Great...

Annie A.
$40/hr
  • Trophy Icon Social Media Management
  • Podcast Production
  • Canva
  • Social Media Marketing
  • Facebook Advertising
  • Facebook
  • Adobe Premiere Pro
  • Banner Ad Design
  • Instagram
  • Video Editing
  • Video Advertising
  • Graphic Design
  • Short Video Ad
  • Advertising Design
  • TikTok

Almost every single person or brand is on social media! This makes it so much harder to get noticed and to get that potential client to stop scrolling. Which content to post? What photo to choose? Do you use a video instead? Do you start a giveaway? What can bring in the most engagement? What do you do to get noticed by a potential customer? Posting something for the sake of having ‘content’ just won’t work and might even do more harm than good. Creating valuable posts need an effective formula that gives you the right exposure in this competitive space. I'd love to help you on this! My goal is to create highly engaging content calendar...

Melvie C.
$11/hr
  • Trophy Icon Social Media Management
  • Lead Generation
  • Virtual Assistant
  • Social Media Marketing
  • Administrative Support
  • Contact List
  • Data Entry
  • Prospect List
  • List Building
  • Email Marketing
  • Instagram
  • Data Mining
  • Social Media Engagement

Currently an 8-year experienced and consistent top rated freelancer here in Upwork. A professional with 11 years of extensive experience in various reputable companies in the fields of data entry, internet research, verification, customer service, administrative support and email marketing. My dedication and diligence combined with the ability to learn fast and apply what I have learned from my previous jobs and projects will surely be beneficial for client's satisfaction and success.

Josiah R.
$67/hr
  • Trophy Icon Social Media Management
  • Google Ad Manager
  • Digital Marketing
  • Google Ads
  • Conversion Rate Optimization
  • PPC Marketing
  • Digital Marketing Management
  • Google Shopping
  • Marketing Strategy
  • Marketing Consulting
  • Internet Marketing
  • Pay Per Click Advertising
  • Digital Marketing Strategy
  • Google
  • Search Engine Marketing
  • Campaign Setup

🥇 Top 1% on Upwork 💰 $10M+ in Google Ads 🏆 Award-Winning SEO & CRO 🎖️ Expert-Vetted for Fortune 500 "Josiah is a visionary, with strong beliefs about how the future landscapes of marketing, journalism and social media should and will converge." – Brian Mclver "Josiah is not only a master in his field but is also very personable and easy to work with, I'm so happy I gave Josiah a chance to show me he's made of. He definitely over-delivered." – Susan Vu 👋Welcome to my profile. My name's Josiah. I'm an award-winning digital marketing consultant. I work with brands to invest in online marketing. I’ve helped over 150 different niches to...

Carolyn M.
$20/hr
  • Trophy Icon Social Media Management
  • Web Design
  • Virtual Assistant
  • Light Project Management
  • Technical Documentation
  • Customer Service
  • Administrative Support
  • Google Suite
  • Marketing Strategy
  • Email Marketing
  • Landing Page
  • Social Media Marketing
  • WordPress
  • Conversion Rate Optimization
  • Virtual Assistance

🏅 Rated Top 19 Best Virtual Assistant Worldwide by Upwork 🏅 (Feb to Mar 2021) 🏅 Rated Top 4 Best Virtual Assistant Philippines by Upwork 🏅(Jan - Mar 2020) 💁‍♀️ Do you have an online business and need help setting out your goals? You don't exactly know what steps to take on how to position your business and reach your target market. 💁‍♀️ Do you feel you feel anxious and overwhelmed by a mountain of work? You start to see that the day-to-day management of your business requires a lot of work. Who’s going to do it all? 💁‍♀️ Are you struggling to get a marketing campaign off the ground? You're overwhelmed with the ongoing challenges on...

sara r.
$25/hr
  • Trophy Icon Social Media Management
  • English to Arabic Translation
  • Technical Translation
  • Internet Research
  • Social Media Marketing
  • Arabic
  • Adobe Photoshop
  • Content Writing
  • Fusha Arabic
  • Lead Generation
  • Egyptian Arabic Dialect
  • Medical Translation
  • Content Localization
  • General Transcription
  • Subtitles
  • SRT

Highly skilled and experienced English-Arabic translator with over seven years of experience in translating various content including General, medical, technical. financial, educational, and commercial. Fluent in English and native Arabic speaker. Able to transfer style, tone, and cultural elements accurately from source to target language.

Kevin Rhey R.
$15/hr
  • Trophy Icon Social Media Management
  • Project Management
  • Audio Production
  • Customer Service
  • Virtual Assistant
  • Email Handling
  • Social Media Marketing
  • Podcasting
  • Microsoft PowerPoint
  • Podcast Production
  • Administrative Support
  • Counseling Psychology
  • Life Coaching

Hi, I'm Kevin! Thank you for reading my profile! I hope you're happy and healthy. With over 6 years experience under my belt, I am the BEST contractor for your awesome project. You can call me KR, Kevin or just “K” if you want. I served the country as a public nurse for 6 months and then eventually decided to join the corporate world in 2010. I had a very fulfilling career with the BPO industry and during this time I was involved with technical support, customer service, quality assurance and leadership. As an all-around Virtual Assistant, my skills include social media management, customer service, email management, and project...

Brandon F.
$150/hr
  • Trophy Icon Social Media Management
  • Campaign Optimization
  • Company LinkedIn Profile
  • LinkedIn Campaign Manager
  • LinkedIn
  • Social Media Training
  • Social Media Strategy
  • Social Media Advertising
  • LinkedIn Development
  • LinkedIn Profile Creation
  • Lead Generation Strategy
  • Paid Social
  • B2B Marketing
  • Social Media Marketing
  • LinkedIn Profile Optimization
  • LinkedIn Marketing

4 years on Upwork as a certified expert on LinkedIn. 10 years of total LinkedIn experience. Many of my clients have recommended me. Read their reviews below! I've worked with numerous industries, business models, and on unique projects. Just ask! LinkedIn is in my blood. The platform expedited my career growth in the tech industry. I leverage over ten years of serious LinkedIn experience – that includes countless hours spent building a solid network, learning strategies that work to develop business, generating leads, and developing my brand. I saw an opportunity to help others harness the power of the #1 business networking platform in...

Violeta V.
$25/hr
  • Trophy Icon Social Media Management
  • Virtual Assistant
  • Blog Writing
  • Blog Development
  • English to Greek Translation
  • Greek to English Translation
  • Social Media Marketing
  • Project Management
  • Proofreading
  • English
  • Greek

I am an experienced Virtual Assistant, specializing in providing blogging and social media services but not limited. I work hard to meet my clients' needs with attention to detail. I have strong administrative skills from working as an administrative secretary in a traditional environment. Since then I expanded my skills on Adobe Photoshop and Illustrator, WordPress, MailChimp, SEO, AdWords, WooCommerce. I have a proven ability to combine vision, creativity, fun, and strong business acumen along with a well-developed project management and planning skills and qualifications. My MBA Degree gives me both a technical and business approach to...

Arham O.
$35/hr
  • Trophy Icon Social Media Management
  • Digital Marketing
  • Facebook
  • TikTok Ad
  • Campaign Optimization
  • Facebook Ads Manager
  • Google Ads
  • Social Media Marketing
  • Facebook Advertising
  • Facebook Ad Campaign
  • Social Media Advertising
  • Social Media Content Creation
  • Real Estate
  • Instagram Ad Campaign
  • Instagram Marketing

I am Arham Osama, a certified digital marketer. I am a professional Facebook ads Manager, Facebook Ads Expert, and Social Media Manager, who worked on over 100 Projects. I have 5+ years of experience in Facebook ads Campaigns. I am specialized in creating high-conversion ads on Facebook and Instagram. I work with individuals and companies to increase their online marketing through Facebook ads. I have Facebook Leads Generation Ads Campaigns experience to get maximum leads at a low cost. I worked with many E-Commerce brands and Shopify stores and boosted their sales to the next level through Facebook ads. I will setup and manage following...

Dzeneta B.
$45/hr
  • Trophy Icon Social Media Management
  • Social Media Marketing
  • Marketing Management
  • Virtual Assistant
  • Internet Research
  • Instagram Marketing
  • Microsoft Office
  • Brand Consulting
  • Project Management
  • Social Media Content Creation
  • Social Media Strategy

I am a pro-active self-motivated expert holding a master's degree in international and public relations and more than eight years of international experience in marketing communications, social media management, administrative and clerical work. I worked for various start-up companies and have plenty of experience in branding, marketing, targeting your audience, building social media community and increasing your engagement, traffic, and sales. My real strength lies in increasing your social media presence by creating a marketing strategy that would lead your brand to great success. I am flexible and adaptable to your needs. I can...

Laura K.
$85/hr
  • Trophy Icon Social Media Management
  • Marketing Strategy
  • Internet Marketing
  • Social Media Marketing
  • B2B Marketing
  • Pinterest Marketing
  • YouTube Marketing
  • Instagram Marketing
  • Print Advertising
  • Mobile Advertising
  • Media Buying

I am a Media Planner/Buyer who has worked on and led accounts at mid-size agencies. I have experience working with national, regional, and local clients, as well as budgets of all sizes. I have worked with brands across various categories, including Healthcare, CPG, QSR, Financial, and Tourism/Entertainment. Digital and Social Media are areas of greatest expertise, but I have planned and bought across all mediums. I am skilled in analyzing data as well as developing media strategies, as well as presenting information in easily understandable formats. Happy to help with anything your usual Media Planner/Buyer would do!

Sarah P.
$60/hr
  • Trophy Icon Social Media Management
  • Marketing Strategy
  • Brand Management
  • Sales Management
  • Product Development
  • Copywriting
  • Content Writing
  • Email Marketing
  • Social Media Marketing
  • Article Writing

SUMMARY OF SKILLS: Marketing / Promotions • Strategically marketed brand based on consumer and field research, planning, forecasting, and analyzing competition • Created marketing material of organizational product through literature and samples • Facilitated development and design of product through client feedback and interest in creating new devices • Merged collective ideas from various organizations to highlight key selling points of specific products Management / Training • Mentored associates on sales cycle management for optimal customer retention, satisfaction, and results • Applied technical knowledge and information from work in...

Lesley T.
$50/hr
  • Trophy Icon Social Media Management
  • SEO Writing
  • Sales Management
  • Policy Writing
  • Blog Writing
  • Sales Operations
  • Employee Training
  • Social Media Marketing
  • Product Description
  • On-Page SEO
  • SEO Keyword Research
  • HootSuite
  • Content SEO

Hi, I am Lesley, a highly motivated, enthusiastic and ambitious professional with expert experience. I am a qualified blogger and SEO Copywriter with 15 Years in the wedding industry but do possess other passions and expert skills. (see below) 9 Years Experience SEO Content Writing (on page, off page, landing pages & more) 9 Years Experience Researching Keywords 9 Years Experience Writing Product Descriptions (captivating & engaging descriptions) 9 Years Experience Writing Captivating & Engaging Blog Posts, Articles & Guides 9 Years Social Media Marketing, Branding and Coaching 8 Years Brand Development Experience 6 Years as bridal...

Delano Alex N.
$25/hr
  • Trophy Icon Social Media Management
  • Social Media Marketing
  • Instagram Marketing
  • Twitter Marketing
  • Facebook Marketing
  • Social Media Optimization
  • Content Writing
  • Customer Service
  • Google Analytics
  • Google Ads

The first bit of the nitty-gritty about me that I would like to share is that I am an INTJ personality type and true to form; I love strategy, data, and being an expert in my field. I have a Bachelor’s Degree in Media, Communications, & History. Currently. A Bachelor of Social Science Honours Degree and a Postgraduate Diploma in Information Studies. I am currently also working through my Master's degree. I have been a full-time Upwork Freelancer for a number of years before splitting my time as the Digital Marketing Manager for a global company where I practice my skills as an expert digital media buyer, social media advertising...

Maria Hanna A.
$20/hr
  • Trophy Icon Social Media Management
  • Article Writing
  • Email Handling
  • Data Entry
  • Social Media Marketing
  • Facebook Marketing
  • Website Design
  • Website Content
  • Virtual Assistant
  • Web/graphic Design

With experience, skills and passion, I deliver the success you envision During this pandemic, finding the perfect person who can help you run your business smoothly and efficiently is what any employer would want. In line with this, I think I am the best match to work with to reach greater heights. I will not be just like any freelancer I am a complete package despite my educational background not being connected to my chosen field of work. My experience in diverse platforms in the online business is what truly sets me apart from others. I also take pride in my trustworthiness in every job that I do. I don’t just work hard; I make sure...

Jenna H.
$30/hr
  • Trophy Icon Social Media Management
  • Social Media Marketing
  • Brand Development
  • Writing
  • Social Media Content
  • Pinterest Marketing
  • Facebook Ads Manager
  • Instagram Marketing
  • Social Media Content Creation

I have several years of experience working with various businesses both start-ups and well established companies, serving to develop niche-focused brands and grow their social media platforms. For each of my clients, I offer the opportunity to evaluate current analytics, page traffic, engagement and provide a detailed overview of my research in order to provide recommendations and design a strategy targeted to the specific business. Every brand strategy and growth plan is different and must be created specifically for this business. What I can provide for your business is: - Organic Instagram growth through consistent engagement,...

Brian F.
$65/hr
  • Trophy Icon Social Media Management
  • Social Media Marketing
  • Twitter Marketing
  • Facebook Marketing
  • Social Media Optimization
  • Editorial Writing
  • Content Writing
  • Content Moderation

I have served as a social media director for some of the largest television companies in the world, most recently at CNBC as part of NBCUniversal. As a social media expert, who started out launching and managing celebrity accounts on something called "MySpace" back when no one had ever heard the term "social media," with an additional 16 years as a professional journalist and online editor (The Hartford Courant, Gawker, The Consumerist, The New York Press, AOL / Asylum, AWEARness, YourTango, Nerve, The Guardian), and an award-winning track record in all of these fields.

Matteo C.
$50/hr
  • Trophy Icon Social Media Management
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Sales & Marketing
  • Branding & Marketing
  • Italian to English Translation
  • Marketing Presentation
  • Marketing Management
  • Communication Strategy
  • Social Media Content Creation
  • Customer Acquisition Strategy
  • Digital Marketing
  • Content Creation

✅ITALIAN FREELANCER SPECIALIZED IN DIGITAL CONSULTANCY & ITALIAN/ENGLISH TRANSLATIONS ✅ I've been workin as a digital strategist for 5+ years and I continue to learn and evolve my skills, but, most importantly, I LIKE my job. Marketing strategies, Content creations, Digital consultancy but also English / Italian translations are just couple of things where I can help you. Are you ready to stand out? I look forward to workin with you, Matteo

Alec N.
$17/hr
  • Trophy Icon Social Media Management
  • Affiliate Marketing
  • Lead Generation
  • Social Media Marketing

I am a Seasoned Affiliate Program Manager having been in the Industry for several years now. I started out as an Affiliate with the Sole Purpose of “Getting rich quickly online,” well that wasn't the case, a lot of skills and experience was required to become a successful Affiliate Marketer and this is something that I had to learn along the way. The road to success was great but at the same time a tough experience for me, “Why?” It took a lot of time for me to learn what I know now and I didn't want any other online Marketer to go through the same experience. That is why I felt the need to become an Affiliate Manager. I nurture...

Tom W.
$50/hr
  • Trophy Icon Social Media Management
  • On-Page SEO
  • Brand Consulting
  • Content Writing
  • Email Marketing
  • Social Media Marketing
  • SEO Audit
  • Google Ads
  • SEO Writing
  • Search Engine Optimization
  • SEO Backlinking

I'm a professional digital marketer and freelance journalist. 8+ years experience of working in digital agencies specialising in SEO & SEM before going freelance. I work with a variety of businesses throughout the world from one man bands to conglomerates, with the object of fitting into your existing workforce seamlessly and effectively. - Link Building (by hand, not bought) - On-page SEO - Search and Display PPC - SEO content Bringing my own tools to the job, I use (and have premium subscriptions for each) to Moz Pro, Majestic Backlink Explorer and Screaming Frog. Transparency is key to any projects I'm involved in - regardless of...

Antonio A.
$55/hr
  • Trophy Icon Social Media Management
  • Brand Consulting
  • Advertising Strategy
  • Business Intelligence
  • Social Media Advertising
  • Social Media Marketing
  • Paid Media
  • Market Research
  • Marketing Strategy

I'm 33 years old, holding a B.A. in Marketing and a M.S in Cognitive Psychology. I have over eight years of experience in Marketing Strategy and Analytics. My experience has allowed me to strategize, implement & assess growth-oriented digital campaigns for different brands and objectives. I design and conduct experiments that allow to optimize and improve the results of a customer journey troughtout customers' online experience with a brand. I look forward to contributing with value propositions to each client, and help them achieve their business goals.

Kelly J.
$350/hr
  • Trophy Icon Social Media Management
  • Social Media Marketing
  • Social Media Optimization
  • Facebook Marketing
  • Marketing Strategy
  • Market Research
  • Email Marketing
  • App Store Optimization
  • Writing
  • Mobile Marketing
  • Mobile App Strategy

As an ASO expert with 13 years of real-world experience in the App Store, I know how to drive installs because I've been doing it since 2009 with my apps. I built MouseWait, which quickly amassed over 3 million downloads thanks to my proprietary ASO/social media/App Store strategies. In 2008, I built an algorithm that was able to predict wait times at Disneyland. Today, MouseWait is still the most loyal mobile Disneyland community in the world. I've built a total of 12 apps since then, and my app network has provided a full-time income for my family for over 13 years. I have mastered both paid and organic acquisition tactics, and I'm an...

Alexis C.
$75/hr
  • Trophy Icon Social Media Management
  • Copywriting
  • Product Photography
  • Influencer Marketing
  • Affiliate Marketing
  • Content Strategy
  • Email Marketing
  • Social Media Marketing
  • Squarespace
  • Instagram
  • Facebook

Your business is the key to my own success, so there's no room for anything but high quality and punctual work that not only delivers results, but goes above and beyond your expectations. Over the last decade I've worked at e-commerce startups, boutique marketing agencies, music management groups, and most recently, I am self employed as a marketing consultant. My specialities are: - Captivating and engaging social media content that catches AND keeps your audience's attention - Building Influencer/Affiliate programs from the ground up, from research to outreach and acquisition, as well as managing developed programs - Clear, concise and...

Syed K.
$10/hr
  • Trophy Icon Social Media Management
  • Social Media Content Creation
  • Email Marketing
  • Social Media Advertising
  • Marketing Strategy
  • Lead Generation
  • Instagram
  • Social Media Marketing
  • Administrative Support
  • TikTok Marketing

I am Social Media and Admin Support Expert. I have 4+ years of experience, 8k+ hours, 35+ projects. These successes are because of focus and detailed process. I have worked with clients like Creative Nation, Influencive, LiveryLeads, Player FM and many more talented team around the world. With Social Media my other key skills are, Web Research, Lead generation, Data Entry, Microsoft Office products, such as Excel and Word, Google Docs and Sheets. My Skills: -- Social media Marketing: Develop initial social media plan and presence for startup brand. Build social media calendar, posts, advertising and promotions across social media...

Leah M.
$110/hr
  • Trophy Icon Social Media Management
  • Business Consulting
  • Time Management
  • Organizational Development
  • Creative Strategy
  • Social Media Marketing
  • Content Strategy
  • Digital Marketing
  • Graphic Design
  • Learning Management System
  • Kajabi

My passion is partnering with small business owners to build lasting relationships that allow us to work together through designing strategies, mapping future success, overseeing short-term and long-term projects, and utilizing resources and technology to make an impact within the clients’ organizations. As an energetic, proactive, and collaborative entrepreneur for over 16 years, I know the dedication, motivation, and teamwork it takes to elevate your business from a hobby to a profitable endeavor. While providing my expertise through consulting, I am able to use my own business history, background, and education to influence client...

Rhianna M.
$35/hr
  • Trophy Icon Social Media Management
  • Social Media Marketing
  • Public Relations
  • Journalism Writing
  • Google Ads
  • Content Writing
  • Blog Writing
  • Strategic Plan
  • Copywriting
  • Instagram
  • Facebook Plugin
  • LinkedIn
  • Twitter
  • Social Media Website
  • Social Media Advertising

* Exceptional skills in the use of social media sites for optimal results - Mainly Instagram, Tiktok, Facebook, Twitter and LinkedIn. * Outstanding journalistic writing skills. * Advanced understanding of public relations. * Highly experienced in training and mentoring staff in PR and Journalism roles. * Experience in Google Adwords. * Excellent verbal and written communication skills. * High-level sales and customer service knowledge. * Advanced in Microsoft Office Suite programs; Excel, Outlook, Word and Publisher. I consider myself to be a highly enthusiastic, motivated and reliable individual, willing to take on all different...

$NaN/hr

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How to Hire Top Social Media Managers

How to hire a social media manager

If your Facebook page keeps getting dropped from your priority list or you post to Instagram when you happen to think about it—which isn’t often because you’re focused on running a business—your social media marketing efforts are likely running along in a flat, low-value line. The solution? Hire a freelance social media consultant. But how do you find a professional you can trust to be the voice of your brand on social media? Here’s a look at how you can get the process started and narrow your search to someone who can shape your social media strategy and be an effective ambassador.

How to write a job description for a social media manager

With a clear picture of your ideal social media manager in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.

An effective social media management job post should include:

  • Scope of work: From posting on social media to analyzing KPIs, list all the deliverables you’ll need.
  • Project length: Your job post should indicate whether this is a smaller or larger project.
  • Background: If you prefer experience working with certain industries, software, or channels, mention this here.
  • Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.

Sample social media manager project description

Title: Social media manager to grow existing channels and manage all posting.

Description: We need a skilled social media pro to help drive organic traffic to our website. This contractor will be responsible for aggregating video, graphic, and written content for our Facebook and Twitter channels. This will be a 6-8 week project that may require 20-25+hours a week. 

Deliverables: 

  • 2 campaigns to run for a month each (with concepts, goals, schedules)
  • Editorial calendar with frequency and post types
  • Benchmarks and projected growth/objectives
  • Weekly reports to key stakeholders showing content distribution, engagement, and other metrics
  • Provide recommendations to blog team based on customer questions/comments received

Requirements

  • Proven experience managing multiple social channels for a brand
  • Content marketing and writing experience
  • Experience with a social planning and listening platform
  • Include the word “glasses” in the first line of your cover letter

Please submit your proposal by month, date, year.

Ready to create a social media campaign that will help you maximize the effectiveness of your marketing campaign? Log in and post your social media management job on Upwork today.

SOCIAL MEDIA MANAGER FAQs

What is a social media manager?

In most cases, the main role for a social media pro is to actively use social networks on behalf of a business. You aren’t paying someone to play around on Twitter all day, however. Their value comes from their marketing know-how, their deep understanding of the social networks that are most relevant to your audience, their knowledge about connecting with that audience, and their passion for the dynamics of such a fast-paced environment. Depending on the needs of your business, a social media freelancer is typically responsible for:

  • Representing your business on social networks to customers, partners, prospects, and the public.
  • Keeping your audience engaged by regularly sharing relevant news and information, both your own branded content and from other sources.
  • Responding effectively to customer questions or feedback, comments from competitors, or news that impacts your audience.
  • Creating original content, which may include writing, images, photos, or video.
  • Actively monitoring news, trends, and best practices-both in general and for your industry specifically-to generate actionable insights that can improve your marketing efforts.
  • Being strategic about the use of social media by creating an overall strategy to reach your target customer, as well as managing short-term campaigns and using paid social advertising when effective and appropriate.
  • Analyzing results to fine-tune efforts going forward and report back with metrics that are meaningful for your business.

Pro tip: One thing a social media consultant shouldn’t have is the keys to your online kingdom. Don’t hand over full control of your social media accounts. Start by reviewing all posts before they go up. Make sure you have permissions in place, so you are in control of your channels at all times and no one can lock you out of your own accounts.

Why hire social media managers?

Social media helps you get found online, deliver top-notch customer service, and stay competitive. However, what that looks like for your business can vary widely from other businesses, including your competitors. Before you begin your search, identify and prioritize the skills you need most. For example:

  • How mature are your social media efforts? A business that has no existing presence or in-house knowledge will have different needs than an organization that has a marketing team and an established online community.
  • What’s your brand? Your online presence is an extension of your existing brand—not just its appearance (e.g., logo and color scheme) but also the tone and experience you want people to have when they interact with your business. The person who supports your social media efforts will often be the first point of contact for a potential customer, so it’s important they reflect the same qualities.
  • What’s the scope of work? Marketing projects often start with a creative brief, a document that outlines all the information needed to move forward, such as a description of your company, the project, your audience, and any specific challenge your business has. An international company, for example, may need someone who can coordinate efforts across time zones, languages, and cultures. Consider starting with a narrow goal or project in mind, rather than “Manage my social media presence.” The more specific you can be about what you want to achieve (e.g., increased web traffic, more social engagement, better customer support) the more likely you are to succeed.
  • What are your objectives? “Going viral” is a lofty goal that typically isn’t realistic; it takes time and consistent effort to see meaningful results. While a social media professional should help you reach your marketing and business goals, take time to research baseline expectations: Look at industry leaders to see what they do and watch your competitors to see the sort of engagement they get.
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