When it comes to your company’s capacity to produce design assets, does it feel like there’s always more demand than supply? With today’s ever-growing need for fresh content for blogs, social media, email, and more, brands that want to keep up need to be able to ramp up.
Maybe you want to iterate on a recent success—say a high-performing piece of content or a video that was a major sales magnet—but a lack of bandwidth is keeping you from striking while the iron is hot. Perhaps you’ve got some solid messaging, but a lack of capacity puts new markets just out of reach.
Whatever the scenario, ramping up with a remote production team can help your business capitalize on successes—and create new ones. Here are some ways remote freelancers can help you scale production and improve the quality and capacity of your marketing and design capabilities as a whole.
1. Help core teams focus on strategy without slowing the pace of production
Many organizations—like Upwork’s own hybrid creative team—balance strategy and execution efforts with hybrid teams. An internal team will focus on the core strategic vision—e.g., fine-tuning messaging while diving deep into user research—while the remote team handles execution.
2. LOCALIZE HIGH-PERFORMING ASSETS FOR NEW MARKETS
Say you had a big win with an email campaign that’s creating a buzz. Research shows it may perform well with other markets, but it isn’t high-priority enough for your in-house design team’s limited bandwidth.
5. PRODUCE AND SHIP ASSETS FOR VARIOUS DIGITAL CHANNELS
Integrated digital marketing campaigns are the norm, but they require a lot of coordination and production to pull off. You need targeted assets for various channels, audiences and different points along the customer journey—and production volume can scale wildly.
For example, CompuVision, a tech company based in Canada, has been able to triple its production output with the help of freelancers. As a result, its one-person marketing team produces as if it were a 12-person team—with cost savings, better quality, and project turnarounds often as quick as 1-2 days.
A remote team can handle the tactical production of assets optimized for each platform (e.g. Facebook, Pinterest, Instagram, etc.) and persona—including each channel’s file format, image quality, autoplay, video length, sound, and more.
6. Scale video production quickly and affordably
Video may be one of the most effective digital marketing strategies, but it’s also one of the more time- and resource-consuming to do at scale. A remote team with the equipment, software, and expertise to rapidly produce videos is an effective way to ramp up your video strategy.
“If you are looking to scale your content and take advantage of (video) without losing money, it most likely means you need to find ways to produce that content more efficiently. Oftentimes, this means outsourcing your content creation to a team who has the experience to produce quality content efficiently.” – 5 Reasons Why Outsourcing Your Video Marketing Makes Sense, Inc.com
Evaluate your video needs and zero in on the concepts and format you want to go after. Engage all the key players—whether you need skilled editors, videographers, motion designers, animators, voice-over artists or scriptwriters—to help you spin up high-quality videos in record time.
For example, one video production agency on Upwork created a series of stop-motion recipe videos for a snack producer’s Pinterest channel—and the videos proved to be the highest performing in the brand’s history.
Ready to get started firing up your production with a remote design team?
Start building your remote design team with experts on Upwork today:
- Browse top marketing experts, from freelance marketing managers and social media strategists to inbound consultants and email pros
- Find graphic designers to help create assets and design systems
- Engage translation experts to help localize any assets
- Find video production pros, including voiceover artists and motion designers
Upwork is a freelancing website where businesses of all sizes can find talented independent professionals across multiple disciplines and categories. Ready to let freelance experts help you get more done? Start today!