I am a versatile professional with a wealth of experience in web project management, web development, web design, and digital marketing.
* +20 years of digital marketing, digital design, and development experience with WordPress, HTML, CSS, PHP, phpMyAdmin, SQL
* I manage your project from start to finish, communicate regular updates, and provide visibility into project status through Trello, Asana, or other project management tools.
* Domain Names, Server Management and Hosting, Email Management
* Digital Marketing Strategy, SEM, Advertising, Social Media Strategy, Email Strategy, Content Strategy
My career, spanning over 20 years, includes illustrious stints at Amazon, BBVA USA, Cadence Bank, BCBS, Intermark, Southern Progress, as well as significant achievements through independent freelance endeavors.
In my various roles, I have been instrumental in designing and implementing content marketing strategies and social media strategies that have won executive buy-in. As a governor of corporate content marketing efforts, I orchestrated a blend of third-party licensed content and original content production. I served as the operational manager, editor, and producer for social media posts across all major platforms including Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Glassdoor. Notable achievements in this domain include forming a cohesive brand voice, reconstructing enterprise's social media focus towards transparency and engagement, and creating strategies for associate advocacy programs.
In the retail sector, I established a comprehensive digital strategy that involved setting objectives, tasks, roadmaps, and revitalizing digital KPIs. I was also responsible for setting up consistent reporting to executive management and initiating the implementation of Agile methodology. I took a data-driven approach, developing an ROI model for mobile and online banking channels, managing product backlogs, and devising cost reports of digital channel delivery.
Throughout my career, I've demonstrated a strong ability to lead complex projects. I headed the successful launch of the first web service integration with a third-party broker through Amazon Web Services and led the redesign and implementation of a new mobile user experience. I have consistently interfaced with and negotiated the prioritization of new features with various departments, strengthening relationships with cross-functional teams to deliver integrated projects.
In recent roles, I've driven end-to-end digital sales strategies, managing a $9M annual capitalization budget and leading a significant channel transformation strategy. I was instrumental in launching a complete channel rebranding, new product cross-sell opportunities, and enhancing the productivity of cross-functional teams through Agile processes.
As a senior leader at Amazon, I am responsible for the strategy of Delivery Support in the Americas and the worldwide Escalations Program, managing program teams, and negotiating prioritization with stakeholders. I implemented various strategies that improved agent performance, led the operational launch of a new chat support channel, and reduced contact handle time, generating substantial savings.
My ability to seamlessly blend technical expertise with creative vision and strategic acumen makes me an ideal partner for your digital needs. I eagerly anticipate the challenges and opportunities that each new project brings. Let's connect and make your digital vision a reality!
Web Design
