💼 PORTFOLIO
amyciceraro.com
👩🏼💻 WHY ME
I’m passionate about connecting people with solutions. With over 10 years of experience in digital marketing, marketing operations, and CRM management, I specialize in optimizing systems that drive growth and efficiency. My expertise spans email marketing, CRM administration, marketing automation, integrations, analytics, sales enablement, and customer experience.
I don’t just "drive traffic" and count clicks—I’m committed to creating systems and processes that engage customers, optimize conversions, and streamline operations. My clients typically see a return of $46 for every $1 spent, and I’m here to bring that same level of success to your business.
✅ SERVICES
▪︎ Marketing Operations: I manage and optimize the entire marketing tech stack, ensuring seamless integration between tools, and driving operational efficiency.
▪︎ CRM Administration: With extensive experience as a HubSpot SME, I configure, manage, and optimize CRM systems to support sales and marketing goals.
▪︎ Email Marketing: While my expertise has expanded, I continue to deliver top-tier email marketing services, including lifecycle automations, campaign management, and deliverability optimization.
▪︎ Automation & Integration: I design and implement automations that streamline workflows, enhance customer engagement, and improve lead management. I also manage complex integrations between various platforms, including HubSpot, Salesforce, Google Suite, Slack, and more.
▪︎ Sales Enablement: I build and optimize tools, dashboards, and processes that empower sales teams to close deals more effectively, including pipeline management, lead scoring, and targeted automations.
▪︎ Analytics & Reporting: I develop custom dashboards and reports to track key metrics, provide actionable insights, and support data-driven decision-making.
▪︎ Customer Experience: I design and implement strategies that enhance customer journeys, from initial contact through retention, ensuring a seamless and satisfying experience.
Your project needs a specialist who is passionate, meticulous, and strategic. You need me!
Beyond my deep technical skills, I bring a strategic approach to every project, ensuring that every action is aligned with broader business goals. My work at Willdan, where I built and managed a comprehensive HubSpot CRM instance, and my consulting experience with various clients, have equipped me to handle complex challenges and deliver exceptional results.
📌 EXPERIENCE
Independent Consultant (6 years): I’ve had the privilege of working with clients like Willdan (6 years), BACtrack (4 years), Festival Pass (2 years), Elizabeth & Clarke (1.5 years), Nanit (6 months), Koha Pet, Bonafide Health, and more.
Head of Marketing (2 years): At a multi-million dollar e-commerce B2C and B2B company, Ship Sticks, I drove substantial growth and transformed marketing processes.
Creative Agency (2 years): Served as Email Marketing Manager, UI Design Lead, and Art Director, collaborating with startups, small businesses, and medium-sized companies.
🛠 MARKETING TOOLBOX
CRM & Automation Tools: HubSpot, Salesforce, Klaviyo, ActiveCampaign, SendGrid, Zapier, and Shopify Plus
Design Tools: Sketch, Photoshop, Illustrator, InVision
Funnel Builders: HubSpot, Shopify, Unbounce, Leadpages, WordPress
Analytics & Reporting: Google Analytics, Looker Studio, HubSpot Reporting, Custom Dashboards
Customer Engagement Platforms: PostScript, Yotpo Reviews, Swell (now Yotpo) Loyalty, and Smile Rewards
👨👩👧 MORE THAN A MARKETER
When I’m not optimizing customer experiences and driving business growth, I enjoy spending time with my family, diving into historical fiction, playing board games, and checking items off my to-do list.
Web Design
