Today, UI and UX beauty lies in details. UI and UX are adopting advanced motion design techniques, and microinteractions are one of their successful experiments.
WHAT EXACTLY ARE MICROINTERACTIONS?
4. Test, test and never surrender
No one gets it entirely right the first time. Testing is the most important part of the design process. And with microinteractions, you need to be extra careful. You must conduct a series of tests about the usability, functioning, and results of your microinteractions until you feel it is right. Test keeping your users in mind:
- How do they expect it to work?
- What are their impressions?
- What do they want the microinteraction to remember about them?
- What issues did they encounter?
You can also run a test to collect quantitative data points like:
Completion rate: The percentage of users who were able to finish the microinteraction
Duration: How long did the users take to complete a microinteraction
Number of steps: To identify inefficiencies and how can it be simplified
The number of errors: Both human and machine error
5. Make use of the best and helpful effects
Use shape morphing, slow motions, and storyboard designs where you can set a positive user flow. Some good examples of microinteraction effects are motion blur, motions stretch, swipe actions, animated buttons, and transition animations.
Give users similar functionality as Google does with their ‘Translate this page’ option. The latest version of Gmail is also another good example of microinteractions with intuitive responses. With its auto-generated responses depending on the contents of the email, half of the work of users have now been automated.
Microinteractions today make an important aspect in mobile app development since people use apps to lessen their load and when microinteractions make things further easier for them, they will love it. Users enjoy using mobile apps when they are interacting and appealing, the correct implementation of microinteractions will make users attract to apps more and keep them involved with your service thus improving your app rates and stats even more.
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