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At A Glance: YouTube Marketing

YouTube has become the third-most-visited website on the Internet. Every day, millions of users log onto YouTube to produce or consume content at an astonishing rate. Millions of professional and amateur videos are produced and uploaded to YouTube, promoting any topic one can image. Having YouTube videos is a powerful tool for business and communication, but oftentimes having a YouTube video or channel isn’t enough to get your message the visibility it needs. It is not uncommon for videos and even entire channels to get lost in the sea of content that is available. An independent professional on Upwork can help overcome this challenge and promote your content far and wide.

A YouTube marketing specialist is a freelancer who understands the elements of both the business and social aspects of the YouTube platform. A YouTube marketer is invaluable in guiding clients toward important milestones often measured in video views, which can generate opportunities for ad revenue, as well as providing consultation on the type of videos that the client’s target demographic is consuming. A successful and specialized YouTube marketer also knows how to leverage other social media platforms to generate buzz and additional views for a client’s videos and products or services. Hiring a freelance YouTube marketer is a high-value way to increase your digital presence in meaningful ways.

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