Key Features Of A Successful Mobile Application

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This article originally appeared on MobiDev and has been republished with permission. Find out how to publish your content with Upwork.

Needless to say that every software product owner wants to create and launch a successful app, not the one to be lost in a sea of competition where everyone struggles to be the best. Here are 11 must-have features and characteristics of a successful mobile app, which generally do not depend on the specifics of your business. Most of these qualities are applicable to every good mobile app.

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WHAT IS A GOOD APP?

The answer is rather simple: a good mobile application is the one that fully satisfies the end user’s needs, and does it quickly and effectively, quite often in a matter of several taps. It might do just one thing, but do it exceptionally well. That said, what makes an app good, or even the best one in its niche? Well, besides a catchy name and visual identity. Let’s see…

Simplicity for the end user In other words, it means development of a convenient user interface and simple navigation, based on design guidelines for the selected platform. Keep in mind this main quality of any mobile application that ranks among the best. If your app embraces simplicity, users will have no reason to go looking for a similar app. Whatever the functionality is, the simpler it’s delivered, the better, and you will not be losing users. That is one of the essential qualities that help popular mobile apps gather and maintain a loyal following. Just make sure you pick a team that knows how to design an app well.

Both iOS and Android should be covered These are two essential platforms to encompass. It’s worth noting that modern cross-platform development frameworks—including PhoneGap, ReactNative and NativeScript—have become the cost-saving solution to proof of concept. Cross-platform development saves startup budgets, allows for early market entry with an MVP launch.

High performance Your mobile application must launch quickly for the first time and never keep users waiting since that very moment. Keep in mind that your app should be continuously optimized, and high performance will be verified by quality assurance.

Security This characteristic is vital to specialized application development in such industries as healthcare and mobile device management, where data confidentiality is protected on the legal level. It is one of the primary requirements discussed with your team.

Offline work  Naturally, there are lots of apps that mostly rely on the availability of Internet connection. However, access to features and content in the offline mode is a must-have even in complex corporate systems. Exact features may be so specific that it would be difficult to categorize them.

Regular updates To provide a mobile app with lasting popularity, it needs ongoing development and updates. Maintain the server. Ensure that your content is made up of up-to-date, relevant information. Update the app with fixes and new features. Only regularly updated apps thrive.

Feedback and contact means Be open to every user. Create means of mutual communication for suggestions, ratings and reviews. Include contact means and click-to-call, if required. Make it all as quick and simple as possible, with a minimum number of taps and minimum text input.

Personalization options Use it where it’s possible. Personalization is undeniably loved by everyone. Flexible settings, fonts, colors and sizes are a winner, when it simply comes to picking an app among similar ones. Let your users make the app look and work the way they want to. Positive emotions can easily tip the scales in your favor.

Search Create an intuitive system of search and specific filters. Search matters when the app delivers complex content. However, don’t forget to make every page and every service easily accessible.

Analytics Essential as air, mobile app analytics allows you to track users and get the full information about their behavior. This is how you can measure the success of your app. Нow can see where you can make it better during further development.

Social media integration Turn sharing into an easy and fun way for other people to get acquainted with you—or to share content on social networks—or simply to perform registration in two easy taps. Users have very high expectations and take lots of features for granted, but that’s the way it goes. You’ve got to make them love your app.

This story was submitted by Andrew Makarov and does not constitute the views or opinions of Upwork.

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Andrew Makarov

by @MobiDev_

Andrew Makarov has been working as an iOS developer since October 2012, and  working as a Technical Evaluation Expert since August 2014.