With over 12 years of experience in the industry, I specialize in creating exceptional web and mobile UI/UX designs that seamlessly blend aesthetics with functionality.
My extensive background, deep understanding of design principles, and keen intuition enable me to deliver innovative and user-centric solutions. I have collaborated with brands as Coach, Morgan Stanley, Axe, Vaseline and more, collaborating with my skills in visual design, UI design, and UX interactive design to enhance user engagement, satisfaction and overall product design.
I employ a variety of methodologies that ensure a comprehensive and effective design process, no matter in what phase a digital product is. My approach begins with in-depth user research to understand the target audience's needs and behaviors, followed by conceptualizing and creating wireframes that outline the basic structure and functionality of the design. Prototyping comes next, where I develop interactive models for early testing and feedback. Through iterative design and user testing, I refine the prototypes into final products that are both visually appealing and highly functional. Additionally, I incorporate usability testing and heuristic evaluation to ensure that the final design meets the highest standards of user experience.
Here is how I can support digital products:
⭕ Discovery & Research: Conducting comprehensive research to understand your business goals, target audience, and competitive landscape. This includes user interviews, surveys, and data analysis to gather valuable insights.
⭕ Sitemap & Information Architecture: Developing a sitemap and information architecture that outlines the structure and flow of your website or mobile app, ensuring logical content organization.
⭕ Wireframing & Prototyping: Creating wireframes to establish the basic layout and functionality, followed by interactive prototypes for early testing and feedback.
⭕ User Interface Design and Style Guide: Focusing on creating visually cohesive designs that align with your brand’s identity and resonate with your target audience.
⭕ Interactive Models & Testing: Developing interactive models to test usability and functionality, conducting usability tests, and gathering feedback for improvement.
⭕ Revisions & Assets for Development: Making necessary revisions based on feedback, refining the design, and preparing the final product for launch, ensuring it meets all quality standards and client expectations, as well as getting ready the assets for development.
I'm an expert in Figma, Photoshop, Illustrator, Sketch, Adobe XD, Omnigraffle and InVision, which I have used to create user interfaces, low and high-fidelity wireframes, rapid prototypes, sitemaps and user flows.
I've designed and developed responsive websites and web apps in various CMS platforms and frameworks, as Unity, Adobe Captivate, Articulate 360, Wordpress, Joomla and Shopify.
My credentials include a bachelor of fine arts degree in graphic design and an associate degree in computer science.
Ready to chat about the project you are working on? – Feel free to contact me.
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