10 Social Media Marketer interview questions and answers

Find and hire talent with confidence. Prepare for your next interview. The right questions can be the difference between a good and great work relationship.

Trusted by

What do you think of our current social media efforts? What could we be doing better?

You want a professional who is deliberate and thoughtful. They should be able to articulate what they think is working well and what isn’t. If you have a strategy in place, they should be able to offer ways to build on it. If you don’t have one, they should be able to offer ideas that align with your business goals.

What metrics do you use to measure the success of your social campaigns?

The two most important metrics for social media are engagements and leads. Whether they’re using Twitter, Facebook, Pinterest, LinkedIn, or YouTube, a good social media specialist should be able to show quantifiable evidence that they’re reaching people who could become customers.

What channels do you think are most relevant to our business? How do you use each channel differently?

This question should give you a sense of how thoughtful the professional is and how well they know major social media channels. The real answer is that it depends on what your business goals are and where your community is. The job of a social media specialist is to find and grow that community using strategies tailored to each platform, whether that’s promoting a blog article on Facebook, using Twitter to field customer service requests, or sharing relevant content on Tumblr.

What tools do you use to manage your channels?

Good social media managers won’t just blast content onto their channels. They will have a deliberate strategy behind their campaigns and use professional tools to monitor their effectiveness. Dashboards like Hootsuite and Sprout Social give social media specialists the ability to both manage channels and perform basic analytics from one interface.

Tell me about a successful social campaign you’ve run from beginning to end.

Your social media specialist will be responsible for devising and executing campaigns, so you want to get some insight into how they approach their work. Great candidates should be able to articulate the problem they were trying to address, how they set goals, what tactics they used, and how they measured their results. It’s not necessary that the campaign was a smashing success, as long as the professional approached it in a deliberate way while gaining insights that helped them develop better campaigns in the future.

How do you use social media as a tool for customer service?

This is an opportunity for the professional to demonstrate both their strategic thinking as well as their judgment and soft skills. A good social media specialist should be able to work with your CS team to make sure that they’re providing support that’s helpful and on-brand, and also recognize when it’s better to take the conversation off social media.

Say there’s a crisis on one of our social media channels. How do you handle it?

Nobody likes it, but it’s a fact in today's digital age: Sometimes things can go wrong on social media. A great social media expert can describe the steps they’d take to resolve the situation. If you have a set of best practices in place, they should follow that plan; if you don’t have one, they should help create it.

When is it better not to engage on social media?

Again, it comes down to judgment. It might be tempting to respond to every negative comment on social media, but a good social media specialist will know how to distinguish between legitimate customer complaints and people who are just looking for attention.

What makes a piece of social media content successful?

A social media strategy is only as good as the content it produces. To be successful, a social media strategist needs more than a flair for click-worthy headlines (though that certainly helps). They need an eye for relevant, shareable content. If they’ve managed a blog before, ask them to share some examples of articles they consider successful.

Give me a couple of examples of social media experiments you’d like to run with our business.

There is no single solution when it comes to social media. Trends change, communities evolve. A good social media specialist is constantly looking for new ways to engage with their audience. They should also know how to use the results of their experiments to inform future campaigns.

Social Media Marketer Hiring Resources
Explore talent to hire
Learn about cost factors


Rating is 4.7 out of 5.

clients rate Social Media Marketers based on 40K+ reviews

Hire Social Media Marketers

Social Media Marketers you can meet on Upwork

  • $15 hourly
    Tracy Anne M.
    Social Media Marketer
    • 5.0
    • (9 jobs)
    Imus City, CAVITE
    vsuc_fltilesrefresh_TrophyIcon Social Media Marketing
    Software Utility
    Transaction Processing
    City Information Systems Utility Billing Services
    Email Marketing Strategy
    Real Estate Investment Assistance
    Energy & Utilities
    I provide excellent customer-centric service which is what most client needs — phone (both inbound and outbound), email, social media, and chat — you name it! I work as a freelancer but my previous role was an Email Escalation Analyst, Title Search Specialist, Transaction coordinator for wholesalers and virtual assistant for an Australian Recruiter. I managed customer and client complaints. I also have experience in full-cycle recruiting, background checks, job posting, and salary negotiation. I have 4 years of experience in Customer Service and 6 years of property management/real estate. I worked as a social media marketer. I reach out to social media influencers to offer our product and negotiate their rate. I qualify them depending on their statistics and line. I also manage the social media platforms of a cleaning company based in Indiana, USA. I develop marketing strategies and content of the platforms. I worked for an investment company in the US who flips land. I handled 75 transactions and closed $1M last 2021 for the company. I also worked for an Oil and Gas company in USA. I worked as a title team lead and check if the title is good before we buy their minerals. I am the type of person who will provide you with detailed daily reports even if you don't ask for it. I am also the type of person who always strives to become better every day. Punctuality on attendance and deadlines is one you can expect from me. Being in the industry for quite a while now helped me relate to my clients. I am capable of finding loopholes and errors and propose a solution for it. I deliver my works to the best of I can provide.
  • $5 hourly
    Most Suraiya K.
    Social Media Marketer
    • 4.5
    • (27 jobs)
    Khulna, D
    vsuc_fltilesrefresh_TrophyIcon Social Media Marketing
    Social Posts
    Organic Traffic Growth
    Video Editing
    Influencer Shoutout
    Influencer Research
    Facebook Marketing
    Influencer Report
    YouTube Views
    Instagram Marketing
    Twitter/X Marketing
    Influencer Marketing
    Social Media Management
    Greetings! I am a seasoned Social Media Manager with nearly four years of experience, dedicated to bolstering brand visibility and awareness for individuals and businesses alike. My expertise spans across key platforms including Instagram, Facebook, YouTube, and Twitter. I take pride in crafting and executing tailored social media marketing strategies that not only enhance your online presence but also boost your marketing and sales endeavors. My comprehensive array of services encompasses: ✅ Instagram Services: 🔰 Instagram Profile Enhancement: We kickstart your Instagram journey with a compelling profile setup and an effective growth strategy. 🔰 Content Mastery: Crafting captivating content that resonates with your audience, including engaging Reels and visually appealing posts. 🔰 Advertising Expertise: Setting up and optimizing Instagram ads to reach a broader audience. 🔰 Influencer Collaboration: Identifying, contacting, and managing collaborations with influencers who align with your brand. 🔰 Community Building: Fostering engagement, loyalty, and authentic interactions within your Instagram community. 🔰 Performance Analytics: Utilizing data insights and analytics to fine-tune your Instagram strategy for optimal results. ✅ Influencer Services: 🔰 Influencer Engagement: Establishing strong relationships with influencers to help amplify your brand's message. 🔰 Influencer Outreach: Researching, vetting, and negotiating with influencers to secure successful partnerships. 🔰 Campaign Excellence: Strategizing, executing, and reporting on influencer marketing campaigns. ✅ Twitter Services: 🔰 Twitter Presence: Setting up and managing your Twitter account to engage your target audience effectively. 🔰 Creative Polls and Posts: Crafting engaging content, including polls and posts to spark conversations. 🔰 Advertising Initiatives: Implementing Twitter ad campaigns to maximize your brand's reach. ✅ Facebook Services: 🔰 Facebook Business Growth: Elevating your Facebook business page with compelling content and effective ads. 🔰 Monetization Support: Navigating the intricacies of Facebook monetization to enhance your revenue streams. ✅ YouTube Services: 🔰 YouTube Optimization: Enhancing your YouTube channel with professional banner design, SEO, and video promotion. 🔰 Engagement Boost: Increasing engagement metrics like watch time, subscribers, views, and likes. 🔰 Content Enhancement: Creating and optimizing video content to drive authentic traffic and boost brand awareness. 🔰 SEO Mastery: Maximizing visibility through video title, description, thumbnail, keywords, and hashtags optimization. 🔰 YouTube Ads: Crafting and managing YouTube ad campaigns to reach your target audience effectively. I'm confident that my experience and skills will deliver exceptional results, tailored to your unique needs. I possess an in-depth understanding of social media algorithms and analytics, enabling me to consistently meet and exceed client expectations. Your satisfaction is my utmost priority, and I'm here to listen, adapt, and optimize your online presence. Best wishes for your business, Suraiya Khatun
  • $15 hourly
    Tufayel A.
    Social Media Marketer
    • 5.0
    • (22 jobs)
    Mymensingh, MYMENSINGH
    vsuc_fltilesrefresh_TrophyIcon Social Media Marketing
    Pinterest Ads Manager
    YouTube Development
    Social Media Content Creation
    TikTok Ad
    LinkedIn Marketing
    Twitter/X Marketing
    Digital Marketing Strategy
    Social Media Advertising
    Facebook Ads Manager
    YouTube Marketing
    Instagram Marketing
    YouTube SEO
    Google Ads
    Sales & Marketing
    Social Media Management
    Hello and welcome! I'm a certified Social Media Marketer, Facebook Ads, and Instagram Ads expert with 3 years of experience, helping clients reach their audience and achieve their marketing goals. Whether you're a small business owner or entrepreneur, I'm here to help you succeed. ⏭I know the advanced social media marketing for organic growth. I know all social media's algorithms for marketing. With my advanced marketing strategy, I know how to grow a business. I can help you manage your social media profiles, including creating and scheduling content, engaging with your followers, and analyzing your metrics to ensure you're getting the results you want. 🌕 I am an expert in managing the following platforms: ☑️ Facebook ☑️ Instagram ☑️ YouTube[Visit social media strategy profile] ☑️ Tik Tok ☑️ Pinterest ☑️ Twitter ☑️ Linkedin 🌕 My Services in SMM: ☑️ Scheduling/Posting ☑️ Trending Hashtag Research ☑️ Content Creation ☑️ Attractive Post Image ☑️ Title & Description Writing ☑️ Build your brand awareness ☑️ Increase Followers ☑️ Profile set up professionally ☑️ Reels creation ............................................................................................................................................................................................. 🌕🌕On the other hand, I am so professional in Facebook Ads and Instagram Ads. I know the advanced Ads strategy and funneling to achieve the maximum ROAS. I can assure you that you will get 100% revenue through my paid marketing. ⏭As a Facebook Ads & Instagram Ads expert my services are below: ✅ Business Manager Setup ✅ Pixel Set up ✅ Advanced Pixel Tracking ✅Conversion API Setup ✅GA4 Tracking ✅CRM Setup ✅ROAS ✅UTM ✅ Website Tracking ✅ Standard & Custom events Tracking ✅ A\B Test ✅ Lookalike Audience ✅ Custom Audience ✅ Saved/Core Audience ✅ Bid and budget optimization ✅ Dynamic Ads For E-commerce ✅ Slideshow Ads ✅ Carousel Ads ✅ Facebook pages like engagement ads ✅ Lead Generation Ads ✅Maximum Conversion with low cost ✅Research demographics, interests, and behaviors ✅ All services that you need 🌕🌕NOTE: Please visit my "Social Media Marketing" Special profile to learn more about my Facebook and Instagram Ads.
Want to browse more talent? Sign up

Join the world’s work marketplace

Find Talent

Post a job to interview and hire great talent.

Hire Talent
Find Work

Find work you love with like-minded clients.

Find Work