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At A Glance: YouTube Marketing

YouTube has become the third-most-visited website on the Internet. Every day, millions of users log onto YouTube to produce or consume content at an astonishing rate. Millions of professional and amateur videos are produced and uploaded to YouTube, promoting any topic one can image. Having YouTube videos is a powerful tool for business and communication, but oftentimes having a YouTube video or channel isn’t enough to get your message the visibility it needs. It is not uncommon for videos and even entire channels to get lost in the sea of content that is available. An independent professional on Upwork can help overcome this challenge and promote your content far and wide.

A YouTube marketing specialist is a freelancer who understands the elements of both the business and social aspects of the YouTube platform. A YouTube marketer is invaluable in guiding clients toward important milestones often measured in video views, which can generate opportunities for ad revenue, as well as providing consultation on the type of videos that the client’s target demographic is consuming. A successful and specialized YouTube marketer also knows how to leverage other social media platforms to generate buzz and additional views for a client’s videos and products or services. Hiring a freelance YouTube marketer is a high-value way to increase your digital presence in meaningful ways.

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How to Write a Vision Statement That Tells Your Company’s Story

At the foundation of your company is a story about why you began and what you see for the future. Writing a captivating company story, vision statement is fundamental to compelling customers, investors, and perhaps most importantly, your employees to understand and engage with what your business stands for. By asking probing questions and examining the powerful statements other companies have stood behind, you’ll be able to weave your inner musings into a story that

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May 26, 2017

For Clients

Microcopy for Conversational Interfaces

Microcopy is the small, bite-sized pieces of text that are placed throughout a product. Grouping together words and phrases to make the user feel and act in a specific way, is part of effective microcopy. Learn the art to building copy principles that will guide a user through a complete, and engaging experience.

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May 26, 2017

For Clients

The Best Ways of Applying AI in Mobile Apps

While mobile apps continue to be a prime focus for the enterprise, there is an increasing interest in artificial intelligence technologies. When an app claims to be powered by “artificial intelligence” it feels like you’re in the future. What does it really mean, though?

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