¡Hola! Hello! 👋🏼
My name is Nathalia Sotomayor and I'm an experienced bilingual copywriter (English and Spanish) with a degree in Advertising. I specialize in conversion copywriting, social media, and content creation. ✍🏼
My mission? To help brands build genuine connections with their audience through storytelling and data-driven strategies.
For the past 6+ years, I've written copy for social media, emails, websites, landing pages, sales pages, video scripts, and traditional media with brands like McDonald's, AT&T, and Fairmont.
And if there's one thing I've learned...
It's that every business in the entire world NEEDS copywriting. I mean, how else will your brand stand out from your competitors?
While there are many sales techniques, I've learned that crafting a powerful tone of voice and personality is vital for a successful marketing strategy.
Because... NEWS FLASH! 📣
Consumers nowadays don't just wanna know if a product or service is "super high quality" or has "the most remarkable features". 🚫
Consumers care about brands that stick to their values no matter what. The ones that create relatable content and engaging experiences. The ones that make them feel seen, heard, and valued.
Yup, you guessed it: they prefer ads that don't look like ads.
And these can only be done by bridging the gap between direct response principles and brand storytelling.
That's where I come in. 🦸🏻♀️
With the power of compelling copywriting and a whole lot of research, I can create your brand's tone of voice and personality from scratch, no matter your niche.
I can develop a captivating story that resonates with the crowd and leads to conversions.
And while we're at it...
I will help you build a loyal community by creating content that CONVERTS through education, inspiration, and entertainment.
Whether you're starting a new business or need a brand refresh, you can use this branding across all communication materials (from internal customer service emails to social media community management).
The key is to stick to your core values and to keep these three questions in mind: 1) What do my customers value? 2) What are their needs, fears, and desires? 3) How can I serve them?
My goal is to give your audience an incomparable brand experience mixed with irresistible offers that'll keep them coming back for more.
My services are available in English and Spanish and apply to ⏬
💬 Branding Strategy (Personality and Tone of Voice)
💻 Copy for websites, sales pages, and landing pages
📱 Social Media Strategy
Ready to skyrocket your sales? 🚀
Visit afuegocopy.com to learn more about my skills, services, and past work.
Hope to work with you soon!
English to Spanish Translation
Spanish to English Translation
Social Media Copy