Larry Kim Shares Biz Tech for the Next Generation

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This article was originally published in Connect, Upwork’s magazine about the modern way of working. See the digital magazine to get inspired.

Generations Y (millennials) and Z have very different expectations than their predecessors about work. These digital natives rely heavily on data and tech, which makes them comfortable with non-traditional work environments such as telecommuting and freelancing as a career.

Gen Z, the true digital natives, don’t know a world without the internet, smartphones, or 24/7 access to information. Where millennials are open to adopting new technologies, Gen Zers expect tech—the latest tech—at work and in their personal lives.

These younger generations are major multitaskers who can bounce adroitly between a dozen apps at a time. In a single day, they may work on a document from a laptop at their desk, revisit the document from their phone while commuting home, and later while chilling in front of the TV after dinner.

Here are seven business technologies that support the needs of next-gen professionals.

1. Project Collaboration Tools

Cloud-based collaboration tools enable teams to communicate, organize, track, and manage projects from a virtual workspace. Some tools are industry-specific, such as InVision for designers. Popular collaboration tools include SharePoint, Slack, and Asana.

2. Marketing Automation Tools

Marketing automation solutions such as Marketo help you find and engage Gen Y and Gen Z customers by meeting them where they are in the digital space. Tools like MobileMonkey provide capabilities that extend automation beyond email and include digital ads, social and mobile.

3. Freelancer Management System (FMS)

Freelancer platforms, such as Upwork, make it easier and faster to find and work with top talent, which is where you may find many of the newer generation of professionals. Nearly half of Gen Y freelance and they see freelancing as a legitimate career alternative to a traditional job. Gen Z is following suit as they want similar work freedom and flexibility.


Video chat platforms make it simple and easy to see people face-to-face, no matter where they’re located. Some platforms provide mobile apps so people can drop into meetings while on the go. Platforms range from free to subscription-based depending on your needs. Common video meeting platforms include GoToMeeting, Skype, and Google Hangouts.

5. Online Learning Platforms

More than other generations, Gen Z prefers learning through online videos than books. They grew up going online to learn nearly everything from playing the piano to mobile web development. Learning platforms provide convenient and cost-effective ways to provide skills training to these avid knowledge seekers. Popular online learning platforms for businesses include Mindflash, Docebo, and LearnUpon. Most include mobile apps so employees can learn on the go.

6. Organizational Tools

Apps digitize note taking, ideas, task lists, and more to help keep everyone organized. Whether team members are working in the office or are digital nomads, each person can store, keep track of, and share digital information from nearly any device. Common organizational tools include EverNote, OneNote, and Quip.

7. Cloud-Based HR Management System (HRM)

HRMs provide employees with 24/7 access to benefits enrollment, requests for time off, paystubs, and training. These platforms often improve customer satisfaction, especially among younger generations who are accustomed to the convenience of self-serve platforms. Popular cloud-based HR management systems include Namely, VibeHCM, and Oracle HCM Cloud.

Larry Kim is the CEO of MobileMonkey, Inc. a provider of chatbot building software for marketers. He’s also the founder of WordStream, the top PPC marketing software company, managing approximately a Billion in annual ad spend.

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Larry Kim


Larry Kim is the CEO of MobileMonkey, Inc. a provider of chatbot building software for marketers. He’s also the founder of WordStream, the top PPC marketing… more