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Hire the best Website Copywriting Freelancers in Victoria

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  • $50 hourly
    • 4.9/5
    • (22 jobs)
    🎬 Award-Winning Screenwriter | Video Production Pro | Creative Director 🎬 👋 Hi, I’m Rhys—your go-to creative powerhouse with a passion for transforming ideas into reality! With a background in screenwriting, video production, and creative direction, I’ve worked with top-tier brands like Puma and Cricket Australia, delivering results that captivate and convert. ✨ What I Bring to the Table: Screenwriting: From feature films to TV pilots, my scripts have caught the attention of producers worldwide (ask me about my screenplay on Douglas Mawson's Antarctic adventures)! Video Production: Expert in editing, color grading, and all things post-production. Whether it's branded content, commercials, or social media ads, I make sure it all pops. Creative Direction: I lead projects with confidence, blending creativity and strategy to tell stories that resonate—across film, social, and digital platforms. 🏆 Notable Highlights: - Covered a YBN Cordae concert at Melbourne Central’s Puma store. - Completed a Masters in Screenwriting with scripts currently in talks with producers. - Directed commercial campaigns that have helped brands reach millions of new customers online. 📈 Keywords that Describe Me: Video Production, Screenwriting, Creative Direction, Post-Production, Commercial Campaigns, Content Marketing, Branded Content, Social Media Strategy, Storytelling, Scriptwriting. 💬 Ready to take your project to the next level? Whether you need compelling copy, award-winning screenplays, or engaging video content, let’s make magic together! ✨
    Featured Skill Website Copywriting
    Blog Writing
    SEO Writing
    Writing
    Search Engine Optimization
    Content SEO
    Copywriting
    Writing Critique
    Ghostwriting
    Screenwriting
    Book Review
    Content Writing
    Book Writing
    Blog Content
  • $49 hourly
    • 5.0/5
    • (3 jobs)
    Hi, I’m Michael👋 I scaled a business built around an engagement-driven platform to $97K/month profit in 7 months, and helped develop an automated trading system for a $2.2B hedge fund that cut execution costs by 17%. I automate systems and processes—specialising in sales and marketing automation, leveraging leading-edge tools and AI (Make.com, Zapier, n8n, and GPT-4). Founder of Inflowork. --- Now, I know “automation” doesn’t always scream excitement—but when it’s quietly generating revenue, booking leads, following up faster than a human ever could, and giving you hours back every week, it starts to feel a lot like magic. Over the years, I’ve worked with all sorts of businesses—helping them unlock new revenue, streamline the way they work, and grow without the usual chaos. A few wins I’ve been proud to be part of: • Helped an award-winning winery boost returning customer bookings by 56% in 6 weeks using a cold email system and retargeting funnel. • Added $40K/month in new revenue for home services businesses by tightening up sales processes and improving close rates. • Built end-to-end marketing automation—lead gen, CRM workflows, conversion flows—across a bunch of fast-moving companies. • Led content strategy and got hands-on with content creation, plus optimised websites for SEO and conversions where it counts. Industries I’ve worked in include: • Healthcare • HR and recruitment • Wine and hospitality • Home services • Finance and trading • Wagering I’m all about delivering real, practical value—not fluff—and setting things up in a way that actually supports long-term growth. Good communication, clear expectations, and doing work I’m genuinely proud of matter a lot to me. I’m in it for the long game—keen to build relationships that go beyond just one project and actually grow with your business If that sounds like your vibe, I’d love to chat.
    Featured Skill Website Copywriting
    Website Optimization
    API Framework
    n8n
    Make.com
    Cold Email
    AI Implementation
    AI Content Creation
    Content Development
    Email Automation
    Marketing Automation
    CRM Automation
    Automation Framework
    Automation
    Marketing
  • $50 hourly
    • 5.0/5
    • (161 jobs)
    Words, glorious words! I love them and the power they hold. If you're on the hunt for creative copy, you've hit your target. Skill set: FREELANCE COPYWRITER & JOURNALIST: I thoroughly enjoy creating engaging copy for a wide variety of individuals and organisations. Web copy, blog posts, product descriptions – I do it all ... plus a bit of editing here and there. Industry experience: Recruitment, health, medical, sales, IT, business coaching, real estate, design, pets and more. SELF-PUBLISHING: I’ve supported authors with their book marketing by writing book blurbs, media releases and blog posts as well as a little website maintenance on the side. ONLINE BOOKSTORE: I went it alone for a bit and ran my own business; a successful online bookstore (yes, words again!). COMMUNITY DEVELOPMENT: I’ve worked for a non-profit, fundraising and marketing to help children in developing countries. In this rewarding role, I was a ‘Jill-of-all-trades’ with media liaison, marketing, content production, desktop publishing, public speaking, customer support, customer retention and data entry duties. PERSONAL APTITUDE: I am a highly organised individual who believes in meeting - and exceeding - deadlines. I really do love words and if I'm not helping someone craft theirs, you're likely to find me with my head stuck in a book!
    Featured Skill Website Copywriting
    Feature Writing
    Social Media Copy
    Email Copywriting
    Sales Copy
    Content Rewriting
    AI Content Writing
    SEO Writing
    Direct Response Copywriting
    Blog Content
    Copywriting
    Copy Editing
    Blog Writing
    Online Writing
    Content Writing
  • $20 hourly
    • 5.0/5
    • (7 jobs)
    Hello, my name is Simon Quinn and I am a highly skilled copywriter and educator with over 3 years of experience crafting persuasive and engaging content for a diverse range of clients. My expertise in creative writing and education enables me to produce compelling and impactful content that resonates with audiences and drives results. I have helped research and format articles for a top performing Substack. I have a proven ability to write and edit compelling educational content. This experience has honed my skills in crafting persuasive and engaging press releases and social media posts that are tailored to the specific needs of my clients. In addition to my professional experience, I possess a passion for writing and education that drives me to constantly improve and innovate. My strong work ethic, ability to meet deadlines, and thrive under pressure make me an ideal candidate for fast-paced environments. As a proactive and adaptable individual, I am able to think creatively and generate new ideas, making me a natural problem-solver. I am excited about the opportunity to bring my skills and experience to your team and contribute to the success of your projects. I am confident that my ability to craft compelling and engaging content will make a significant impact on your business. Thank you for considering my application.
    Featured Skill Website Copywriting
    Adobe Creative Suite
    Creative Writing
    Writing
    Social Media Advertising
    Copywriting
    Sales Copywriting
    Sales Funnel Copywriting
    Outreach Email Copywriting
    Email Copywriting
    Campaign Copywriting
  • $40 hourly
    • 4.9/5
    • (57 jobs)
    EXPERT COPYWRITING & CONTENT WRITING TO BOOST YOUR BUSINESS My content will drive more prospects to your website or online store and generate more exposure, likes, subscriptions, and sales for you. The number one goal of your website, sales page, email sequence, or advertising campaign should be to command your audience’s attention, engage them, and motivate them to take action – That’s where I come in! My job is to take YOUR message and craft it in a way that entices, engages, and moves your audience to a desired action. When it comes to copywriting, I know my stuff. 5+ years of sales copywriting and content writing experience. 10+ years of corporate experience across advertising, publishing, and media sales. My specialties are: - Captivating, on-brand website copy that catches AND keeps visitors' attention. - Landing pages and sales pages that were born to convert. - Email copy (autoresponders) that people actually want to read. Cold email and email to existing subscribers. - Blog posts that naturally incorporate keywords to ensure you rank higher in Google. Trust me, Chat GPT can only do so much! - Product descriptions that avoid standard advertising rhetoric. Because let's face it, it's more fun to add some personality! - Ad campaigns that capture the perfect combination of brand personality and just the right amount of persuasion (without being too 'salesy'). - Content that resonates with target audiences — whomever they are and whatever their motivations — and drives engagement across social media. - Concise, compelling, and newsworthy press releases that will quickly have your company being noticed and talked about. To stay relevant, you need content and sales copywriting that evokes an emotional response from your audience. But you're too busy running your business to spend hours creating content. Thankfully, there are folks like me that love doing exactly that! Save yourself the hassle and let me turn your tired and drab content into copywriting that packs a punch. This means more views, more leads, more subscriptions, and more sales for YOU! After graduating from high school, I completed a Bachelor of Communication (Majoring in Journalism) and a Diploma in Professional Writing and editing. These studies provided me with a comprehensive understanding of news and digital media, as well as effective communication practices within the business world. I’ve since gone on to work in media sales, publishing, and advertising roles for companies such as News Corp Australia, Bauer Media, and Fuji Xerox. I’m now fortunate to work as a freelance copywriter and content marketing specialist (in other words, a copywriting nerd). In addition to this work, I love meeting new people, eating spicy food, playing just about any sport, and binge-watching on Netflix. For examples of my work, please refer to my website: jacobgregorycontent.com. If you'd like to see different samples, let me know, and I can send you any relevant documents or links. I look forward to working with you. JACOB
    Featured Skill Website Copywriting
    Digital Marketing
    Blog Content
    Product Description
    Website Content
    Email Marketing
    Ad Copy
    Technical Writing
    Copywriting
    Email Copywriting
    Editing & Proofreading
    Sales Copywriting
    Sales Writing
  • $100 hourly
    • 5.0/5
    • (49 jobs)
    Back on Upwork—bringing 13+ years of experience in health and wellness content creation. After a two-year break to focus on off-platform projects, I’m back and ready to deliver the same high-quality results I’ve built my reputation on. With a strong track record in health, wellness, and nutrition writing, I prioritise clear communication, timely delivery, and content that drives engagement and builds trust. Finding it challenging to consistently develop the kind of content that keeps your audience engaged? I help health and wellness brands, clinics, and businesses grow through well-researched, reader-friendly content. Whether you need compelling blog posts, polished articles, lead-generating eBooks, or beautifully structured newsletters—I’m here to help. ✅ What I Can Do for You • Blog posts, articles, and website content • eBooks and lead magnets • Copywriting for landing and sales pages • Email marketing (EDMs, newsletters) • On-page SEO optimisation • Ghostwriting and rewriting • Proofreading and editing • Infographic copy and design • Digital marketing content strategy 🧠 Areas of Expertise • Health & Wellness • Nutrition • Skin Health • Beauty • Longevity 🤝 Why Hire Me? • 15+ years of industry experience • Qualified nutritionist, dermal therapist, and public health graduate • Professional-grade content backed by evidence and optimised for SEO • Perfectionist approach with excellent attention to detail • 100% original, plagiarism-free work • Unlimited revisions until you’re happy • Friendly, flexible, and highly responsive 💬 Let’s work together! I’m happy to discuss custom content needs beyond the health space as well. Communication and collaboration are key, and I’ll always take the time to understand what works best for you. Reach out anytime—I’m approachable, professional, and ready to help your content shine.
    Featured Skill Website Copywriting
    Blog
    Copywriting
    Proofreading
    Content Writing
    SEO Keyword Research
    Article Writing
    Nutrition
    Copy Editing
    Newsletter Writing
    Email Copywriting
    Blog Writing
    Website Content
    Ghostwriting
  • $90 hourly
    • 5.0/5
    • (54 jobs)
    There are a thousand reasons we write. We craft articles that educate. Stories that make us laugh. Copy that sells. The written word however, only has one mission statement. To keep those reading it... Reading. With every piece of content you hire me to create, I strive toward this mission. Whether it be through long-form blog articles, SEO-centric writing, or sharp, engaging sales copy, I will keep your readers engaged. In the end, they'll remember your name, they'll want to buy your products and engage with your ideas, and they will definitely be coming back for more. ____________________________________________________________________ ⭐️⭐️⭐️⭐️⭐️ "Couldn't be more impressed with Harrison's copywriting. Excellent web copy delivered at an incredibly fast pace - all within the constraints of a vague brief. Thanks Harrison!" ⭐️⭐️⭐️⭐️⭐️ "Working with Harry was an absolute pleasure. Everything was organized. The level of his copywriting is excellent and his turnaround time was spot on. I Look forward to working with him again and I would definitely recommend him!" ⭐️⭐️⭐️⭐️⭐️ "We've used Harrison a number of times and like always he was great to work with and delivered an excellent result." ⭐️⭐️⭐️⭐️⭐️ "Great communicator and exceptional copywriter! I can highly recommend Harry if you need excellent selling copy for your website or any other marketing needs." ____________________________________________________________________ I personally guarantee... ➣ to create captivating web copy that increases traffic and drives sales ➣ to always provide thorough research and professional writing ➣ to create 100% original and engaging pieces ➣ to use my knowledge of SEO best practices to make content that ranks ➣ to maintain an open line of communication and provide updates on my work ➣ to meet deadlines and to work within strict timeframes I'd love to hear about your copywriting needs. Reach out and let's have a chat. Harrison
    Featured Skill Website Copywriting
    Blog Writing
    Copywriting
    Sales Copywriting
    Content Marketing
    Creative Writing
    Content SEO
    SEO Strategy
    Sales & Marketing
    SEO Writing
    SEO Performance
  • $160 hourly
    • 5.0/5
    • (72 jobs)
    I'm an experienced, passionate, strategic communications professional, currently working in local government. I have over 13 years' experience in the communications field, across many industries. I am dedicated to delivering strategic, compelling and effective communications. Specialties: copywriting, communications strategy, content strategy and management, employee engagement, social media and project management.
    Featured Skill Website Copywriting
    Communications
    Communication Strategy
    Copy Editing
    Sales Copywriting
    Copywriting
    Marketing Communications
    Marketing Collateral Development
    Email Copywriting
  • $35 hourly
    • 5.0/5
    • (4 jobs)
    Most copy is dead on arrival – filled with fluff, keyword-stuffed, and not remotely relatable. I write content that PEOPLE read, not just web crawlers. Whether it’s SEO content for brands or B2B copy for SaaS, I specialize in crafting the simple out of the complex. It will be strategic, clean, and most importantly… human. I specialize in: 🔥Tech, Cybersecurity, SaaS copy that cuts big ideas into digestible pieces. 🔥SEO content that ranks, engages, and converts. 🔥Brand storytelling that relates to readers and boosts loyalty. 🔥Email sequences that build trust and grow your tribe. 🔥Lifestyle content that inspires, captivates, and educates. With 4+ years of freelance writing experience, I’ve helped start-ups, tech companies, and travel brands communicate with clarity and character. My focus is the core of content marketing: delivering high-ranking content that people want to read. Tools I work with regularly: ✅Ahrefs, SEMrush, SurferSEO; ✅ChatGPT, Gemini, Perplexity; ✅WordPress, Shopify, Wix; ✅Slack, Trello, Notion. You deserve content that sounds human, connects with readers, and ranks… so let’s connect.
    Featured Skill Website Copywriting
    Business Writing
    Comedy Writing
    Copywriting
    Email Copywriting
    Campaign Copywriting
    Article Writing
    Ad Copy
    Content Writing
    Blog Writing
    Sales Copy
    Writing
    Travel Writing
    Search Engine Optimization
    SEO Writing
  • $75 hourly
    • 5.0/5
    • (11 jobs)
    Alrighty. I know what you're thinking. You’re thinking… What kind of self-proclaimed copywriting expert starts his Upwork profile with the word 'alrighty'? That's not even a real word. Well, you're right. Technically, it’s not a real word. I looked it up in the Oxford dictionary just to be sure (and the Merriam-Webster one to satisfy you Americans). 'Alright' is a word. But when you attach a ‘y’ to the end, it doesn't make the cut. But here's the thing. If you are worried about the fact it isn't a real word, then you don't get copywriting. Because copy should be written the same way people speak. And people say 'alrighty'. Or at least, I do. And if you're wondering why on earth I started my profile with that word, well... It's because I wanted to get you reading. That's what good copy should do. Get you reading. Of course, good copy should display benefits, too. But the benefit of you reading up until this point is pretty clear. You know I can write well. And you know I'm not some cookie-cutter copywriter who writes 'words that sell'. Yawn. But, just to tick off a few more boxes, here are some other benefits you’ll get when working with me: • Your copy will convince your target market to buy your product or service • Your copy will position you as the ONLY choice in your industry • Your copy will be easy to read (sorry Shakespeare) • Your copy will be delivered on time, every time Alrighty (it should be a word, dammit), now that we’ve got that out of the way… What else do you need to know? Maybe a few fun facts that prove I’m more qualified than other copywriters you’re considering, like: • I’ve written 100s of high-converting emails and sales pages for one of Australia’s largest direct response agencies (their head of digital said my recent sales page was the ‘best she’d ever read’) • I study all the top copywriters… including greats like Gary Halbert, Ben Settle and John Carlton, as well as newcomers like Daniel Throssell and Robert Allen (seriously, I read marketing emails in my spare time) • I have a Bachelor’s degree in creative writing (which means I can write copy that stands out from the crowd) and another in Commerce (so I can offer ‘big picture’ advice on your marketing strategy) • I’m way nicer than my twin brother Todd, who is on Upwork trying to convince people he’s not really the ‘evil twin’ (seriously, search ‘Todd Allison’ and if you look really close at his profile picture, you’ll see his devil horns) Ok… what’s next on the list? Ah yes. Samples. If you came here looking for some… You can send me a message and ask. I’d rather not leave them here for the internet to steal. But, to be honest, the best sample you can read is actually the one you're reading right now. Because it's not some piece of work where I had to follow a restrictive copy brief, adhere to brand guidelines (*shudders), or have my work changed by an egomaniac entrepreneur who 'read a David Ogilvy book once.' It's just me being me. Writing creative copy that engages, entertains, and sells. If you want me to do the same for your business, then feel free to: • Accept my proposal • Send me a message • Make me an offer I promise I’m really nice in person. -Lee ‘not the evil twin’ Allison P.S. Wait! I forgot to include testimonials! I suppose you can read some from my Upwork clients below. Alternatively, here’s one from my Mum… “He’s a good boy but I wish he’d call more often.” Just kidding. I call Mum every week.
    Featured Skill Website Copywriting
    Lead Magnet
    Klaviyo
    About Us Page
    Sales Copywriting
    Video Sales Letter
    Sales Funnel Copywriting
    Sales Letter
    Squeeze Page
    SEO Writing
    Email Marketing Strategy
    Email Copywriting
    Copywriting
    Landing Page
  • $65 hourly
    • 5.0/5
    • (14 jobs)
    Looking for an expert direct response copywriter? One who can write a high-converting landing page? Build out a funnel that generates piping hot leads? Or set up flows in Klaviyo that skyrocket your email revenue? It’s hard being you. Sifting through 20, 30, 40+ proposals. Reading the desperate cries of “pick me, pick me”. Top copywriters demanding $5K just to set up their MacBook. The rest only found out what ‘copywriting’ was a few days ago. Isn’t there someone on here who is: • Responsive ✅ • Experienced ✅ • Great ✅ • Works for a rate ✅ A ‘hidden gem’ with years of successful experience off Upwork… who’s trying to establish themself on Upwork? Let’s get real. That’s what you came to Upwork to find. Value. Not just that. But someone who can deliver so well, you get out of your seat and shout “yesssss, finally!!!” as your coffee goes flying off your lap. Ok, you don’t wanna spill your delicious latte… But the first part, yes. The truth is, most copywriters on here are annoying. ‘Storytellers’ who don’t know what direct response means. (We’re not writing a screenplay here guys. We’re selling stuff, really well.) And at the other end of the scale? You’ve got the egomaniacs who charge too much. There are even a few guys on here charging $999/ hour! Are they worth it? Nah. It’s a psychological trick to get you to think they are. I know because, unlike them, I was a provisional psychologist. I got first-class honours from Monash University, thank you very much. And I used to be a counsellor for a living. So part of me dies inside every time I see clients like you get suckered in by a “psychological sales writer” who claims to “know your target market better than they know themselves.” Don’t hire those guys. (I mean, the top dollar guys write ok copy, but their main appeal is to save you time searching through all the crap) If you’re reading this, though, your search is over. You found the ‘goldilocks’ of copywriters. And no, I don’t mean I’m gonna steal your porridge. What I mean is that I’m not too hot, not too cold – just heart-warmingly, soul-affirmingly, effervescently right. That’s why I’ve been able to: - Work for the past 3 years as the ‘behind the scenes’ copywriter one of the biggest digital marketing agencies in Australia - Write 100s of high-converting sales pages, landing pages, and emails for clients from all walks of life - Double conversions on a landing page for Australia’s #1 builder… using just ONE headline - Generate as many sales call bookings with my first email to a coaching business’s list… as they’d generated in their previous 7 emails combined (we're talking about a 7-figure business here, too) - Become a better copywriter than my twin brother, Lee Allison Yes, that's right, I have an identical twin who is also a copywriter. And he is disgracefully out there on Upwork right now calling me his ‘evil twin’. The sheer nerve of that guy. (Seriously, search ‘Lee Allison’ and you’ll see his treachery for yourself.) But if you wanna hire me, the better twin, then follow these steps: 1. Hit the ‘offer’ button on my profile. 2. Be glad you did. You’re in for a wild ride. - Todd ‘the better copywriting twin’ Allison
    Featured Skill Website Copywriting
    Ecommerce
    Sales Funnel
    Ecommerce Website
    Email Campaign Setup
    Klaviyo
    Email Campaign Optimization
    Lead Magnet
    Sales Writing
    Email Marketing
    Sales Copywriting
    Sales Funnel Copywriting
    Landing Page
    Copywriting
    About Us Page
    Ecommerce Marketing
    Email Copywriting
  • $35 hourly
    • 5.0/5
    • (6 jobs)
    - Experienced teacher in both classrooms and online settings. - Curriculum planning and development. - Educational content creation and editing. - Explicit instruction. - Instructional design. - Expert in pedagogical knowledge and engaging lesson planning and teaching. - ESL (English as a Second Language) professional. - Copywriting specialist from websites to articles and everything in between. - Creative and academic writing expert.
    Featured Skill Website Copywriting
    Instructional Design
    Copy Editing
    Education Presentation
    Teaching English
    Teaching English as a Foreign Language Certification
    Educational Software
    Writing
    ESL Teaching
    Copywriting
    Marketing
    Content Writing
    English
    HR & Business Services
    Education
  • $45 hourly
    • 5.0/5
    • (5 jobs)
    Stop Looking and Start Reading about My Qualifications Now! I understand the frustrations you may have - lack of time, limited budget, language challenges with other Freelancers, or you don't know how to progress your business to the next level. Rest assured that I'm a native English speaker and writer. Plus, I have the skills, knowledge, and passion to deliver exceptional results for YOU... no matter how small or large your project is. With more than 20 valuable years of experience in various industries, I have achieved incredible results in the Marketing Field. I've worked with individuals, small companies and large corporations including Fosters, GE, FlyBuys, ALH Group, AGL and others. I invite you to look at some of my skill sets and expertise listed below, and then hire me to do your job! *** SKILLS and EXPERTISE HIGHLIGHTS *** • Sharp analytical skills to identify trends, anomalies, behavioural changes, opportunities and threats, so your business can get the edge. • Highly skilled in end to end marketing with expertise in loyalty, retention and lifecycle management. • Developing unique article and blog content to attract, retain and influence customers from industries including travel, education, through to health. • Exceptional skills in digital and direct marketing, including copywriting, developing visuals, keyword research... through to pre- and post-campaign analysis. • Proposition development based on primary and secondary market research, customer profiling, segmentation, product/service strengths... as well as detailing the customer experience. • Strategy and development of integrated marketing campaigns from gaining consumer insight, copywriting, to campaign development, execution, and analysis. • Creator of compelling ad campaigns including headlines, copy, taglines, images and visuals for various niches from health to finance. • An astute ability to identify business issues and opportunities, and developing innovative solutions. • Extensive graphic design skills, developing flyers, brochures, magazine ads, social media assets, letterheads, cards, invitations, ebooks, lead magnets, banners, stickers, and more! *** QUALIFICATION HIGHLIGHTS *** - Dream Team Copywriting Program, the Australian School of Copywriting - Copywriting: Writing for Profit, the Australian School of Copywriting - Digital Direct Marketing, ADMA - Direct Marketing Certificate, ADMA - Problem Solving and Decision-making Course, Kepner Tregoe - Bachelor of Business (Marketing and Human Resources) *** YOU CAN ACHIEVE YOUR GOALS TODAY *** Rest assured I am the person you need! I thrive on achieving the highest quality results. Through my tremendous work ethic, positive attitude, and passion I will deliver the results you've always wanted. And... don’t forget, I do understand ENGLISH! Thank you for your time and I look forward to working with you soon!
    Featured Skill Website Copywriting
    Graphic Design
    Marketing Management
    Writing
    Marketing Consulting
    Copywriting
    Sales Copywriting
    Marketing
    Editing & Proofreading
    Sales Writing
    SEO Writing
    Marketing Communications
    Blog Writing
    Email Copywriting
    Campaign Copywriting
  • $75 hourly
    • 5.0/5
    • (21 jobs)
    Howdy 👋 I’m Kristina. I've been a Senior Copywriter, Brand + Marketing Strategist & Journalist for 16 years with a Masters Degree in Communications & Journalism. My secret sauce? I help eCommerce brands and forward-thinking businesses make BANK with clear-as-day messaging and custom-fit sales strategy. Translation: I'll help take your copy from plain (read: boring) vanilla to cookies 'n' cream (with a cherry on top). But not just any ol’ “let’s throw it at a wall and see what sticks” type of copy… …Human-generated copy that WORKS. Because it… + Speaks your customers’ language (uses the words and phrases that THEY use) + Responds to your prospects’ deepest fears, hesitations and desires + Relies on persuasion techniques and sales psychology to get people to take ACTION ...Zero-guesswork, zero-fluff copy that CONVERTS! No AI robots required (except for some pretty polishing and proofing). I have been trained by Copyhackers (the company that coined the term "conversion copywriter") and I’ve worked with more than 300+ brands in the DTC and B2B space on copywriting and marketing campaigns. We’re talking 8-figure heavy hitters to scaleable startups. In short? I love turning big, audacious ideas into real, money-making strategies. So if you're ready to get your most skeptical prospects LEAPING over the fence and sprinting to checkout? Send me a message and let's talk. ⭐In a nutshell... here's what I do ⭐ 📣 Specialising in Conversion Copywriting, Sales Messaging, Tone of Voice Development and Marketing + Brand Strategy. 📣 Psychology-backed sales strategies that help you connect with your customers. ✅ 16+ years writing for 6, 7 & 8 figure eCommerce and B2B brands Capabilities: ■ website copy ■ social media copy ■ SEO optimised website copy ■ blog copy ■ product page copy ■ sales funnel copy ■ landing page copy ■ course landing page copy ■ email copy ■ press release copy ■ VSL and script copy ■ brochure copy ■ webinar copy (including landing pages, email scripts and follow up email scripts) ■ podcast copy ■ strategic partnership outreach email scripts ■ tone of voice development ■ packaging copy & product naming ■ brand naming ... and more! INDUSTRIES I LOVE Beauty, Wellness, Health, Nutrition, Travel, Food, Real Estate, Tech, Interiors, Fashion, Fitness, Spirituality, Sustainability, Real Estate, Architecture, Property, Numerology, Energy Healing, Bioenergetics, Yoga, Spirituality, Dating, Relationships, Tarot, Organic Food, Gardening, Online Courses, Marketing, Eco Living, Personal Care, Crypto, Finance, Tech. ⚡Don't just take my word for it! Here's what a few of my clients have had to say about my work ⚡ 🏆 A few recent client reviews on Upwork describing the quality of output and value that you can expect from working with me: "Kristina really over-delivered on the project and was by far the most enthusiastic and proactive copywriter I've worked with so far. Which makes a huge difference in collaborations. Her work was also really on brand." "Kristina was phenomenal with this project. The copy she helped create was punchy, powerful and went above and beyond our expectations. We were seriously impressed with the quality of work and loved collaborating creatively with Kristina as an individual. Would definitely recommend you work with Kristina if searching for an experienced, talented copywriter. " "In the beginning I wasn’t sure if I actually needed a copywriter or of the value one could add, but boy am I happy that during my search I found Kristina! From the very beginning I felt like I had a partner who was equally excited and keen about my new business and website. Kristina’s communication and professionalism made working with her a pleasure, the end result was web copy and tone of voice that I’m so happy with and couldn’t have gotten it anywhere near that level myself. I will continue to work with Kristina for marketing and SEO services and I would highly recommend working with Kristina to anyone." ⭐ Reviews from past long-term clients: “Kristina single-handedly transformed our business. Before working with her, our brand lacked the tone and personality needed to reach a very niche audience. Kristina helped give the brand an actual personality and helped develop our strategic messaging and marketing, which led to high growth in our oral care sector. People still comment on how clever our website copy is.” - Sabrina, Founder, Keeko Oral Care "Because of Kristina’s blog posts, we experienced a 30%+ increase in blog traffic to the website month to month.” - Hayden, Founder, Zea Organic "Our email open rates and website click-through numbers have increased exponentially since working with Kristina. She writes with lots of personality and goes the extra mile to nail our brand voice through sales psychology and getting to know our customer intimately." - Louise, Marketing Manager, Vitality Brands
    Featured Skill Website Copywriting
    Journalism Writing
    Freelance Marketing
    Social Media Audit
    Sales Funnel Copywriting
    Copywriting
    Sales Copywriting
    Technical Copywriting
    Social Media Content
    Marketing
    Marketing Audit
    Journalism
    Email Copywriting
    Campaign Copywriting
    Blog Writing
  • $94 hourly
    • 5.0/5
    • (2 jobs)
    Why you should work with me: Done by Me, the Founder. Not just “done by a senior”, it’s done by me. A local expert with 14+ years' experience. No handovers. Commercially-Minded Strategy. No fluff or agency mindset. I treat every account like it’s my own business, with strategic decisions. No Upfront Fees. No Contract. Already set up? Only pay in your second month. If it’s not working, you're not locked into anything. Guided Business Growth. I provide affordable ‘done for you’ service packages, as well as consult on ‘how’ and ‘why’ at an hourly rate. My clients don’t just get ads, they get actual sales & leads. No wild claims. Just clean custom strategy, done by me, not some bloated agency account manager with two years of sales experience, or an overseas freelancer who has no clue about your market (Book a call with me to see proof.) -- MY SERVICES -- GOOGLE ADWORDS CAMPAIGNS Maximise impact with Google Ads paid search ads. I run focused, high-converting Google Ads campaigns with a clean keyword targeting strategy and strong ad copy to deliver better PPC paid search results that are measurable. SEO & GENERATIVE ENGINE OPTIMISATION Build long-term growth with search engine optimisation. As SEO shifts with apps like ChatGPT, Gemini, and Google SGE. I’ll guide you through it with practical optimisation that keeps your business on top, not left behind. VIDEO CREATIVE DIRECTION Capture more customers with YouTube video ads. As the ad landscape shifts more to visual content, I'll arm you with the tools to create video ads and banner ads and enable you to be less reliant on keywords and text ads. FACEBOOK ADS CAMPAIGNS Expand with social media ad campaigns. I'll strategically weave Instagram & Facebook ads (or TikTok ads) into your YouTube ads and Google search ads strategy to amplify our customer reach efficiently within the same budget. MARKETING EXPERT CONSULTING Get 1-on-1 consulting help for smoother sailing. I am here to help you with your marketing needs, from optimising landing pages to convert coming up with content for video ads, I'll guide you and deliver business transformational solutions. WHEN YOU BOOK A CALL You’ll speak directly with me, and you’ll work with me, too. I’ll ask a few quick questions about your goals, setup, and capacity. If I can help, I’ll explain how. If not, I’ll point you in the right direction. Now it’s your turn to get results. Get in touch with me today!
    Featured Skill Website Copywriting
    PPC Campaign Setup & Management
    Video Marketing
    Content Planning
    SEO Content
    Google Analytics Report
    Google Ad Manager
    Google Ads Account Management
    Hotjar
    Conversion Rate Optimization
    A/B Testing
    Google Analytics
    Google Ads
  • $85 hourly
    • 0.0/5
    • (1 job)
    I’m Tanya, your specialist Education and Training Copywriter and SEO Content Creator from Melbourne, Australia. I work with training and development organisations, curriculum bodies and educational institutions to help them market their business online. My specialty is in SEO website content, curriculum writing, teacher resources and digital marketing that tells your students who you are, what to expect when they learn from you and how you can help them. Creating content that is unique to you and your business means you will attract more of your ideal students - those who will get the most out of your courses and go on to be brand ambassadors and share their positive experiences. With a background in education and training from primary school to adult education - I bring together my experience in real classrooms with expert copywriting skills to create content that is SEO optimised, affordable and engaging for your audience. If you’re looking for a copywriter who can make the work of words a bit of fun and enjoyable, then why not book a chat and see how we can work together.
    Featured Skill Website Copywriting
    Web Analytics
    Writing
    Sales Writing
    Search Engine Marketing
    Copywriting
    Search Engine Optimization
    SEO Keyword Research
    SEO Writing
    Social Media Management
  • $40 hourly
    • 0.0/5
    • (1 job)
    I am an experienced freelance writer (10 years' experience) who creates proponent-specific content on traditional and online platforms for various companies. This work (over 450 pieces) includes articles, profiles, event coverage pieces, blog posts, marketing pieces, press releases, and digital and social media content. Along with my writing, I also work in a copyediting/copywriting and proofreading capacity on a project-by-project basis. My true passion lies in storytelling, a craft I am dedicated to making accessible to a wide audience. As a content creator, I am committed to producing high-quality, relevant, and engaging content that not only meets but exceeds client expectations in a timely manner. I have worked with a wide selection of clients, including: • The KAUST Computer, Electrical and Mathematical Sciences and Engineering (CEMSE) Division • The KAUST Physical Science and Engineering (PSE) Division • The KAUST Marketing and Communications (MARCOM) Department • The KAUST Global Branding and Communications • The KAUST Red Sea Research Center (RSRC) • The KAUST Health, Safety & Environment (HSE) Department • EMG (Europe and China) • AWE International • REDSTAR Works My work has been featured in publications including Arab News, Saudi Gazette, Okaz, Sabq, The Irish Times, The Munster Express, The Kilkenny People and AWE Magazine. Skills Digital marketing Media relations Interpersonal skills Communications planning Written communication Strategic communications Content marketing Email marketing Science communication
    Featured Skill Website Copywriting
    News Writing
    Client Interview
    Article Writing
    Proofreading
    Copy Editing
    Blog Content
    Content Editing
    Writing
    Content Creation
    Market Research Interview
    Blog Writing
    Editing & Proofreading
    Copywriting
    Social Media Content
  • $50 hourly
    • 0.0/5
    • (0 jobs)
    With 12+ years of experience writing for online, I'd say the internet is my second home. In that time I've had an exciting career, learning how best to wrangle words for the digital world. From Temple & Webster and Forever New to The Iconic, RedBalloon, and Latitude Finance, I've become an expert in crafting compelling voices that speak perfectly to the customer, often creating or fine-tuning that brand's unique tone and identity along the way. But I'm not *just* an e-commerce copywriter, my wealth of experience also includes more traditional, analog channels, as well as creative writing. Along with my usual digital and social copy, I've had the pleasure of creating advertising material including video scripts, retail signage, packaging copy, internal business comms, blogs, essays, resumes, and job ads. My willingness to explore different mediums and forms ensures that I continually practice my craft in fresh ways, adding to my already expansive skill set. If I had to sum up my style in a few words, I'd say, "tactile, direct, and genuine". Collaborative and curious, I'm passionate about finding the best way to communicate with your customer so you don't have to. I love a deadline and can thrive in both solo or collaborative environments.
    Featured Skill Website Copywriting
    Product Listings
    Blog Content
    Social Customer Service
    SEO Writing
    Creative Direction
    Social Media Content Creation
  • $30 hourly
    • 5.0/5
    • (18 jobs)
    I am a Melbourne-based writer that specialises in content writing for small to medium businesses. Today's businesses are behind the times if they don't have an ongoing blog. However, too many businesses fill their blogs with the same information as everyone else, rarely researched or proven, and too often unoriginal. Some are even plagued by plagiarists they have paid little to contract. I pride myself on providing up-to-date, interesting content. When people in your industry are looking for information about those niche topics, they end up finding it on your blog. My expertise is in the field of healthcare, however, I also take clients in the legal sector. Articles about modern culture, film, and television are becoming all the more important, especially when they come from unique perspectives. If you want someone to talk about mental health in films, bad poker games in media, or those forgotten heroes of pop music, then I am the writer for your site. I also offer editing, proofreading and beta-reading services for fiction writing. I myself am a published author and am finishing my first novel.
    Featured Skill Website Copywriting
    Journalism Writing
    Beta Reading
    Legal Research
    Writing
    Fiction Writing
    Editing & Proofreading
    Content Writing
  • $35 hourly
    • 0.0/5
    • (0 jobs)
    👋 Hi, I’m Sarah! I design high-converting Shopify and Squarespace websites that help businesses stand out and grow. With 20+ years in retail, e-commerce, and visual merchandising, I understand what makes an online store successful—from seamless navigation to strong visuals that build trust and drive sales. If you're looking for a stress-free, beautifully designed website that’s easy to manage and built with strategy in mind, I can help. What I Offer: ✅ Custom Website Design – Professional, user-friendly sites tailored to your brand ✅ E-Commerce Setup – Optimised Shopify and Squarespace stores that convert ✅ E-Commerce Campaigns & Merchandising – Seasonal campaigns, product layouts, and sales strategies to maximise revenue ✅ SEO & Performance Optimisation – Get found on Google with the right foundation ✅ Branding & Digital Design – Cohesive, on-brand graphics for web & social ✅ Online Course Platforms – Set up courses on Squarespace, Shopify, or Kajabi Why Work With Me? ✔ Retail & E-Commerce Expertise – 20+ years in retail, giving me deep insight into customer behaviour and sales strategy ✔ Shopify & Squarespace Specialist – I focus on these platforms exclusively, so I know what works ✔ Strategic & Practical Approach – Not just about looks—your website will be built to convert ✔ E-Commerce Campaign & Merchandising Know-How – I bring retail experience to digital sales, ensuring products are positioned for success ✔ Clear Communication & Support – No confusing tech talk, just a smooth, guided process Client Feedback: ⭐️⭐️⭐️⭐️⭐️ “Sarah has been absolutely brilliant to work with - A total gem. Sarah has great ideas and is able to execute efficiently and reliably. Her design aesthetic is wonderful and she’s fantastic at getting a sense of a brand and designing for that brand.” - Dr Elise Bialylew | Founder of Mindful in May | Author of The Happiness Plan ⭐️⭐️⭐️⭐️⭐️ "What really stood out was Sarah’s ability to simplify the tech side of things. The final product achieved both visual aesthetic appeal and tangible business results with a significant 70% growth in sales driven by enhanced user interaction.” - Monika Tywanek (Head Fashion Designer, Aussie Battler) Let’s Get Started I take the stress out of web design, so you can focus on running your business. Whether you're launching a Shopify store, refining a Squarespace site, setting up an online course, or planning an e-commerce campaign, I’m here to help. 💬 Send me a message, and let’s chat about your project!
    Featured Skill Website Copywriting
    Kajabi
    Squarespace
    Brand Book Design
    UX & UI Design
    Strategy
    Graphic Design
    Project Planning
    Client Management
    Canva
    Social Media Design
    Course Creation
    Shopify Website Design
    Digital Design
    Web Design
  • $28 hourly
    • 4.8/5
    • (21 jobs)
    I am a passionate and experienced copywriter. My detail oriented approach to writing provides my client with fresh, concise written content tailored to the specific needs of the brand. I believe that good content is king but great content changes everything. Over the years, I have worked with professional copywriters and big brands from different parts of the world. The majority of my content is written in British English and Bahasa Indonesia, with some forays into American and Australian English when the occasion calls for it, and interspersed with a couple of jaunts in Indonesian if I encounter a client that needs it. 📌 I specialize in: 1. Marketing Articles: B2C online and offline marketing 2. Website Content: About Us, Homepage etc 3. Copywriting: Sales Writing, Email Marketing, Ad copies, Landing Pages, Sales Page etc ) 4. Blogs and Articles: Guest posts, Product Descriptions guides and Reviews 5. Finance Articles: Taxation, remittance services 6. Human Resource Articles: Employer profile, company profile 7. Travel Articles: Luxury and budget travel articles 8. Health & Wellness Articles: Meditation, weight loss, motivation, nootropics, habit-building, mental health 9. Food/Cooking Articles: Recipes, fine dining listicles 10. FinTech: Bitcoin, Cryptocurrency and Blockchain Technology 11. Sports and Gambling: Casino Reviews, Betting 12. Editing and Proofreading 13. Ghostwriting I also offer a proofreading service for translation from Indonesian to English and English to Indonesian. Extra research is a must for me, with full dedication to make sure my work is done in the most efficient and effective way. Don't hesitate to send out an invitation so I can respond appropriately to your queries. My goal is always to see my clients succeed. I hope I get the opportunity to help you succeed as well! Cheers!
    Featured Skill Website Copywriting
    Business Name & Slogan
    Sales Copywriting
    Graphic Design
    Ad Copy
    Product Description
    Campaign Copywriting
    Interior Design
    Email Copywriting
    Tagline
    Content Writing
    Product Page
    Copywriting
  • $30 hourly
    • 5.0/5
    • (3 jobs)
    Experienced Communication Strategist & Project Manager Dedicated communication professional with over a decade of experience in crafting compelling narratives, developing effective strategies, and managing projects to successful completion. Skilled in building strong relationships with stakeholders, fostering collaboration, and delivering high-quality results across diverse industries. Skills: Communication Strategy: Developing and implementing comprehensive communication plans, messaging, and content strategies. Writing: Producing high-quality content, including press releases, articles, reports, and presentations. Project Management: Managing projects from inception to completion, ensuring timely delivery and meeting client expectations. Stakeholder Engagement: Building and maintaining strong relationships with clients, stakeholders, and team members. Public Relations: Managing media relations, crisis communication, and reputation management.
    Featured Skill Website Copywriting
    Copywriting
    Campaign Copywriting
    Email Copywriting
    Copy Editing
    Marketing
    Marketing Communications
    Communications
    Communication Strategy
    Outreach Email Copywriting
    Content Creation
    Freelance Marketing
    Product Description
    Social Media Content
    Public Relations
  • $20 hourly
    • 5.0/5
    • (2 jobs)
    I have over 27 years of experience in PR, Marketing, Promotions and Production in the Music, Retail, and Design industries, in London, Sydney, Melbourne, and Auckland. I'm now a stay-at-home Dad looking to continue my writing passion, while my little 22-month-old lad sleeps, or when he's with his Mum. I've written press releases for Universal Music London, news stories for Melbourne City Wrestling, and product launch articles/news snippets for Repco Australia. More recently I've written published content and more via Upwork. Whether it's headlines, news stories, taglines, or tweets, I can write in a serious, witty, or informative tone. Having spent the last decade following and writing briefs for the likes of NAB, Coles, Telstra, and Officeworks, I know how to deliver.
    Featured Skill Website Copywriting
    Blog Commenting
    Sales Writing
    Copywriting
    News Writing
    Communications
    Blog Writing
    Content Writing
    Email Copywriting
  • $28 hourly
    • 5.0/5
    • (8 jobs)
    Hi there! I help bring alive the words and worlds of brands and self-published authors. With over four years' experience and two Bach. degrees under my belt, you can call me a professional word nerd. For my book editing clients, I offer a streamlined service that honours your authorial voice and vision, while considering your reader's journey. My goal here is to craft the very best version of your story with you. If my job has been done right, it'll be like I wasn't even there! For my copywriting clients, I craft clear, authentic copy that converts and connects in a way that feels true to them. I know I do this well because the emails I craft get above-average open rates (reaching over 40%)! And the Google Ads and Facebook Ads I manage bring in hundreds of website views each month. I'm so excited to collaborate with you on your project! I'll keep you in the loop every step of the way, and project manage your brief in line with your needs and expectations.
    Featured Skill Website Copywriting
    Ghostwriting
    Facebook Advertising
    Manuscript
    Communication Strategy
    Product Description
    Sales Funnel Copywriting
    Blog Development
    Blog Writing
    Email Copywriting
    Copywriting
    Proofreading
    Developmental Editing
    Copy Editing
    Book Editing
  • $25 hourly
    • 5.0/5
    • (2 jobs)
    Does your brand need clean copy that cuts through? How about content ideas so crazy they just might work? These are my pride and joy. Let’s get to work. Writes copy for: • Social Media • Google Ads • SEO Blogs • Websites and Product Descriptions • Articles • Email Marketing • TV & Radio Ad Scripts Other skills: • Editing & Proofreading • Interviewing & Transcription
    Featured Skill Website Copywriting
    Concept Development
    Thought Leadership Content
    Journalism Writing
    News Writing
    Research Interviews
    Scriptwriting
    Social Media Copy
    Editing & Proofreading
    Product Description
    Content Writing
    SEO Writing
    Article Writing
    Blog Writing
  • $32 hourly
    • 0.0/5
    • (0 jobs)
    Versatile and results-driven Virtual Assistant with over 5 years of combined experience in administrative support, digital marketing, and customer service across diverse industries including creative, wellness, FMCG, and non-profit sectors. Skilled in copywriting, content creation, social media strategy, CRM/CMS management, customer service & communication. Known for a proactive approach, strong attention to detail, and the ability to streamline processes that improve efficiency and customer engagement. With a background in both corporate and freelance roles, I bring adaptability, tech-savviness, a solutions-focused mindset, and a passion for supporting businesses in achieving operational and marketing excellence. Value continuous improvement and open and direct communication with my clients.
    Featured Skill Website Copywriting
    Customer Onboarding
    Client Management
    CRM Software
    Community Management
    Digital Marketing
    Office Administration
    Administrative Support
    Customer Service
    Website Content
    Social Media Content Creation
    Email Marketing
    Project Management
    Virtual Assistance
    Data Entry
  • $70 hourly
    • 0.0/5
    • (0 jobs)
    Senior Copywriter with 6+ years’ experience across freelance, agency, and in-house roles, specialising in marketing copy, SEO content, and brand voice development. I’ve worked across a wide range of industries – from complex sectors like fintech, trading, and SaaS to lifestyle fields like tourism and fashion. Whether you need punchy ad copy, SEO-optimised articles, or clear brand voice guidelines, I bring precision and creativity to every project. What I can do for you: • Marketing copywriting: ad copy, social media, landing pages, PR articles, and more • SEO content writing: pillar pages, blog articles, website content, meta descriptions, and keyword research • Sales copywriting: pitch decks, brochures, event collateral • Technical writing: AI chatbot content, in-app copy, SaaS product updates • Brand voice creation: discover and craft unique brand voices, and develop tone of voice guidelines • Compliance-conscious writing: craft creative copy that meets strict compliance requirements (experienced in finance and trading sectors)
    Featured Skill Website Copywriting
    Ad Copy
    SEO Keyword Research
    SEO Writing
    Social Media Copy
    Sales Copywriting
    Email Copywriting
    Editing & Proofreading
    Voice & Tone Guidelines
    Article Writing
    Website Content
    SEO Content
    Writing
    Content Writing
    Copywriting
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