Over 7 years experience with organic search strategy and hands-on implementation, including 5 years at an agency and 2 years in-house at a multinational corporation.
I love discovering technical website issues with Screaming Frog’s SEO Spider. I love diving deep into Google Analytics and Search Console, looking for opportunities to improve existing content or create new content that fills a gap. I love turning a good piece of content into something great with feedback from customers and guidance from Keywordtool.io and Keyword Planner. I treat every website and brand that I work with as if it were my own because I genuinely care about your success.
I'm not going to cut corners and jeopardize your website's long term visibility. I'm not going to guarantee #1 rankings in 3 months. No SEO worth their salt would make promises like that. It's not 2009. Google is as serious as it's ever been about high quality and good user experience. Stop staring at your two favorite keywords on a ranking report and start your path to search visibility that will last as long as the Internet exists.
My experience includes working with over 100 clients in industries such as online education, law, executive recruiting, dentistry, cosmetic surgery, weight loss, plumbing, country clubs, trade compliance, auto parts, real estate, bakeries, private jet rentals, home improvement, security, restaurants, and dozens more.
▬ Recent Accomplishments ▬
✔ Manual penalty recovery in less than a month, resulting in immediate increase of 62% in monthly organic visits.
✔ Implemented paid search landing page strategy resulting in immediate increase of 31.6% in lead form conversion rates across the entire AdWords account. With A/B testing, I ultimately increased lead form conversion rate by 78.4%.
✔ Blog content strategy and optimizations resulting in back to back YOY increases of 75.6% and 64.6% in monthly organic visits to the blog. Total increase from 2014 to 2016 of 189%. Note: This is based on February data, but I assure you the increase isn’t due to the leap year ;)
✔ Acquired natural links and brand mentions from top industry websites and printed magazines via outreach and relationship building. Key examples include arranging for an in-house expert to be interviewed and quoted in DHL’s Delivered magazine, and multiple natural links from University (.edu) domains.
✔ Managed entire website restructure and redesign, including migration to a faster and more reliable server. Reduced page load times from 7-10+ seconds to ~2 seconds.
▬ Additional Experience ▬
● Copywriting and Editing
● Google Analytics & Search Console Setup/Audits
● Landing Page Design and Optimization
● Email Marketing & Automation
● AdWords and Bing Ads Management (limited experience)
● Social Media management (Twitter, LinkedIn, Facebook)
▬ Software & Tools Experience ▬
● Screaming Frog SEO Spider
● Ahrefs, Majestic SEO, Open Site Explorer
● Google Keyword Planner
● Keywordtool.io
● BuzzStream
● Moz Local
● WordPress
● BuzzSumo
● Followerwonk
● CrazyEgg
● Hotjar
● Dialogtech
WordPress
Google Webmaster Central
Internet Marketing
Search Engine Optimization
SEO Backlinking
On-Page SEO
SEO Audit
Off-Page SEO
SEO Keyword Research
