My website http://essentialethnics.com is an ecommerce store that sells ethnic home decor goods to US based customers. It used Just Host (http://www.justhost.com/) as hosting system and Weebly(http://www.weebly.com/) as site development tool. It uses Weebly's ecommerce "Add to cart" buttons & Paypal for payment processing and has limited functionality.
I need to implement and include some functionality to make the site more user-friendly.
1.With the present Weebly's eCommerce feature there is no shopping cart nor have options to add discount coupons. I wish to install OScommerce (http://www.oscommerce.com/) shopping cart for multiple items checkout and for adding coupons codes and discounts.
2. Advance Keywords & Search Engine Optimization techniques to rank better with various search engines.
3. Tweak the home page to make it more appealing and grip the audience
4. Add recently viewed or most viewed products on the home page.
Please revert back with your expertise and quotes.