How to Grow Your Podcast Audience with Transcription Services

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This article originally appeared on Virtuadmin and has been republished with permission. Find out how to publish your content with Upwork.

Podcasts are a great way to connect your audio (or video) content into the public sphere, it is not just about music these days.  If you are a business, for example,  if it is quite a specialized niche, this can be a great way to get your product or service noticed, holding regular podcasts online or distributing regular content via this medium.  This new way of communication can gain valuable new customers and increase relevant traffic to your website.

Currently, most who are familiar with podcast hosting are technically savvy, but it is clear that podcasting will be more than a passing fad as many businesses are adopting podcasting and employing it in unusual yet powerful ways. Podcasting can be used for talk shows, tutorials, music demos, educational training, stories, comedy clips, debates or even foreign language tutorials.¹

Not only is podcasting a type of advertising, it gives you more visibility for your niche subject.  It also has great SEO (search engine optimization) benefits too. Listeners will visit your website to listen to your podcast or download it.  For them to find it in the first place, your podcast has to be optimized for it to rank highly and be found.

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TRANSCRIPTION SERVICES

Podcasts can vary in their format but usually are delivered in audio, video, PDF and ePub formats.  Luckily, all of these formats can very easily and economically have a transcript produced and uploaded to them, further increasing the SEO of your website, therefore more visitors seeing and listening to your podcasts.

A transcriptionist  can assist in the process of creating your accurate text document that acts as a transcript to upload to your podcast.

Working with a transcription service to transcribe your podcast content into text will boost your reach as it is supporting content that you want to be exposed to search engines for indexing.  By uploading your transcript, which will naturally be keyword rich, to your podcast, search engine bots can accurately index it, increasing your search engine results pages for that particular niche.

SHOW NOTES

When you are getting higher results, more visitors and listeners, you could then move on a step further with the text content you have invested in from your transcriptionist or transcription service.  You could:

  • Provide a brief synopsis of the episode
  • Turn the transcript into show-notes with time-stamps and sub-headings
  • Offer the transcript in its original form to listeners
  • Create key takeaways
  • Create slide presentations
  • Get ideas for checklists and worksheets

Once you have the transcript, all the bulleted points above can be easily produced.  Ask your transcription service if they can assist, as they are transcribing the content.  Ask for your transcript to be time-stamped and specify the regularity.  If you don’t have the time to create presentations, key takeaways, checklists or worksheets your transcriptionist can help.

This story was submitted by Joanna Doughty and does not constitute the views or opinions of Upwork.

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Joanna Doughty

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My husband and I jointly formed Virtuadmin in 2013 initially to combine our skillset to offer a two-for-one professional digital typing, transcription, and all-round professional… more