I specialize in highly technical and deeply opinionated content designed to inspire developers, engineering leadership, and CTOs to 'commit' to your product.
Whether you're building a SaaS app for technical audiences, onboarding DevOps engineers to your PaaS, or creating new cloud native tools for the future of Kubernetes, GitOps, and IT, I can help.
The CMOs, content marketing leads, and DevRel specialists at these organizations return to my content because I help them:
👉 Build the required trust and authority to inspire readers to do difficult work, like reconfigure their production environment, just to finish a 'get started' guide.
👉 Transform skeptical developers into product champions by solving their day-to-day technical concerns.
👉 Play to the algorithm's demands while captivating developer/engineering readers into learning about novel approaches to big-picture technical and cultural decisions.
👉 Stand out in crowded fields with developer- and engineer-focused content that feels less like a hard sell and more like a helpful friend.
I've worked with technology clients like IBM, Red Hat, Autodesk, and Johnson & Johnson to create developer marketing content, technical tutorials and how-tos, web copy, branding (taglines, mission/vision statements), white papers, eBooks, documentation, and more.
Let's hear from some of these happy clients:
💬 "Joel was an absolute pleasure to work with and I couldn't be happier with the results of our engagement. As a software company building products for software developers, it is critical that we work with people that have a high aptitude for deeply technical topics, and that is exactly what we got from Joel. It's not just technical aptitude and a great understanding of the process and journey around strategic messaging, Joel was incredible with seeking empathy for our target audience, ensuring that our messaging would actually resonate with them, not just sound good to us." — Jeff Martens, CEO, Metrist
💬 "Joel did an amazing job with collaborating on creating the Netdata website. He has a unique skillset of understanding technical products with the ability to translate the value to a wide range of audiences. I'd gladly work with Joel again—he goes out of his way to provide his team support and the materials needed to execute projects. He is really knowledgeable in the tech space with the skills of a great writer, a rare gem. Spend your time doing what you do best and let Joel save you a ton of time by doing what he does best."
Send me a note about your company and the impact you hope to make with some new messaging. If we're a good fit, let's talk!