$100 for List of 5,000 KW variations for "Appliances & Whitegoods" SEM campaign

Closed - This job posting has been filled and work has been completed.
Sales & Marketing SEM - Search Engine Marketing Posted 2 years ago

Fixed Price

Delivery by May 2, 2014




5,000 KWs for SEM/AdWords campaign
• We need KWs for category "Appliances & Whitegoods" of GraysOnline - http://www.graysonline.com/home-and-garden/appliances-and-whitegoods
• English Language KWs
• Targeting Australia
• FILTERED & checked, so no combinations with "shop", "store", "company", "hire", "rent" or competitor KW combinations appear in the list (please see specs below)

*** Project 1 out of 50 similar projects for other GraysOnline.com product categories and there will also be more for other websites. The purpose of this project is to find freelancers to work with on an ongoing basis. ***

1. What to deliver/ which format
• Excel file with a total of 5,000 KW combinations for category "Appliances & Whitegoods" (category page http://www.graysonline.com/home-and-garden/appliances-and-whitegoods)
• Data needed (=excel columns, see example attached):
    o KWs
    o monthly traffic per KW
    o source of traffic information (e.g. AdWords KW planner, WordTracker, your Search Query reports from existing AU campaigns, other tool data etc.)

2. What products falls into category “Appliances & Whitegoods”:
• Everything under http://www.graysonline.com/home-and-garden/appliances-and-whitegoods, for all products see http://www.graysonline.com/home-and-garden/appliances-and-whitegoods?tab=items, e.g. the following product groups:
• Fridges http://www.graysonline.com/home-and-garden/appliances-and-whitegoods/fridges
• Ovens http://www.graysonline.com/home-and-garden/appliances-and-whitegoods/ovens?tab=items
• Heaters http://www.graysonline.com/home-and-garden/appliances-and-whitegoods/heaters
• Rangehoods http://www.graysonline.com/home-and-garden/appliances-and-whitegoods/rangehoods
• Microwaves http://www.graysonline.com/home-and-garden/appliances-and-whitegoods/microwaves
• Freestanding cookers http://www.graysonline.com/home-and-garden/appliances-and-whitegoods/freestanding-cookers
• Small kitchen appliances http://www.graysonline.com/home-and-garden/appliances-and-whitegoods/small-kitchen-appliances?tab=items
• Washing machines http://www.graysonline.com/home-and-garden/appliances-and-whitegoods/washing-machines
• Dishwashers http://www.graysonline.com/home-and-garden/appliances-and-whitegoods/dishwashers
etc. etc.

3. Type of KWs that should be included:
• ONLY KWs with monthly traffic estimate (e.g. AdWords KW planner data, Wordtracker data, any other tools you might use). You can use data from different sources, but ALL data sources must be mentioned (see attached KW example list)
• KWs can be with local word combinations for Australia, e.g. "cheap samsung fridges sydney", "small dishwasher NSW" etc.

4. What KWs should NOT be included:
• no KWs outside the category
• no Product codes on their own (e.g. “DWAU149XO”, it's ok to use "Smeg dishwasher DWAU149XO" as KW though)
• no KWs in any language other than English
• no KWs without monthly traffic data or without verifiable source for that data
• no KWs with US or UK references, e.g. "fridges UK" (our campaign is for Australia only)
• no "Shop", "store", "company", "hire" or "rent" KW combinations (e.g. don't include "Brisbane appliances store" or "Sydney appliances company"...)
• no competitor KW variations (e.g. "eBay", "Gumtree", "Harvie Norman", "Dick Smith" etc. KW combinations)

5. Attached for reference
• KW list with KWs we already researched for "Appliances & Whitegoods" category. Please take this as an example for type of KWs we need

About the Client

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Drummoyne 08:05 AM

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